A Hello Kitty wonderland took over SM Mall of Asia, starting on August
22, to celebrate the beloved SANRIO character's 50th anniversary in the
Philippines. Join the festivities at the mall's Central Atrium until September
22.
 |
| (L-R): SM Lifestyle Vice President for Licensing Partnerships Myra Monozca, SM Supermalls’ Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, Hello Kitty, SANRIO Southeast Asia General Manager Cindy Loh, and SM Mall of Asia Senior Assistant Vice President for Operations Perkin So |
The celebration kicked off with a massive cake display, followed by a
grand entrance through the iconic Hello Kitty lighted arch. Visitors were then
absorbed in the amusing world of Hello Kitty, filled with a playful ball pit
and themed photo spots such as the Music Academia and Transit Depot, along with
Hello Kitty’s family and friends.
 |
| Hello Kitty celebrates her 50th anniversary in
the Philippines at the SM Mall of Asia Central Atrium until September 22. |
 |
|
Fans young and old delight in the Hello Kitty-themed activities and merchandise. |
 |
| The fun Hello Kitty 50th anniversary ball pit. |
For food lovers, the launch featured a Krispy Kreme donut food truck
serving special SANRIO-themed treats. Shoppers could also find a variety of
Hello Kitty merchandise at the Toy Kingdom Express pop-up shop, stationary
supplies, fashionable apparel from Crocs and Forever 21, along with Hearts
& Arrows and Axis’ Hello Kitty jewelry and watches.
 |