Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we'll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max out your malling experience with your most-loved mall in Cebu!

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole, in SM Seaside City Cebu's Upper Ground Level, City Wing, is a globally-renowned brand that's sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at its peak.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it's a style destination that serves bold, chic energy every time you go out.

Victoria's Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria's Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier

Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge in the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only make you look good, but also how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what's best!

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it's the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang's Steakhouse Grill

Premium steak, you ask? Let's take that up a notch at the first Wolfgang's Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it's a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new Yakiniku Like is here to deliver Japan's solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you're sure to come back for more! That's SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Go all out this Women's Month at SM City Mindpro

This March, SM City Mindpro celebrates the strength, beauty, and resilience of women with a vibrant lineup of activities and exciting deals in honor of Women’s Month. Designed to create a maxed-out experience for every shopper, the celebration brings together wellness, style, and empowering moments—all thoughtfully curated All For You.

 

Adding a colorful and inspiring highlight to the celebration is the Women’s Month Photo Spot at Level 4. This specially designed space invites shoppers to pause, strike a pose, and capture empowering moments with friends, family, and fellow women who inspire them. Whether celebrating friendship, confidence, or self-love, it’s the perfect backdrop to mark the occasion and share the joy of Women’s Month.

 

Shoppers can also enjoy a month-long Wellness Sale from March 1 to 31, featuring special offers of up to 70% off on health, beauty, and self-care essentials from participating stores. From skincare favorites to wellness must-haves, the sale encourages women to prioritize their well-being and indulge in moments of self-care while enjoying great deals.

 

Midweek shopping becomes even more exciting with the Wednesday Sale happening on March 4, 11, 18, and 25, giving shoppers even more reasons to drop by the mall and score fantastic finds of up to 50% discount. It’s the perfect opportunity for women to take a break, enjoy a shopping day, and truly gala to the max with irresistible deals and lifestyle treats.

 

Through these vibrant activities, SM City Mindpro continues to create memorable moments that celebrate and empower the community. This Women’s Month, the mall invites everyone to honor the women who inspire us every day—mothers, daughters, leaders, and changemakers—while enjoying a celebration designed All For You.

Celebrate strength, style, and self-care this March at your most-loved SM City Mindpro, where every woman deserves a moment to shine.

5 Reasons Why the HUAWEI FreeClip 2 is Your Go-To Functional Tech Accessory for Everyday Life

Manila, Philippines (February 27, 2026) — Designed as tech jewelry for modern lifestyles, the HUAWEI FreeClip 2 blends expressive aesthetics, intelligent audio, and all-day comfort into a single, effortless experience. Built on the promise of a ‘never feel, never fall’ experience, its signature Airy C-Bridge open-ear design clips gently and securely onto your ear, letting you move freely without pressure, isolation, or fatigue, so you stay aware, confident, and in control wherever your day takes you.

With adaptive open-ear audio that automatically responds to your surroundings and crystal-clear call performance that keeps your voice front and center, the HUAWEI FreeClip 2 keeps you connected without breaking your rhythm. From comfort to clarity, every detail is designed to work in sync with your lifestyle. Here are five reasons the HUAWEI FreeClip 2 keeps up with your life, every step of the way:

1. ‘Never Feel, Never Fall’ Fit For Any Activity

From early-morning meetings to evening workouts and spontaneous nights out, the HUAWEI FreeClip 2 is designed to stay comfortable and secure throughout your entire day. Its newly engineered clip structure reimagines how earbuds sit on your ears. It combines three precision-designed components: the acoustic ball, airy C-bridge, and comfort bean to distribute weight evenly and eliminate pressure points.

At just 5.1 grams per earbud, each piece feels lighter than a one peso coin, giving you a true “never feel, never fall” wearing experience. You can move freely without worrying about readjusting or discomfort, whether you’re walking between appointments, navigating your daily commute, or powering through a workout.

Crafted with super-soft, skin-friendly liquid silicone and reinforced with a high-performance shape-memory alloy that’s 25% softer than the previous generation, the Airy C-Bridge gently conforms to your ear’s natural contours. Optimized using data from over 10,000 ear samples worldwide, the refined Comfort Bean further enhances stability and comfort, so you can stay focused on what matters, not on your earbuds. The device is tested to withstand over 25,000 bends, enabling the flexible C-Bridge to maintain its shape and delivering a ‘never feel, never fall’ experience, even with daily use.

2. Designed to Be Seen with Premium Materials and Iconic Colors

More than just an audio device, the HUAWEI FreeClip 2 is wearable tech jewelry—an expressive accessory that elevates your everyday look. Its sculptural open-ear design transforms earbuds into a fashion statement that complements your personal style, whether you’re dressing for the office, heading out for brunch, or styling your OOTD for the weekend.

You can choose from four striking colorways: Blue, White, Black, and Rose Gold. Blue, inspired by classic denim, features a refined striped texture that evokes freedom, confidence, and a relaxed urban lifestyle. White offers a clean, bright aesthetic with elegant micro-textures that reveal subtle sophistication up close. Black delivers a bold, modern finish that communicates calm strength and effortless authority, while Rose Gold adds a soft metallic warmth that brings understated elegance to any outfit.

Select Blue and White editions extend the denim-inspired texture to the charging case, crafted using high-precision micrometer-level molding technology. It gives a smooth, matte finish that feels soft to the touch while resisting dirt and stains, keeping your accessories looking polished throughout the day.

To further personalize your look, the HUAWEI FreeClip 2 can be styled with interchangeable jewelry-inspired accessories, including Star, Butterfly, Flake, and Tassel designs. These additions transform your earbuds into expressive fashion accents, allowing you to treat your audio device like you would your favorite earrings, only smarter, lighter, and more functional.

3. Adaptive Listening and Clear Calls to Help You Focus

With its intelligent open-ear architecture, the HUAWEI FreeClip 2 ensures your audio experience always feels natural, balanced, and immersive. Powered by HUAWEI’s newly added dual-diaphragm driver first-ever NPU AI processor in a True Wireless Stereo (TWS) earbud, the system delivers 10 times faster computing power, enabling real-time analysis of your surroundings.

This intelligence drives Adaptive Open-Ear Listening, automatically adjusting volume and sound output based on your environment. Step out of a quiet office into a busy street or café, and your audio instantly becomes clearer and more present. Settle back into a calmer space, and the sound gently readjusts to comfortable levels, eliminating the need for constant manual changes.

Paired with a newly introduced dual-diaphragm driver, the HUAWEI FreeClip 2 delivers 100% greater loudness and stronger low-frequency performance, giving you richer bass, clearer vocals, and more immersive sound without blocking your awareness of the world around you. Whether you’re enjoying podcasts during your commute, playlists at the gym, or background music while working, your sound stays vibrant and engaging.

When you are walking through a noisy street, its Adaptive Volume intelligently balances playback across 55 dBA and 85 dBA environments to match the noise level of your background, ensuring you don’t miss a beat. When sitting in a high-noise cafe for hybrid work, its Adaptive Voice Enhancement improves vocal clarity so you can listen to music or podcasts to help you focus on your current tasks. By the time you return to a quiet environment, like your office, it automatically adapts and adjusts the volume to a comfortable level.

4. Easy Swipe and Optional Hands-Free Smart Features 

From quick check-ins with teammates to long personal calls on the move, the HUAWEI FreeClip 2 keeps every conversation clear and natural. Its advanced three-microphone system, featuring two beamforming microphones and a VPU bone-conduction sensor, captures your voice with precision. Powered by an NPU, it intelligently filters out background noise, keeping your voice front and center even in bustling cafés, shared offices, or windy outdoor environments.

Managing your audio is just as effortless. With intuitive smart features using swipe, tap, and head-motion controls, you can adjust volume, skip tracks, answer calls, or reject them with simple gestures. A nod or shake of your head lets you stay fully hands-free, making it easier to stay present whether you’re walking, cooking, or multitasking throughout the day.

5. Seamless Listening Experience Anytime, Anywhere Using Any Device

Built for long days and nights, the HUAWEI FreeClip 2 offers up to 9 hours of high-quality listening on a single charge and up to 38 hours with its charging case, keeping you powered from your first call to your last song. Even a quick 10-minute top-up gives you up to three hours of playback, so you never miss a beat.

With IP57 water resistance, the earbuds are protected against sweat, rain, and dust, making them perfect for workouts, outdoor adventures, and everyday commuting. You can even rinse them under clean water to keep your earbuds fresh after intense sessions. Its compact square charging case was downsized and lightened for easier portability.

Wide compatibility across iOS and Android devices ensures seamless performance, perfect for both iPhone and Samsung users. Dual-device connectivity lets you switch effortlessly between devices, keeping you connected across work and personal life without missing a beat.

Express Yourself Freely and Stay Connected All Day with the HUAWEI FreeClip 2

The HUAWEI FreeClip 2 reinvents how you wear sound, transforming everyday listening into a form of personal expression. Whether you’re navigating packed commutes, powering through back-to-back meetings, hitting the gym, or stepping out for social plans, it delivers seamless transitions between work, movement, and play—while doubling as a bold fashion statement that elevates your every look.

The HUAWEI FreeClip 2 is now available for PHP 9,999 at HUAWEI Experience Stores and online via Shopee, Lazada, TikTok Shop, and the HUAWEI Online Store.

To celebrate its official launch, HUAWEI is offering PHP 2,477 worth of exclusive freebies and vouchers, including two premium accessories worth PHP 1,998 to personalize your look and a one-year, one-time loss compensation plan worth PHP 479, giving you added peace of mind as you wear your sound with confidence.

To learn more about the HUAWEI FreeClip 2, check out HUAWEI’s official website and social media accounts (Facebook | Instagram).

HUAWEI Mate X7: The King of Foldables Unfolds New Possibilities — Available in PH for ₱119,999

Manila, Philippines (February 27, 2026) — In today’s modern world, the right smartphone helps you work smarter and unwind better. The HUAWEI Mate X7 brings a bigger, split-screen display that boosts productivity and entertainment, flagship photography that captures moments as they truly are, and reliable durability that keeps up with your pace.

Designed to elevate how you unfold your daily experiences, the HUAWEI Mate X7 is the ultimate device that effortlessly helps you achieve a balance between work and life.

Feel Confident with a Phone That’s Built Slim and Strong

Some foldable phones make you cautious, but the HUAWEI Mate X7 makes you confident. At just 4.5mm when unfolded and 9.5mm when folded, it slips effortlessly into your pocket or your bag. Heading straight to dinner from work? Slide the phone neatly into your blazer. This ultra-slim design doesn’t mean fragile, though. Engineered with an industry-unique structure that uses aerospace-grade materials across its inner and outer screens, hinge, and frame, the HUAWEI Mate X7 is designed to handle the realities of daily life — from the multiple folding and unfolding to accidental drops.

When you find yourself dining out at an elegant restaurant, and someone accidentally spills a cup of hot water on the table and on your phone, there’s no need to panic. The HUAWEI Mate X7 is not only built with IP59 and IP58 dust- and water-resistance ratings, but it can also withstand hot water up to 80°C. Moreover, your wet hands won’t stop you from picking up a call or responding to an urgent message, and it’s all thanks to the phone’s Wet Touch Support. With the HUAWEI Mate X7’s impressive durability, you won’t have to be so careful all the time.

The phone’s strength and toughness complement each other. The Time-Space Gate camera module makes a bold yet refined statement, while its vegan leather finish in Nebula Red or Black matches any mood. When you unfold the HUAWEI Mate X7’s massive screen, you will undoubtedly steal the spotlight.

Capture Every Moment with Brilliance in Every Frame

From navigating a demanding week packed with a heavy workload, to treating yourself to a relaxing weekend getaway at a secluded mountain or a private beachfront resort, the HUAWEI Mate X7 is a true companion that shines. Its True-to-Colour Camera turns your well-earned breaks into vivid, lasting memories — captured just as beautifully as they unfold.

When you’re standing by the beach during golden hour, and you want to capture that brilliant, fiery scene, the HUAWEI Mate X7’s 50MP Ultra Lighting HDR Camera delivers clarity and balance that look almost like magic. Normally, intensely backlit scenes can leave faces shadowed or the skies washed out, but the phone’s 17.5 EV Cinematic Ultra HDR keeps both your portrait subject and background naturally bright and beautifully exposed. This leaves you with a stunning image featuring rich, crisp detail.

 

Perhaps you’re strolling along the streets of a culturally rich city, when you pause to admire the intricate details of an architectural masterpiece or the delicate craftsmanship of luxurious jewelry from afar. With the HUAWEI Mate X7’s 50MP Telephoto Macro Camera, you can capture every fine texture and detail with striking clarity even from a distance.

For those heartwarming moments when the family is all together at a private rest house or when you find yourself standing before a landscape so vast it defies description, the 40MP Ultra-Wide Camera makes sure nothing or no one is left out of your photographic keepsake.

Do It All from One Powerful Device

The HUAWEI Mate X7’s foldable design gives you a phone that effortlessly adapts to your day. On your busy morning commute, the phone’s folded form makes it easy to scroll through your newsfeed or respond to emails. When you need a more expansive screen to work on important files, the phone unfolds into a stunning 8-inch display. This pairs well with the phone’s Live Multitask feature, which lets you run up to 3 apps at once. Need to hop on a call while reading through an important document? With the HUAWEI Mate X7, you won’t have to toggle back and forth between windows.

The HUAWEI Mate X7 lets you access Google Workspace apps. This means you can switch from your PC to your phone without losing your productivity flow. You can also find your favorite apps like Facebook and YouTube, as well as your essentials like GCash, BPI, BDO, and Grab, on the HUAWEI AppGallery.

When your day stretches on longer than expected, the HUAWEI Mate X7’s ultra-large 5600mAh battery keeps you powered throughout the day. Its 66W Wired and 50W Wireless HUAWEI SuperCharge make charging quick and easy, so you’re always connected.

Take Your Everyday to the Next Level with HUAWEI’s Latest Devices

Find a device that can match the pace of your daily routine from HUAWEI’s newest lineup of innovations. Unfold stronger possibilities with the HUAWEI Mate X7, now available for PHP 119,999 on Shopee, Lazada, TikTok, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide. Bring home freebies worth up to PHP 45,998 — including a HUAWEI WATCH GT 5 (worth PHP 12,999), trade-in tokens worth PHP 12,000, and a 1-Time Accidental Screen Damage Protection (worth PHP 10,999) good for one year — when you get your HUAWEI Mate X7 today. Plus, get up to PHP 10,000 off when you pay using select banks.

For more information about the HUAWEI Mate X7, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).