Friday, May 17, 2024

Philippine Air Force holds mall exhibit at SM City Mindpro

In celebration of its 77th anniversary, the Philippine Air Force (PAF) Tactical Operations Wing – Western Mindanao (TOW-WestMin) launched its mall exhibit at the ground level activity area of SM City Mindpro from May 17-19, 2024. This exhibit aims to showcase the PAF’s rich history, advancements in aviation technology, and its significant contributions to national security and disaster response.

The event, titled "Accelerating Above and Beyond: 77 Years of PAF Excellence in Protecting the Nation and Securing the Skies," offers mallgoers a unique opportunity to engage with interactive displays, view state-of-the-art aircraft models, and learn about the various missions and operations conducted by the Philippine Air Force. The exhibit features:

Aircraft Models and Equipment Displays
Get up close with detailed models of the PAF's fleet, including fighter jets, transport planes, and helicopters. Embark on an exhilarating journey of becoming an airman and master the art of flying your aircraft through PAF’s cutting-edge simulator, experiencing every thrill and challenge first-hand. Key equipment used in various operations will also be on display.

Historical Exhibit
A walk-through timeline that highlights the evolution of the Philippine Air Force from its inception to the present day, showcasing significant milestones and heroic stories of PAF personnel.

Photo and Video Presentations
Immersive audio-visual presentations that depict the PAF’s role in national defense, humanitarian missions, and international peacekeeping efforts.

Meet the Airmen
PAF officers and enlisted personnel are present to interact with the public, answer questions, and share personal stories about their experiences and the PAF’s mission.

Recruitment Information
For those interested in joining the Philippine Air Force, a recruitment booth is available where aspiring airmen can get information about career opportunities, training programs, and the recruitment process.

Tactical Operations Wing – Western Mindanao Wing Commander BGen. Rocky J. Binag

SM City Mindpro Assistant Mall Manager Engr. Rommel Bellen

Lt. Col. Al-Nasser R. Abdurakman, Director for Civil Military Operations

This activity is also part of the PAF’s ongoing efforts to foster closer ties with the community, inspire young Filipinos, and promote awareness of the Air Force’s vital role in safeguarding the nation.

The opening ceremony was graced by TOW-WestMin Wing Commander Brigadier General Rocky J. Binag, with special performances by the Air Force Band and a demonstration of K9-capability. (PR)

Thursday, May 16, 2024

Next generation of leaders: SM Group connects scholars to opportunities

The SM Foundation, the social good arm the SM Group, continues to ramp up its scholarship program by setting up its scholars for success in their future careers.

The SM Group provides SM scholars with internship opportunities, exclusive job offers within SM (during holidays, breaks, and upon graduation), and valuable exposure to the professional world.

Partnering with SM Retail and SM Supermalls, the foundation hosted the fifth leg of its general assembly at the new SM City Sto. Tomas for scholars from South Luzon. This follows the successful assemblies in NCR, Pampanga, Davao, and Cebu.

SM Scholars from South Luzon connect with fellow scholars and alumni, allowing them to create networks and gain insights from those who are now thriving in their respective fields.

At the assembly, the SM scholars further learned about program perks, including internship opportunities, exclusive job offers within SM (during holidays, breaks, and upon graduation), and valuable exposure to the professional world.

SM Retail Vice Chairperson Harley Sy delivered an inspiring address to the SM scholars and alumni.

The said gathering also aims to connect scholars with peers and mentors, allowing them to create valuable networks and gain insights from SM scholar-alumni who are now thriving in their respective fields.

This focus on practical experience equips scholars with the tools they need to land their dream careers after graduation.

SM Retail and SM Foundation (SMFI), led by Mr. Harley Sy (center), SMFI trustee Engr. Chito Macapagal, Executive Director for Education Programs Linda Atayde (2nd row, 4th and 5th from left), SAVPs Eleanor Lansang and Victor Chan, and SM Retail AVP Niña Salcedo cap the SM Scholars’ General assembly with a commemorative photo.

SM Foundation’s Scholarship Program has been empowering deserving Filipino youth from vulnerable communities by supporting the educational aspirations. By prioritizing a well-rounded student experience, the foundation moves beyond financial support, raising the next generation of Filipino leaders—scholars who are prepared to tackle real-world challenges and spread social good. (PR)

Haikyu!! “The Dumpster Battle” arrives at SM Cinema

Watch the long-awaited epic battle between Karasuno and Nekoma! Be thrilled in every minute of the fight and catch Haikyu!! “The Dumpster Battle” elevating your movie-watching experience exclusively at SM Cinemas nationwide.


📱: SM Cinema app
🎟️: SM Cinema ticket booths
📣: Proceed to SM Cinema Mindpro ticket booth at Level 4



Wednesday, May 15, 2024

SM Cares further promotes literacy and kindness with Book Nook open library donation from GMA Network

SM Cares' Book Nook fosters a love for reading and community engagement through its open library. In alignment with GMA Network's steadfast belief in the transformative power of reading, a recent book turnover ceremony at SM Aura's Book Nook saw the donation of the beautifully illustrated “Si Gren, Ang Kaibigan Kong Alien” by the media giant.

In the photo are Ms. Rossette Roa, Head of Viewer Directed Marketing at GMA Network, along with the cast of “My Guardian Alien”: Christian Antolin, Arnold Reyes, Raphael Landicho, and Gabby Eigenmann. Also present are Mr. Royston Cabunag, Assistant Vice President for Mall Operations and Director for Children and Youth at SM Cares, and Ms. Margarita Catalan, Assistant Vice President for Marketing Operations at SM Supermalls, during the activity.

“Si Gren, Ang Kaibigan Kong Alien” is about the friendship of a young boy and an alien who visits Earth to learn about games kids play. The story promotes kindness, diversity, and accepting others, in a way that's easy for children to understand. This book was made for GMA's TV series “My Guardian Alien.”

Gabby Eigenmann plays Dr. Ceph in My Guardian Alien

Doy, portrayed by Raphael Landicho, holds a profound affection for this book.

“Generous contributions like this not only foster a love for joyful reading but also ignite the spark of imagination within every child, empowering them to explore boundless creativity. We are immensely grateful for this donation, which will undoubtedly enrich the lives of countless young minds.”  Said Mr. Cabunag.

Arnold Reyes plays Minggoy in My Guardian Alien

Christian Antolin plays Sputnik in My Guardian Alien

Launched by SM Supermalls in December 2020 at SM Aura as an open and free library, Book Nook aims to create a community where book lovers of all ages can share their passion for reading with like-minded people. It also serves as a hub where brand partners can donate books, contributing to the library's continuous growth.

Through the Book Nook, SM Supermalls aims to showcase its support for literature while providing an avenue for people of all ages to learn more about the world around them through reading, in line with its efforts to promote learning and its important role in nation building.

To learn more about SM’s various community programs, visit (PR)