SM City Mindpro Celebrates Hermosa Festival 2025 with a Vibrant Showcase of Culture, Music, and Tradition

 

SM City Mindpro joins the entire city in celebrating Fiesta Hermosa 2025, the grandest and most colorful festival in the region, in honor of Nuestra Señora La Virgen del Pilar.

 

True to its commitment to bring communities together, SM proudly unveils a vibrant lineup of festivities that showcase the rich culture, artistry, and joyful spirit of Zamboangueños during the opening salvo held on October 1 which was graced by City Mayor Khymer Adan Olaso.

 

The month-long celebration at SM City Mindpro officially kicks off with the Vibrant Hermosa Centerpiece at Level 4 Activity Area from October 1 to 28. Mallgoers will be welcomed by a stunning visual display inspired by Zamboanga’s colorful traditions, highlighting the city’s cultural pride and faith. This iconic setup will serve as a perfect backdrop for family gatherings, photos, and festive moments.

 

Shoppers can also indulge in local finds at the Hermosa Fest Bazaar from October 3 to 28, where local entrepreneurs and artisans showcase a wide array of delicacies, handicrafts, fashion, and proudly Zamboangueño products. This initiative not only celebrates creativity but also supports the growth of MSMEs in the region.

 

Adding a fresh twist to the celebration, SM City Mindpro will host the Swifties Listening Party on October 5, a special gathering for music lovers, bringing together Zamboangueño fans for a fun-filled night of friendship, beats, and celebration.

 

Fashion takes center stage with the Fiesta Hermosa Fashion Show featuring Badju and Mascota on October 6. This much-awaited showcase puts the spotlight on Zamboanga’s unique fashion identity, blending tradition and elegance in a spectacular runway display.

 

“SM City Mindpro is more than just a shopping destination – it is a home where culture and community come together. Through the Vibrant Hermosa Festival, we celebrate Zamboangueño traditions while also creating meaningful experiences for families and friends to enjoy,” said Lester Tantoco, SM Supermalls Regional Operations Head for Mindanao 3.

 

The Hermosa Festival is deeply rooted in the faith and culture of Zamboanga City, and SM City Mindpro’s celebration is its way of honoring the city’s patroness while giving Zamboangueños memorable moments to treasure.

 

From festive displays to cultural showcases, bazaars to music and fashion, SM City Mindpro promises that this year’s celebration of Hermosa Festival will be a feast of colors, creativity, and community spirit.

For updates on schedules and event details, follow SM City Mindpro’s official social media pages. (PR)

SM Foundation Extends Healthcare Access to Lunzuran Community Through Medical and Dental Mission

 

In line with its commitment to promote health and wellness among underserved communities, SM Foundation, Inc. (SMFI), in partnership with City Health Office, Philippine Air Force, and MX3, successfully conducted a medical and dental mission at Barangay Lunzuran Covered Court on September 30. The initiative provided free medical consultations, dental care, and essential medicines to nearly 500 residents from Lunzuran and nearby barangays.

 

The outreach program aimed to ensure that basic healthcare services are made accessible to communities who often face barriers in availing proper medical attention. With the help of volunteer doctors, dentists, nurses, and partner agencies, the mission addressed a wide range of health needs – from general check-ups, blood pressure monitoring, and pediatric care to dental extractions and oral hygiene education.

 

For many of the beneficiaries, the program was both timely and life-changing. Fe Bucoy, a senior citizen, shared her gratitude: “I’ve been suffering from high blood pressure but could not afford regular check-ups. Today, not only was I able to consult a doctor, but I was also given medicines to help me manage my condition. This means so much to me and my family.”

 

Meanwhile, Aljavannie Samson, a mother, expressed relief after her children received medical attention: “My kids have been complaining of recurring coughs and colds. Bringing them to a private clinic is costly, but here, they were checked by a doctor and given free medicines. I am truly thankful to SM Foundation for bringing this service closer to us.”

 

Local healthcare workers also expressed gratitude for the program, highlighting its importance for families who have limited access to medical facilities. “This mission is a blessing to our constituents. Many of them have long postponed seeking healthcare due to financial constraints, but today they were able to consult doctors and receive medicines at no cost,” said District Nurse Gina Ailani.

 

The City Health Office played a vital role in mobilizing healthcare workers and ensuring the smooth flow of the services provided, while SM Foundation extended support through medicines, dental kits, and logistical assistance.

 

SM City Mindpro Mall Manager, Aileen Ann Villa-Enriquez, emphasized SM Foundation’s thrust of spreading social good through accessible healthcare. “We believe that good health is the foundation of a productive community. Through SM Foundation’s medical and dental missions, we aim to provide not only treatment but also hope and relief to families who need it most,” she said.

 

For decades, SM Foundation has been actively implementing its Health and Wellness Program, conducting medical and dental missions in different parts of the country. These initiatives are part of its broader advocacy to uplift the lives of Filipinos, particularly those in marginalized sectors, by bridging the gap between communities and essential healthcare services.

 

The Lunzuran mission is another testament to the Foundation’s enduring partnership with local government units, health agencies, and volunteers – all working hand in hand to create a healthier and more resilient Zamboanga City. (PR)

Celebrate Civil Service Month with SM Store!

This September, SM Store is joining the Civil Service Commission in honoring the hard work and dedication of our government workers. And what better way to celebrate than with a special treat just for them!

 

From September 22-25, 2025, enjoy:

• ₱300 OFF with a minimum single-receipt purchase of ₱3,000;
• ₱500 OFF when you shop ₱5,000 minimum single receipt purchase;
• ₱1000 OFF when you shop ₱10,000 minimum single receipt purchase

Just present your government office ID at any SM Store Mindpro.

It’s SM Store’s way of saying “thank you for the excellent public service you give every day.”

Don’t miss this 4-day exclusive celebration — shop, save, and enjoy your well-deserved reward at SM Store!

SM City Mindpro Joins International Coastal Cleanup: A Collective Wave of Change

Zamboangueños unite with thousands across the country to protect the environment

 

In a strong display of environmental commitment, SM City Mindpro, in partnership with the Community Environment and Natural Resources Office (CENRO) Zamboanga City, led this year’s International Coastal Cleanup (ICC) at R.T. Lim Boulevard, joining a global simultaneous effort to safeguard the planet’s coastlines under the theme, “Clean Seas Against the Climate Crisis.”

 

The coastal cleanup brought together 1,708 volunteers from various sectors of the community: SM employees, tenants, partner government agencies, law enforcement agencies, civic groups, and residents – demonstrating that collective action can spark lasting change. Volunteers successfully removed more than 900 kilograms of trash from the city’s shoreline, preventing waste from further polluting marine ecosystems and threatening biodiversity.

 

The short but meaningful program was graced by City Vice Mayor Maria Isabelle Climaco, who commended the volunteers’ presence despite the early schedule and reaffirmed the City Government’s unwavering support for environmental initiatives. CENRO Chief Jaime Salvador also emphasized the importance of strong partnerships in building resilient and sustainable communities.

 

“SM City Mindpro’s participation in this global movement is part of our continuing advocacy to care for the environment. By working hand in hand with the Local Government Unit, CENRO, and our community partners, we join thousands of volunteers nationwide in turning the tide against marine pollution. This is our way of ensuring a cleaner, safer, and more sustainable future for Zamboanga and beyond,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

This year’s ICC was held simultaneously across 28 SM Supermalls nationwide, reflecting the collective effort of private companies in helping protect and preserve the environment. Thousands of volunteers united to clean coastlines, rivers, and waterways – proving that collaboration between corporations, communities, and government partners can make significant strides in addressing climate and environmental challenges.

 

The International Coastal Cleanup is the world’s largest volunteer initiative dedicated to the health of oceans and waterways. Each piece of trash collected is more than just waste removed, it represents hope, responsibility, and a shared vision for a sustainable tomorrow.

 

Through this initiative, SM City Mindpro, under the SM Cares Program on Environment, reaffirms its role not just as a shopping destination, but as a partner in nation-building, climate action, and community resilience – further echoing the call for cleaner seas and a stronger fight against the climate crisis. (PR)

A Feast of Filipino Flavors Awaits at SM City Mindpro’s Food Fest

Celebrating heritage, comfort, and local taste this September

 

September marks the start of the much-awaited ber months, and at SM City Mindpro, it also means a feast of flavors that bring people together. This year’s Food Fest shines the spotlight on the richness of Filipino cuisine, highlighting homegrown recipes, regional specialties, and modern takes on timeless favorites – all brought to life by the mall’s very own tenants.

 

From signature platters and fresh takes on Filipino seafood favorites at Abalone, hearty and comforting Filipino spreads at Casa Velyn, and the distinct blend of local and traditional dishes at Bay Tal Mal, to well-loved classics from Mesa and other local food hubs, shoppers are in for a culinary journey that celebrates both heritage and innovation.

 

“Food is one of the best ways to connect with people, with our culture,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through the Food Fest, we want to give our customers not just a taste of Filipino cuisine, but also the experience of how food brings families and communities together.”

 

Adding more flavor to the celebration, mallgoers can also explore the MSME Food Fair at the Level 4 Activity Area, where local entrepreneurs showcase unique delicacies and proudly Zamboangueño products. This initiative not only highlights Filipino creativity but also supports micro, small, and medium enterprises (MSMEs) in the city.

Apart from food highlights inside the mall, shoppers can score exclusive dining promos and deals on the SM Malls Online app. With just a few taps, customers can order their favorite meals, enjoy discounts, and have food delivered straight to their doorstep—making the Food Fest experience even more accessible and rewarding.

 

Whether it’s merienda with friends, a family gathering, or a simple solo craving, there’s always something delicious waiting at SM City Mindpro.

The Food Fest is part of SM Supermalls’ nationwide celebration of Filipino flavors this September, showcasing how every dish tells a story of tradition, creativity, and togetherness.
 

So gather your loved ones, bring your appetites, and join the celebration of Filipino Flavors at SM City Mindpro’s Food Fest 2025 – where every bite feels like home. (PR)