SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Supermalls launches world’s first online-to-offline analytics program

Redefining retail marketing, SM Supermalls partners with Meta to deliver insights into online-to-offline consumer behavior, empowering tenants with data-driven growth.

SM Supermalls enters a new era that blends retail with technology. Thanks to a pioneering collaboration with Meta’s team in the Philippines, SM can now measure how online ads directly translate to foot traffic – while keeping shopper privacy fully protected.

SM Supermalls President Steven T. Tan (right) and Meta Country Director Jerry Bongco (left) sealed the deal for an online-to-offline analytics program.

Meta’s Conversion API was intricately integrated into SM Supermalls’ analytics to provide highly accurate insights into shopping behavior. The system uses aggregated and anonymized WiFi signals from mobile devices within SM Malls, matched with online campaign exposure – ensuring that no individual shopper can be identified.

“This analytics program is the first of its kind globally, where both SM and Meta integrate their analytics in a way that balances innovation with privacy,” said Steven T. Tan, President of SM Supermalls. “SM Supermalls is committed to giving our tenants data-driven solutions that help attract more visitors and drive sales.”

In the future, this analytics program will be integrated into SM’s vast retail assets. Seated, from left: SM Supermalls President Steven T. Tan and Meta Country Director Jerry Bongco. Standing, from left: Meta Client Partner, Vertical Lead Gino Pineda, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, SM Supermalls Digital Channel Management and Analytics Unit Head Jose Moises A. Bagadiong, and Meta Client Solutions Manager Issang Cabellos.

For tenants and partner brands, this breakthrough means improved measurement, smarter targeting, and better campaign optimization. 

“This is an example of how digital innovation can unlock real business value,” said Jerry Bongco, Country Director of Meta Philippines. “With SM Supermalls’ reputation as a strong collaborator and their track record of pushing the boundaries of retail in the Philippines, together, we can shape the future of commerce.”

While foot traffic measurement is only the starting point, this partnership opens the door to a much broader range of insights, creating meaningful innovations that drive measurable growth and transform the shopping experience for everyone.

“This is only the beginning,” added Tan. “Through this initiative, we are not only helping our tenants grow, but we are also pioneering a new era in retail marketing for the Philippines and other markets worldwide.”

To know more about this partnership, visit www.smsupermalls.com or follow @SMSupermalls on social media. (SM Supermalls)