SM City Mindpro Maxes Out Holiday Savings with Three-Day Holiday Sale

ZAMBOANGA CITY, Philippines, 12 November 2026 – Holiday shopping reaches a whole new level at SM City Mindpro as the mall rolls out its much-awaited Max Out Holiday Sale from November 13 to 15, 2026, giving shoppers more reasons to celebrate the season with exciting deals, huge discounts, and unbeatable finds from their favorite stores and dining destinations.

As the holiday rush begins, your most loved SM City Mindpro invites families, friends, and shopping enthusiasts to make the most of the festive season with mall-wide offers designed to help shoppers stretch their budgets while checking off their holiday wish lists.

Whether searching for the perfect Christmas gift, updating wardrobes, stocking up on essentials, or simply enjoying a well-deserved shopping spree, customers can expect incredible savings and exclusive promotions from participating tenants throughout the three-day shopping event. Discounts of up to 70% off await shoppers across a wide selection of products, making it the ideal opportunity to shop early and save more.

Beyond the exciting bargains, the Max Out Holiday Sale transforms the mall into a vibrant holiday destination where shoppers can enjoy a festive atmosphere while discovering great finds at every turn. With a diverse mix of retail, dining, and lifestyle options, every visit promises a rewarding shopping experience for individuals and families alike.

Make the most of the season and max out your holiday shopping at SM City Mindpro from November 13 to 15, 2026. Enjoy amazing savings, discover exciting finds, and experience the joy of holiday shopping all in one destination.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Share the Gift of Friendship This Christmas with SM’s Besties of Joy 2026

ZAMBOANGA CITY, Philippines, 11 November 2026 – This holiday season, your most loved SM Supermalls in Zamboanga invites families, friends, and communities to make Christmas more meaningful through the return of one of its most heartwarming initiatives, Besties of Joy 2026.

More than just adorable plush toys, the Besties of Joy represent the true spirit of the season: friendship, kindness, and sharing. This year introduces four lovable furry friends ready to bring smiles and warm hugs to children everywhere: Maki, Matty, Sera, and Shasha.

Through the campaign's special Buy One, Donate One program, every purchase becomes an act of generosity. For only ₱380 per pair, shoppers will receive one Bestie to keep while the other is donated to a child in need, helping make their Christmas brighter and more memorable.

From October 12 to December 25, 2026, every Besties of Joy purchase helps spread happiness beyond the mall and into the community. It is a simple yet meaningful way for families to share the blessings of the season and remind children that they are loved, remembered, and cared for.

Residents and shoppers may visit the Besties of Joy booths located at Upper Ground Level (near SM Store / Uniqlo) in SM City Zamboanga and Level 3 of SM City Mindpro.

Whether you're buying a gift for a loved one or looking for a meaningful way to give back this Christmas, the Besties of Joy campaign makes it easy to spread hope and happiness.

One to keep. One to share. One simple act that can make a child's Christmas extra special.

Bring home Maki, Matty, Sera, or Shasha today and join SM Supermalls in making the season brighter, warmer, and filled with the joy of friendship. 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Direct Flights to Hanoi & Ho Chi Minh City Launched as Vietjet Expands in Cebu and Clark

Vietjet has officially launched three new direct round-trip routes connecting Cebu and Clark to Hanoi and Ho Chi Minh City, offering one-way Eco fares starting at just USD 75.

CEBU CITY, Philippines — Flying directly to Vietnam from Central Visayas and Luzon just got easier and more affordable. Vietjet has officially launched three new direct round-trip routes connecting Cebu and Clark to Hanoi and Ho Chi Minh City, offering one-way Eco fares starting at just USD 75.

The inaugural ceremonies took place at Mactan-Cebu International Airport (MCIA) and Clark International Airport, welcomed by traditional water cannon salutes and attended by key aviation, tourism, and airport management officials.

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Expanding Regional Connectivity

The new direct services position Cebu as a vital transfer hub while unlocking convenient flight options for travelers across Central Visayas, as well as Central and Northern Luzon via Clark.

Vietjet Hanoi to Cebu Inaugural flight. 

"These flights give Cebuanos more ways to discover Vietnam, and give Vietnamese travelers a direct gateway to Cebu and the islands beyond it. This is what our CEB Connects vision is about: making Cebu the country’s premier transfer hub," said Athanasios Titonis, Chief Executive Officer of Aboitiz InfraCapital Cebu Airport Corporation (ACAC).

Echoing this sentiment for Luzon travelers, Noel Manankil, President and CEO of LIPAD Corporation, highlighted that Vietjet's arrival strengthens Clark International Airport’s growing international route network to serve regional travel demand.

Vietjet CEO Nguyen Thanh Son emphasized the strategic value of the expansion:

"The launch of three new direct routes to Cebu and Clark reflects Vietjet’s growing presence in the Philippine market and reinforces our role in connecting economic and tourism hubs, countries and cultures through air travel. We look forward to creating more convenient travel opportunities for passengers, stimulating two-way travel, and supporting trade and tourism cooperation between Vietnam and the Philippines."

Beyond Vietnam, Vietjet’s broader international network allows travelers from Cebu and Clark to connect smoothly to global destinations including Japan, South Korea, Australia, India, Kazakhstan, and the Czech Republic.

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Limited-Time Promotional Fares & Launch Perks

To celebrate the launch, Vietjet is rolling out major promotional fares available via www.vietjetair.com or the Vietjet Air mobile app:

• Eco Fares: Fares starting at USD 75 one-way (inclusive of taxes and fees).
  • Booking Period: November 10 to 12, 2026
  • Travel Period: December 1, 2026 – May 31, 2027 (blackout dates apply)
• Deluxe Fares: 25% off (excluding taxes and fees) using promo code VJINT11.
  • Perks: Includes 20kg free checked baggage, complimentary seat selection, and free itinerary changes (terms & conditions apply).
  • Travel Period: April 1 – December 31, 2027 (blackout dates apply)

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Flight Schedules

Cebu (CEB) – Hanoi (HAN)

Route	Flight No.	Departure – Arrival (Local Time)	Schedule
CEB – HAN	VJ1957	06:30 – 09:15	Tuesday, Thursday, Saturday
HAN – CEB	VJ1956	01:00 – 05:30	Tuesday, Thursday, Saturday

Cebu (CEB) – Ho Chi Minh City (SGN)

Route	Flight No.	Departure – Arrival (Local Time)	Schedule
CEB – SGN	VJ893	03:00 – 04:55	Wednesday, Friday, Sunday
SGN – CEB	VJ892	22:00 – 02:00 (+1)	Tuesday, Thursday, Saturday

Clark (CRK) – Ho Chi Minh City (SGN)

Route	Flight No.	Departure – Arrival (Local Time)	Schedule
CRK – SGN	VJ1871	17:05 – 18:35	Tuesday, Thursday, Saturday
SGN – CRK	VJ1870	12:30 – 16:05	Tuesday, Thursday, Saturday

SMX Convention Center Cebu Strengthens the City’s Rise as a Premier MICE Destination

SMX Convention Center Seaside Cebu is set to strengthen Cebu’s rise as a premier MICE destination, complementing SM’s network of malls and supporting  Cebu’s growing business and tourism activity.  

CEBU, Philippines, 6th November 2026 - SM Supermalls continues to help shape Cebu’s evolving business and lifestyle landscape through destinations that create economic opportunities and deliver maxed-out experiences for Cebuanos and visitors. Through its most-loved SM malls—SM City Cebu, SM J Mall, and SM Seaside City Cebu—SM brings together shopping, dining, entertainment, and leisure while supporting the province’s growing commercial and tourism activity. Complementing this network, SMX Convention Center Seaside Cebu adds a significant new dimension to SM’s presence, supporting Cebu’s ambition to become a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).

The upcoming SMX Convention Center Seaside Cebu pairs expansive event halls with welcoming, thoughtfully designed interiors, creating a world-class venue ready to host large gatherings and connect industries, organizations, and markets.  

As Cebu continues to attract more tourists, investors, and business travelers, the demand for world-class venues capable of hosting large-scale events is steadily growing. The city’s strategic location, expanding connectivity, and vibrant business environment have strengthened its appeal as a hub for MICE, creating opportunities to welcome more national and international gatherings and the economic activity they generate. Against this backdrop, SMX Convention Center Seaside Cebu is designed to accommodate large-scale events, offering more than 21,000 square meters of leasable event space and the capacity to host up to 18,000 delegates. Located within the South Road Properties (SRP) development, the facility strengthens the city’s infrastructure for business events and expands its ability to welcome gatherings that connect industries, organizations, and markets.

SM Seaside City Cebu brings shopping, dining, entertainment, and leisure together in a landmark destination, complemented by the upcoming SMX Convention Center Seaside Cebu for a more seamless experience for event delegates and visitors. 

The benefits of a stronger MICE sector extend well beyond convention halls. Delegates and event organizers generate demand for accommodation, dining, transportation, retail, and other services, supporting businesses and livelihoods across the region. SM’s destinations complement this activity by giving visitors access to shopping, restaurants, entertainment, and leisure experiences alongside their business itineraries. At SM Seaside City Cebu, the convention center’s connection to the mall via a link bridge further brings business events and lifestyle offerings together, making it easier for delegates to experience the wider destination. SM Hotels Senior Vice President for Operations Walid Wafik said, “With its contemporary architecture, expansive capabilities, and prime location, SMX Convention Center Seaside Cebu is set to elevate the Philippines’ position in the global MICE industry. It also offers international organizers a compelling alternative to established convention destinations across Southeast Asia while providing the unique opportunity to complement business events with leisure experiences, allowing delegates to enjoy Cebu’s vibrant culture, stunning beaches, and local attractions alongside their professional engagements.”

SM City Cebu, SM J Mall, SM Seaside City Cebu, SM Seaside Cebu Arena, and SMX Convention Center Seaside Cebu play complementary roles in strengthening Cebu’s commercial, lifestyle, and tourism ecosystem. SM’s malls have evolved into vibrant destinations for shopping, dining, leisure, entertainment, and meaningful experiences, while the SMX Convention Center hosts conventions, exhibitions, and business gatherings in the city. The newly opened SM Seaside Cebu Arena further enriches this mix with sporting events, concerts, and live entertainment. Collectively, these developments create opportunities for local enterprises, attract more visitors, and contribute to Cebu’s growth as a dynamic center for commerce, lifestyle, and tourism.

As Cebu pursues greater opportunities in the national and international business landscape, sustained investment in commercial destinations, event infrastructure, and visitor experiences will be essential to maintaining its competitiveness. SM Supermalls remains committed to supporting this progress by developing destinations that respond to evolving lifestyle needs, create opportunities for local businesses, and connect people with new experiences. By bringing retail, leisure, and business events into a more connected network of destinations, SM aims to help Cebu attract more visitors, strengthen its business appeal, and create lasting value for Cebuanos.

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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM City Mindpro and SM City Zamboanga Join Nationwide Earthquake Drill, Strengthen Emergency Readiness

ZAMBOANGA CITY, Philippines, 05 November 2026 – Demonstrating their commitment to safety, preparedness, and resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) on November 5 at exactly 9:00 AM, engaging employees, tenants, and partner personnel in a coordinated emergency preparedness exercise.

The drill was conducted smoothly across both malls, with established emergency response protocols activated to simulate a realistic earthquake scenario. Participants promptly observed the standard "Duck, Cover, and Hold" procedure before carrying out an orderly evacuation to designated assembly areas under the guidance of trained emergency response teams.

Employees and tenants from various departments and business establishments took part in the activity, demonstrating cooperation, discipline, and awareness throughout the exercise. Mall emergency response units were also mobilized to assess simulated incidents, manage crowd movement, and ensure the safe evacuation of all participants.

The simultaneous exercise reinforced the importance of preparedness, quick decision-making, and coordinated action during emergencies. It also served as an opportunity to evaluate response procedures, communication systems, and emergency management capabilities within both properties.

By actively participating in the nationwide drill, your most loved SM City Mindpro and SM City Zamboanga reaffirmed their commitment to fostering a culture of safety and readiness among employees, tenants, and shoppers. Regular emergency preparedness activities such as the NSED help ensure that mall communities remain equipped to respond effectively in the event of natural disasters and other emergencies.

Through continuous training, drills, and safety initiatives, both malls remain dedicated to providing a safe and secure environment for everyone who visits, works, and does business within SM Supermalls.

Holiday Shopping Starts Early at SM City Mindpro and SM City Zamboanga

ZAMBOANGA CITY, Philippines, 30 October 2026 – The holiday shopping season begins earlier and bigger this year as your most loved SM Supermalls in Zamboanga bring shoppers four days of exciting deals, amazing finds, and early holiday savings during the Pre-Holiday Sale from October 30 to November 2.

Shoppers can get a head start on their holiday preparations with incredible discounts of up to 70% off on select items from participating stores. From fashion and beauty essentials to gadgets, home must-haves, toys, and gift-worthy finds, the sale offers something for everyone looking to make the most of their holiday budget.

Whether shopping for family and friends, crossing items off a holiday wishlist, or simply searching for the best bargains, customers can enjoy a rewarding shopping experience before the busy holiday rush sets in.

The four-day sale event is expected to draw bargain hunters and holiday shoppers eager to take advantage of exclusive offers while enjoying the vibrant mall atmosphere that SM City Mindpro and SM City Zamboanga are known for.

More than just a shopping event, the Pre-Holiday Sale encourages families and friends to spend quality time together while discovering exciting brands, dining options, and entertainment offerings available at both SM malls.

With thousands of deals waiting to be discovered, now is the best time to shop smarter, save bigger, and get ahead of the holiday rush.

So gather your shopping buddies, fill up those wish lists, and head to SM City Mindpro and SM City Zamboanga from October 30 to November 2 for the biggest early holiday shopping event in town.

Get first dibs on amazing deals, exciting finds, and unbeatable savings. Shop, save, and celebrate because at SM, it's time to GALA TO THE MAX!

InLife Benefits Backs PhilHealth’s Push for More Coordinated Healthcare Coverage

MANILA, Philippines — For Filipino employees, the value of health coverage should begin long before a hospital bill arrives. It should help them get screened, seek medical advice early, and act on health concerns before these become more serious.

From left to right_ Noemi Azura - President and CEO, InLife Benefits_  Dr. Beverly Lorraine Ho -  President and CEO, PhilHealth, and Dra. Isabel Umali - Deputy Medical Director, InLife Benefits

That is the core focus of InLife Benefits Insurance Company, Inc. (formerly Generali Life Assurance Philippines, Inc.) as it backs PhilHealth's push to strengthen coordination between public and private health insurance coverage. Through its participation in the PhilHealth YAKAP–HMO/PHI Benefit Complementation initiative and a separate awareness-building partnership, the company is helping employees make the most of their healthcare benefits.

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Making Coverage Work Together

For employees with both PhilHealth and company-provided health benefits, understanding how their coverage fits together is an important step toward making better use of it.

• PhilHealth YAKAP Framework: The PhilHealth YAKAP–HMO/PHI Benefit Complementation initiative aligns benefits from the national health insurer with those offered by health maintenance organizations (HMOs) and private health insurance providers, such as InLife Benefits.
• Initial Layer of Care: PhilHealth’s Yaman ng Kalusugan Program (YAKAP) provides initial coverage for eligible primary care services.
• Complementary Benefits: Participating private insurers provide complementary benefits for expenses that fall outside the program’s coverage.

This arrangement aims to minimize overlapping benefits, improve healthcare access, and help reduce members’ out-of-pocket expenses. InLife Benefits supports a broader effort to make preventive care more accessible to employees.

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Bringing Prevention into the Workplace

Coverage alone does not ensure that employees seek care; they also need to know which services are available and understand how to use them. Despite widespread PhilHealth membership among the workforce, awareness of the preventive services available under YAKAP remains a challenge.

Through a separate Memorandum of Understanding (MOU) with PhilHealth, InLife Benefits has committed to:

• Promoting YAKAP among its corporate clients.
• Encouraging early disease screening.
• Helping employees better understand the healthcare services available to them.

By leveraging its network of corporate clients, InLife Benefits connects PhilHealth’s preventive healthcare initiative with workplaces where greater awareness encourages earlier action. Together, these efforts address two connected needs: benefits that work better together and employees who understand how to use them.

“For InLife Benefits, the goal is to make health coverage matter earlier in the decision to get screened, the opportunity to seek advice, and the chance to address a health concern before it becomes a crisis.”

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About InLife Benefits

InLife Benefits Insurance Company, Inc. (formerly Generali Life Assurance Philippines, Inc.) is the employee benefits and group insurance subsidiary of InLife, helping organizations support and protect their workforce through group life insurance, healthcare, wellness, and other employee protection solutions. Guided by its promise of “Benefits That Work,” InLife Benefits combines trusted expertise with a people-centered approach as part of the country’s first and largest Filipino life insurance company.

For more information, visit www.inlifebenefits.com.ph or email customercare@inlifebenefits.com.ph.

Big Spooktacular Fun Takes Over SM Supermalls in Zamboanga This Halloween

ZAMBOANGA CITY, Philippines, 29^th October 2026 – Get ready for a frightfully fun Halloween as SM City Zamboanga and SM City Mindpro invite young ghouls, superheroes, magical creatures, and aspiring trick-or-treaters to join the Super Kids Universe 2026: Spooktacular Halloween Costume Contest on October 31, 2026.

This exciting Halloween celebration gives children aged 4 to 12 years old the chance to showcase their most creative, adorable, and imaginative costumes while competing for amazing prizes and enjoying a day filled with family fun.

At SM City Zamboanga, the contest will take place at the Third Level, Sky Plaza, featuring Boys and Girls Categories. Participants will compete for the title of Best in Costume, with winners receiving ₱5,000 worth of SM Gift Certificates, while two runners-up per category will take home ₱1,000 worth of SM Gift Certificates each. 

Meanwhile, at SM City Mindpro, little monsters and superheroes can take center stage at Level 4 starting 2:00 PM, followed by a fun-filled Trick-or-Treat activity around the mall, giving families even more sweet surprises to enjoy.

Parents and guardians may register through the SM Malls Online App at https://click.smmallsonline.com/DFqS/SPKHLLWN2026. Participants may also register at the Mall Administration Office at Level 5 of SM City Mindpro. Registration requirements include a valid purchase receipt and other supporting documents as indicated in the contest mechanics.

More than a costume contest, the event promises a safe, exciting, and memorable Halloween experience where kids can unleash their creativity, build confidence, and celebrate the season with family and friends.

So gather the family, put on your best costume, and get ready for a day of spooky fun, exciting prizes, and unforgettable memories at your most loved SM Supermalls in Zamboanga. Whether you're a brave superhero, a charming witch, a friendly monster, or a magical creature, this is your time to shine!

See you this October 31 at SM City Zamboanga and SM City Mindpro for a Spooktacular Halloween celebration that's sure to be a scream!

Navigating the True Cost of Healing: Fay Cuadra’s Journey from Check-Up to One Year Cancer-Free with InLife

As Breast Cancer Awareness Month draws to a close, stories of resilience and hope remind us of the critical importance of health vigilance. For Fay Cuadra, InLife University Senior Assistant Vice President and Business Development Head, a routine medical appointment completely changed her perspective—turning her from a long-time insurance professional into a patient navigating the true cost of healing.

Fay Cuadra -  InLife University Sr. Asst. Vice President and Business Development Head

From Routine Check-Up to a Life-Changing Diagnosis

Despite experiencing zero pain or noticeable symptoms, an Executive Check-Up flagged a breast abnormality that required a biopsy.

"When you hear those words, it feels like time has suddenly stopped. You can spend years advising people about protection and preparing for the unexpected, but when you become the patient, everything feels different," Fay recalls.

Following her cancer diagnosis, Fay underwent neoadjuvant therapy, a mastectomy with breast reconstruction, and radiation therapy. Today, she proudly marks a major milestone: one year with No Evidence of Disease (NED), meaning current examinations and tests show no detectable cancer.

Understanding the True Cost of Care

While overcoming the disease is a monumental triumph, the financial reality of medical treatment is a crucial conversation. Fay’s initial diagnostic procedures quickly exhausted her inpatient Health Maintenance Organization (HMO) limits. The financial breakdown included:

• Breast Surgery: Approximately ₱800,000
• Radiation Therapy: ₱585,000
• Total Abdominal Hysterectomy (TAHBSO): An additional ₱700,000 six months later

Even with PhilHealth benefits, PWD discounts, corporate leave benefits, and personal insurance payouts, the overall financial load remained heavy.

"Your HMO, group hospitalization coverage, and individual insurance policies may have different benefits, limits, and conditions. It is important to understand how these work together and identify any gaps in your protection," Cuadra explains.

Furthermore, she emphasizes that healthcare extends far beyond the hospital walls: "Cancer treatment does not end when you leave the hospital or complete your surgery. Follow-up consultations, blood tests, monitoring scans, medications, and ongoing medical care became important parts of my recovery. You have to consider the entire healthcare journey, not just the initial hospital bill."

Bridging the Protection Gap with InLife Global Care

To help Filipino families address these hidden gaps and secure comprehensive protection, InLife offers InLife Global Care—a robust health insurance solution featuring up to ₱125 million in annual coverage.

• Access to accredited hospitals, clinics, and specialists in the Philippines and abroad.
• Coverage extending beyond hospitalization to eligible outpatient consultations, diagnostic scans, and monitoring therapies.
• Cashless service options through supported providers.
• Guaranteed annual renewability up to age 99.
• Worldwide emergency coverage of up to ₱12.5 million outside the selected coverage area (subject to policy terms).

"Healthcare confidence is knowing that when a serious medical situation happens, you have choices, resources, and someone you can rely on to help you move forward. InLife Global Care aims to provide all these and more so Filipinos can have access to quality healthcare without compromising everything they worked hard for," states InLife Chief Product and Innovation Officer Jose Eduardo O. Ang.

A Milestone of Gratitude and Action

Throughout her recovery, Fay credits her support system—including her husband, family, and InLife colleagues, such as InLife President Raoul Littaua, who personally encouraged her to prioritize her healing.

As Breast Cancer Awareness Month wraps up, Fay leaves a vital message: Do not delay preventive check-ups or wait for physical symptoms to appear before seeking medical advice.

"Early detection can make a difference in identifying cancer and understanding your treatment options. Do not postpone the check-up that could change your life," she urges.

Through initiatives like InLife Global Care and continuous advocacy for preventive health, InLife encourages Filipinos to take two essential steps: prioritize their well-being and prepare financially for the care they may need.

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About InLife: Established over 115 years ago, InLife is the first and largest Filipino life insurance company in the country, committed to helping policyholders make confident financial decisions and providing A Lifetime for Good. For more information, visit www.inlife.com.ph.

SM J Mall Shapes New Lifestyle Experiences Closer to Cebuanos

A Japanese-inspired destination in Mandaue City, SM J Mall brings together dining, lifestyle, and leisure, giving Cebuanos more ways to explore, discover, and spend quality time together. 

CEBU, Philippines, 26th October 2026 - SM J Mall, a Japanese-inspired destination in Mandaue City, continues to redefine the mall experience for Cebuanos by bringing together dining, lifestyle, and leisure in one vibrant space. As Cebu’s most-loved mall destination, it offers maxed-out experiences for families, friends, food enthusiasts, and lifestyle seekers looking for new ways to spend time together. More than a place to shop, SM J Mall is where everyday visits become opportunities to discover, connect, and create lasting memories.

From the variety of dining choices at the Food Hall to various art installations and the laid-back atmosphere of Izakaya Terrace, every corner brings a different experience to discover, whether over a meal or a catch-up with friends.    

From its Food Hall and diverse dining concepts to the Izakaya Terrace and various art installations, SM J Mall gives visitors plenty of reasons to explore beyond traditional retail. Its Japanese-inspired design creates a distinctive setting for food trips, casual meetups, and weekend adventures, allowing Cebuanos to discover new flavors, capture memorable moments, and enjoy quality time with loved ones.

Friendly matches and shared moments take center court at Pickleball Social, where players can stay active, enjoy a little friendly competition, and bond over their love for the game. 

This experience-driven approach reflects the evolving direction of SM Supermalls, which continues to develop destinations that respond to how Filipinos shop, socialize, and pursue their interests. Under its broader My SM campaign, SM creates spaces for different communities, from foodies and fandoms to families and lifestyle enthusiasts. 

From signature events like the annual Cebu Matcha Fest to pet-friendly moments at Paw Park, SM J Mall brings people together through shared interests, new discoveries, and activities that make every visit worth the wait.

At SM J Mall, distinctive surroundings, dining destinations, and lifestyle attractions encourage visitors to explore, connect, and make every visit more memorable. This commitment to curating relevant experiences is echoed by Hanna Carinna T. Sy, Senior Assistant Vice President for Marketing and Leasing at SM Supermalls: “Food, leisure, and lifestyle concepts are leading the demand right now. We’re actively curating a mix that keeps shoppers staying longer, discovering new brands, and coming back more often.”

SM J Mall is part of SM Supermalls’ wider portfolio of destinations expanding the possibilities of retail, lifestyle, and entertainment. These include SM Nuvali in Laguna, set to open this November with its flagship eat-and-play concept, and South Coast City, home to the newly opened SM Seaside Cebu Arena for major concerts, live entertainment, sporting events, and the soon-to-open SMX Convention Center for conventions, exhibitions, and business events. Together, these developments underscore how SM continues to create destinations that drive tourism and regional economic growth.

Steven T. Tan, President of SM Supermalls, emphasized the company’s purpose: “All of these efforts aren’t just about building better malls—they’re about creating real, lasting opportunities for every Filipino. Our goal is to keep evolving alongside our shoppers, making sure SM remains a space where communities can connect, celebrate, and create memories together, showing our purpose in every experience we deliver.”

Good food, spontaneous selfies, and time well spent with friends are part of the experience at SM J Mall, where dining destinations and thoughtfully designed spaces make everyday meetups more memorable.

Through its distinctive Japanese-inspired concept and curated lifestyle offerings, SM J Mall brings Cebuanos closer to the experiences they seek, whether discovering new dining favorites, enjoying a weekend with family, or catching up with friends. As SM Supermalls continues to evolve its most-loved malls to meet the changing needs of Filipino communities, SM J Mall stands as a destination where people can explore, connect, and enjoy maxed-out experiences—all reflecting SM's commitment to Cebu.

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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.