Discover Art Beyond the Gallery as Award-Winning "Art for Everyone" Returns to SM Seaside City Cebu

Following the successful run of Art for Everyone at SM J Mall, the award-winning, advocacy-led initiative continues its celebration in Cebu at SM Seaside, reinforcing SM's commitment to making creativity more accessible by transforming malls into vibrant cultural spaces where everyone can discover, create, connect, and experience art to the max. 

From July 19 to August 2, 2026, the Upper Ground Level, Cube Wing at SM Seaside City Cebu transforms into a creative destination, featuring an inspiring art exhibit alongside interactive workshops and community activities that invite visitors of all ages to discover, create, and connect through art. 

This year's exhibit showcases the works of 49 artists from Artist Beyond Borders and 5 artists from the Calbayog City Visual Arts Association (CCVAA), bringing together diverse artistic styles and perspectives in a celebration of Filipino creativity. Visitors can also take part in the remaining activities, including the Kiddie Art Workshop by Everlasting Hope Philippines on July 25 and the Visual Storytelling Workshop by Kristine Lim of Artist Beyond Borders on August 2.

More than an exhibition, Art for Everyone champions accessibility, inclusivity, and creative empowerment by providing artists with opportunities to exhibit their work and encouraging more people to appreciate and engage with original art.

The initiative has earned international recognition, receiving Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, reflecting its success as a community-driven platform that makes art more accessible to Filipinos.

Its impact continues to grow. In 2025, Art for Everyone brought together 1,222 artists, showcased 6,002 artworks, generated over ₱5.8 million in art sales, and engaged communities across 21 SM malls nationwide. This year, the initiative expands to 26 participating SM malls, further strengthening SM's commitment to supporting local artists and making art more visible and accessible across the country.

Visit Art for Everyone until August 2, 2026, at the Upper Ground Level, Cube Wing, and discover an award-winning celebration of creativity where art truly goes beyond the gallery, only at your most loved SM Seaside City Cebu.

SM City Zamboanga Powers a Greener Future with Launch of Electric Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 21 July 2026 – Reinforcing its commitment to sustainability and future-ready communities, SM City Zamboanga officially launched its Electric Vehicle (EV) Charging Station on July 21, 2026, at the Level 3 Carpark Building, providing electric vehicle owners with a safe, convenient, and reliable charging facility in the heart of the city.

The launch marks another milestone in SM Supermalls' sustainability journey as it continues to expand its network of EV charging stations across the country, supporting the Philippines' transition toward cleaner and more sustainable mobility.

The inauguration was graced by representatives from the City Government of Zamboanga headed by Mayor Khymer Adan Olaso and City Planning and Development Chief Ma. Luz Agbayani, electric vehicle advocates, and business partners, underscoring the shared commitment of both the public and private sectors to environmental stewardship and sustainable urban development.

The new EV Charging Station enables customers to conveniently charge their electric vehicles for free while enjoying the mall's shopping, dining, and leisure offerings, making sustainable transportation more accessible to the growing EV community in Zamboanga City.

During the ceremony, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez emphasized that the initiative reflects SM's dedication to creating meaningful innovations that benefit both people and the planet.

"At SM Supermalls, we believe that every innovation should create a positive impact on the lives of the communities we serve. As more Filipinos embrace electric mobility, we are proud to provide future-ready infrastructure that empowers our customers to make environmentally responsible choices while enjoying greater convenience." 

The launch also highlights the importance of collaboration in driving sustainable progress. Through partnerships with government agencies and community stakeholders, SM City Zamboanga continues to support initiatives that contribute to a cleaner environment and a more resilient future for Zamboanga City.

As the newest addition to SM Supermalls' growing sustainability initiatives, the EV Charging Station complements the company's broader environmental programs, which include renewable energy adoption, waste management, water conservation, green building practices, and community-led environmental campaigns.

At your most-loved SM City Zamboanga, innovation goes beyond creating better shopping experiences—it is about building a better future for every Filipino. As SM continues to invest in sustainable solutions, every initiative is thoughtfully designed with customers, communities, and the environment in mind—because everything we do is All for You.

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM CINEMA THEATER FORMATS EXPLAINED: YOUR GUIDE TO CHOOSING THE CINEMA THAT BEST SUITS YOU

The second half of 2026 is packed with blockbuster releases that deserve to be experienced on the big screen. 

From Disney's live-action "Moana" and Christopher Nolan's "The Odyssey" to the highly anticipated "Spider-Man: Brand New Day," among many others, moviegoers have plenty of reasons to head back to the cinema. 

But not all movie theaters offer the same experience. Whether you're after larger-than-life visuals, immersive sound, or premium comfort, there's a cinema format designed for you. Before booking your tickets for this season's biggest releases, here's a guide to finding the perfect way to watch based on your preferences.

IMAX

For moviegoers who want the biggest, boldest cinematic experience, IMAX delivers. Featuring an expansive screen, breathtaking visuals, and crystal-clear sound, IMAX puts you at the heart of every scene, making every moment feel larger than life. 

Available at: SM Aura, SM Megamall, SM Mall of Asia, SM North EDSA, SM City Clark, SM Lanang, and SM City Cebu

SCREENX

SCREENX takes immersion to the next level. Using synchronized side-wall projections, the action extends beyond the main screen and surrounds audiences across three walls, creating a cinematic experience that draws you deeper into the story.

Available at: SM Mall of Asia

DIRECTORS CLUB

For those who prefer a more exclusive movie experience, Directors Club delivers premium comfort. Sink into plush leather recliner seats while Dolby Atmos fills the auditorium with rich, immersive sound, complemented by sharp laser projection for exceptional picture quality.

Available at: Select SM Cinema branches nationwide

EVENT SCREEN

More than a movie theater, the Event Screen is a versatile venue designed for shared experiences. Whether you're hosting a private screening, a watch party, or a special celebration, the space can be customized to make every occasion memorable.

Available at: SM Aura, SM City Bataan, SM City Bicutan, SM City Cebu, SM City Tanza, SM City Tuguegarao, and SM City Urdaneta

REGULAR CINEMA

SM Cinema's Regular Cinemas provide a great movie experience featuring comfortable seating, crisp digital projection, and immersive sound, delivering quality entertainment for moviegoers.

Available at: All SM Cinema branches nationwide 

The only way to experience movies from the undisputed leader of the big screen

Whether you're looking for the spectacle of IMAX, the immersive world of SCREENX, the premium exclusivity of Directors Club, the flexibility of the Event Screen, or the dependable quality of a Regular Cinema, SM Cinema, the country's undisputed leader of the big screen, offers a format to match every moviegoer. 

SM Cinema operates more than 389 screens across over 79 branches nationwide, bringing world-class movie experiences closer to Filipinos wherever they are.

###

 

About SM Supermalls 

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

SM Seaside Cebu Arena Builds Momentum As Cebu’s Regional Entertainment Hub with BINI Sold-Out Show

BINI takes center stage to a sold-out crowd at the SM Seaside Cebu Arena during the Cebu stop of the "BINI Signals World Tour 2026." 

CEBU, Philippines, 14th July 2026 - The sold-out BINI concert at SM Seaside Cebu Arena marked another milestone in Cebu's growing reputation as a destination for world-class live entertainment, drawing thousands of fans from across the Visayas and beyond. The successful staging of the highly anticipated show showcased the venue's capability to host large-scale productions while reinforcing Cebu's emergence as a thriving regional entertainment hub.

Designed by award-winning global architecture firm Arquitectonica, the P7-billion arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests. Its exterior is defined by wave-shaped glass windows, echoing the signature façade of its sister venue, the SM Mall of Asia Arena.

Complementing this, the continued success of events at SM Seaside Cebu Arena is creating new opportunities for tourism, local businesses, and future large-scale events, further strengthening Cebu's position as one of the country's leading destinations for premier live entertainment.

Thousands of fans filled the SM Seaside Cebu Arena for BINI's sold-out concert, highlighting the venue's world-class facilities and strengthening Cebu's position as a rising regional hub for premier live entertainment.

The successful event highlighted the growing confidence of artists, promoters, and production companies in bringing major concerts to Cebu. Beyond delivering an unforgettable experience for fans, the concert generated economic activity across the tourism, hospitality, retail, transportation, and food sectors, creating new opportunities for local businesses and showcasing the region's capability to support productions of international standards.

SM Seaside City Cebu offers a complete lifestyle experience, with diverse dining, shopping, and leisure options. 

Located beside one of SM Supermalls' most-loved malls, SM Seaside Cebu Arena once again proved to be more than just a concert venue. Concertgoers were able to max out experiences by enjoying shopping, dining, and leisure at SM Seaside City Cebu before and after the show, demonstrating how the integrated destination enhances every visit while contributing to the city's growing appeal as a lifestyle and entertainment center.

The overwhelming response to the BINI concert further affirmed Cebu's growing role in the country's live entertainment scene. As more artists and organizers include the city in their concert tours, Cebu is attracting greater investments, increasing visitor arrivals, generating employment, and strengthening its creative and tourism industries. These developments position the city as a key entertainment gateway for the Visayas and Mindanao.

SM Seaside Cebu Arena has direct access to SM Seaside City Cebu and the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel, creating a comprehensive lifestyle, tourism, and business district in the Queen City of the South.

Through SM Seaside Cebu Arena, SM remains true to its promise of bringing world-class entertainment closer to Filipino communities while helping drive regional growth. By continuously developing destinations that blend retail, leisure, and live entertainment, SM Supermalls is creating more opportunities for people to connect, celebrate, and max out experiences, while contributing to Cebu's continued rise as one of the country's premier entertainment destinations.

#SMforCebu
#ChangingTheGameElevatingEntertainment
#SMCebuArena 

Coins.ph Brings Next-Gen ‘Pay, Move, Trade’ Infrastructure to Businesses Nationwide

MANILA — Coins.ph, the country's largest digital asset exchange and one of its fastest-growing mobile wallets, is expanding its payments and trading infrastructure to enterprise clients in major urban centers nationwide.

The move positions Coins.ph as a core operational partner for modern businesses, giving companies access to blockchain-based and traditional fiat payment rails through a single platform. With regional business hubs across the country continuing to grow, Coins.ph says its unified infrastructure is designed to help both large enterprises and small and medium businesses (SMEs) run more efficient operations through three main services: Pay, Move, and Trade.

PAY: Helping Businesses Capture Local Sales. Coins.ph is giving merchants a single checkout system that supports QRPh and WebPay, making it easier for businesses to convert local customers and receive payments without friction. The platform also offers an automated disbursement tool that allows companies to send instant payouts and reconcile transactions in real time across local payment networks.

Key features include:

• QRPh Crypto Payments — crypto payments accepted directly within a merchant's own app via QR code
• QRPh Fiat Payments — QR-based payments settled in Philippine Pesos
• WebPay — a checkout solution that accepts online, in-store, and crypto payments through hosted or API-based integrations
• Disbursement — real-time batch transfers and payroll payouts to more than 120 banks and e-wallets through InstaPay and PESONet

MOVE: Faster Settlement for Local and Cross-Border Payouts Coins.ph is also targeting the delays common in traditional settlement systems. By using stablecoin technology as a regulated platform, the company says businesses can cut settlement times from an average of three to five days down to just minutes.

The service is particularly aimed at the Philippines' estimated 1.5 million remote freelancers and digital professionals, many of whom rely on receiving international payments quickly and reliably. Coins.ph says its infrastructure is built to let enterprises connect their digital asset operations directly to fast, secure, same-day local payment rails.

Key features include:

• Cross-border Payments — international payouts delivered over global rails, with stablecoin pre-funding and local currency conversion upon arrival
• Corridor Readiness — direct connections to Philippine payment rails such as InstaPay and PESONet

TRADE: Institutional-Grade Liquidity for High-Volume Clients. For businesses that need price certainty at scale, Coins.ph offers institutional trading tools built for treasuries, funds, and trading desks, including deep liquidity and fixed spreads.

Key features include:

• Ramp — a fiat deposit and withdrawal channel for exchanges that manages compliance, KYC, and AML requirements within third-party apps
• Order Book — high-volume spot trading with tight spreads, deep liquidity, and tiered VIP pricing based on trading volume

"At Coins.ph, we believe the real power of blockchain shows up when you leverage its utility to enable cheaper, faster transactions," said Amira Alawi, Global Marketing Director at Coins.ph. She added that once businesses no longer have to wait days for cross-border funds to clear or manually reconcile transactions, cryptocurrency moves beyond speculation and into practical, everyday use. According to Alawi, when backend technology removes that daily friction and protects a company's bottom line, wider adoption follows naturally — since every peso saved can be reinvested into growing the business.

Converge FiberX Brings Student League Ambassadors Program to Visayas and Mindanao

Students Unite for the X Without Limits Formation

Cebu City – Converge ICT Solutions has officially expanded its flagship youth initiative, the FiberX Student League Ambassadors Program, into the Visayas and Mindanao regions, kicking off Season 2 with a launch event at Oakridge Pavilion in Cebu on July 7, 2026.

The program, which debuted last year under the campaign "X Starts With You," encouraged young Filipinos to identify their unique passions and strengths. This year's edition carries the theme "X Without Limits," pushing the idea further: once youth discover their "X," geography and access should no longer stand in their way.

A Brave Student Goes Head to Head with Converge’s Own Geovane Jayme in Yuwin's World

Converge is positioning the initiative as part of a broader push to decentralize opportunity in the country. The company noted that talent is not confined to Metro Manila, and that young creators, gamers, and innovators in the provinces deserve the same platforms, mentorship, and tools as their counterparts in the capital.

What the program offers

Under the "X Without Limits" theme, the Student League Ambassadors Program aims to give regional youth access to:

• Professional mentorship
• Content creation tools
• Dedicated platforms for visibility
• Reliable high-speed internet connectivity

More than 100 students from 13 schools across Cebu attended the launch, taking part in activities centered on creativity, technology, and gaming.

The event also spotlighted Cebu's growing esports scene, citing collegiate competitions such as CESAFI Esports as evidence of the region's rising pool of competitive gaming talent. In line with this, Converge showcased its FiberX GameChanger EZ and Elite plans, both designed for gamers and esports teams that need low-latency, high-performance connections.

Executives on the program's expansion

JP Aguilar, SVP and Consumer Business Group Head of Converge, said the Student League is meant to give students experiences beyond the classroom. He added that whether a student's interest lies in gaming, content creation, or community leadership, the program aims to provide them with a platform, mentorship, and confidence to pursue it.

Sandra Zira-Dingal Smiles with One of the Boss Challenge Winners

Sandra Tubale-Dingal, AVP and Head of Consumer Segment Marketing, said Season 1 demonstrated what happens when students are given the right platform — they step up, bring ideas to life, and inspire others. She noted that the response also made clear how many more young people are still waiting for the same opportunity.

Orange Ramirez, VP and Brand & Marketing Head of Converge, said expanding to a regional scale across Visayas and Mindanao reflects the company's intent to champion talent in these areas, many of whom have yet to discover their own "X."

Excited Students Participate in the X Without Limits Formation

What's next

The Cebu leg marks the start of a wider regional rollout. Over the coming months, Converge will bring the FiberX Student League Ambassadors Program to more campuses across Visayas and Mindanao through a lineup of activities, including:

• 100X
• ChosenX Next Gen Workshops
• Battlestation Raid
• Campus Roadshows
• Master Classes

These are designed to give students real-world skills, industry exposure, and further opportunities for growth.

Updates on the program's regional schedule will be posted on Converge's official Facebook page.

Discover the Finest Coconut and Chocolate Creations at DTI’s Coco-Choco Fest in SM City Mindpro

ZAMBOANGA CITY, Philippines, 09 July 2026 – A delightful celebration of local flavors has arrived at SM City Mindpro as the Coco-Choco Fest officially opens at the Ground Floor Event Center from July 7 to 13, in partnership with the Department of Trade and Industry (DTI) Region IX.

Bringing together the region's finest coconut and cacao producers, the week-long trade fair shines the spotlight on the ingenuity and craftsmanship of the region’s micro, small, and medium enterprises (MSMEs). The event provides a vibrant platform where homegrown businesses can showcase premium products while connecting with a wider market.

Visitors can indulge in an exciting selection of locally made favorites—from rich, authentic tablea and handcrafted chocolates to refreshing coconut-based beverages, delectable pastries, delicacies, and innovative food products that celebrate the abundance of the Zamboanga Peninsula's coconut and cacao industries.

More than a shopping event, the Coco-Choco Fest reflects SM City Mindpro's continuing commitment to empowering local entrepreneurs and strengthening communities by providing meaningful opportunities for business growth and market exposure. Through its partnership with DTI Region IX, SM continues to champion Filipino craftsmanship and support enterprises that contribute to the region's economic development.

Whether you're searching for the perfect gift, craving a sweet indulgence, or looking to experience the best of local craftsmanship, the Coco-Choco Fest offers a maxed-out experience filled with delicious discoveries and meaningful connections with local entrepreneurs.

Celebrate the exceptional flavors of coconut and chocolate—All For You, only at your most-loved SM City Mindpro!

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM City Zamboanga hosts RCSU 9's LTOPF & Firearms Registration Caravan

ZAMBOANGA CITY, Philippines, 03 July 2026 – Gun owners and firearm license applicants can now conveniently process their requirements at the LTOPF (License to Own and Possess Firearms) & Firearms Registration Caravan, now happening at SM City Zamboanga from July 2 to 4, 2026.

In partnership with the Regional Civil Security Group 9 (RCSU 9), the three-day caravan offers a one-stop venue where firearm owners and applicants can complete multiple licensing and registration requirements in one location, making the process faster, easier, and more accessible.

Mallgoers and applicants can avail of the following services:

• LTOPF application and renewal
• Firearms registration
• On-site neuro-psychiatric examination
• Drug testing
• Gun safety seminar
• Other related licensing services

The caravan is open daily from 8:00 AM to 5:00 PM at the Upper Ground Level, adjacent to BDO, providing a convenient venue that allows applicants to accomplish their requirements while enjoying the mall's safe and comfortable environment.

Applicants are reminded to bring their complete documentary requirements, including all original documents, to ensure the smooth processing of their applications.

Through initiatives like the LTOPF & Firearms Registration Caravan, SM City Zamboanga continues to strengthen its commitment to bringing essential public services closer to the community by providing accessible venues for government programs and transactions. By partnering with public agencies, the mall helps make important services more convenient, efficient, and customer-friendly for the people of Zamboanga City.

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Bigger Savings All For You at SM City Mindpro's End of Season Sale

ZAMBOANGA CITY, Philippines, 01 July 2026 — One of SM’s biggest shopping events has arrived! Get ready to gala to the max as your most-loved SM City Mindpro rolls out its much-awaited End of Season Sale from June 26 to July 5, giving shoppers even more reasons to shop, dine, and celebrate with up to 70% OFF on great finds from participating stores.

Whether you're planning a wardrobe refresh, looking for the latest gadgets, upgrading your home, or hunting for the perfect gift, now is the best time to score incredible deals from your favorite brands. With discounts of up to 70% off, every visit becomes an opportunity to discover more while spending less.

More than just a shopping event, the End of Season Sale is an invitation to enjoy a maxed-out experience. From exciting retail finds and irresistible dining choices to entertainment and leisure activities for the whole family, every corner of the mall offers something worth exploring. This shopping celebration also reflects SM City Mindpro's commitment to creating memorable experiences for the Zamboanga community by bringing together the best in shopping, dining, entertainment, and lifestyle—all under one roof.

So, gather your shopping buddies, wear your comfiest shoes, and prepare to gala to the max! Enjoy bigger savings, discover amazing deals, and create unforgettable moments during the End of Season Sale!

For updates on mall events, exclusive promotions, and participating stores, follow SM City Mindpro on Facebook, TikTok, and Instagram.

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Seaside Cebu Arena Set to Transform Entertainment, Tourism, and Economic Growth in the Visayas

An architectural landmark within the South Coast City, the SM Seaside Cebu Arena is poised to redefine the region's entertainment landscape while driving tourism, economic growth, and new opportunities for Cebu and the Visayas.

CEBU, Philippines, 1st July 2026 - Creating destinations that inspire connections, unlock opportunities, and elevate everyday experiences has long been at the heart of SM’s journey in Cebu. This is reflected in the continued evolution of SM City Cebu, SM Seaside City Cebu, and SM J Mall, which help strengthen Cebu’s position as one of the country’s leading centers for tourism, business, and culture while bringing world-class experiences closer to the communities they serve.

“Cebu has always been a place of immense potential, and our goal has been to create destinations that grow with the communities around them. Beyond providing spaces for retail and entertainment, we want to build platforms where people can connect, businesses can thrive, and new opportunities can emerge,” said Steven Tan, President of SM Supermalls.

Located within the South Coast City complex along SRP, the SM Seaside Cebu Arena builds on SM’s successful experience in creating world-class live event destinations in Manila, bringing the same integrated entertainment concept closer to audiences in the Visayas. Directly connected to SM Seaside City Cebu through a dedicated bridgeway, the Arena allows guests to seamlessly move between the mall and the venue, combining shopping, dining, entertainment, and live experiences within one dynamic destination.

As one of the country’s premier event venues outside Metro Manila, the SM Seaside Cebu Arena strengthens Cebu’s capacity to host world-class concerts, sporting events, and live entertainment—opening new opportunities for tourism, business, and economic growth across the region.

The grand entrance of the SM Seaside Cebu Arena features a modern, welcoming design that sets the stage for world-class events, creating an exceptional arrival experience for guests and visitors. 

The Arena's impact extends far beyond its walls. Major events create opportunities for hotels, restaurants, transportation providers, retailers, entrepreneurs, and service industries across Cebu and the wider Visayas. As more visitors travel to the city for concerts, competitions, and special events, businesses throughout the region benefit from increased economic activity while local communities gain greater access to globally recognized experiences closer to home.

Designed to host international concerts, sporting events, and large-scale entertainment, the SM Seaside Cebu Arena is set to become a premier venue that elevates Cebu's position as a leading destination for world-class experiences in the Visayas. 

The continued evolution of SM City Cebu, SM Seaside City Cebu, and SM J Mall, alongside the development of the SM Seaside Cebu Arena, reflects SM for Cebu's commitment to creating destinations that enrich the Cebuano experience. More than a venue for world-class entertainment, the arena serves as a catalyst for tourism, investment, job creation, and economic activity that benefits communities across the region. By attracting major events and drawing more visitors to the city, it strengthens Cebu's position as a leading destination in the Visayas while creating sustained economic opportunities, increasing business activity, and contributing to the long-term growth objectives of the local government unit.