Tuesday, April 16, 2024

SM Supermalls at the Forefront of Global Entertainment

IMAX Corporation hosted the 11th Annual CEO Forum at the Ojai Valley Inn in California, USA from April 4 to 7, 2024. This IMAX conference welcomed global heads of the entertainment industry to discuss current trends in the industry and its future. 

(From L to R) EVT, Ltd. Managing Director and CEO Jane Hastings, SM Supermalls President Steven Tan, and P-THREE Co-Founder Thomas Rose discussed the role and future of cinemas in providing entertainment at the 11th Annual CEO Forum hosted by IMAX.

IMAX CEO Rich Gelfond provided welcoming remarks for the four-day conference, with guests including CEOs of AMC Theatres, Cineplex, and Tokyu Recreation amongst others.

Panel discussion topics ranged from the changing tastes of moviegoers, new sources of blockbuster entertainment, and the role of AI in cinema. Panelists for these included the CEO and Founder Illumination, Chris Meledandri, A24 co-founder David Fenkel, Legendary Entertainment CEO Josh Grode, and Lucasfilm President Kathleen Kennedy. Providing Hollywood perspectives were Todd Phillips, the director of the upcoming Joker: Folie A Deux, and actor Glen Powell.

Todd Phillips (right), director of upcoming movie Joker: Folie A Deux, with SM Supermalls President Steven Tan

Representing the Philippines was SM Supermalls President Steven Tan, who was invited to participate in the forum titled, “Malls, Hotels and Experiences: Where Does the Cinema of the Future Fit?” Alongside him in the discussion were EVT, Ltd. Managing Director and CEO Jane Hastings and P-THREE Co-Founder Thomas Rose.

Actor Glen Powell (left) with SM Supermalls President Steven Tan

Mr. Tan shared the Philippine experience of SM Supermalls, providing a better understanding of entertainment in the ASEAN context. Mr. Tan noted that malls, experiences, and the cinema were still very interconnected in this area.

After COVID-19, Mr. Tan observed a strong desire in Filipinos to return to shared experiences, and it’s here where the malls and cinemas would play vital roles. Mr. Tan spoke of special concert films and advanced screenings as pillars for fan-based events that spurred feelings of belonging and camaraderie. These, in turn, generated organic online traction. Additionally, film festivals and exclusive film screenings allowed mall cinemas to gain significant media exposure.

The IMAX cinema at SM City Iloilo opened in 2023 with next-generation laser projection and multi-channel sound system that delivers lifelike images and precision audio for a movie-going experience unlike anything else.

SM cinemas also implemented contactless entry and self-service kiosks, which are all in line with upgrading to new technology to enhance the cinema experience.

Additionally, in recognizing Filipino audiences' penchant for snacking during screenings, Mr. Tan outlined plans that enhanced SnackTime refreshment stands, offering diverse and convenient options that ultimately boost the cinema experience.

Snack Time offers diverse and convenient food options for moviegoers in SM malls nationwide.

The inclusion of the Philippines in the discourse underscored its growing significance in the global entertainment landscape, affirming SM Supermalls' goal in shaping the industry's future. (SM Supermalls)

Monday, April 15, 2024

Pursuing education despite the odds: These SM scholar alumni are now steps closer to their dreams

In the Philippines, a significant number of students often face uncertain paths to higher education, especially those from low-income communities. Often, the pressing need to support their families leads them to consider skipping college altogether and entering the workforce straight out of high school.

At one point, this could have been the story of Prince Mangahas and Queenie Alfonso–SM scholar alumni from Pampanga, whose lives took a turn through their scholarship opportunity.

Queenie Alfonso (left) and Prince Mangahas (right) join the SM Scholars’ general assembly at SM City Clark.

Determined no matter the odds

Prince's family background painted a picture of hardship. With his mother returning from overseas work and a struggling household, a college education seemed out of reach.

“I felt I needed to step up for the family and be the provider,” he said, contemplating enrolling in a short vocational course instead of going to college. “I was really determined to get an education no matter the odds because I was heartbroken by the fact that my siblings had to stop going to school. As a kuya, gusto mo sanang sabay sabay kayong aangat,” he shared.

A glimmer of hope emerged when Prince stumbled upon the SM Foundation scholarship program at Angeles University Foundation (AUF).

For him, the SM Scholarship was like a light at the end of the tunnel during the darkest time in his life. “There were times when I couldn't afford lunch and had to walk for hours just to attend classes,” he recalled. “Pero, hindi ako pinanghinaan ng loob kasi I am an SM Scholar. SM had it all for me. All I had to do was immerse myself in my studies. And for me, this meant overcoming all hardships. Struggle was real but I was not battling alone. SM was there,” he reflected, acknowledging the role the scholarship played in shaping his journey to becoming the accomplished educator he is today.

Prince is not only excelling as a teacher but also steadily building the life he always wanted for his own family.

Education wasn't just Teacher Prince’s ticket to a better life; it has now become his tool to empower his students and give his family the kind of life he long hoped to have.

Motivated by the influence of education on his life, he extends his influence beyond the classroom. Aside from his primary role as a math teacher, he also takes on leadership responsibilities as the Grade 9 coordinator and does private tutoring for added income.

During the pandemic, he leveraged his expertise as a DepEd TV Math Teacher-Broadcaster, creating video lessons for students across the country. At one point, he was the lone tutor-volunteer for Mathematics 6 of DepEd’s ETUlay online tutorial program.

Prince sees education as a force for social good. “Through education, one becomes aware of the prevailing issues,” he says. He envisions himself not just teaching math, but also using his story to inspire students to dream big and contribute to a better society. “Education plants a seed in someone's heart,” he adds, “nourish it until it bears the fruit of compassion.”


Following Tatang’s footsteps

Much like Teacher Prince is Kapampangan SM scholar Queenie. While her parents strived to provide the best for their family, their combined income from selling street food and working as a driver was not enough to send Queenie and her sibling to college.

Immediately after graduation, Queenie joined the Accounting Team of The SM Store in SM City Clark.

Determined, Queenie saw scholarships as her ticket to breaking the cycle of poverty. With the support of the SM scholarship, she made the most of every opportunity, even working part-time at The SM Store during breaks. This not only exposed her to the corporate world early on but also provided additional financial aid, enabling her to concentrate on her Management Accounting studies.

Upon graduation, she immediately began her career in Accounting with The SM Store. 

“Tatang once dreamed of fostering employment opportunities. Now, SM Supermalls and SM Stores are everywhere, transforming dreams into reality through job opportunities,” she shared. “Inspired by Tatang's vision, I, too, aspire to establish a business that generates jobs, with God's grace.” As Tatang said, “You have to have a dream big or small, then plan very well, work hard, and be very determined to achieve your goal.” (SM Foundation)

SM Supermalls: Driving forces for diversity, ingenuity, and employee growth

Fostering a thriving workplace built on teamwork, innovation, inclusivity, and diversity has been a longstanding focus for SM Supermalls. The company is committed to creating a vibrant workplace. This commitment pulsates through every corner of its 85 malls nationwide, resonating with the heartbeat of more than 7,000 employees.

Highlighting women for success

In SM, women shine brightly in leadership roles, embodying the essence of empowerment and equality. These women make up 59% of both executive roles and the overall workforce. SM cultivates a comprehensive work environment that empowers all employees, with a particular focus on helping women excel.

This commitment extends to ensuring their safety and dignity. SM strictly upholds the Bawal Bastos Law, providing a safe space for all employees to report any form of harassment and fostering a culture of respect and equality.

SM City Cagayan de Oro's female employees stand united in purple for Women's Month last March.

During Women's Month, SM’s dedication to honoring the achievements of its female employees shone brightly. The outpouring of support through the Women’s Month Kudos cards program was overwhelming, with more than 17,500 cards exchanged with an average of at least four received by each female employee. Each card that was sent out is a statement to the empowering spirit within its workforce.

SM also championed gender equality through its “Wear Purple Day”. All employees were invited to wear their best purple outfits, showing their unity and continued commitment to valuing its female workforce and the unique contributions of every Filipino woman.

Leading with heartitude, guiding with compassion

Additionally, unique online learning sessions were also provided for our employees. In a world where leadership is not just about authority, but also about empathy, SM conducted an online learning session titled "Leading with Heartitude: Navigating Compassion Fatigue and Leadership Challenges". The session served as a beacon of wisdom, guiding its employees through the intricacies of compassion fatigue and leadership hurdles. Moreover, a talk on Polycystic Ovary Syndrome (PCOS) in partnership with Valucare, its employee health provider, equipped the female workforce with knowledge about the condition and its management.

The team at SM Center Lemery in Batangas celebrates Employee Appreciation Day with Kudos cards and treats.

Inspiring a culture of appreciation

As March unfolded, SM embarked on a journey of gratitude, weaving threads of appreciation into the fabric of its culture. Employee Appreciation Day saw an impressive exchange of more than 30,700 Kudos cards, generating a sense of gratitude between colleagues. This positive atmosphere continued with the International Day of Happiness, painting smiles on faces as an additional 3,900 kudos cards were exchanged, spreading joy and camaraderie among its people.

Investing in a growth-oriented future

By upholding a rewarding work environment built on inclusivity, diversity, and teamwork, SM enables its employees to collaborate, innovate, and achieve their full potential. This unwavering focus on employee well-being not only strengthens the current workforce, but also inspires future leaders who reflect the company's principles of inclusion and excellence. SM's dedication to its employees paves the way for a brighter future for both the company and the individuals who contribute to its success. (SM SUPERMALLS)

Thursday, April 11, 2024

10 Reasons to shop at SM City Mindpro's 3-Day Sale

Dive into the ultimate shopping experience at SM City Mindpro’s 3-Day Sale with an extra day on April 12-15! 

Here are 10 reasons why you can’t miss this out:

๐Ÿ›️ Experience jaw-dropping discounts of up to 70% OFF mall wide!

๐Ÿš˜ Buckle up for the chance to drive home a brand new Suzuki Dzire in our e-raffle.

⏰Embrace the excitement with extended mall hours, giving you more time to shop 'til you drop!

๐Ÿ’ณ Unlock exclusive deals with an extra 10% OFF for SMAC members at selected tenant affiliates.

๐ŸŽž️ Dive into blockbuster entertainment at SM Cinema and earn e-raffle entries with every movie ticket purchase.

๐Ÿ˜‹ Indulge in irresistible shopping treats that will leave you craving for more.

๐Ÿ“ฑStrike a pose at our Eid Photo Spot and let your creativity shine.

๐Ÿ“ธ Immerse yourself in the vibrant colors of summer at our captivating Summer Photo Spot.

๐Ÿฆ„ Meet and mingle with our lovable Summer Mascots Parade, bringing joy to every corner of the mall.

๐Ÿ›’ Discover the hottest summer trends at our buzzing Summer Bazaar, where every find is a treasure!

Don't miss out on the excitement and thrills awaiting you at SM City Mindpro! For more updates, follow and visit SM City Mindpro on all social media platforms.

Monday, April 8, 2024

Catch these exciting deals at SM City Mindpro’s 3-Day Sale!

Nothing compares to the excitement SM City Mindpro has to offer as the mall rolls out the biggest 3-Day Sale happening on April 12-14, with one extra day on April 15.

Score the best deals at unbelievably great discounts of up to 70% off that apply to countless items mall-wide. Check out the latest finds from The SM Store, Uniqlo, Ace Hardware, Watsons, SM Appliance Center, Miniso, Sports Central, and Crocs.

Purchases could even bring you heaps of chances to bring home a brand-new Suzuki DZIRE GL MT! To join, shoppers may avail of P1000 worth of purchases to earn one e-raffle entry. Increase your chances of winning by getting additional coupons on Saturday (April 13) and Sunday (April 14) to double the entries.


While shopping, also check out awesome dining deals at affordable prices from selected food tenants at SM City Mindpro.


Snip hunt only at SM on its first 3-DAY SALE hurrah for 2024 and mark April 12-15 all the way from 9AM to 9PM. For mall events and updates, follow SM City Mindpro on all social media platforms.