Ube Takes Spotlight at SM Supermalls’ Ube Nation

From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at SM Supermalls nationwide. 

From indulgent ube pastries to refreshing café creations, discover bold purple yam flavors and exciting new cravings in every bite.

MANILA, Philippines, 18 May 2026 — Rich, vibrant, and undeniably Filipino, ube has evolved from a local favorite into a global flavor obsession, winning over foodies worldwide with its signature sweetness, eye-catching purple hue, and endless versatility. From nostalgic merienda staples to trendy café drinks and viral desserts, the beloved purple yam continues to dominate cravings across generations.

At your most-loved SM Supermalls, ube is having its moment as a main character, with must-try treats and creative twists popping up in cafés, bakeries, and dessert spots nationwide. Whether you’re in the mood for something comforting, indulgent, or TikTok-worthy, there’s an ube discovery waiting on your next Gala To The Max food crawl.

Sweet, Creamy, and Decadent

Sweet, creamy, and decadent—ube takes the spotlight at SM Supermalls’ Ube Nation with beautifully crafted cakes, indulgent pastries, and café-inspired desserts perfect for every kind of craving.

For dessert lovers, SM malls across the country are serving up next-level ube creations that turn the iconic Filipino flavor into irresistible sweet treats perfect for celebrations, catch-ups, or everyday cravings.

At SM Mall of Asia, shoppers can satisfy their sweet tooth with the Ube Velvet Donut from Founder’s Donut, the soft and dreamy Ube Cloud Cake from Hearts and Bells, and the indulgent Ube Cloud Cream Cake from Butternut Bakery. Dessert cafés also serve up Instagram-worthy twists like the Ube Parmesan Basque Cake from Paris Baguette and Ube Tarts from After Tree Cafe.

From cookies and cakes to crinkles packed with flavor, these ube-inspired creations at SM Supermalls bring together comforting Filipino flavors and playful modern twists in every bite.

At SM North EDSA, dessert lovers can discover playful flavor combos from Fickle Cookies, including the Ube’t Queso Cookie, Ube Coffee Cookie, and Browned Butter Ube Halaya Cookie.

Meanwhile, in SM City Baguio, longtime favorites Vizco’s and Everything Nice continue to serve comforting ube classics that keep locals and tourists coming back for more.

Filipino Favorites, Reimagined

Classic Filipino merienda favorites get a delicious purple twist at SM Supermalls, with comforting ube treats that blend nostalgia, sweetness, and everyday indulgence.

Classic Filipino snacks and merienda staples are getting a delicious glow-up with ube-inspired twists that blend nostalgia with modern flavors.

At SM City Santa Rosa, Ambos offers freshly baked Ube Pandesal that’s perfect for breakfast, merienda, or a quick snack run.

Meanwhile, at SM City Fairview, comforting Filipino flavors meet chocolatey indulgence with the rich Ube Champorado from Mom's Ube & Triple Chocolate Champorado.

At SM City Clark, beloved Kapampangan favorites shine with classic Ube Halaya from Susie’s Cuisine and Nathaniel’s.

From indulgent ube cakes to cheesy pastries and creamy milkshakes, these colorful creations at SM Supermalls blend comforting Filipino flavors with modern dessert indulgence.

Over at SM City Pampanga, diners can enjoy both traditional and modern ube treats, from the rich Ube Cake of The Beanery to the soft and buttery Ube Spanish Bread from Hola.

In Mindanao, Yucca at SM City Davao serves up ultimate merienda cravings with its indulgent Ube Ensaymada, Ube Cheeserolls, and refreshing Ube Queso Milkshake.

Cool and Refreshing Ube Discoveries

Cool down with refreshing ube discoveries at SM Supermalls, from creamy ice cream and rich gelato to vibrant café drinks that make every sip and scoop a sweet summer treat.

For those looking to beat the heat, cafés and dessert spots are serving refreshing ube drinks, shakes, and frozen treats that are perfect for summer hangouts and spontaneous dessert dates.

At SM Seaside City Cebu, diners can cool down with creamy Ube Ice Cream from Bohol Bee Farm and MyChoice, or try the Ube Purple Yam with Cheese gelato from Giardini Gelato. Halo-halo lovers can also enjoy refreshing ube-filled treats from MyJoy and Chikaan.

Meanwhile, at SM City Cebu, The Patio Coffee Club puts a trendy spin on café favorites with its earthy, creamy Ube Matcha Latte and a rich Ube Leche Flan Cake.

Bite-Sized Ube Treats and Pasalubong Finds

Bite-sized but packed with flavor, these ube treats and pasalubong finds at SM Supermalls offer sweet purple yam goodness perfect for sharing, gifting, or enjoying on the go.

For snack lovers and pasalubong hunters, specialty stores are packed with bite-sized ube goodies perfect for gifting—or keeping all to yourself.

At SM Megamall, Artisan Emporium offers a wide variety of ube treats, including Ube Barquillos, Ube Mallows, Ube Lengua, and Ube Pastillas. Dessert fans can also try the Ube Cream Macarons from Macarons Macarons and Merry Moo's premium ube ice cream flavors.

From comforting classics to bold new café creations, ube continues to reinvent Filipino flavors in exciting and delicious ways. Whether you’re planning a dessert crawl, merienda date, or weekend food trip, your next ube obsession might just be waiting at SM Supermalls.

SM Seaside City Cebu Recognized as PAWS Certified Pet-Friendly Mall

Creating experiences that are truly all for you, including your furry companions, the Philippine Animal Welfare Society (PAWS) has officially conferred SM Seaside City Cebu the Certified Pet-Friendly Seal. The recognition highlights the mall’s dedication to providing a safe, respectful, and genuinely welcoming environment for pets of all breeds and sizes.

SM Seaside continues to max out the malling experience by making everyday moments more enjoyable and accessible for pet owners and animal lovers alike. It reinforces its commitment to creating spaces and experiences thoughtfully designed for the community—including beloved companion animals.

As part of the certification process, PAWS carried out evaluations by sending undercover volunteers accompanied by aspins (native dogs) to act as “secret shoppers” in assessing the mall’s pet-friendly standards, to ensure that the mall upholds pet-friendly standards rooted in inclusivity, safety, and responsible pet interaction. The recognition also reflects the collective effort of both mall management and participating tenants in fostering a more compassionate and pet-welcoming environment.

During the formal conferment on May 7, 2026, key representatives from both organizations were present. Attending on behalf of PAWS were Directors Atty. Anna Cabrera and Ms. Cristina Martinez. They were joined by SM Seaside executives led by Antonio del Prado, Regional Operations Head; Renato Leduna Jr., Regional Public Relations Head; and Percelyn Irizari, Assistant Mall Manager, underscoring a shared commitment to elevating pet-friendly standards in the retail and lifestyle space.

Guests visiting SM Seaside can enjoy bonding moments with their pets across several certified pet-friendly dining establishments throughout the mall, including A Little Tea, Auntie Anne’s, Bahn Mi Kitchen, BonChon, Bo’s Coffee, Botejyu, Cabalen, Chili’s, Chowking, Classic Savory, Coffee Bay, Dotonbori Ramen, Giardino Gelato, Hawker Chan, Hukad, KFC, Kuya J Restaurant, Kuzina Guadalupe, Lemon Grass, Leylam Deluxe, Lugang Cafe, Max’s Restaurant, Mesa Filipino Moderne, Sizzling City, The Buzzz Cafe, The Spud Diner, Tim Ho Wan, Tokyo Joe Japanese Fastfood, Tokyo Tokyo, YAYOI, and Zubuchon.

Whether enjoying a stroll, dining out, or simply spending quality time together, fur parents can truly make every gala moment count at SM Seaside—where memorable experiences are made all for you.

SM Seaside Cebu Arena on track for June 2026 opening

An architect’s vision of the SM Seaside Cebu Arena. 

SM Seaside Cebu Arena on track for June 2026 opening SM Prime Holdings, Inc. (SM Prime) is set to open its second arena, the SM Seaside Cebu Arena, in June 2026. The large-scale venue is designed to meet global standards for live entertainment, sports and major events.

 “The enduring success of SM MOA Arena shows the strong demand for world-class entertainment venues, so we are bringing the same proven model to Cebu,” said Jeffrey C. Lim, President of SM Prime. “We believe Cebu is a key growth center, and this arena will help attract major events, support tourism and create more economic activity for the region.” 

With seven storeys and a capacity of up to 25,000 people, SM Seaside Cebu Arena will be one of the largest indoor arenas in the Philippines. 

Its flexible event bowl allows seamless configuration for both large-scale concerts and more intimate events, giving promoters greater versatility in staging productions. 

The SM Seaside Cebu Arena will feature one of the most advanced center-hung displays in the country, supported by immersive LED ribbon boards that deliver a 360-degree viewing experience. These are complemented by high-capacity digital infrastructure, including 5G connectivity, enabling real-time engagement and enhanced production capabilities for both organizers and audiences. 

Dedicated premium suites are integrated into the design to cater to corporate partners and elevate the overall hospitality offering. Premier Suites to bring luxury to live entertainment in Cebu. SM Seaside Cebu Arena was also designed to support both front-of-house and backof-house requirements for major productions. A practice court is available for performers, while multi-functional event spaces can be used as holding areas, breakout rooms or venues for smaller private events. 

Premier Suites to bring luxury to live entertainment in Cebu. 

Located within the SM Seaside Complex, the arena benefits from direct access to retail, hospitality and transport infrastructure, creating a seamless ecosystem for visitors and event organizers. 

Its proximity to the Mactan-Cebu International Airport and surrounding lifestyle developments strengthens its appeal as a regional destination for international acts and large gatherings. 

Seaside Cebu Arena has been securing advance bookings since late last year, with BINI on July 11, IV of Spades on July 18, TJ Monterde and KZ Tandingan on September 5 and LANY on November 6 and 12 already confirmed for this year.

SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Colimited Philippines Becomes Cebu City’s First Thai Restaurant to Receive the Prestigious Thai SELECT Award 2026

Colimited Philippines proudly announces that it has been awarded the prestigious Thai SELECT certification, becoming the first Thai restaurant in Cebu City to receive this distinction. The Thai SELECT award is granted by the Department of International Trade Promotion under the Ministry of Commerce Thailand, recognizing the authenticity and quality of Thai cuisine across the world.

To commemorate this milestone, Ms. Kirida Bhaopichitr, Vice Minister for Commerce, together with her delegation, visited Colimited Philippines, located at SM Seaside City Cebu, on May 7, 2026, to officially present the Thai SELECT award. The visit included an awarding ceremony and a photo session. 

Thai SELECT is a globally recognized certification that assures diners of genuine Thai flavors with premium cooking techniques, and high-quality ingredients to strengthen the brand's core value — Premium Thai Street Food.

Operated under the partnership with Thailand’s Co-Rungrueng Group, an established restaurant operator with three hot-spot locations in Bangkok, Thailand. The brand upholds Thai street-food recipes, an elevated setting and quality standards of both ingredients and cooking techniques.

“We are deeply honored to receive the Thai SELECT certification. This recognition reflects our dedication to preserving the true essence of Thai cuisine and bringing it to the Cebuano community,” said a Colimited executive.

The awarding ceremony marks an important step in strengthening cultural and culinary ties between Thailand and the Philippines, while further elevating Cebu City as a destination for world-class dining experiences.

All for Moms this Mother’s Day

Because moms deserve the best

ZAMBOANGA CITY, Philippines, 8^th May 2026 — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless. 

This Mother’s Day, it’s our turn to make them feel celebrated. 

At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special.

For moms who deserve a pause

Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences. 

Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty essentials from her favorite stores. From skincare finds and pampering treats to stylish fashion pieces, the malls offer simple ways to help moms recharge and feel appreciated. 

Whether it’s a quiet lunch, a relaxing shopping stroll, or a little retail therapy, it’s the perfect excuse to slow down and spend time together.

For moms who love to shop and discover

Shoppers can explore the Mommy Market in SM City Zamboanga located at the Lower Ground Event Center (May 1-12) and in SM City Mindpro at Ground Floor Activity Area (May 6-19), featuring curated finds, thoughtful gifts, local products, sweet treats, flowers, and unique items from MSMEs and mompreneurs.

Families can also snap memorable photos at the Mom’s Spotlight installations—perfect for capturing Mother’s Day memories worth keeping.

For active moms and families on the go

For moms who enjoy staying active, SM City Zamboanga and SM City Mindpro offer fun ways to move, bond, and explore together. 

Families can enjoy arcade games, movie dates, and fun attractions around the mall for a day filled with laughter and connection.

From May 5 to 10, the Active Mom’s Club also brings exciting wellness and lifestyle activities where moms can enjoy movement, self-care, and quality bonding time with loved ones.

For fur moms and their beloved companions

Fur moms deserve celebrating too! Pet-loving families can enjoy pet-friendly spaces, shop for pet essentials, and spend quality bonding time with their furry companions at SM City Zamboanga Paw Park.

More ways to celebrate MOMents together

From catching the latest blockbuster at SM Cinema to enjoying family dining favorites and discovering exciting deals around the mall, there are countless ways to make Mother’s Day feel extra meaningful.

Whether you’re planning a grand surprise or a simple day out, SM malls in Zamboanga bring everything together for a maxed-out Mother’s Day celebration made just for mom.

Celebrate love, gratitude, and togetherness through #CelebrateMomsAtSM and make it a Mother’s Day to Gala To The Max—only at your most-loved SM malls in Zamboanga.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You. 

SM J Mall Hosts A.S. Fortuna Exhibit in Mandaue City, Highlighting Local Heritage and History

In time for the annual A.S. Fortuna Day on May 3, the City Government of Mandaue formally opened the A.S. Fortuna Exhibit at the Kyureto Art Space of SM J Mall—an evocative tribute to the life and legacy of former mayor Alejandro Seno Fortuna. The exhibit is one of the highlights of the city’s fiesta celebrations, held as part of Mandaue City’s Mid-Year Cultural Summit 2026.

Fortuna, remembered as the “Martyr Mayor of Mandaue,” served the city from 1940 through the war years. His leadership came at a defining period in Philippine history, marked by courage and service amid uncertainty. In 1945, he and his wife were killed by the Japanese kempeitai—an event that cemented his place in the city’s history as a symbol of sacrifice and resilience.

The choice of venue lends the exhibit a deeper resonance. Situated along A.S. Fortuna Street, SM J Mall occupies a space intrinsically tied to the legacy it now helps commemorate. In this setting, the exhibit becomes more than a historical display—it transforms into a living dialogue between past and present, where everyday spaces evolve into platforms for remembrance and reflection.

Present at the exhibit’s ribbon-cutting on May 2 were members of the Mandaue City Council: Councilor Atty. Joel Seno, Chair of the Mid-Year Cultural Summit 2026; Councilor Atty. Carlo Fortuna, grandson of the late mayor Alejandro Seno Fortuna; Councilor Eugene Andaya; and Councilor Kevin Cabahug. Marcelyn Rubica, Assistant Mall Manager of SM J Mall, was also present during the ceremony. Marissa Fernan, Vice President of SM Prime Holdings, also graced the exhibit, reflecting SM’s sustained commitment to advancing community engagement and cultural preservation. 

Through a thoughtful curation of archival materials, narratives, and commemorative pieces, the exhibit invites Mandauehanons and visitors alike to engage with the city’s roots and gain a renewed appreciation for the figure whose name has become part of its urban landscape.

Open to the public until May 30, the A.S. Fortuna Exhibit stands as both a cultural offering and a testament to what can be achieved when civic vision and private support come together to preserve and celebrate local heritage.

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Max Out the Drama and Style at SM Cinema with the Devil Wears Prada 2, Now showing

The Devil Wears Prada 2 has arrived in SM Cinema, inviting audiences back into the sharp, stylish, and high-stakes world of fashion publishing in a long-awaited continuation of the iconic story. The sequel reunites its celebrated cast, led by Meryl Streep, Anne Hathaway, and Emily Blunt.

During its opening week, SM J Mall transformed into a Fashion Avenue at The Atrium. The space was designed as a walk-through fashion showcase that highlights local creativity and craftsmanship, featuring bold red statement pieces by Clothes For Life and the Fashion Institute of Design & Arts Cebu. More than an exhibit, Fashion Avenue is a living visual experience where mallgoers can immerse themselves in fashion storytelling, reflecting the film’s themes of transformation, confidence, and self-expression. Fashion Avenue remains open to the public until May 25, 2026.

An exclusive private screening at SM J Mall, attended by media and lifestyle guests, marked the film’s glamorous return to the big screen. For those looking to elevate the viewing experience further, SM Cinema’s Director’s Club is also available for private screenings, offering a more intimate, luxe cinema setting designed for elevated comfort—perfect for group gatherings, events, or simply indulging in cinema at its most refined.

Experience the glamour, drama, and iconic storytelling of The Devil Wears Prada 2 on the big screen at SM Cinema. Tickets are now available through SM Cinema’s official website at smcinema.com or the SM Cinema App, and at SM Cinema ticket booths.