SM Supermalls and the Estée Lauder Companies (ELC) stand united in
their mission to educate, empower, and support those affected by breast cancer,
kicking off the numerous activities in store for Breast Cancer Awareness Month
on October 3, 2024, at SM Aura’s Upper Ground Atrium.
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| (L-R): SM Supermalls President Steven Tan and Estée Lauder Companies Country General Manager Sharyn Wong kick off Breast Cancer Awareness Month with a press event on October 3, 2024, at SM Aura. |
Following the theme “Beautifully United to Help End Breast Cancer,”
Estée Lauder partnered with SM Supermalls to launch an impactful month
dedicated to raising awareness and providing essential resources in the fight
against breast cancer.
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| (L-R): Surgical oncologist Dr. Helen Amo, breast cancer patient and celebrity fashion stylist Kat Cruz, and breast cancer survivor Chit Lijauco |
The press event was meant to bring together, educate, and inspire advocates, medical experts, and community members.
“At SM Supermalls, we recognize our responsibility to support and empower women and women’s health. As a society, we must work together to enhance breast cancer awareness and response. By promoting a supportive community, advocating for better access to healthcare, and empowering individuals with knowledge, we can make a significant impact,” said SM Supermalls President Steven Tan.
The press event featured insightful talks from esteemed speakers,
including Dr. Helen Amo, a surgical oncologist, who shared crucial information
about the disease. Celebrity fashion stylist and inspirational speaker Kat Cruz
moved attendees with her personal story of embracing courage in the face of
breast cancer, illustrating the hope and resilience of those affected. Editor
Chit Lijauco also shared her experience as a breast cancer patient and victor.
Additionally, free breast health exams were offered to the mall-goers
of SM Aura as part of the push for early detection and regular screening.
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| SM Aura stands united for Breast Cancer
Awareness. |
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| SM Mall of Asia’s iconic globe shines pink in
support of Breast Cancer Awareness Month. |
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| SM Megamall's Time Sculpture and façade, along with the Mega Tower, are illuminated in pink to raise breast cancer awareness. |
Landmarks such as the SM Mall of Asia Globe and facade, SM Aura
façade, SM Megamall’s Time Sculpture, façade, and Mega Tower, SM Lanang in
Davao façade and fountain, and SM Seaside City Cebu’s façade and The Cube, were
also illuminated in pink, sending a powerful message of solidarity.
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The Cube and façade of SM Seaside City Cebu
light up in support of Breast Cancer Awareness Month. |
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| SM Lanang in Davao glows pink to show support for Breast Cancer Awareness Month, held annually in October. |
Through these collaborative efforts, SM Supermalls is not just raising awareness for breast cancer—it is also providing vital resources that can lead to early detection and improved health outcomes. For more information on SM Supermalls and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook. (SM Supermalls)
