Ube Takes Spotlight at SM Supermalls’ Ube Nation

From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at SM Supermalls nationwide. 

From indulgent ube pastries to refreshing café creations, discover bold purple yam flavors and exciting new cravings in every bite.

MANILA, Philippines, 18 May 2026 — Rich, vibrant, and undeniably Filipino, ube has evolved from a local favorite into a global flavor obsession, winning over foodies worldwide with its signature sweetness, eye-catching purple hue, and endless versatility. From nostalgic merienda staples to trendy café drinks and viral desserts, the beloved purple yam continues to dominate cravings across generations.

At your most-loved SM Supermalls, ube is having its moment as a main character, with must-try treats and creative twists popping up in cafés, bakeries, and dessert spots nationwide. Whether you’re in the mood for something comforting, indulgent, or TikTok-worthy, there’s an ube discovery waiting on your next Gala To The Max food crawl.

Sweet, Creamy, and Decadent

Sweet, creamy, and decadent—ube takes the spotlight at SM Supermalls’ Ube Nation with beautifully crafted cakes, indulgent pastries, and café-inspired desserts perfect for every kind of craving.

For dessert lovers, SM malls across the country are serving up next-level ube creations that turn the iconic Filipino flavor into irresistible sweet treats perfect for celebrations, catch-ups, or everyday cravings.

At SM Mall of Asia, shoppers can satisfy their sweet tooth with the Ube Velvet Donut from Founder’s Donut, the soft and dreamy Ube Cloud Cake from Hearts and Bells, and the indulgent Ube Cloud Cream Cake from Butternut Bakery. Dessert cafés also serve up Instagram-worthy twists like the Ube Parmesan Basque Cake from Paris Baguette and Ube Tarts from After Tree Cafe.

From cookies and cakes to crinkles packed with flavor, these ube-inspired creations at SM Supermalls bring together comforting Filipino flavors and playful modern twists in every bite.

At SM North EDSA, dessert lovers can discover playful flavor combos from Fickle Cookies, including the Ube’t Queso Cookie, Ube Coffee Cookie, and Browned Butter Ube Halaya Cookie.

Meanwhile, in SM City Baguio, longtime favorites Vizco’s and Everything Nice continue to serve comforting ube classics that keep locals and tourists coming back for more.

Filipino Favorites, Reimagined

Classic Filipino merienda favorites get a delicious purple twist at SM Supermalls, with comforting ube treats that blend nostalgia, sweetness, and everyday indulgence.

Classic Filipino snacks and merienda staples are getting a delicious glow-up with ube-inspired twists that blend nostalgia with modern flavors.

At SM City Santa Rosa, Ambos offers freshly baked Ube Pandesal that’s perfect for breakfast, merienda, or a quick snack run.

Meanwhile, at SM City Fairview, comforting Filipino flavors meet chocolatey indulgence with the rich Ube Champorado from Mom's Ube & Triple Chocolate Champorado.

At SM City Clark, beloved Kapampangan favorites shine with classic Ube Halaya from Susie’s Cuisine and Nathaniel’s.

From indulgent ube cakes to cheesy pastries and creamy milkshakes, these colorful creations at SM Supermalls blend comforting Filipino flavors with modern dessert indulgence.

Over at SM City Pampanga, diners can enjoy both traditional and modern ube treats, from the rich Ube Cake of The Beanery to the soft and buttery Ube Spanish Bread from Hola.

In Mindanao, Yucca at SM City Davao serves up ultimate merienda cravings with its indulgent Ube Ensaymada, Ube Cheeserolls, and refreshing Ube Queso Milkshake.

Cool and Refreshing Ube Discoveries

Cool down with refreshing ube discoveries at SM Supermalls, from creamy ice cream and rich gelato to vibrant café drinks that make every sip and scoop a sweet summer treat.

For those looking to beat the heat, cafés and dessert spots are serving refreshing ube drinks, shakes, and frozen treats that are perfect for summer hangouts and spontaneous dessert dates.

At SM Seaside City Cebu, diners can cool down with creamy Ube Ice Cream from Bohol Bee Farm and MyChoice, or try the Ube Purple Yam with Cheese gelato from Giardini Gelato. Halo-halo lovers can also enjoy refreshing ube-filled treats from MyJoy and Chikaan.

Meanwhile, at SM City Cebu, The Patio Coffee Club puts a trendy spin on café favorites with its earthy, creamy Ube Matcha Latte and a rich Ube Leche Flan Cake.

Bite-Sized Ube Treats and Pasalubong Finds

Bite-sized but packed with flavor, these ube treats and pasalubong finds at SM Supermalls offer sweet purple yam goodness perfect for sharing, gifting, or enjoying on the go.

For snack lovers and pasalubong hunters, specialty stores are packed with bite-sized ube goodies perfect for gifting—or keeping all to yourself.

At SM Megamall, Artisan Emporium offers a wide variety of ube treats, including Ube Barquillos, Ube Mallows, Ube Lengua, and Ube Pastillas. Dessert fans can also try the Ube Cream Macarons from Macarons Macarons and Merry Moo's premium ube ice cream flavors.

From comforting classics to bold new café creations, ube continues to reinvent Filipino flavors in exciting and delicious ways. Whether you’re planning a dessert crawl, merienda date, or weekend food trip, your next ube obsession might just be waiting at SM Supermalls.

SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

All for Moms this Mother’s Day

Because moms deserve the best

ZAMBOANGA CITY, Philippines, 8^th May 2026 — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless. 

This Mother’s Day, it’s our turn to make them feel celebrated. 

At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special.

For moms who deserve a pause

Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences. 

Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty essentials from her favorite stores. From skincare finds and pampering treats to stylish fashion pieces, the malls offer simple ways to help moms recharge and feel appreciated. 

Whether it’s a quiet lunch, a relaxing shopping stroll, or a little retail therapy, it’s the perfect excuse to slow down and spend time together.

For moms who love to shop and discover

Shoppers can explore the Mommy Market in SM City Zamboanga located at the Lower Ground Event Center (May 1-12) and in SM City Mindpro at Ground Floor Activity Area (May 6-19), featuring curated finds, thoughtful gifts, local products, sweet treats, flowers, and unique items from MSMEs and mompreneurs.

Families can also snap memorable photos at the Mom’s Spotlight installations—perfect for capturing Mother’s Day memories worth keeping.

For active moms and families on the go

For moms who enjoy staying active, SM City Zamboanga and SM City Mindpro offer fun ways to move, bond, and explore together. 

Families can enjoy arcade games, movie dates, and fun attractions around the mall for a day filled with laughter and connection.

From May 5 to 10, the Active Mom’s Club also brings exciting wellness and lifestyle activities where moms can enjoy movement, self-care, and quality bonding time with loved ones.

For fur moms and their beloved companions

Fur moms deserve celebrating too! Pet-loving families can enjoy pet-friendly spaces, shop for pet essentials, and spend quality bonding time with their furry companions at SM City Zamboanga Paw Park.

More ways to celebrate MOMents together

From catching the latest blockbuster at SM Cinema to enjoying family dining favorites and discovering exciting deals around the mall, there are countless ways to make Mother’s Day feel extra meaningful.

Whether you’re planning a grand surprise or a simple day out, SM malls in Zamboanga bring everything together for a maxed-out Mother’s Day celebration made just for mom.

Celebrate love, gratitude, and togetherness through #CelebrateMomsAtSM and make it a Mother’s Day to Gala To The Max—only at your most-loved SM malls in Zamboanga.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You. 

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.

The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.

At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.

Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Honesty Beyond Duty: SM City Zamboanga Security Personnel Return ₱500,000

ZAMBOANGA CITY, Philippines, 16 April 2026 — A remarkable act of honesty and integrity took center stage at SM City Zamboanga as two security personnel demonstrated exemplary character by returning a lost cash amounting to ₱500,000 to its rightful owner on March 28 around 3PM.

The recovered item was a light brown tote bag containing bundles of cash—three bundles of one-thousand-peso bills (₱1,000.00) and four bundles of five-hundred-peso bills (₱500.00)—with a total value of five hundred thousand pesos (₱500,000.00). The item was discovered and immediately turned over to the Customer Relations Services (CRS) office by Lady Guard Ena Wahing and Security Officer Erland Solamillo of Pichel Security Agency Inc. 

Displaying presence of mind and unwavering integrity, Wahing and Solamillo followed proper protocols to ensure the safe handling and documentation of the recovered item. Their swift and responsible action enabled the mall’s CRS team to promptly identify and coordinate with the rightful owner, leading to the successful return of the full amount.

The incident not only highlights the vigilance of SM City Zamboanga’s security personnel but also reinforces the mall’s strong culture of honesty, accountability, and service excellence. Beyond ensuring safety and order, SM’s frontliners continue to embody values that build trust and confidence among shoppers and the community.

“At SM, we take pride in nurturing a culture where integrity is lived out daily. Acts like these reflect our people’s commitment to doing what is right, even when no one is watching,” shared SM City Zamboanga Mall Manager John Mayo Enriquez. 

As SM City Zamboanga continues to be a safe and welcoming destination, stories like this serve as a powerful reminder that true service goes beyond duty—it is rooted in character, responsibility, and genuine care for others.

All For You—delivering not just exceptional experiences, but also inspiring moments of honesty that uplift the community.

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? 

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. 

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserves, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

BOTEJYU

Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

SM Malls in Zamboanga Stage Grand Easter Celebration

Celebrate the joy, color, and wonder of Easter as SM City Mindpro and SM City Zamboanga bring families together for a fun-filled and stylish celebration with the much-awaited Easter Runway Costume Contest happening on April 5 at 2:00 PM.

Get ready to witness creativity come to life as kids take center stage in their most charming and imaginative Easter-themed outfits at two exciting venues:

📍SM City Zamboanga – Lower Ground Event Center
📍SM City Mindpro – Level 4 Activity Area

From adorable bunnies to blooming spring-inspired ensembles, the Easter Runway Costume Contest promises a delightful showcase of talent, creativity, and festive spirit—perfect for families looking to create meaningful holiday memories.

Participants can register from March 23 to April 5 (until 12:00 NN) thru this link https://click.smmallsonline.com/DFqS/EasterContest, giving everyone a chance to join in the fun and be part of this vibrant celebration. 

More than just a contest, Easter at SM is a full experience—bringing together joyful moments, community bonding, and unforgettable activities designed for all ages. Whether you're cheering on participants or simply soaking in the festive atmosphere, there’s something special waiting for you.

So, gather your loved ones and max out your Easter experience at your most loved SM Supermalls in Zamboanga—where every celebration is made bigger, brighter, and more meaningful.

Celebrate, create, and make memories—only at SM!

#CelebrateEasterAtSM
#GalaToTheMax

Go all out this Women's Month at SM City Mindpro

This March, SM City Mindpro celebrates the strength, beauty, and resilience of women with a vibrant lineup of activities and exciting deals in honor of Women’s Month. Designed to create a maxed-out experience for every shopper, the celebration brings together wellness, style, and empowering moments—all thoughtfully curated All For You.

 

Adding a colorful and inspiring highlight to the celebration is the Women’s Month Photo Spot at Level 4. This specially designed space invites shoppers to pause, strike a pose, and capture empowering moments with friends, family, and fellow women who inspire them. Whether celebrating friendship, confidence, or self-love, it’s the perfect backdrop to mark the occasion and share the joy of Women’s Month.

 

Shoppers can also enjoy a month-long Wellness Sale from March 1 to 31, featuring special offers of up to 70% off on health, beauty, and self-care essentials from participating stores. From skincare favorites to wellness must-haves, the sale encourages women to prioritize their well-being and indulge in moments of self-care while enjoying great deals.

 

Midweek shopping becomes even more exciting with the Wednesday Sale happening on March 4, 11, 18, and 25, giving shoppers even more reasons to drop by the mall and score fantastic finds of up to 50% discount. It’s the perfect opportunity for women to take a break, enjoy a shopping day, and truly gala to the max with irresistible deals and lifestyle treats.

 

Through these vibrant activities, SM City Mindpro continues to create memorable moments that celebrate and empower the community. This Women’s Month, the mall invites everyone to honor the women who inspire us every day—mothers, daughters, leaders, and changemakers—while enjoying a celebration designed All For You.

Celebrate strength, style, and self-care this March at your most-loved SM City Mindpro, where every woman deserves a moment to shine.