DTI–Zamboanga City, SM City Mindpro Unveils Collaborative Design Exhibit Showcasing Yakan Weaving and Local Creativity

The Department of Trade and Industry–Zamboanga City Office (DTI-ZCO) launched its pre-judging design exhibit as part of Hilos de Innovacion Project – an initiative under the Malikhaing Pinoy Program in partnership with the Competitiveness and Innovation Group (CIG). The project strengthens the creative capabilities of local MSMEs, designers, and artisans in the wearables and homestyle sectors, advancing Zamboanga City’s creative economy and cultural pride.

The exhibit, located at the Ground Level Activity Area of SM City Mindpro, is open for public viewing from November 20-21, giving mallgoers and visitors the opportunity to experience the artistry and craftsmanship behind Zamboanga’s evolving creative landscape.

Featuring 21 original design creations, the showcase highlights the collaborative work of seven (7) local designers and masterful Yakan weavers. Each designer produced three (3) ready-to-wear design sets, blending traditional Yakan handwoven textiles with contemporary fashion and product design. The pieces celebrate cultural heritage while championing innovation, showing how tradition can inspire modern expression.

SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez expressed strong support for the initiative, saying, “We are honored to host this remarkable exhibit that not only spotlights the artistry of our local designers and Yakan weavers, but also reinforces SM’s commitment to uplifting cultural creativity in Zamboanga. By opening our space to initiatives like this, we hope to inspire the community and help elevate local talent onto a bigger stage.”

DTI-ZCO and SM invites the public, partners, and design enthusiasts to explore this meaningful collaboration and witness the rich tapestry of culture, creativity, and innovation on display at SM City Mindpro.

Early Holiday Cheer Awaits at SM City Mindpro’s Pre-Holiday Specials

The holiday excitement starts now as SM City Mindpro kicks off the season with its much-awaited Pre-Holiday Specials, a three-day celebration happening from November 14 to 16. Shoppers can expect a vibrant mix of exclusive deals, exciting promos, and festive surprises designed to spark joy and get everyone into the holiday groove.

From trendy fashion finds to gift-worthy picks, SM City Mindpro is bringing a curated holiday experience perfect for the youngsters and families alike. Whether you’re hunting for early Christmas gifts, planning a weekend entertainment, refreshing your holiday wardrobe, or simply vibing with the season’s energy – this is the perfect time to visit the mall.

With only three days to enjoy these limited-time offers, shoppers are encouraged to explore the mall’s holiday highlights, snap Instagram-worthy moments, and make meaningful memories with friends and loved ones.

Don’t miss out! Drop by SM City Mindpro from November 14 to 16 and make your holidays extra joyful, extra fun, and extra festive!

SM City Mindpro Joins Nationwide Simultaneous Earthquake Drill

In support of the government’s efforts to strengthen disaster preparedness and resilience, SM City Mindpro actively participated in the Nationwide Simultaneous Earthquake Drill (NSED) held yesterday, November 6, at 9:00 AM.

 

The activity was joined by mall employees, tenants, and affiliates, all of whom took part in the evacuation drill to ensure readiness in the event of an actual earthquake. The Emergency Response Team (ERT) of SM City Mindpro was also activated, demonstrating proper emergency protocols and coordination during the exercise.

 

The drill simulated earthquake conditions, prompting a smooth and orderly evacuation of participants to the designated open area in Campaner Street. This initiative forms part of SM’s continuing commitment to safety, preparedness, and community resilience, aligning with its long-standing partnership with the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC).

 

“Through regular participation in these nationwide drills, we ensure that our employees, tenants, and customers are well-informed and ready to respond effectively during emergencies,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

 

SM Supermalls upholds its advocacy on safety and sustainability, continuously enhancing emergency response protocols and disaster readiness measures across all its malls nationwide.

SM Besties of Joy 2025: Share the Gift of Friendship This Christmas

 

The holiday season is about to get a little brighter, warmer, and more joyful as SM Cares introduces the SM Besties of Joy 2025 — four adorable bunnies who remind everyone that the meaningful gifts aren’t always wrapped—they’re shared through kindness, connection, and friendship.

 

Evolving from the beloved Bears of Joy, the Besties of Joy carry forward the tradition of giving twice the joy through SM Cares’ annual Buy-One-Donate-One initiative. For every Bestie of Joy purchased, SM Cares donates another plush toy to a child from one of the 72 SM partner communities nationwide—spreading comfort, hope, and happiness this Christmas.

Available from October 25 to December 25, 2025, each Bestie of Joy is priced at ₱330. With every purchase, you get to keep one plush toy while the other is donated to a child in need—turning a simple gift into a powerful gesture of kindness. This meaningful act of sharing brings joy not just to one, but to two hearts, creating thousands of uplifting moments across SM’s partner communities nationwide.

 

“The Besties of Joy remind us that the true spirit of Christmas lies in friendship and giving. Every hug shared is a reminder that small acts of kindness can make the world feel warmer and more connected,” said Mr. Steven Tan, President of SM Supermalls.

Meet the Besties of Joy

This year’s plush toy collection features four lovable characters, each bringing their own charm and color to the season of giving.

 

Hannie, in soft white, is gentle and grateful—reminding us to appreciate life’s little blessings. Rumi, dressed in dreamy lilac, sparks imagination and creativity, encouraging everyone to dream and explore. Tala, glowing in cheerful yellow, is the sunshine of friendship, spreading laughter and love wherever she goes. And Nana, in warm red, is the heart of kindness, always ready with a comforting hug and a helping paw.

 

Each Bestie reflects the values SM Cares hopes to inspire this season—gratitude, creativity, joy, and compassion. Together, these vibrant and cuddly companions embody the joy of giving and the magic of connection.

Join the Tradition

The Besties of Joy campaign continues SM’s long-standing mission to bring people together through purposeful giving, in partnership with local charities and organizations that help ensure every Bestie finds its way to a child who needs it most.               

Visit SM City Mindpro and share the gift of friendship—because every Bestie given is a best friend made.

Casual Dining Spots to Try at SM City Mindpro for a Taste of Diverse Flavors

Discover these casual dining spots at SM City Mindpro that serve up diverse cuisines, from Halal favorites, Filipino comfort meals, and Mexican-inspired bites. 

When it comes to casual dining in Zamboanga, SM Supermalls brings together a flavorful mix of restaurants that celebrate the city’s rich and diverse food culture. Whether you’re in the mood for international flavors, comforting local favorites, or exciting new bites, these dining destinations at SM City Mindpro promise a satisfying experience for every foodie. Check out these must-visit spots that turn every casual day into a delicious adventure.

Dig into a feast of delish Halal Moro cuisines at Bay Tal Mal

 

Perfect for adventurous foodies, Bay Tal Mal offers a dining experience that’s both exotic and deeply satisfying. This restaurant serves an array of Halal Moro cuisine—from savory chicken, beef, and seafood specialties to indulgent pamunglaws (desserts) and more. Among the crowd favorites are the Latal, a set of various Tausug specialty dishes; the Kuning Rice Platter, rice cooked with coconut milk and turmeric; and the Mee Goreng, a savory stir-fried noodle dish. For dessert, don’t miss the Daral, a Tausug-style crepe filled with sweetened coconut meat, best enjoyed with a warm cup of coffee.

Where to find it: 4th Level.

Enjoy homestyle comfort food you'll love at Casa Velyn

 

For those who love homegrown flavors, Casa Velyn serves up an authentic mix of Filipino and Spanish-inspired food offerings. Their menu celebrates local cuisine with an exciting twist—from savory seafood dishes to hearty ‘ulam’ picks that taste just like home. One of the standouts in their food selection is the Paella Marinara, a mouthwatering meal that’s packed with fresh seafood. Each spoonful is infused with a savory essence of saffron-seasoned rice and aromatic spices, with succulent prawns, clams, squid, and crab. This signature dish is perfect for sharing or savoring solo, bringing the warmth of home-cooked comfort and coastal freshness to your table.

 

Another bestseller at Casa Velyn is the Chavacano Dinuguan, a hearty Pinoy-favorite stew made with tender pork simmered in a thick, flavorful sauce. This dish stands out for its rich and comforting taste, enriched with fragrant spices and a distinct Chavacano twist. It’s a must-try for those craving authentic local flavors, and is best enjoyed with warm rice or puto.

Where to find it: 4th Level.

Savor a delectable fusion of Filipino-Mexican cuisines at La Salsa

 

Add a little zest to your casual foodie adventure at La Salsa, where Filipino-Mexican flavors take the spotlight. This restaurant serves up appetizing dishes that bring fun and flair to every meal. If you’re in the mood for tacos, add the La Carnita to your must-try list. It’s a delightful creation that captures the authentic Latin comfort food. Featuring savory beef filling wrapped in warm tortillas and topped with fresh ingredients and sauces, each bite offers a balance of richness and crispiness with a touch of zest.

 

For a truly satisfying pick, try the Pollo Asado Solo, a grilled boneless Mexican BBQ chicken that boasts rich, tangy flavors in every bite. Served with a hearty side and La Salsa’s signature sauce, each piece of tender, marinated chicken is flame-grilled, sealing in its juicy, irresistible flavor. La Salsa is the perfect spot to enjoy a lively, flavor-packed meal that pairs perfectly with good company and great vibes.

Where to find it: Ground Level.

From Halal-certified specialties and all-time Filipino favorites to bold Latin-inspired dishes, SM City Mindpro is home to casual foodie spots that serve up a vibrant mix of cuisines to love. Whether you’re exploring new flavors or catching up with friends, these restaurants promise to make every bite worth the visit. Discover more exciting dining destinations, flavorful finds, and must-try experiences at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

SM Supermalls #NewEraOfUniqueFinds

Curated for your best life, SM Supermalls’ New Era of Unique Finds elevates every shopper’s experience as the ultimate destination with lifestyle and special offerings. We bring together a curated selection of exciting finds to suit every taste. From must-have collectibles and trendy finds to delicious bites, pet essentials, stylish outfits, chic accessories, and practical everyday picks — discover all the treasures worth adding to your haul. Uncover your next unique find at SM Supermalls. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

SM City Mindpro turns over books to Zamboanga City Library as part of SM’s Nationwide “Book Nook” Campaign

Promoting the love for reading and lifelong learning, SM City Mindpro recently turned over the donated books to the Zamboanga City Library, one of the beneficiaries of SM’s nationwide literacy initiative, “Book Nook.”

 

The Book Nook campaign, part of SM Cares’ advocacy on education and literacy, aims to make books more accessible to communities by setting up reading nooks and collecting donated books for public libraries and schools across the country.

 

During the turnover ceremony, representatives from SM City Mindpro, led by Mall Manager Aileen Ann Villa-Enriquez, personally handed over more than 400 books to the Zamboanga City Library management team. The collection includes children’s storybooks, young adult novels, and educational materials designed to spark curiosity, creativity, and a love for reading among all ages.

 

“Through this initiative, we hope to create meaningful spaces for learning and inspire more Zamboangueños, especially the youth, to discover the joy of reading,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager. “SM’s Book Nook program reflects our ongoing commitment to education, literacy, and community development.”

 

The Zamboanga City Library, under the City Government of Zamboanga, expressed gratitude for the donation, noting how the additional books will enhance their collection and benefit students, educators, and local readers.

“These new reading materials will go a long way in encouraging our community to read and learn,” said City Librarian Dr. Madelyn Candido. “We thank SM City Mindpro and everyone who shared their books for helping us nurture a culture of learning in Zamboanga.”

 

SM City Mindpro also extended heartfelt appreciation to customers, partners, and employees who participated in the Book Nook Campaign by donating their pre-loved and new books. Their generosity and shared passion for literacy helped make the turnover possible.

“This success is a reflection of the community’s kindness,” Villa-Enriquez added. “Every book donated carries a story – and together, we are passing on the gift of knowledge to future generations.”

 

The Book Nook project is implemented nationwide across SM Supermalls in partnership with National Library of the Philippines. It supports SM’s commitment to the United Nations Sustainable Development Goal 4 (Quality Education) by promoting inclusive and equitable learning opportunities for all.

Through this initiative, SM City Mindpro continues to uphold its mission of being more than just a shopping destination, but a partner in building a knowledgeable, inspired, and empowered community.

SM City Mindpro Unwraps “A Christmas Story”: A Whimsical Holiday Adventure Filled with Magic, Laughter, and Reindeer Surprises

 

The most wonderful time of the year has officially arrived at SM City Mindpro as the mall transforms into a whimsical wonderland for its Christmas launch – “A Christmas Story.” Inspired by the charm and nostalgia of classic storybook holidays, this year’s theme takes a playful twist with Reindeer Christmas Surprise, inviting everyone to experience the joy and wonder of Christmas through the eyes of a child.

From twinkling lights and giant gifts and books to dazzling Christmas trees and mischievous reindeer on the loose, “A Christmas Story” brings to life a world where fantasy meets festivity. As Santa’s reindeer lead the way through sparkling displays and hidden treats, mallgoers are welcomed into a heartwarming tale filled with laughter, surprises, and timeless holiday cheer.

The Christmas Launch was graced by City Mayor Khymer Adan Olaso, represented by Kaiser Olaso, Philippine Information Agency 9 Regional Director Noemi Edaga, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, and special guests who joined the countdown to the grand lighting of the Christmas centerpiece. The event kicked off with dazzling performances that filled the mall atrium with music, color, and pure Christmas spirit.

 

“For many families, SM has become a place where holiday traditions come to life,” said Lester Tantoco. “It’s where children’s laughter fills the air, where friends gather to reconnect, and where families create lasting memories together – whether it’s through Christmas shopping, dining, or simply enjoying the sights and sounds of the season.”

 

The setup features Instagram-worthy decorations, magical lighting, and interactive displays perfect for kids and families to explore. From photo-worthy corners and reindeer-themed installations to surprise mall performances and exclusive holiday promos, every visit to SM City Mindpro promises something new to discover.

 

Adding even more sparkle to the celebration, SM City Mindpro has lined up a series of festive activities throughout the holiday season. Shoppers can join the SM Besties of Joy campaign, where every purchase becomes a way to share happiness with others; embark on an adventure at the SM Christmas Village Digital Game, an interactive experience that brings the spirit of play to life; witness the Grand Magical Parade featuring beloved Christmas characters; and celebrate friendship and fun with the SM Holi Squad, spreading colorful joy all around the mall.

 

More than just a visual spectacle, “A Christmas Story” captures the true essence of the holidays – togetherness, joy, and giving. As mallgoers stroll through the enchanting displays, they’ll find every corner telling its own tale of wonder, reminding everyone that the magic of Christmas lives in every smile, every laugh, and every shared moment.

 

So gather your loved ones, snap those festive photos, and experience the Christmas spirit only at SM City Mindpro, where every moment feels like a page from your favorite Christmas tale. 

SM City Mindpro and ZPPSU Seal Partnership for a Greener Future Through Trash-to-Cash Campaign

Formalizing the partnership between SM City Mindpro and Zamboanga Peninsula Polytechnic State University (ZPPSU), a MOA signing was held at the university grounds on October 17 for the Trash-to-Cash Campaign of SM.

Strengthening its commitment to sustainability and environmental stewardship, SM City Mindpro formalized a partnership with the Zamboanga Peninsula Polytechnic State University (ZPPSU) through a Memorandum of Agreement (MOA) signing held on October 17, 2025 at the university grounds.

 

The collaboration underscores the shared advocacy of both institutions to promote environmental awareness and proper waste management practices through SM’s Trash-to-Cash Recycling Market, a long-running sustainability initiative that encourages waste segregation and recycling among communities. 

Leading the ceremony were Dr. Nelson Cabral, University President of ZPPSU, and Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro, who represented the mall’s management team.

 

In his message, Engr. Bellen emphasized the importance of empowering young people to take the lead in driving environmental change.

“By joining hands with ZPPSU, we are empowering the next generation of changemakers: students, educators, and future innovators – to lead the way toward a cleaner, greener Zamboanga,” Bellen said. “This partnership reminds us that environmental stewardship thrives when everyone takes part – the government, private sector, academe, and the community. Together, we can create ripples of change that reach far beyond the walls of our campus and our mall,” he added. 

The partnership aims to engage the university community in SM’s Trash-to-Cash initiative by promoting recycling practices, setting up collection points, and integrating sustainability into student-led activities and projects. Through this collaboration, SM City Mindpro and ZPPSU hope to inspire lasting behavioral change among the youth while reducing the city’s solid waste footprint.

 

The Trash-to-Cash Recycling Market is a nationwide environmental program of SM Supermalls held every first Friday and Saturday of the month. It provides customers and partner institutions a convenient venue to exchange recyclable waste materials such as papers, plastics, and metals for cash, promoting responsible waste disposal and circular economy principles.

This partnership marks another milestone in SM Cares’ initiative, reinforcing the company’s role as a catalyst for positive environmental impact and community collaboration.

With collective efforts between SM City Mindpro and ZPPSU, a more sustainable and eco-conscious Zamboanga Peninsula is within reach – one recyclable at a time.