SM City Mindpro Celebrates Hermosa Festival 2025 with a Vibrant Showcase of Culture, Music, and Tradition

 

SM City Mindpro joins the entire city in celebrating Fiesta Hermosa 2025, the grandest and most colorful festival in the region, in honor of Nuestra Señora La Virgen del Pilar.

 

True to its commitment to bring communities together, SM proudly unveils a vibrant lineup of festivities that showcase the rich culture, artistry, and joyful spirit of Zamboangueños during the opening salvo held on October 1 which was graced by City Mayor Khymer Adan Olaso.

 

The month-long celebration at SM City Mindpro officially kicks off with the Vibrant Hermosa Centerpiece at Level 4 Activity Area from October 1 to 28. Mallgoers will be welcomed by a stunning visual display inspired by Zamboanga’s colorful traditions, highlighting the city’s cultural pride and faith. This iconic setup will serve as a perfect backdrop for family gatherings, photos, and festive moments.

 

Shoppers can also indulge in local finds at the Hermosa Fest Bazaar from October 3 to 28, where local entrepreneurs and artisans showcase a wide array of delicacies, handicrafts, fashion, and proudly Zamboangueño products. This initiative not only celebrates creativity but also supports the growth of MSMEs in the region.

 

Adding a fresh twist to the celebration, SM City Mindpro will host the Swifties Listening Party on October 5, a special gathering for music lovers, bringing together Zamboangueño fans for a fun-filled night of friendship, beats, and celebration.

 

Fashion takes center stage with the Fiesta Hermosa Fashion Show featuring Badju and Mascota on October 6. This much-awaited showcase puts the spotlight on Zamboanga’s unique fashion identity, blending tradition and elegance in a spectacular runway display.

 

“SM City Mindpro is more than just a shopping destination – it is a home where culture and community come together. Through the Vibrant Hermosa Festival, we celebrate Zamboangueño traditions while also creating meaningful experiences for families and friends to enjoy,” said Lester Tantoco, SM Supermalls Regional Operations Head for Mindanao 3.

 

The Hermosa Festival is deeply rooted in the faith and culture of Zamboanga City, and SM City Mindpro’s celebration is its way of honoring the city’s patroness while giving Zamboangueños memorable moments to treasure.

 

From festive displays to cultural showcases, bazaars to music and fashion, SM City Mindpro promises that this year’s celebration of Hermosa Festival will be a feast of colors, creativity, and community spirit.

For updates on schedules and event details, follow SM City Mindpro’s official social media pages. (PR)

SM Foundation Extends Healthcare Access to Lunzuran Community Through Medical and Dental Mission

 

In line with its commitment to promote health and wellness among underserved communities, SM Foundation, Inc. (SMFI), in partnership with City Health Office, Philippine Air Force, and MX3, successfully conducted a medical and dental mission at Barangay Lunzuran Covered Court on September 30. The initiative provided free medical consultations, dental care, and essential medicines to nearly 500 residents from Lunzuran and nearby barangays.

 

The outreach program aimed to ensure that basic healthcare services are made accessible to communities who often face barriers in availing proper medical attention. With the help of volunteer doctors, dentists, nurses, and partner agencies, the mission addressed a wide range of health needs – from general check-ups, blood pressure monitoring, and pediatric care to dental extractions and oral hygiene education.

 

For many of the beneficiaries, the program was both timely and life-changing. Fe Bucoy, a senior citizen, shared her gratitude: “I’ve been suffering from high blood pressure but could not afford regular check-ups. Today, not only was I able to consult a doctor, but I was also given medicines to help me manage my condition. This means so much to me and my family.”

 

Meanwhile, Aljavannie Samson, a mother, expressed relief after her children received medical attention: “My kids have been complaining of recurring coughs and colds. Bringing them to a private clinic is costly, but here, they were checked by a doctor and given free medicines. I am truly thankful to SM Foundation for bringing this service closer to us.”

 

Local healthcare workers also expressed gratitude for the program, highlighting its importance for families who have limited access to medical facilities. “This mission is a blessing to our constituents. Many of them have long postponed seeking healthcare due to financial constraints, but today they were able to consult doctors and receive medicines at no cost,” said District Nurse Gina Ailani.

 

The City Health Office played a vital role in mobilizing healthcare workers and ensuring the smooth flow of the services provided, while SM Foundation extended support through medicines, dental kits, and logistical assistance.

 

SM City Mindpro Mall Manager, Aileen Ann Villa-Enriquez, emphasized SM Foundation’s thrust of spreading social good through accessible healthcare. “We believe that good health is the foundation of a productive community. Through SM Foundation’s medical and dental missions, we aim to provide not only treatment but also hope and relief to families who need it most,” she said.

 

For decades, SM Foundation has been actively implementing its Health and Wellness Program, conducting medical and dental missions in different parts of the country. These initiatives are part of its broader advocacy to uplift the lives of Filipinos, particularly those in marginalized sectors, by bridging the gap between communities and essential healthcare services.

 

The Lunzuran mission is another testament to the Foundation’s enduring partnership with local government units, health agencies, and volunteers – all working hand in hand to create a healthier and more resilient Zamboanga City. (PR)

SM Foundation continues health programs in Cebu

The SM Foundation conducted medical missions in Cebu this September, further bolstering its health and medical programs following the recent turnover of the San Remigio Primary Care Facility and the Naval Base Rafael Ramon Medical and Dental Dispensary in the province.

With its social good partners, Watsons Personal Care Store, Unilab, and the local government of Lapu-Lapu City, SM Foundation brought its services to Olango Island.

The first mission was held on at the Banilad Study Center in Cebu City. A total of 901 medical and diagnostic services were provided, including medical consultations, dental care, and glucose, cholesterol, uric acid, and hemoglobin tests. The SM Foundation Mobile Clinic also extended free X-rays and ECGs.

The SM Foundation brings its Mobile Clinic to Olango island to provide free X-rays and ECGs.

The said mission was organized in partnership with Banilad Study Center, Kalinangan Youth Foundation, University of Cebu College of Medicine, and Cebu Digital Hearing Solutions.

SM Foundation provides free medicines and vitamins to patients at the Banilad Study Center in Cebu City.

For its second leg, SM Foundation brought its services to Olango Island, Lapu-Lapu City. The activity extended 1,445 services. The medical mission was conducted with social good partners Watsons Personal Care Store, Unilab, and the local government of Lapu-Lapu City.

Through its social good collaboration with Banilad Study Center, Kalinangan Youth Foundation, University of Cebu College of Medicine, and Cebu Digital Hearing Solutions, the SM Foundation medical mission provided patients with various health services, including hearing tests.

The foundation’s Medical Mission program began in 2001 and has since conducted more than 1,700 medical missions, reaching over 1.3 million patients across the country. (SM Foundation)