Friday, December 6, 2024

Powered by pedals: Thousands of bikers unite at SM for a greener future

Thousands of cycling enthusiasts from all over the country recently came together for Pedal Forward, a nationwide celebration spearheaded by SM Cares aimed at promoting cycling as a sustainable mode of transportation that contributes to a cleaner, greener, and more cycling-inclusive Philippines. The event took place simultaneously at SM by the BAY and select SM Supermalls across the country last November 23.

Cyclists nationwide join forces for Pedal Forward, an SM Cares initiative advocating eco-friendly transportation and cycling inclusivity.

Declared through Proclamation No. 1052, National Bicycle Day is celebrated every fourth Sunday of November, aiming to promote a culture of cycling to reduce carbon emissions, alleviate traffic congestion, and promote public health. In line with this annual observance, SM Cares created Pedal Forward with the goal of bringing together cyclists from all walks of life and encouraging them to ride not just for fun, but as an active contribution toward sustainability.