Ube Takes Spotlight at SM Supermalls’ Ube Nation

From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at SM Supermalls nationwide. 

From indulgent ube pastries to refreshing café creations, discover bold purple yam flavors and exciting new cravings in every bite.

MANILA, Philippines, 18 May 2026 — Rich, vibrant, and undeniably Filipino, ube has evolved from a local favorite into a global flavor obsession, winning over foodies worldwide with its signature sweetness, eye-catching purple hue, and endless versatility. From nostalgic merienda staples to trendy café drinks and viral desserts, the beloved purple yam continues to dominate cravings across generations.

At your most-loved SM Supermalls, ube is having its moment as a main character, with must-try treats and creative twists popping up in cafés, bakeries, and dessert spots nationwide. Whether you’re in the mood for something comforting, indulgent, or TikTok-worthy, there’s an ube discovery waiting on your next Gala To The Max food crawl.

Sweet, Creamy, and Decadent

Sweet, creamy, and decadent—ube takes the spotlight at SM Supermalls’ Ube Nation with beautifully crafted cakes, indulgent pastries, and café-inspired desserts perfect for every kind of craving.

For dessert lovers, SM malls across the country are serving up next-level ube creations that turn the iconic Filipino flavor into irresistible sweet treats perfect for celebrations, catch-ups, or everyday cravings.

At SM Mall of Asia, shoppers can satisfy their sweet tooth with the Ube Velvet Donut from Founder’s Donut, the soft and dreamy Ube Cloud Cake from Hearts and Bells, and the indulgent Ube Cloud Cream Cake from Butternut Bakery. Dessert cafés also serve up Instagram-worthy twists like the Ube Parmesan Basque Cake from Paris Baguette and Ube Tarts from After Tree Cafe.

From cookies and cakes to crinkles packed with flavor, these ube-inspired creations at SM Supermalls bring together comforting Filipino flavors and playful modern twists in every bite.

At SM North EDSA, dessert lovers can discover playful flavor combos from Fickle Cookies, including the Ube’t Queso Cookie, Ube Coffee Cookie, and Browned Butter Ube Halaya Cookie.

Meanwhile, in SM City Baguio, longtime favorites Vizco’s and Everything Nice continue to serve comforting ube classics that keep locals and tourists coming back for more.

Filipino Favorites, Reimagined

Classic Filipino merienda favorites get a delicious purple twist at SM Supermalls, with comforting ube treats that blend nostalgia, sweetness, and everyday indulgence.

Classic Filipino snacks and merienda staples are getting a delicious glow-up with ube-inspired twists that blend nostalgia with modern flavors.

At SM City Santa Rosa, Ambos offers freshly baked Ube Pandesal that’s perfect for breakfast, merienda, or a quick snack run.

Meanwhile, at SM City Fairview, comforting Filipino flavors meet chocolatey indulgence with the rich Ube Champorado from Mom's Ube & Triple Chocolate Champorado.

At SM City Clark, beloved Kapampangan favorites shine with classic Ube Halaya from Susie’s Cuisine and Nathaniel’s.

From indulgent ube cakes to cheesy pastries and creamy milkshakes, these colorful creations at SM Supermalls blend comforting Filipino flavors with modern dessert indulgence.

Over at SM City Pampanga, diners can enjoy both traditional and modern ube treats, from the rich Ube Cake of The Beanery to the soft and buttery Ube Spanish Bread from Hola.

In Mindanao, Yucca at SM City Davao serves up ultimate merienda cravings with its indulgent Ube Ensaymada, Ube Cheeserolls, and refreshing Ube Queso Milkshake.

Cool and Refreshing Ube Discoveries

Cool down with refreshing ube discoveries at SM Supermalls, from creamy ice cream and rich gelato to vibrant café drinks that make every sip and scoop a sweet summer treat.

For those looking to beat the heat, cafés and dessert spots are serving refreshing ube drinks, shakes, and frozen treats that are perfect for summer hangouts and spontaneous dessert dates.

At SM Seaside City Cebu, diners can cool down with creamy Ube Ice Cream from Bohol Bee Farm and MyChoice, or try the Ube Purple Yam with Cheese gelato from Giardini Gelato. Halo-halo lovers can also enjoy refreshing ube-filled treats from MyJoy and Chikaan.

Meanwhile, at SM City Cebu, The Patio Coffee Club puts a trendy spin on café favorites with its earthy, creamy Ube Matcha Latte and a rich Ube Leche Flan Cake.

Bite-Sized Ube Treats and Pasalubong Finds

Bite-sized but packed with flavor, these ube treats and pasalubong finds at SM Supermalls offer sweet purple yam goodness perfect for sharing, gifting, or enjoying on the go.

For snack lovers and pasalubong hunters, specialty stores are packed with bite-sized ube goodies perfect for gifting—or keeping all to yourself.

At SM Megamall, Artisan Emporium offers a wide variety of ube treats, including Ube Barquillos, Ube Mallows, Ube Lengua, and Ube Pastillas. Dessert fans can also try the Ube Cream Macarons from Macarons Macarons and Merry Moo's premium ube ice cream flavors.

From comforting classics to bold new café creations, ube continues to reinvent Filipino flavors in exciting and delicious ways. Whether you’re planning a dessert crawl, merienda date, or weekend food trip, your next ube obsession might just be waiting at SM Supermalls.

Colimited Philippines Becomes Cebu City’s First Thai Restaurant to Receive the Prestigious Thai SELECT Award 2026

Colimited Philippines proudly announces that it has been awarded the prestigious Thai SELECT certification, becoming the first Thai restaurant in Cebu City to receive this distinction. The Thai SELECT award is granted by the Department of International Trade Promotion under the Ministry of Commerce Thailand, recognizing the authenticity and quality of Thai cuisine across the world.

To commemorate this milestone, Ms. Kirida Bhaopichitr, Vice Minister for Commerce, together with her delegation, visited Colimited Philippines, located at SM Seaside City Cebu, on May 7, 2026, to officially present the Thai SELECT award. The visit included an awarding ceremony and a photo session. 

Thai SELECT is a globally recognized certification that assures diners of genuine Thai flavors with premium cooking techniques, and high-quality ingredients to strengthen the brand's core value — Premium Thai Street Food.

Operated under the partnership with Thailand’s Co-Rungrueng Group, an established restaurant operator with three hot-spot locations in Bangkok, Thailand. The brand upholds Thai street-food recipes, an elevated setting and quality standards of both ingredients and cooking techniques.

“We are deeply honored to receive the Thai SELECT certification. This recognition reflects our dedication to preserving the true essence of Thai cuisine and bringing it to the Cebuano community,” said a Colimited executive.

The awarding ceremony marks an important step in strengthening cultural and culinary ties between Thailand and the Philippines, while further elevating Cebu City as a destination for world-class dining experiences.

SM City Cebu Launches Immersive VR Racket Sports Experience at XP Arena in North Wing Atrium

SM City Cebu is taking interactive entertainment to the next level with the launch of an immersive Virtual Reality (VR) racket sports experience at the North Wing Atrium. Designed for active achievers, gamers, and tech enthusiasts, the attraction transforms the space into a futuristic playground called the XP Arena, where real-world movements directly control the action in a fully digital environment.

Blending sports and extended reality technology, the XP Arena lets players experience high-energy matches of pickleball, badminton, and tennis—no physical court required. Every swing, serve, and rally is tracked in real time, challenging players to test their speed, precision, and stamina in a dynamic virtual setting.

Whether you’re aiming for leaderboard rankings or simply looking for a fun and unique activity, the experience delivers an exciting mix of fitness and gaming that feels both physical and futuristic.

This initiative is part of SM’s Active Hub, a lifestyle program that encourages movement, wellness, and recreation by turning mall spaces into interactive activity zones. It aims to make sports and fitness more accessible and engaging for everyone.

The XP Arena VR experience is open to the public at SM City Cebu’s North Wing Atrium until May 31. Don’t miss the chance to step into the future of sports entertainment—where every move brings you closer to next-level play.

SM Seaside City Cebu Boosts Fire Safety Measures for National Fire Prevention Month

In celebration of National Fire Prevention Month, SM Seaside City Cebu ramped up its commitment to safety with a comprehensive fire drill held on March 3, 2026. The drill was designed to simulate real-life emergency scenarios, helping employees, tenants, and the SM Emergency Response Team (SMERT) coordinate efficiently and respond effectively during critical situations. This exercise is part of the mall’s ongoing efforts to continuously evaluate and improve its emergency preparedness protocols.

Following the drill, the Fire Square Roadshow kicked off at the Cube Wing Atrium in partnership with the Bureau of Fire Protection Region VII. The launch was graced by Fire Chief Superintendent Fred Trajeras Jr., Regional Director of the Bureau of Fire Protection Region VII, and Mr. Dennis Francis Pastor, Chief of the Provincial Disaster Risk Reduction and Management Office. The roadshow provides children with an educational and hands-on experience, emphasizing fire prevention and safety awareness.

Through interactive learning stations and guided demonstrations, participants learned basic firefighting techniques, emergency response procedures, and practical fire safety measures they can apply both at home and in public spaces. The two-day roadshow continues today, March 4, allowing more children to engage in the program and develop early awareness of fire safety.

Other SM malls across Cebu also conducted simultaneous fire drills on March 3, highlighting a unified, proactive approach to safeguarding shoppers, tenants, and the wider community.

By combining operational drills with community-focused educational initiatives, SM Seaside City Cebu reinforces its ongoing commitment to fire safety—ensuring not only robust systems and infrastructure but also promoting a culture of shared vigilance and responsibility.

FantasyWorld Opens Largest Premium Indoor Playground in Visayas and Mindanao at SM Seaside City Cebu

Cebu just got more exciting as FantasyWorld officially opens at SM Seaside City Cebu. This newest premium indoor playground in Cebu brings a vibrant world of play, color, and imagination, perfect for families, friends, and kids-at-heart.

Located at the Lower Ground Level of the Cube Wing at SM Seaside City Cebu, FantasyWorld features a wide range of attractions that combine physical activity, creativity, and interactive fun — all in one vibrant indoor play space.

The grand opening on February 28, 2026, was attended by Steven Tan, President of SM Supermalls. The arrival of FantasyWorld in Cebu reflects SM’s vision of ushering in a new era of malling — one that continuously evolves to create spaces filled with discoveries, possibilities, and experiences that go beyond expectations. More than just a shopping destination, each space is thoughtfully curated with customers at its heart.

Guests can explore a variety of exciting play zones, including the MegaBall Pool and Sand Pit, the Aerial Runway and Ninja Obstacle Course, as well as Bumper Cars, the Trampoline Zone, and the Fantasy Slide Park. Creative spaces like the Dress-Up House and Art and Crafts Zone spark imaginative play, while interactive and sports-inspired attractions such as Simulated Golf, Shoot ’n Score, Arrow Quest, Slam Jam, Goal Rush, Air Hockey, Knockout Kings, King Hammer, and Mole Madness bring friendly competition to guests of all ages.

FantasyWorld takes play to the next level with Colour Tiles, Interactive Ball Rollers, and Shared Host Games that encourage teamwork and interactive fun. Complete with a dedicated Party Room, this indoor playground in Cebu is the ultimate venue for birthdays and special celebrations.

Whether you’re looking for family bonding, friendly challenges, or stress-free indoor fun, FantasyWorld in Cebu provides a dynamic play destination for all ages. Below are the regular weekday and weekend/holiday rates, along with an add-on option for those who want extended access to the ultimate FantasyWorld experience.

Weekday Rates:
• ₱650 per head – 1.5 hours (All Access)
• ₱950 per head – 3 hours (All Access)
• ₱1,250 per head – All-Day Access

Weekend / Holiday Rates:
• ₱850 per head – 1.5 hours (All Access)
• ₱1,150 per head – 3 hours (All Access)
• ₱1,450 per head – All-Day Access

An add-on rate of ₱300 is available for a 1-hour extension, giving guests even more time to enjoy the whole FantasyWorld experience.

To celebrate its grand opening on February 28, 2026, FantasyWorld is treating everyone to special promo rates — 50% off all regular rates for one day only (except the 1-hour extension). Enjoy limitless fun, with every package including 1 free pair of anti-slip socks — a perfect chance for families and friends to explore, play, and make memories at half the price!

Take a look at the fun and colourful moments from FantasyWorld’s grand opening at SM Seaside City Cebu, captured in these photos for everyone to enjoy.

In addition to SM Seaside City Cebu, FantasyWorld has a branch at SM J Mall on the Third Level, Amusement Zone, where rates and packages may vary. Stay up to date on branch-specific promotions and announcements by following FantasyWorld SM J Mall on Facebook, and for all updates about the SM Seaside branch, follow FantasyWorld SM Seaside City Cebu.

This marks SM’s new era of malling in VisMin, where every space is designed to inspire discoveries, spark possibilities, and create unforgettable experiences — all at the SM Supermalls you love.

UNIQLO Opens a New Store at SM City J Mall in Mandaue City

UNIQLO's fifth location in Cebu is offering incredible deals and limited-time promotions. 

October 21, 2024, Manila, Philippines – Today, UNIQLO expands its footprint in Cebu by launching its fifth LifeWear store in Mandaue City, Cebu, inside SM City J Mall. 

More Cebuanos now enjoy UNIQLO's high-quality, stylish, and affordable apparel brand at the new 102.3 sqm space. The store also serves as the closest UNIQLO location to Mactan Airport in Lapu-Lapu, enhancing convenience for residents and travelers. In celebration of UNIQLO SM City J Mall's opening, shoppers can look forward to many fantastic offers and limited promos during the store's first week.

App members can boost their collection of UNIQLO novelty items for every PHP 2,500 spent from October 25 to 31 with an exclusive UNIQLO thermal mug. Customers can also earn thrilling coupons using the gachapon, a well-known Japanese toy vending machine. Mystery rewards include a free donut from SM City J Mall J.CO Donuts & Coffee, a surprise novelty item, and coupons for a free upsize at any Cebu branch of The Coffee Bean & Tea Leaf. Customers must have a minimum purchase of Php 2,500 between October 25 and 27 and be a member of the UNIQLO app to participate in the game.

Get this JMALL exclusive UNIQLO thermal Mug when you spend Php 2,500 from October 25- 31.

The discounts extend to your transportation fare as well. Pin UNIQLO SM City J Mall as your destination or pick-up spot to receive up to Php 60 off your Grab trip. To take advantage of the discount available from October 25 to October 31, enter the coupon code #UNIQLOJMall.

The fun also begins a week before the opening of UNIQLO SM City J Mall. From October 18 to 24, choose UNIQLO SM City J Mall as your Click & Collect location to receive a UNIQLO Tote Bag with a Cooler Compartment. You can do this online or through the UNIQLO App.

As the holidays draw closer, you'll undoubtedly find these offers very affordable. Among the notable ones are:  

    

Women’s Pleated Wide Pants (Now at PHP 1,490 from PHP 1,990) 

Light Souffle Yarn V Neck Short Cardigan (Now at PHP 990 from PHP 1,490)

Round Mini Shoulder Bag (Now at PHP 590 from PHP 790)

 

UNIQLO U Crew Neck T-Shirt (Now at PHP 390 from PHP 590)

Flannel Shirt (Now at PHP 990 from PHP PHP 1,490)

Be one of the pioneer shoppers at UNIQLO's first store in Mandaue City, SM City J Mall. To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook and @uniqlophofficial on Instagram.

Grab Your Eats at SM City Mindpro’s Curbside

Avoid the inconvenience of long store queues and enjoy your favorites through SM City Mindpro’s Pickup at the Curbside in just 3-easy steps:

1. Browse - Check out the list of participating stores on SM City Mindpro’s official Facebook Page which offers pick-up at the curbside.

2. Order - Contact the store to place your order and agree on a pick-up schedule.

3. Pick-up - Drive by and pick up on agreed time.

 

The designated Pick-up at the Curbside location is at Campaner Street near the mall entrance. 

For the updated participating stores, click this link: http://bit.ly/mindprocurbside