SM Supermalls Rolls Out Nationwide Christmas Celebrations

SM Supermalls continues to bring Christmas cheer to communities across the Philippines with the launch of festive centerpiece displays and holiday activities in its provincial malls. Each installation highlights local character while delivering the timeless SM Christmas experience — joyful moments, engaging attractions, and memorable gatherings for families and friends.

SM Lanang: Unwrap a Joyful Season

SM Lanang in Davao debuts Unwrap A Joyful Season, drawing inspiration from the vibrant holiday atmosphere of New York City. The highlight is a 55-foot Christmas tree adorned with more than 2,000 ornaments and framed by 13 cascading floating evergreens — a fusion of global holiday elegance with Davao’s distinct local energy.

SM CDO Downtown Premier: Christmas in Bloom

SM CDO Downtown Premier presents Christmas in Bloom, a theme that blends Christmas splendor with the fantastical world of Oz. Featuring an Emerald City reimagined with vibrant red hues, the installation creates a striking backdrop for holiday photos and celebrations — perfectly timed with the release of Wicked: For Good.

SM Seaside City Cebu: The Grand Gift of Christmas

SM Seaside City Cebu unveils The Grand Gift of Christmas, part of the Unwrapping Magical Christmas Tales installation. From a ribbon that unfurls into an enchanted holiday book, visitors are invited to discover Christmas narratives inspired by SM malls across the Visayas — celebrating joy, nostalgia, and storytelling.

SM City Bacolod: Unwrapping Sweet Surprises

SM City Bacolod’s Unwrapping Sweet Surprises transforms its North Wing Main Atrium into a pastel dreamscape of confectionery-inspired décor. The 50-foot white Christmas tree features a luxury pastry shop motif, reflecting Bacolod’s well-loved heritage of sweets and culinary delights.

SM City Baguio: The Magic of Giving

SM City Baguio introduces The Magic of Giving, anchored by a 35-foot Christmas tree surrounded by red-and-gold holiday décor, arches, gift boxes, and golden baubles. Inspired by the charm of the City of Pines, the display evokes warmth, generosity, and the signature Baguio holiday atmosphere.

SM City Clark: Holiday Surprises

SM City Clark unveils Holiday Surprises, featuring a 45-foot Christmas tree, two Interactive Gift Boxes, and the event’s highlight — the Ames Room Illusion. This forced-perspective installation creates a mind-bending visual effect. The set-up also includes four-foot elves, giant ribbons, oversized gift boxes, and a dedicated gift-wrapping station.

SM City East Ortigas: Christmas Carnival with Eyo and Friends

SM City East Ortigas launches its Christmas Carnival, starring Eyo and Friends. The activity center features a Giant Inflatable Hot Air Balloon and a 25-foot ribbon-crowned Christmas tree. Shoppers can enjoy character photo spots and musical performances, including a unicyclist juggler show.

SM City Fairview: The Holiday Studios

At SM City Fairview, The Holiday Studios transforms the mall into an immersive destination with multiple Christmas-themed backdrops and photo-ready installations. Designed to encourage interactive family moments, the display offers a variety of setups perfect for festive photos and videos.

SM City Lucena: Woodland Noel – A Timeless Tale

SM City Lucena introduces Woodland Noel: A Timeless Tale, led by animated reindeer set in an enchanted forest. As a significant hub in Quezon Province and the CALABARZON region, the mall’s holiday centerpiece attracts families from surrounding municipalities.

SM City Naga: Tinsel, Treats, and Twisted Trees

Inspired by the whimsical world of Willy Wonka, SM City Naga presents Tinsel, Treats, and Twisted Trees. The multi-sensory installation features swirling lollipops, animated eyes, and a vivid peppermint garden, creating a fantastical holiday environment in Camarines Sur.

Your Christmas Destination Awaits

This holiday season, SM’s malls across the Philippines are the leading destinations for festive experiences nationwide. Each mall offers a signature celebration — from towering Christmas trees and whimsical fantasylands to interactive installations and storybook settings — making them the perfect place to create holiday memories with family and friends.

Wherever you are, your nearest SM mall is ready to welcome you with dazzling displays, festive activities, and the timeless magic of Christmas. Pick your destination, bring your loved ones, and experience the holiday wonders that make each SM mall a must-visit this season. (SM Supermalls)

All SM Malls Unite for Cebu: A Nationwide Call to Hope and Empowerment

All SM malls across the country light up in green to symbolize hope and unity for communities in Cebu affected by Typhoon Tino—reflecting the Filipino spirit of bayanihan and compassion during times of adversity.

In the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. 

SM City Cebu’s Christmas centerpiece glows as part of the “All SM Malls Unite for Cebu” campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon.

With the campaign’s message, “HOPE calls for an empowered community,” SM invites Filipinos across the country to extend compassion and generosity—uniting to bring grace, hope, and strength to those in need.

Lighting the Way for Cebu

The initiative was launched during the SM City Cebu Christmas display kickoff on November 13, themed “Unwrapping the Gift of Grace and Hope.” At exactly 6 PM, all SM malls nationwide illuminated their displays in GREEN—a powerful symbol of hope, unity, and the Filipino spirit of bayanihan.

SM City Cebu extends 200 Bundles of Hope honoring responders, volunteers, and everyday heroes who stood strong for the community in the aftermath of recent calamities. Leading the ceremonial handover is Ms. Marissa Fernan, Vice President for SM Prime Holdings, Incorporated.

“This season, we are reminded that the true gift of Christmas lies in giving,” said Steven T. Tan, President of SM Supermalls. “Through this campaign, we aim to bring light, hope, and solidarity to Cebu and its people, who continue to show courage and resilience amid challenges.”

A heartwarming initiative by SM City Cebu, delivering Bundles of Hope to Cebu’s first responders—reflecting our commitment to supporting those on the frontlines and sharing the spirit of the season.

As part of the ceremony, SM City Cebu also honored the courageous first responders who served as beacons of hope during the recent earthquake and typhoon. In gratitude for their unwavering service, the mall turned over 200 Bundles of Hope to representatives from the Cebu City Disaster Risk Reduction and Management Office (CCDRRMO), BFP Mabolo, PNP Mabolo, and Barangay Mabolo BRRMO and Welfare Workers. The gesture recognized the compassion, courage, and commitment of the responders who stood at the frontlines to help communities rise again.

Real Acts of Compassion

Through Operation Tulong Express, SM Foundation and SM Supermalls distribute over 8,000 Kalinga Packs containing food and essentials to affected families in Cebu, made possible through collaboration with local government units and volunteers.

Beyond the event and the symbolic lighting, SM also turned compassion into action through a series of relief and recovery initiatives:

• 8,000 Kalinga Packs donated through Operation Tulong Express (OPTE) for affected families, including SM employees.
• Cash donation booths deployed across all SM malls nationwide, providing shoppers with easy access to contribute directly to relief operations.
• SM Mobile Clinic deployed to affected communities to deliver essential health services and medical outreach. 

SM employees in Cebu also receive Kalinga Packs as part of SM Supermalls’ ongoing commitment to care for its people and communities

These efforts are coordinated with local government units, partner organizations, and volunteers, reflecting SM’s continued commitment to community resilience and long-term empowerment.

The SM Foundation Mobile Clinic provides free medical consultations, X-rays, ECGs, and basic healthcare services, helping address urgent medical needs in the aftermath of Typhoon Tino.

Mallgoers participate in SM’s nationwide donation drive, with cash donation booths set up in all 89 SM malls to raise funds for Cebu’s relief and recovery programs under Operation Tulong Express

Gift of Grace, Gift of Hope

As part of SM’s corporate social responsibility mission, SM Foundation and SM Cares reaffirm their dedication to sustainable community support and proactive disaster response.

“Through ‘All SM Malls Unite for Cebu,’ we are not only extending immediate aid, but also building stronger, more resilient communities that can rise above adversity,” said Tan.

The campaign serves as a reminder that every act of kindness—no matter how small—can help illuminate Cebu’s path to recovery. (SM PRIME)