SM City Mindpro Celebrates Hermosa Festival 2025 with a Vibrant Showcase of Culture, Music, and Tradition

 

SM City Mindpro joins the entire city in celebrating Fiesta Hermosa 2025, the grandest and most colorful festival in the region, in honor of Nuestra Señora La Virgen del Pilar.

 

True to its commitment to bring communities together, SM proudly unveils a vibrant lineup of festivities that showcase the rich culture, artistry, and joyful spirit of Zamboangueños during the opening salvo held on October 1 which was graced by City Mayor Khymer Adan Olaso.

 

The month-long celebration at SM City Mindpro officially kicks off with the Vibrant Hermosa Centerpiece at Level 4 Activity Area from October 1 to 28. Mallgoers will be welcomed by a stunning visual display inspired by Zamboanga’s colorful traditions, highlighting the city’s cultural pride and faith. This iconic setup will serve as a perfect backdrop for family gatherings, photos, and festive moments.

 

Shoppers can also indulge in local finds at the Hermosa Fest Bazaar from October 3 to 28, where local entrepreneurs and artisans showcase a wide array of delicacies, handicrafts, fashion, and proudly Zamboangueño products. This initiative not only celebrates creativity but also supports the growth of MSMEs in the region.

 

Adding a fresh twist to the celebration, SM City Mindpro will host the Swifties Listening Party on October 5, a special gathering for music lovers, bringing together Zamboangueño fans for a fun-filled night of friendship, beats, and celebration.

 

Fashion takes center stage with the Fiesta Hermosa Fashion Show featuring Badju and Mascota on October 6. This much-awaited showcase puts the spotlight on Zamboanga’s unique fashion identity, blending tradition and elegance in a spectacular runway display.

 

“SM City Mindpro is more than just a shopping destination – it is a home where culture and community come together. Through the Vibrant Hermosa Festival, we celebrate Zamboangueño traditions while also creating meaningful experiences for families and friends to enjoy,” said Lester Tantoco, SM Supermalls Regional Operations Head for Mindanao 3.

 

The Hermosa Festival is deeply rooted in the faith and culture of Zamboanga City, and SM City Mindpro’s celebration is its way of honoring the city’s patroness while giving Zamboangueños memorable moments to treasure.

 

From festive displays to cultural showcases, bazaars to music and fashion, SM City Mindpro promises that this year’s celebration of Hermosa Festival will be a feast of colors, creativity, and community spirit.

For updates on schedules and event details, follow SM City Mindpro’s official social media pages. (PR)

SM Foundation continues health programs in Cebu

The SM Foundation conducted medical missions in Cebu this September, further bolstering its health and medical programs following the recent turnover of the San Remigio Primary Care Facility and the Naval Base Rafael Ramon Medical and Dental Dispensary in the province.

With its social good partners, Watsons Personal Care Store, Unilab, and the local government of Lapu-Lapu City, SM Foundation brought its services to Olango Island.

The first mission was held on at the Banilad Study Center in Cebu City. A total of 901 medical and diagnostic services were provided, including medical consultations, dental care, and glucose, cholesterol, uric acid, and hemoglobin tests. The SM Foundation Mobile Clinic also extended free X-rays and ECGs.

The SM Foundation brings its Mobile Clinic to Olango island to provide free X-rays and ECGs.

The said mission was organized in partnership with Banilad Study Center, Kalinangan Youth Foundation, University of Cebu College of Medicine, and Cebu Digital Hearing Solutions.

SM Foundation provides free medicines and vitamins to patients at the Banilad Study Center in Cebu City.

For its second leg, SM Foundation brought its services to Olango Island, Lapu-Lapu City. The activity extended 1,445 services. The medical mission was conducted with social good partners Watsons Personal Care Store, Unilab, and the local government of Lapu-Lapu City.

Through its social good collaboration with Banilad Study Center, Kalinangan Youth Foundation, University of Cebu College of Medicine, and Cebu Digital Hearing Solutions, the SM Foundation medical mission provided patients with various health services, including hearing tests.

The foundation’s Medical Mission program began in 2001 and has since conducted more than 1,700 medical missions, reaching over 1.3 million patients across the country. (SM Foundation)