Transforming Spaces into Destinations: How SM Drives Cebu Forward

 

SM City Cebu continues to serve as a cornerstone of Cebu's commercial landscape, bringing together retail, dining, entertainment, and quality education through National University Cebu in one integrated destination. 

CEBU, Philippines, 3rd August 2026 - As Cebu continues to emerge as one of the country's strongest engines of economic growth, SM is reinforcing the province's momentum by creating integrated destinations that go beyond retail. Through developments that seamlessly connect shopping, lifestyle, entertainment, tourism, hospitality, and education, SM is delivering a maxed-out experience where people can shop, dine, learn, stay, and be entertained in one destination. Beyond creating places to visit, these integrated developments attract investment, create jobs, support local businesses, and enhance overall quality of life, demonstrating how thoughtfully planned spaces can be powerful catalysts for regional progress.

From shopping and dining to everyday moments with family and friends, SM Supermalls bring together diverse experiences that enrich communities and create destinations for every lifestyle. 

At the core of this transformation are SM's most-loved malls, each strategically located to serve thriving communities and economic centers. SM City Cebu remains a cornerstone of the city's commercial landscape, further strengthened by the presence of National University Cebu, where education, retail, and community life converge in one vibrant destination. In Mandaue City, SM J Mall stands at the heart of the city's flourishing business district along A.S. Fortuna Street, placing it within one of Metro Cebu's fastest-growing commercial corridors. Its strategic location makes it a convenient lifestyle destination for professionals, residents, entrepreneurs, and visitors, complemented by its distinctive dining concepts, modern retail offerings, and inviting public spaces. Meanwhile, SM Seaside City Cebu continues to elevate the waterfront destination experience by offering a dynamic mix of premier shopping, diverse dining, world-class attractions such as Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, expansive open spaces, the Chapel of San Pedro Calungsod, and more exciting developments in the pipeline. More than a mall, it is a thriving lifestyle destination where recreation, relaxation, entertainment, and everyday moments converge in a single setting.

The NU Cebu lobby offers a warm and modern welcome to students, faculty, and visitors alike. Designed as the campus' primary reception space, it reflects the university's commitment to providing an inspiring and conducive learning environment while serving as the gateway to one of Cebu's newest educational landmarks within the SM integrated development. 

SM is likewise positioning Cebu as a premier destination for entertainment, tourism, and business events through its expanding integrated developments. The SM Seaside Cebu Arena is ushering in a new era for the region by attracting world-class concerts, sporting events, and international productions, reinforcing Cebu's status as a leading events destination in the Visayas. Complementing this is the upcoming SMX Convention Center at the South Road Properties, which will further strengthen the province's Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, while the dual-branded Park Inn by Radisson and Radisson Hotel Cebu will provide quality accommodations for business and leisure travelers. Together, these interconnected developments create a seamless destination where visitors can stay, meet, shop, dine, and enjoy world-class entertainment, all within one thriving district.

OPM band IV of Spades delivers an electrifying performance at the SM Seaside Cebu Arena on July 18, 2026, reflecting SM's commitment to bringing world-class entertainment closer to Cebuanos and visitors alike. 

SM's integrated developments reflect a long-term commitment to helping Cebu realize its full potential. By bringing together retail, lifestyle, entertainment, tourism, and education within a connected ecosystem, SM continues to strengthen the province's competitive advantage while supporting inclusive and sustainable growth. More than transforming spaces, SM is creating destinations where opportunities flourish, communities thrive, and every visit becomes a maxed-out experience. Through this multi-sector destination advantage, SM continues to drive Cebu forward—building not only today's destinations but also thriving communities for generations to come.

World-Famous Beard Papa’s Opens First Zamboanga Branch at SM City Mindpro

ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro.

Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands.

Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship.

The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall.

Families, friends, students, and dessert lovers can now experience Beard Papa’s signature treats without leaving the city, making every visit to SM City Mindpro even sweeter.

Whether it's a quick snack, a well-deserved reward, or a treat to share with loved ones, Beard Papa’s offers a delightful experience that's freshly baked and filled with happiness.

Visit Beard Papa’s at your most-loved SM City Mindpro, and discover why its world-famous cream puffs have become a favorite in countries around the globe.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities. 

My SM. Your Most Loved Supermall.

SM Store Mindpro offers bigger savings during 3-Day Sale

Shoppers can look forward to bigger deals and exclusive rewards as SM Store Mindpro rolls out its highly anticipated 3-Day Sale, giving customers more ways to maximize their shopping budget with exciting discounts and flexible payment offers. 

From July 31 to August 2, customers can enjoy up to 50% OFF on a wide selection of fashion, home essentials, beauty, and lifestyle finds. SMAC and Prestige members can also enjoy an additional 10% discount with no minimum spend and no discount cap, while select bank cardholders from BDO, RCBC, Metrobank, Security Bank, and Atome can avail of up to 10% OFF on qualified purchases. 

To make shopping even more convenient, customers may also take advantage of 0% interest Buy Now, Pay Later for up to three months on participating credit cards. 

As a special perk, SMAC Prestige members will enjoy exclusive early access to the sale on July 30, along with the opportunity to purchase a Hydrofresh Espresso Tumbler (200ml) for only ₱299 with a minimum single-receipt purchase of ₱2,000. 

With unbeatable deals, exclusive member privileges, and rewarding payment options, SM Store Mindpro's 3-Day Sale promises an even more exciting shopping experience for families and bargain hunters alike.

Per DTI Fair Trade Permit No. 259223, Series of 2026. Terms and conditions apply.

Big Savings, Big Rewards at SM City Mindpro's 3-Day Sale

ZAMBOANGA CITY, Philippines, 27^th July 2026 – Shoppers can look forward to three days of unbeatable deals as SM City Mindpro stages its much-awaited 3-Day Sale from July 31 to August 2, offering bigger savings, extended shopping hours, and exciting rewards.

Customers can enjoy up to 70% off on great finds from participating stores across the mall, making it the perfect time to shop for fashion, gadgets, home essentials, dining, and more.

Adding to the excitement, every ₱1,000 single or accumulated purchase earns shoppers one e-raffle entry for a chance to drive home a Suzuki Fronx GLX Hybrid, giving every shopping trip the opportunity to become a life-changing experience.

SMAC and Prestige cardholders can also maximize their savings with an extra 10% discount at the SM Store and select affiliate stores during the sale period.

To give shoppers more time to enjoy the event, SM City Mindpro will extend mall hours from 9:00 AM to 9:00 PM throughout the three-day sale.

Whether hunting for the best bargains, enjoying quality time with family, or chasing the grand prize, SM City Mindpro's 3-Day Sale promises an exciting shopping experience filled with exceptional value and rewarding moments.

Visit your most loved SM City Mindpro from July 31 to August 2 and experience shopping and gala to the max.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Zamboanga Malls Brew the Maxed-Out Coffee Experience with Coffee N' Chill

Coffee lovers have a new reason to gather as SM City Mindpro and SM City Zamboanga bring the warmth and charm of café culture to life with Coffee N' Chill, a nationwide campaign happening across SM Supermalls.

More than just a celebration of coffee, Coffee N' Chill offers guests a cozy and immersive experience where they can sip, shop, snap, and unwind. The activation features an Instagram-worthy Coffee Photo Spot, perfect for capturing memorable moments, alongside a vibrant Coffee Bazaar showcasing a curated selection of coffee brands, café favorites, artisanal brews, delectable treats, and coffee-inspired products.

Whether you're a dedicated coffee enthusiast searching for your next favorite brew, looking for unique finds from participating local brands, or simply spending quality time with family and friends, Coffee N' Chill offers an inviting space to relax and create lasting memories.

Coffee lovers can experience Coffee N' Chill at SM City Mindpro from July 21 to August 4 at the Level 4 Activity Area, and at SM City Zamboanga from July 22 to August 2 at the Lower Ground Event Center—your go-to destinations to sip, shop, snap, and chill.

Make your next coffee break more memorable. Visit Coffee N' Chill at your most-loved SM City Mindpro and SM City Zamboanga, discover exciting coffee finds, capture picture-perfect moments, and experience how SM continues to make every day better for every coffee lover.

This event is part of the SM Supermalls Coffee N' Chill Festival, the country’s biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country’s most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! 

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls!

Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment.

Tong Yang

Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you!

Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

Samsung Unveils Galaxy Z Fold8 Ultra, Fold8, Flip8, and Galaxy Watch Ultra2 at Exclusive Manila Preview

Galaxy Unpacked event at Whitespace Manila. Photo by Cedric Lucero

MANILA, Philippines – Samsung Philippines gave members of the media and content creators an exclusive first look at its newest Galaxy devices during the Galaxy Unfolded media preview held at Whitespace Manila ahead of the global Galaxy Unpacked launch.

I had the opportunity to fly to Manila and experience the latest Galaxy innovations firsthand before they were officially announced. The event showcased Samsung's newest foldable smartphones and smartwatches, highlighting how artificial intelligence, productivity, photography, and health tracking continue to shape the company's latest devices.

A Closer Look at Samsung's New Foldables

Galaxy Z Flip8, Fold8 Ultra, Fold8

Samsung introduced three new foldable smartphones designed for different lifestyles and user preferences.

Galaxy Z Fold8 Ultra

Galaxy Z Fold8 Ultra. Photo by Cedric Lucero

Leading the lineup is the Galaxy Z Fold8 Ultra, Samsung's most advanced foldable smartphone to date.

Built for professionals, creators, and power users, the device features an expansive 8-inch main display that provides more room for multitasking, editing content, and enjoying entertainment. It also comes equipped with a 200MP main camera, an upgraded ultra-wide camera, Galaxy AI features, and a large 5,000mAh battery.

Despite packing more powerful hardware, Samsung has also made the Fold8 Ultra slimmer and lighter, making it more comfortable to carry every day.

Starting Price: ₱123,990 (256GB)

Galaxy Z Fold8

Galaxy Z Fold8. Photo by Cedric Lucero

For users who enjoy reading, streaming, gaming, and multitasking, the new Galaxy Z Fold8 offers a fresh foldable experience in a lighter package.

Samsung describes it as the lightest Galaxy Z Fold yet while still delivering a large immersive display, dual 50MP cameras, and a 4,800mAh battery. It strikes a balance between productivity and entertainment, making it suitable for users who want a larger screen without stepping up to the Ultra model.

Starting Price: ₱109,990 (256GB)

Galaxy Z Flip8

Galaxy Z Flip8. Photo by Cedric Lucero

The Galaxy Z Flip8 continues Samsung's popular Flip series with a slimmer design and improved AI capabilities.

Its enhanced FlexWindow allows users to perform more tasks without opening the phone, while the upgraded 50MP camera makes capturing photos and videos even more convenient. Designed for users who value portability and style, the Flip8 combines compact form with everyday functionality.

Starting Price: ₱77,990 (256GB)

Smarter Health Tracking with Galaxy Watch Ultra2 and Galaxy Watch9

Samsung also introduced two new smartwatches focused on wellness, fitness, and everyday health monitoring.

Galaxy Watch Ultra2

Galaxy Watch Ultra2

Designed for outdoor adventures and active lifestyles, the Galaxy Watch Ultra2 comes with Samsung's brightest smartwatch display yet, an 800mAh battery, advanced GPS, trail running tools, and support for diving activities.

The watch is built for users who enjoy hiking, running, cycling, and other outdoor activities while keeping track of their health and performance throughout the day.

Price: ₱44,990

Galaxy Watch9

Galaxy Watch9

Meanwhile, the Galaxy Watch9 is designed for everyday wellness.

It offers continuous sleep tracking, heart health monitoring, activity tracking, and AI-powered health insights in a lightweight and comfortable design suitable for all-day wear.

Available in 40mm and 44mm sizes, the Watch9 helps users better understand their daily habits while encouraging healthier routines.

Starting Price: ₱22,990

Artificial Intelligence Across the Galaxy Ecosystem

One of the biggest highlights during the preview was Samsung's continued integration of Galaxy AI across its latest devices.

From productivity tools on the Fold series to personalized health insights on the Galaxy Watch lineup, Samsung demonstrated how AI is becoming part of everyday experiences. Features such as intelligent assistance, smarter multitasking, and health monitoring aim to help users accomplish more while making technology feel more intuitive.

First Impressions

Seeing the devices up close provided a better appreciation of how much Samsung has refined its foldable lineup over the years.

The Galaxy Z Fold8 Ultra immediately stood out with its premium build, expansive display, and productivity-focused features. At the same time, the Galaxy Z Flip8 continues to appeal to users looking for a compact smartphone without sacrificing performance.

On the wearable side, the Galaxy Watch Ultra2 impressed with its rugged design and outdoor capabilities, whereas the Galaxy Watch9 remains an excellent option for users who prioritize everyday wellness and health tracking.

Availability in the Philippines

Samsung's newest Galaxy devices are now available for pre-order in the Philippines through Samsung Authorized Stores, Samsung.com, and participating online retailers.

For more information, visit the official Samsung Philippines website:

• Galaxy Z Fold8 Ultra
• Galaxy Z Fold8
• Galaxy Z Flip8
• Galaxy Watch Ultra2
• Galaxy Watch9

With the newest Galaxy lineup, Samsung continues to expand its ecosystem by offering devices designed for productivity, creativity, fitness, and everyday life—all powered by smarter AI experiences that adapt to different users and lifestyles. 

Discover Art Beyond the Gallery as Award-Winning "Art for Everyone" Returns to SM Seaside City Cebu

Following the successful run of Art for Everyone at SM J Mall, the award-winning, advocacy-led initiative continues its celebration in Cebu at SM Seaside, reinforcing SM's commitment to making creativity more accessible by transforming malls into vibrant cultural spaces where everyone can discover, create, connect, and experience art to the max. 

From July 19 to August 2, 2026, the Upper Ground Level, Cube Wing at SM Seaside City Cebu transforms into a creative destination, featuring an inspiring art exhibit alongside interactive workshops and community activities that invite visitors of all ages to discover, create, and connect through art. 

This year's exhibit showcases the works of 49 artists from Artist Beyond Borders and 5 artists from the Calbayog City Visual Arts Association (CCVAA), bringing together diverse artistic styles and perspectives in a celebration of Filipino creativity. Visitors can also take part in the remaining activities, including the Kiddie Art Workshop by Everlasting Hope Philippines on July 25 and the Visual Storytelling Workshop by Kristine Lim of Artist Beyond Borders on August 2.

More than an exhibition, Art for Everyone champions accessibility, inclusivity, and creative empowerment by providing artists with opportunities to exhibit their work and encouraging more people to appreciate and engage with original art.

The initiative has earned international recognition, receiving Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, reflecting its success as a community-driven platform that makes art more accessible to Filipinos.

Its impact continues to grow. In 2025, Art for Everyone brought together 1,222 artists, showcased 6,002 artworks, generated over ₱5.8 million in art sales, and engaged communities across 21 SM malls nationwide. This year, the initiative expands to 26 participating SM malls, further strengthening SM's commitment to supporting local artists and making art more visible and accessible across the country.

Visit Art for Everyone until August 2, 2026, at the Upper Ground Level, Cube Wing, and discover an award-winning celebration of creativity where art truly goes beyond the gallery, only at your most loved SM Seaside City Cebu.

SM City Zamboanga Powers a Greener Future with Launch of Electric Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 21 July 2026 – Reinforcing its commitment to sustainability and future-ready communities, SM City Zamboanga officially launched its Electric Vehicle (EV) Charging Station on July 21, 2026, at the Level 3 Carpark Building, providing electric vehicle owners with a safe, convenient, and reliable charging facility in the heart of the city.

The launch marks another milestone in SM Supermalls' sustainability journey as it continues to expand its network of EV charging stations across the country, supporting the Philippines' transition toward cleaner and more sustainable mobility.

The inauguration was graced by representatives from the City Government of Zamboanga headed by Mayor Khymer Adan Olaso and City Planning and Development Chief Ma. Luz Agbayani, electric vehicle advocates, and business partners, underscoring the shared commitment of both the public and private sectors to environmental stewardship and sustainable urban development.

The new EV Charging Station enables customers to conveniently charge their electric vehicles for free while enjoying the mall's shopping, dining, and leisure offerings, making sustainable transportation more accessible to the growing EV community in Zamboanga City.

During the ceremony, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez emphasized that the initiative reflects SM's dedication to creating meaningful innovations that benefit both people and the planet.

"At SM Supermalls, we believe that every innovation should create a positive impact on the lives of the communities we serve. As more Filipinos embrace electric mobility, we are proud to provide future-ready infrastructure that empowers our customers to make environmentally responsible choices while enjoying greater convenience." 

The launch also highlights the importance of collaboration in driving sustainable progress. Through partnerships with government agencies and community stakeholders, SM City Zamboanga continues to support initiatives that contribute to a cleaner environment and a more resilient future for Zamboanga City.

As the newest addition to SM Supermalls' growing sustainability initiatives, the EV Charging Station complements the company's broader environmental programs, which include renewable energy adoption, waste management, water conservation, green building practices, and community-led environmental campaigns.

At your most-loved SM City Zamboanga, innovation goes beyond creating better shopping experiences—it is about building a better future for every Filipino. As SM continues to invest in sustainable solutions, every initiative is thoughtfully designed with customers, communities, and the environment in mind—because everything we do is All for You.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.