SM Group receives 15 Philippine Quill Awards for stakeholder communications

SM Foundation's health and wellness programs continue to bring basic healthcare services directly to communities nationwide.

SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications.

The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).

“Good communication helps people understand what our businesses do and why it matters to them,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “These awards reflect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve.”

SM Foundation received four awards, including three Excellence Awards. Its “Utilizing Social Good as a Force for Transformation” campaign received Excellence Awards for Community Relations and Corporate Social Responsibility, while #SpreadingSocialGood Stories Online: Transforming Lives Through Heartfelt Storytelling received an Excellence Award for Social Media. Its social good report was also recognized under Publications.

“Communication is an important part of strengthening the impact of development programs,” said Debbie Sy, Executive Director of SM Foundation. “It helps communities understand the opportunities available to them, gives people a voice, and brings partners closer to our mission. That is what spreading social good means to us, using communication to help social good initiatives reach and engage more people.” 

BDO received four awards, including three Excellence Awards. “Life Insurance: The Key to Heaven?” and “Tuloy ang Plano: Making Plan B a Family Necessity” received Excellence Awards for Marketing, Advertising and Brand Communication, while “Your Child’s Dreams Need a Plan B” received an Excellence Award for Audio/Visual Communication. BDO Remit’s “Alagang Kabayan: Where Every Kabayan Belongs” was also recognized for Social Media.

SM In Focus host Rico Hizon (center) visits the Philippine Geothermal Production Company’s Tiwi site to gather groundbreaking business initiatives and sustainability stories for the online channel.

SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM’s evolving approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram and TikTok to provide timely, structured, and relevant insights on the group’s operations and impact.

Through Mindanao Art, SM Supermalls provides a platform for Filipino artists to showcase Mindanao's diverse creativity and cultural heritage.

SM Supermalls received three awards for Active Hub, Mindanao Art, and International Coastal Cleanup 2025, covering Community Relations and Corporate Social Responsibility. 

“Our programs begin with understanding what our customers and communities need,” said Steven Tan, President of SM Supermalls. “Communication helps us listen, respond and keep improving how we serve them.”

Chinabank received two awards. Its Investor Relations: Focused on Value campaign was recognized for Financial Communication and Investor Relations, while My CBC Campaign: An App Fit for Beauty Queens was recognized for Marketing, Advertising and Brand Communication.

Signature Series was recognized for “Setting a New Mark in Premium Residential Living” under Marketing, Advertising and Brand Communication.

Organized by the International Association of Business Communicators Philippines (IABC), the Philippine Quill Awards recognize communication programs and practices across organizations in the country. This year’s winners were selected from more than 800 entries evaluated against IABC standards.

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About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

ShopeeVIP+ Launches in the Philippines With Netflix Access Starting at ₱140/Month

Following the enthusiasm for the ShopeeVIP subscription program launched last year, Shopee today officially launched its latest subscription program, ShopeeVIP+.

Through its 'One Subscription unlocks Netflix & More' offering, ShopeeVIP+ offers even more attractive deals and a broader range of benefits designed to complement users' everyday lives. Starting today, ShopeeVIP+ users will enjoy access to Netflix, the world's leading entertainment service. The launch of ShopeeVIP+ reinforces Shopee and Netflix's shared commitment to users across Indonesia, Thailand, and the Philippines. The rollout across these three markets marks a strategic step in engaging audiences across the region.

Today, the shopping experience goes beyond simply purchasing products; it is also about the convenience and added benefits that come with every transaction. Greater value through relevant services, faster delivery, and attractive promotions have become key considerations for users when shopping online. Starting today, ShopeeVIP+ subscribers can enjoy a comprehensive range of benefits, including Netflix Access, Daily Free Shipping with no Minimum Spend, and Daily and Monthly Discount Vouchers.

With access to Netflix, Shopee VIP+ users can stream their favourite films and series — from acclaimed global hits like Squid Game and Stranger Things to top Filipino favourites such as Ganito, Ganyan, Ganoon, 18th Rose, Call My Mother, Someone, Someday, and The Master Cutter.

Jack Ng, Head of Commercial at Shopee Philippines, said, "We know that every peso counts and at Shopee, we are always looking for ways to bring the best value to our shoppers. With ShopeeVIP+, we want to bring more value into one subscription, combining the shopping benefits users already enjoy with access to world-class entertainment through Netflix. We are excited to welcome Netflix as a strategic partner as we continue building ShopeeVIP+ into a more useful and rewarding part of everyday life for Filipino consumers. This marks an important step for the program, and we will continue enhancing it to deliver even greater relevance and value to Filipino consumers.”

Tizar Patria Irsyadi, Netflix's Head of Business Development and Partnerships for Southeast Asia, said, "We're excited to collaborate with Shopee through ShopeeVIP+, bringing together Netflix's world-leading entertainment offering with Shopee's strength in delivering everyday value. This is Netflix's first e-commerce partnership in Southeast Asia, and it reflects our focus on building long-term relationships that deliver meaningful value for consumers. With a growing slate of Southeast Asian stories alongside global entertainment, Netflix has something for everyone across languages, genres and formats. We are focused on expanding the ways we connect with members through thoughtful partnerships that allow more Filipinos to enjoy a world-class Netflix experience."

ShopeeVIP+ Brings More Excitement in One Subscription Program

From shopping for everyday essentials to unwinding with favorite shows, ShopeeVIP+ now brings together shopping benefits and premium entertainment access into a single subscription. Users can also access all monthly benefits available under the program, including Free Shipping Vouchers, VIP Day access, and other Discount Vouchers that can be used across Shopee. Subscription benefits include:

1. Netflix Access: By subscribing to ShopeeVIP+ starting from PHP140 per month, users can now enjoy Netflix Mobile Plan access.
2. Daily Free Shipping with No Minimum Spend: Users can enjoy Unlimited Free Shipping Delivery Vouchers for a more convenient and cost-effective shopping experience.
3. Daily Discount Vouchers: ShopeeVIP+ membership offers a variety of daily discount vouchers, including 20% off selected brands.
4. More Exclusive Benefits: Shopee VIP members can upgrade their subscription to VIP+ for an additional PHP41/month and enjoy even more perks, including monthly vouchers and 0% interest on SPayLater.
5. Other Benefits: ShopeeVIP+ members can also enjoy exclusive perks from other brand partners, including Canva Pro, ChatGPT Go, and Duolingo.

Selecting Your Netflix Plan in ShopeeVIP+

The Shopee VIP+ with Netflix Mobile Plan starts at PHP140/month for a multi-month subscription and PHP169/month for a single-month subscription. ShopeeVIP+ subscribers can upgrade their ShopeeVIP+ Netflix Mobile plan to access Netflix Basic, Standard, or Premium.

With these flexible choices, users can enjoy a Netflix viewing experience that suits their needs while continuing to receive ShopeeVIP+ benefits through a single subscription that offers greater savings and value.

For those who prefer to enjoy their favorite shows and movies solo, the Mobile Plan offers a practical option for streaming on a smartphone or tablet. For a more complete viewing experience, the Premium Plan offers up to Ultra HD quality, simultaneous streaming on up to 4 devices, and downloads on up to 6 supported devices, making it ideal for enjoying favorite shows and movies with family and loved ones.

ShopeeVIP+ benefits, including Netflix access, can be enjoyed through a simple subscription process on the Shopee app. Here's how:

1. First, open the Shopee app on your device.
2. On the Me Page, select the ShopeeVIP icon.
3. Select the ShopeeVIP+ subscription package.
4. Make sure you have selected your preferred Netflix Plan.
5. Tap "Subscribe" and select your preferred subscription period.
6. Complete the payment using one of the available payment methods.
7. Once successful, you will receive a notification confirming that you are officially a ShopeeVIP+ member.

To make the shopping experience even more exciting, ShopeeVIP+ subscribers in the Philippines can look forward to a Netflix plan bundled with their VIP+ subscription, daily and monthly vouchers for an extra 20% off, daily free shipping with no minimum spend, and SPayLater at 0% interest for 3 months.

Join ShopeeVIP+ and enjoy even more benefits in one subscription. For more information, visit https://shopee.ph/vip-plus. Download the Shopee app for free from the App Store or Google Play, and activate ShopeePay today.

Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

SM Supermalls President Steven Tan speaks at the My SM Business Media Roundtable, highlighting SM’s strong 2026 performance and its continued drive to create more meaningful experiences for shoppers and communities.  

CEBU, Philippines, 9th September 2026 - SM Supermalls continues to build momentum in 2026 as it responds to the evolving needs of Filipino communities, posting record revenues of P41.8 billion in the first half of the year, an 8% increase from P38.6 billion during the same period last year. The strong performance was supported by higher leasable space and tenant sign-ups, as well as steady shopper visits. Total gross leasable area grew 3% to 5.1 million square meters from 5.0 million square meters, while the number of tenants increased 4% to 23,174 from 22,192. Average daily foot traffic remained steady at 3.7 million, underscoring the enduring appeal of SM’s malls as destinations for shopping, dining, entertainment, leisure, and community experiences.

Signature offerings from Din Tai Fung and Wolfgang’s Steakhouse highlight the diverse dining experiences now available at SM City Cebu, giving shoppers access to globally recognized culinary names closer to home. 

In Cebu, this growth story comes to life through the evolving offerings of its most-loved SM malls—SM City Cebu, SM Seaside City Cebu, and SM J Mall. Recognizing that customers increasingly seek diverse experiences beyond traditional retail, SM has enhanced its spaces with sports, leisure, entertainment, and other lifestyle offerings, and has introduced first-in-the-Visayas brands and concepts that further elevate Cebu’s retail and dining landscape. Among these are Wolfgang’s Steakhouse, Din Tai Fung, Manam, 8Cuts Burgers, Ooma, Mo’ Cookies, Hoshino Coffee, Ramen Nagi, Love, Bonito, Bath & Body Works, and Victoria’s Secret, giving Cebuanos and visitors access to sought-after names without having to leave the region. These additions, alongside SM’s growing mix of experiences, further strengthen its commitment to creating destinations that reflect Cebu's evolving tastes and lifestyles, reinforcing that SM is for Cebu.

15,500 runners came together for the SM2SM Run 2026, reflecting SM’s continued commitment to promoting active, healthy lifestyles across communities. 

Nationwide, SM added 41 pickleball courts during the first half of the year, bringing its total to 102 courts across 32 properties. In Cebu, initiatives such as the SM2SM Run further demonstrate SM’s commitment to active and healthy lifestyles, bringing communities together through movement, camaraderie, and shared experiences. This is complemented by a growing calendar of sports, wellness, and creative activities hosted at SM malls, including the Cebu Marathon, Singlife Cebu International Marathon, the East Asia Super League (EASL) 2026-2027 season, and the FIBA Women’s Asia Cup next year. These activities bring together athletes, enthusiasts, families, students, and spectators, reinforcing SM’s role as a venue for sports, creativity, and community engagement while complementing Cebu’s growing tourism appeal.

Driving toward a more sustainable future, SM Supermalls in Cebu provide free EV charging as part of SM’s nationwide rollout of EV Charging Stations across all 90 malls. 

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.” This customer-defined approach is also evident in SM’s sustainability and community initiatives. From 100 MWp of solar power generated through mall rooftop solar PV systems, SM increased its capacity to 122 MWp, with further expansion planned through the end of the year. SM also reached 100% coverage for free EV Charging Stations across all 90 malls, with 203 EV charging stations nationwide.

In recognition of its sustained innovation and customer-centric vision, SM Supermalls was named the Philippines’ Strongest Brand for the second consecutive year by Brand Finance, scoring 95.3 out of 100 on the Brand Strength Index and retaining its AAA+ rating in the Philippines 50 2026 report.

SM’s transformation journey also supports its broader My SM platform, its five-year initiative to evolve malls to meet the changing needs, lifestyles, and aspirations of Filipino communities. “Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will continue building business momentum by introducing exciting new brands, cinema and entertainment acts, and leisure offerings to sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

For Cebu, SM continues to create destinations that contribute to the province’s dynamic lifestyle and tourism ecosystem, offering more ways for people to shop, dine, play, connect, and experience all that Cebu has to offer. Through the My SM campaign, SM in Cebu brings together relevant and meaningful experiences across retail, dining, sports, entertainment, recreation, and community activities—reflecting how people live, travel, and spend time today. As Cebu welcomes more visitors and communities find new ways to connect and enjoy, SM remains committed to making every visit a maxed-out experience, with more ways to discover, dine, play, shop, and celebrate Cebu.

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Cebu: Growing With Cebu Through 30 Years of Progress and Transformation

Growing With Cebu: How SM City Cebu Continues to Drive Everyday Progress  

SM City Cebu stands as a longtime landmark in the city, continuing to evolve alongside Cebu’s growth while serving as a dynamic destination for shopping, dining, leisure, business, and community experiences.

CEBU, Philippines, 4th September 2026 - At the heart of Cebu’s urban life, SM City Cebu has grown alongside the city it has served for more than three decades. More than a pioneering shopping center, it has evolved into the face of modern Cebu—a landmark that reflects the city’s growth, changing aspirations, and dynamic way of life. Since opening in November 1993 as SM’s first mall outside Metro Manila, with a gross floor area of 158,432.51 sqm on a 19.7-hectare property, SM City Cebu has been part of Cebu’s transformation into a thriving center for business, tourism, culture, education, and modern living, growing alongside the aspirations of generations of Cebuanos. Through strategic expansion and redevelopment over the years, the mall has grown to a gross floor area of 377,967.12 sqm, with 414 long-term and 160 short-term tenants. It has continually transformed its spaces, facilities, retail mix, and experiences to meet the community's changing needs and keep pace with Cebu’s rapid growth. 

From welcoming first-of-its-kind brands in Cebu and expanding dining, leisure, lifestyle, and entertainment offerings to creating spaces for businesses, entrepreneurs, workers, talents, and organizations, the mall has helped shape the everyday experiences of a changing city. Today, SM City Cebu continues to move forward through further expansion and redevelopment, strengthening its position as Cebu’s most-loved mall.

SM City Cebu’s North Wing Atrium has grown into a vibrant hub where Cebuanos come together while enjoying the mall’s evolving retail, dining, and lifestyle offerings.

When SM City Cebu opened its doors in 1993, it ushered in a new era of modern retail and leisure in Cebu, bringing shopping, dining, entertainment, and services together in one destination. Its growth continued with the opening of the North Wing in 2007, which added new retail, dining, lifestyle, and parking spaces and expanded the mall’s reach to a wider, more diverse market. As Cebu developed, SM City Cebu also became a platform for major events, local talent, entrepreneurs, organizations, and community activities, becoming part of everyday life and attracting 200,000 in daily foot traffic. Its evolution took place alongside SM’s broader expansion in Cebu, delivering a maxed-out experience, including the openings of SM City Consolacion, SM Seaside City Cebu, and SM J Mall, reinforcing Cebu’s position as a major regional lifestyle and commercial hub. 

For years, SM City Cebu has opened its doors to local entrepreneurs, helping MSMEs with spaces and opportunities to grow, connect with customers, and bring their products and ideas to a wider community. 

Beyond commerce, SM City Cebu has contributed to the city’s economic activity by generating employment and supporting a wider ecosystem of tenants, suppliers, service providers, contractors, entrepreneurs, and other businesses. Its spaces have provided opportunities for local enterprises, artists, performers, and organizations to reach wider audiences, while its partnerships and initiatives have contributed to the community and the surrounding urban environment. From entertainment shows and seasonal celebrations to cultural activities, community programs, and memorable gatherings, the mall has become a familiar venue for connection and shared experiences. The mall also introduced the first IMAX Theatre in the Visayas & Mindanao. Through changing consumer lifestyles, SM City Cebu continued to adapt, reinforcing its role as a resilient and trusted part of Cebu’s urban landscape. 

The mall is now entering another significant chapter through its ongoing redevelopment, transforming it into a more integrated urban destination. Currently, SM City Cebu has expanded its retail and dining spaces, outdoor and al fresco areas, covered parking that can accommodate up to 3,680 vehicles & motorcycles, gardens, a modern chapel, the National University Cebu campus, and soon-to-open new office spaces in the tower building with 72,147.02 sqm of leasable space. National University Cebu opened in 2025, bringing new educational opportunities closer to the heart of the city, while the planned office expansion is set to add more leasable space, further strengthening Cebu’s business ecosystem. The mall also provides a convenient public transport terminal, allowing shoppers, workers, students, and visitors to seamlessly connect to various parts of the city through readily accessible public transportation, with the North Bus Terminal serving over 2000 passengers daily, while the nearby 400-room Radisson Blu Hotel Cebu further complements the destination’s growing mix of retail, business, education, hospitality, and lifestyle offerings. Enhanced by new dining concepts, globally recognized brands, innovative attractions, and evolving lifestyle experiences, these developments demonstrate how SM City Cebu continues to provide a maxed-out experience that goes beyond traditional shopping.

SM City Cebu’s Chapel of Our Lady of the Most Holy Rosary offers a serene space for prayer and reflection, reflecting the mall’s commitment to nurturing faith, community, and meaningful experiences alongside its evolving lifestyle offerings. 

After more than 30 years, SM City Cebu’s story is ultimately a story of growing with Cebu. From its pioneering opening in 1993 and the Northwing expansion in 2007 to its ongoing transformation today, the mall has consistently adapted to the way Cebuanos shop, work, dine, learn, celebrate, and spend their leisure time. Its most-loved brands, new experiences, community initiatives, economic contributions, and emerging retail, education, and business spaces continue to make it relevant to succeeding generations. As Cebu moves toward an even more vibrant future, SM City Cebu remains committed to innovation, community, and connection—continuing to grow for Cebu, with Cebu, and with the generations that will shape the city’s future. As the face of modern Cebu, your most loved mall, SM City Cebu, looks ahead to more opportunities to evolve, create meaningful experiences, and contribute to the city’s continued growth. And with more exciting developments on the horizon, there is still so much more to come as SM City Cebu continues to shape what’s next. 

Chinabank wins Quill awards for Investor Relations program and beauty queen campaign for My CBC

Chinabank achieved a double victory at the 22nd Philippine Quill Awards for its Investor Relations program and marketing campaign for its redesigned mobile app. The bank’s triumphs anchored a 15-Quill haul for the SM Group, which saw SM investments, SM Foundation, SM Supermalls, SM Residences, and BDO Unibank also recognized at the prestigious communications awards.

From left: CBC Corporate Communications Officer Hershey Villegas, Marketing Communications Head Aileen Vallesteros, Senior Marketing Consultant Nita Claravall, Investor & Corporate Relations Group Head Gerald Florentino, and Investor Relations Officer Vicky Quisido at the 22nd Philippine Quill Awards on August 27, 2026 at the Solaire Resort in Parañaque City.

An initiative highlighting Chinabank’s commitment to shareholder value creation, “CBC Investor Relations: Focused on Value” won in the Financial Communication and Investor Relations category.  Meanwhile, "My CBC: An App Fit for Beauty Queens," a campaign that humanized technology through creative storytelling and levity, secured an award in the Marketing, Advertising, and Brand Communication category.

CBC Chairman Hans Sy (third from right) with directors (from left) Genaro Lapez, Romeo Uyan Jr., Claire Ann Yap, Joaquin Dee, and Jose Sio at the PSE bell ringing ceremony to mark the start of trading under Chinabank’s new stock symbol “CBC.”

The revitalized Investor Relations program addressed a share-price valuation discount by actively engaging local and international institutional investors and equity analysts. By increasing transparency, consistently highlighting CBC’s stellar financial performance, and accentuating the company’s brand refresh initiative, the program considerably helped improve CBC’s stock valuation and supported its re-entry into the PSE Main Index in 2025.

“We shifted our Investor Relations from a compliance-driven function into a proactive, high-visibility platform that consistently communicates Chinabank’s growth story,” Investor & Corporate Relations Group Head Gerald Florentino said.  He also credited President & CEO Romeo Uyan Jr. and Chief Finance Officer Patrick Cheng for their hands-on leadership that led the market to re-rate the stock.

My CBC: An App Fit for Beauty Queens featuring Miss International 1979 Melanie Marquez and Miss Universe Philippines 2023 Michelle Dee

Featuring Miss International 1979 Melanie Marquez and Miss Universe Philippines 2023 Michelle Dee, “My CBC: An App Fit for Beauty Queens” successfully introduced My CBC, framing the improved app as a tool for connection and empowerment across different age groups. The authentic mother-daughter bond and the lighthearted humor of “Melanisms”—Melanie’s trademark funny phrases—served as a metaphor for My CBC’s powerful features. Launched in time for Mother’s Day 2025, the video reached 14.1 million views and 15,000 reactions across social media platforms in just four months. It was also distinguished as the Best Program in Digital Marketing at the 2025 Bank Marketing Awards.

“The video bridged the digital divide by showing that My CBC is intuitive enough even for non-tech-savvy users. While humor was the primary hook, we ensured the comedic elements neither compromised the strength, reliability, and trust associated with Chinabank,” Marketing Communications Head Aileen Vallesteros said.

CBC Chairman Hans Sy (standing, center) and his friends join beauty queens Michelle and Melanie, flanked by MCD Head Aileen vallesteros and Senior Marketing Consultant Nita Claravall, for Mother’s Day lunch in 2025.

Organized by the International Association of Business Communicators (IABC) Philippines, The Philippine Quill Awards represent the country’s premier benchmark for professional business communication. This year, awardees were chosen from a highly competitive pool of over 800 entries through a strict evaluation process utilizing IABC's highest global standards. 

This year's Quill awards build on Chinabank's momentum from last year, when it also secured twin wins for its Brand Refresh Program in the Change Communication category and for its “Focused on You” campaign in the Marketing, Advertising, and Brand Communication category.

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About Chinabank:  China Banking Corporation (Chinabank; PSE: CBC), founded in 1920, is the fourth largest private universal bank in the Philippines and a member of the SM Group, one of the country’s biggest conglomerates. Driven by its brand promise, “Focused on You,” Chinabank supports individuals, small- and middle-market businesses, and large corporations, with its consolidated network of 673 branches, 1,150 ATMs, and 24/7 digital banking channels:  My CBC and My CBC Business.  The bank also offers a wide range of allied financial services through its subsidiaries China Bank Savings, Chinabank Capital, Chinabank Securities, Chinabank Insurance Brokers, and affiliate Manulife Chinabank Life Assurance.

For over a century, Chinabank has built a deep connection with its customers and the communities it serves, leveraging the dedication and diversity of its empowered people and the strength of its enduring partnerships to help uplift the lives of Filipinos.

For more information, visit www.chinabank.ph or follow ChinabankPH on Facebook, Instagram, TikTok, and LinkedIn.

Contact: Investor & Corporate Relations Group - 8885-5601; Investor-relations@chinabank.ph; Gerald O. Florentino, FVP & Head - goflorentino@chinabank.ph

It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone.

Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends.

Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech innovations. The month-long campaign brings together the communities behind gaming, anime, collectibles, and digital lifestyles in one exciting destination.

Adding even more energy to the celebrations is the GEEKCON at SM City Zamboanga, a showcase of creativity, competition, and fandom happening at the Mall Atrium, Lower Ground Level. The festivities kick off on August 28 at 10:00 AM with a Trading Card Game Tournament featuring popular titles such as Pokémon, Vanguard, and Yu-Gi-Oh!, where players can test their skills against fellow enthusiasts.

On August 29, SM City Zamboanga makes history with the city's first-ever JPOP Anime Singing Contest, giving anime fans and aspiring performers a chance to take center stage and celebrate the music behind some of their favorite series. The excitement reaches its grand finale on August 30 with the Cosplay Showcase Showdown, where solo and group competitors will bring beloved characters to life through stunning costumes, creativity, and performance.

With unbeatable shopping deals, immersive tech experiences, and a vibrant celebration of geek culture, SM Supermalls in Zamboanga invites everyone to make the most of the remaining days of August. From bargain hunters and gadget lovers to gamers, anime fans, collectors, and cosplayers, there's no better place to shop, play, and connect than at SM.

Don't just end August. End it with gala to the max at SM City Mindpro and SM City Zamboanga.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

Samsung Galaxy S26 FE Officially Launches in the Philippines: Specs, Price, and Promos

Samsung Galaxy S26 FE

Samsung Electronics has officially unveiled the newest addition to its flagship lineup: the Samsung Galaxy S26 FE. Designed to deliver signature Galaxy S performance, top-tier photography features, and seamless everyday tools, the Galaxy S26 FE debuts as the first device in the S26 series running out of the box on One UI 9.

Whether you are capturing fast-moving content, refining photos with AI, or looking for all-day reliability, the Galaxy S26 FE packs what users value most into a thin, light, and sleek design.

Enhanced Camera Tools: Capture Fast, Edit Effortlessly

The Galaxy S26 FE upgrades the mobile camera experience with a versatile triple rear camera setup (50 MP wide, 12 MP ultra-wide, and 8 MP telephoto with 3x optical zoom) paired with an enhanced 12 MP front-facing camera.

• My FanCam: Making its debut outside of Samsung’s foldable lineup, My FanCam automatically tracks and centers a selected subject in video mode, intelligently reframing footage for effortless, social-ready clips.

• Super Steady with Horizontal Lock: Keeps video capture smooth and level while moving, traveling, or filming on the go.

• Signature Nightography: Low-light photography is clearer and brighter, preserving detail even in complex lighting conditions.

• Photo Assist & Gemini Omni: Generative AI tools allow users to edit photos with simple natural-language prompts or create polished video clips directly from their Gallery.

Smarter Workflows with One UI 9 & Galaxy AI

Running on One UI 9 (built on Android 17), the Galaxy S26 FE brings context-aware AI experiences designed to streamline daily tasks:

• Updated Now Brief: Offers personalized briefing cards—such as weather, schedule, and wellness updates—that can be custom-created using natural language prompts.

• Now Nudge: Provides contextual suggestions across third-party apps and notifications to help manage daily routines with less friction.

• Multi-Object Circle to Search: Circle to Search with Google now allows users to search for multiple items or objects simultaneously within a single image frame.

Built for All-Day Performance and Longevity

Under the hood, the device is powered by the Exynos 2500 (3nm) processor and houses a large 4,900 mAh battery. Supporting 45W fast wired charging, it can recharge up to 69% in roughly 30 minutes.

Visuals are handled by a vibrant 6.7-inch FHD+ Dynamic AMOLED 2X display with a smooth 120Hz refresh rate and peak brightness reaching up to 1,900 nits.

To ensure long-term value, Samsung backs the Galaxy S26 FE with seven generations of OS upgrades and seven years of security updates. Data transfers are simplified with the upgraded wireless Smart Switch, enabling seamless setup on both Android and iOS devices.

Philippine Pricing, Availability, and Promos

The Samsung Galaxy S26 FE is available in three colorways: Blueberry, Graphite, and Pistachio.

Local Pricing

:

• 128GB (8GB RAM): ₱46,990

• 256GB (8GB RAM): ₱53,990

• 512GB (8GB RAM): ₱67,990

Special Launch Offers (Until November 30)

• Introductory Discounts: Get ₱7,000 off on the 512GB variant, ₱5,000 off on the 256GB variant, or ₱4,000 off on the 128GB variant.

• Flexible Payments: Up to 15% off for up to 36 months via select partner banks.

• Trade-In Bonus: Enjoy up to ₱6,000 in guaranteed savings when trading in old devices.

• Perks Included: Every purchase includes a 6-month free trial of Google AI Pro, which offers expanded AI features and 5 TB of cloud storage.

The Galaxy S26 FE is available across Samsung Experience Stores nationwide, with Samsung.com orders shipping by September 11.

Samsung Galaxy S26 FE Key Specs at a Glance

Feature	Specification
Display	6.7” FHD+ Dynamic AMOLED 2X, 120Hz, 1,900 nits peak brightness
Processor	Exynos 2500 (3nm AP)
Rear Cameras	50 MP Main (OIS) + 12 MP Ultra-Wide + 8 MP Telephoto (3x Optical Zoom)
Front Camera	12 MP
Battery & Charging	4,900 mAh; 45W Wired Fast Charging, 15W Fast Wireless Charging
OS	One UI 9 (Android 17) — 7 years of OS & security updates
Durability	IP68 Dust and Water Resistance
Dimensions & Weight	161.6 x 76.9 x 7.4 mm; 193g