SM City Mindpro turns over books to Zamboanga City Library as part of SM’s Nationwide “Book Nook” Campaign

Promoting the love for reading and lifelong learning, SM City Mindpro recently turned over the donated books to the Zamboanga City Library, one of the beneficiaries of SM’s nationwide literacy initiative, “Book Nook.”

 

The Book Nook campaign, part of SM Cares’ advocacy on education and literacy, aims to make books more accessible to communities by setting up reading nooks and collecting donated books for public libraries and schools across the country.

 

During the turnover ceremony, representatives from SM City Mindpro, led by Mall Manager Aileen Ann Villa-Enriquez, personally handed over more than 400 books to the Zamboanga City Library management team. The collection includes children’s storybooks, young adult novels, and educational materials designed to spark curiosity, creativity, and a love for reading among all ages.

 

“Through this initiative, we hope to create meaningful spaces for learning and inspire more Zamboangueños, especially the youth, to discover the joy of reading,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager. “SM’s Book Nook program reflects our ongoing commitment to education, literacy, and community development.”

 

The Zamboanga City Library, under the City Government of Zamboanga, expressed gratitude for the donation, noting how the additional books will enhance their collection and benefit students, educators, and local readers.

“These new reading materials will go a long way in encouraging our community to read and learn,” said City Librarian Dr. Madelyn Candido. “We thank SM City Mindpro and everyone who shared their books for helping us nurture a culture of learning in Zamboanga.”

 

SM City Mindpro also extended heartfelt appreciation to customers, partners, and employees who participated in the Book Nook Campaign by donating their pre-loved and new books. Their generosity and shared passion for literacy helped make the turnover possible.

“This success is a reflection of the community’s kindness,” Villa-Enriquez added. “Every book donated carries a story – and together, we are passing on the gift of knowledge to future generations.”

 

The Book Nook project is implemented nationwide across SM Supermalls in partnership with National Library of the Philippines. It supports SM’s commitment to the United Nations Sustainable Development Goal 4 (Quality Education) by promoting inclusive and equitable learning opportunities for all.

Through this initiative, SM City Mindpro continues to uphold its mission of being more than just a shopping destination, but a partner in building a knowledgeable, inspired, and empowered community.

SM City Mindpro Unwraps “A Christmas Story”: A Whimsical Holiday Adventure Filled with Magic, Laughter, and Reindeer Surprises

 

The most wonderful time of the year has officially arrived at SM City Mindpro as the mall transforms into a whimsical wonderland for its Christmas launch – “A Christmas Story.” Inspired by the charm and nostalgia of classic storybook holidays, this year’s theme takes a playful twist with Reindeer Christmas Surprise, inviting everyone to experience the joy and wonder of Christmas through the eyes of a child.

From twinkling lights and giant gifts and books to dazzling Christmas trees and mischievous reindeer on the loose, “A Christmas Story” brings to life a world where fantasy meets festivity. As Santa’s reindeer lead the way through sparkling displays and hidden treats, mallgoers are welcomed into a heartwarming tale filled with laughter, surprises, and timeless holiday cheer.

The Christmas Launch was graced by City Mayor Khymer Adan Olaso, represented by Kaiser Olaso, Philippine Information Agency 9 Regional Director Noemi Edaga, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, and special guests who joined the countdown to the grand lighting of the Christmas centerpiece. The event kicked off with dazzling performances that filled the mall atrium with music, color, and pure Christmas spirit.

 

“For many families, SM has become a place where holiday traditions come to life,” said Lester Tantoco. “It’s where children’s laughter fills the air, where friends gather to reconnect, and where families create lasting memories together – whether it’s through Christmas shopping, dining, or simply enjoying the sights and sounds of the season.”

 

The setup features Instagram-worthy decorations, magical lighting, and interactive displays perfect for kids and families to explore. From photo-worthy corners and reindeer-themed installations to surprise mall performances and exclusive holiday promos, every visit to SM City Mindpro promises something new to discover.

 

Adding even more sparkle to the celebration, SM City Mindpro has lined up a series of festive activities throughout the holiday season. Shoppers can join the SM Besties of Joy campaign, where every purchase becomes a way to share happiness with others; embark on an adventure at the SM Christmas Village Digital Game, an interactive experience that brings the spirit of play to life; witness the Grand Magical Parade featuring beloved Christmas characters; and celebrate friendship and fun with the SM Holi Squad, spreading colorful joy all around the mall.

 

More than just a visual spectacle, “A Christmas Story” captures the true essence of the holidays – togetherness, joy, and giving. As mallgoers stroll through the enchanting displays, they’ll find every corner telling its own tale of wonder, reminding everyone that the magic of Christmas lives in every smile, every laugh, and every shared moment.

 

So gather your loved ones, snap those festive photos, and experience the Christmas spirit only at SM City Mindpro, where every moment feels like a page from your favorite Christmas tale. 

SM J Mall Illuminates the Holidays with “The Heart of Hikari”

Magical chapters unfold across SM Supermalls in the Visayas with Unwrapping Magical Christmas Tales

 

SM J Mall joins SM Supermalls in the Visayas in Unwrapping Magical Christmas Tales with its first ever Christmas Tree Lighting Ceremony, held on October 23, 2025, at The Atrium. Bringing a unique cultural touch to the celebration, SM J Mall presents Find the Christmas Glow at the Heart of Hikari — a theme inspired by the mall’s distinct Japanese concept. Standing 35 feet tall, the dazzling Christmas tree shines with Hikari, a Kokeshi Doll whose name means “light,” serving as a radiant centerpiece that embodies warmth, harmony, and holiday joy.

 

The Atrium shimmered as guests and spectators witnessed a new tradition come to life at SM J Mall. Visitors can Find the Christmas glow at the Heart of Hikari through festive experiences that bring the season’s magic to life. Mallgoers can stroll through the Hikari Lightscape and capture picture-perfect moments at the Hikari Snap Station from October 23, 2025, to January 4, 2026.  Families can experience Snap with Santa every Saturday of November and December, while soulful Holiday Harmonies performances fill the mall every Sunday of November and December.  Shoppers can also enjoy Holiday Everyday Deals across participating stores until December 2025, making each visit a delightful celebration of light, music, and holiday cheer.

SM continues its cherished holiday tradition through the Besties of Joy, adorable bunny plushies that spread warmth and cheer. For every Bestie purchased, another is given to a child in need, inspiring shoppers to share in the joy of giving.

And the story doesn’t end here — watch out as more unwrapping surprises await in the coming days. (SM Supermalls)

SM City La Union Boosts Climate Resilience with Rainwater Catchment System

With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities.

The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and demonstrating how business innovation protects communities.

SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility, expands its network of climate-resilient infrastructure nationwide. For SM Supermalls, catchment facilities are designed to collect and store large volumes of stormwater, preventing runoff that could otherwise overwhelm drainage networks.

During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters.

A design for tomorrow. SM Supermalls focuses on sustainable water use by managing available resources to meet the needs of future generations.

Each drop contributes to a safer, more sustainable future for all. Mapping every opportunity to achieve Water for Tomorrow, treating and reusing water as a supplemental water source also significantly decreases freshwater consumption. In 2024, SM Prime achieved a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.

Social resilience is equally important as the physical infrastructure. SM Cares raises awareness on water conservation and adopting sustainable practices in daily life, helping to empower community action. 

“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan.

About SM Green Movement

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come. (SM PRIME)

Experience Smarter Home Security with MERCUSYS MC210 and MC500 Smart Cameras

Mercusys MC500

Manila, Philippines (October 22, 2025) — Feeling safe at home has never been this easy. MERCUSYS is redefining everyday peace of mind with its latest smart cameras—the MC210 Indoor Camera and MC500 Outdoor Camera. Whether you're a parent keeping an eye on your little one, a homeowner checking who's at the gate, or a small business owner looking to protect your space after hours, these smart cameras let you stay connected and worry-free—anytime, anywhere.

Designed for every kind of home and lifestyle, MERCUSYS Smart Cameras bring powerful protection within everyone's reach. They keep you connected to what truly matters—your family, your pets, and the spaces you care about—without breaking the bank.

Innovative Features Designed for Every Home

The MERCUSYS MC210 Indoor Camera and MC500 Outdoor Camera are built to give every household confidence and peace of mind. With a quick and easy setup over 2.4GHz Wi-Fi, these smart cameras are ready to protect your space in just minutes. Their sleek, wire-free design makes them perfect for both renters and homeowners—easy to move, install, and always ready to keep an eye on what matters most.

Mercusys MC210

Together, the MERCUSYS MC210 and MC500 cameras work hand in hand to give you complete 360° coverage—no blind spots, just peace of mind. Whether you're watching over your living room, driveway, or backyard, their AI-powered intelligent detection knows precisely what to look out for. It can tell the difference between people, movement, and background activity, so you only get alerts that truly matter.

Through the MERCUSYS app, you can see what's happening at home in real time and even talk through the cameras using two-way audio—wherever you are. Parents can check in and chat with their kids after school, renters can easily speak to delivery riders at the gate, and pet owners can comfort their furry friends while away. Both cameras work seamlessly with Google Assistant and Amazon Alexa for even greater convenience, so you can ask to see the live feed—hands-free and hassle-free.

With customizable block zones, you're in control of what your cameras see—perfect for keeping certain areas private while monitoring the spaces that matter most. The MERCUSYS MC500 takes privacy a step further with a built-in lens cover, so you can completely close the camera's lens whenever you need extra peace of mind—like when it's your neighbor's backyard. Plus, with flexible storage options of up to 512GB on microSD or secure cloud backup via MERCUSYS Camera Care, you can safely store your footage without worrying about expensive subscriptions.

Complete Indoor Visibility and Seamless Family Protection with the MERCUSYS MC210

The MERCUSYS MC210 Indoor Camera brings every moment at home into sharp focus with its crystal-clear 2K resolution, F2.0 4mm lens, and 30 FPS recording. Whether it's a quick peek at your baby sleeping soundly, checking if the kids are studying, or simply keeping an eye on things while you're away, MC210 easily captures every detail. Its smooth, detailed footage keeps up with life's movements, while infrared night vision up to 40 feet lets you see clearly even in the dark—no need to disturb anyone by turning on the lights.

More than just crystal-clear video, the MERCUSYS MC210 is smartly designed with families in mind. Its AI-powered baby cry detection instantly alerts parents when their little one wakes up or needs attention—offering comfort and peace of mind even when they're in their room or away from home. And with customizable block zones, you can choose precisely which areas to monitor, like leaving out bedrooms or workspaces, so you get the right balance of safety and privacy.

Outdoor Reliability Combined with Smarter Business Monitoring with MERCUSYS  MC500

The MERCUSYS MC500 Outdoor Camera keeps every corner outside your home or business clear with its sharp 1080p HD resolution and F2.0 4mm lens. It's perfect for watching over entryways, garages, or storefronts—capturing crisp details day or night. For business owners, it's a reliable way to keep track of visitors or staff entrances even during busy hours. And for young professionals living independently, it offers that extra sense of security—letting you see who's out before opening the door, and giving you peace of mind wherever you are.

No matter the time of day, the MERCUSYS MC500 ensures you never miss a thing. Its color night vision keeps footage bright and detailed, so business owners can easily recognize vehicles, deliveries, or after-hours activity even in dim lighting. And when the night gets darker, the camera automatically switches to infrared night vision, capturing clear black-and-white footage so your security never sleeps—day or night.

Built to withstand the elements, the MERCUSYS MC500 features an IP65 weatherproof design, providing reliable year-round performance in heavy rain, dust, or extreme heat. Business owners no longer need to worry about disrupted outdoor monitoring during storms, while homeowners enjoy consistent protection of garages, backyards, and other outdoor areas.

The MERCUSYS MC500 goes beyond sharp visuals with built-in light and siren alarms that detect intruders in real time, stopping potential threats before they even start and giving users proactive, reliable security.

Stay Confident and in Control with Smart, Affordable Security Made Simple

With the launch of the MERCUSYS MC210 Indoor Camera and MC500 Outdoor Camera, MERCUSYS sets a new standard for smart, effortless home security. These cameras combine powerful performance with tremendous value, designed to fit naturally into everyday life. From AI-powered detection and high-resolution video to flexible storage and reliable night vision, they give families, renters, and business owners the confidence to stay safe, connected, and in control—anytime, anywhere.

Bring smarter, safer living to your home with the MERCUSYS MC210 Indoor Camera, priced at just ₱999, available at the official MERCUSYS Stores on Shopee and Lazada. For those who want extra protection outdoors, the MERCUSYS MC500 is yours for only ₱1,199 online and in select IT retail stores nationwide. Wherever you shop, you can enjoy the peace of mind that comes with reliable, easy-to-use home security—made simple by MERCUSYS.

Visit the MERCUSYS website to learn more about MC210. Follow MERCUSYS' social media pages (Facebook) for the latest products and announcements. 

About MERCUSYS

MERCUSYS is a global provider of high-performance networking and smart home solutions designed to be secure, easy-to-use, and accessible for every lifestyle. Guided by the mission "Empoweri" g Every Connection, Inspiring Smarter Living", MERCUS" S delivers advanced connectivity and innovative technology to households worldwide, with a strong presence across 90 countries and regions, over 30 global branches, 20 call centers, plus a steadily growing 35,000 retail locations, and 230 online stores. MERCUSYS products now power over 50 million homes, making everyday living smarter, safer, and more connected.

SM Hotels Properties Take Center Stage at the Prestigious 2025 World Travel Awards

Conrad Manila Named Philippines’ Leading Conference Hotel by World Travel Awards 2025

Two hotel brands under SM Hotels & Conventions Corporation’s (SMHCC) impressive roster earn global distinctions at the recently concluded 2025 World Travel Awards Asia & Oceania Gala Ceremony in Hong Kong. The event underscored the growing influence of Asia’s hospitality landscape in setting global benchmarks for excellence. Determined through an online survey completed by corporate travelers and industry professionals across Asia, the World Travel Awards honor hospitality brands that consistently set the benchmark in their respective categories. Since its establishment in 1993, the awards have celebrated excellence across all key sectors of tourism.

Forbes Ballroom, 3rd level of Conrad Manila

Taft Ballroom, 3rd level of Conrad Manila

On one hand, Conrad Manila proudly announces its latest accolade as the “Philippines Leading Conference Hotel.” This seventh consecutive win reinforces Conrad Manila’s reputation for delivering exceptional corporate services, sophisticated meeting facilities, and a consistently elevated business travel experience. Conrad Manila remains a premier destination for corporate events and executive stays, offering a refined portfolio of modern meeting venues, stylish accommodations, and a strategic location in the heart of the city. Each venue is thoughtfully designed to accommodate a range of business gatherings, equipped with advanced audiovisual technology, high-speed connectivity, and flexible configurations tailored to the dynamic needs of today’s corporate traveler. Personalized business concierge services ensure seamless event execution, while the hotel’s sophisticated design and elevated amenities inspire both productivity and comfort.

Lanson Place Manila Named Philippines’ Leading Hotel Residences by World Travel Awards 2025

On the other hand, Lanson Place Mall of Asia, Manila proudly celebrates its first-ever World Travel Award after being named “Philippines’ Leading Hotel Residences 2025.” The recognition marks a milestone for Lanson Place Mall of Asia, Manila, which has quickly emerged as one of the country’s most distinguished addresses for both short and extended stays. The property exemplifies the essence of residential sophistication and heartfelt hospitality, blending the comforts of home with the refined amenities of a world-class hotel. Lanson Place Mall of Asia, Manila offers 247 well-appointed hotel rooms and 140 serviced residences designed for discerning travellers seeking seamless stays, from business trips to long-term living. Guests enjoy modern comforts such as a rooftop infinity pool, fitness centre, and a range of culinary experiences including Cyan Modern Kitchen, EDGE Pool Bar, BLK12 Café|Bar, and Bytes, the property’s signature Filipino comfort food nook.

 

This notable sweep of awards solidifies SM Hotels & Conventions Corporation’s position at the forefront of the hospitality sector, known for its diverse portfolio of hotels and serviced residences, complemented by top-tier meeting and conference facilities, housed within expansive integrated developments and infused with its hallmark brand of service and care.

About Conrad Manila

Conrad Manila is a luxury retreat located within the prestigious Mall of Asia Complex in Manila, Philippines, offering stunning views of Manila Bay and the city skyline.  Just a 15-minute drive away from Ninoy Aquino International Airport, this yacht-inspired hallmark on Manila Bay is situated atop the S Maison retail complex, providing direct access to premier shopping and entertainment options. Boasting 347 contemporary rooms and suites, Conrad Manila features world-class amenities including a stylish spa, rooftop pool, and five exceptional dining venues, including award-winning options like China Blue by Jereme Leung and Brasserie on 3. With nearly 2,000 square meters of event space, Conrad Manila offers an unforgettable experience for both leisure and business travelers alike. Recognized for its excellence, the hotel has been awarded LEED gold certification and named an ASEAN Green Hotel and MICE awardee, while also being celebrated in the 2019 Conde Nast Traveler’s Reader’s Choice Award as one of the Best Hotels in the World. Join the conversation — visit Instagram, Facebook or visit www.hilton.com/en/hotels/mnlmbci-conrad-manila/ for more information.

About Lanson Place Hospitality Management Limited

Lanson Place is a wholly owned subsidiary of Wing Tai Properties Limited (Wing Tai), a publicly listed company in Hong Kong (HKEx stock code: 369). The transformative hospitality management company currently manages seven properties under the Lanson Place brand, comprising Personal Hotels and Residences in Hong Kong, Shanghai, Singapore, Kuala Lumpur, Manila and Melbourne. Additionally, it manages Two MacDonnell Road in Hong Kong as well as Yiju Apartment in Shenzhen, China.

Lanson Place provides comfortable, personal sanctuaries for both short-term and extended-stay guests at central locations in major global cities. Infused by a family-like service tradition, Lanson Place creates warm and sheltered places with a club-style feel where communities form and bond. Guests can enjoy a true home-away-from-home experience.

The Group aims to grow the Lanson Place brand across the Asia-Pacific region and continues to explore both investment and management opportunities in major gateway cities.

About SM Hotels and Conventions Corp. (SMHCC)

SM Hotels and Conventions Corp. (SMHCC) is the hospitality arm of SM Prime Holdings Inc. Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls. For more information, please visit https://smhotels.com.ph/ (SM PRIME)