SM Supermalls in Zamboanga amplifies Gen Z’s voice at Super Pinoy Vibes

Experience our roots, remixed!

ZAMBOANGA CITY, Philippines, 11^th June 2026 — Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Zamboanga and SM City Mindpro bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.

Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM Supermalls is the place to Gala To The Max this Independence Day.

Express your Pinoy vibe

Super Pinoy Vibes goes beyond food, turning your most-loved SM Supermalls into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.

From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, located at the Lower Ground Level Event Center of SM City Zamboanga and Level 4 Activity Area of SM City Mindpro – where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.

Celebrate culture with the community

The celebration officially kicks off with special Flag Raising Ceremony on June 12 at your most-loved SM City Zamboanga, setting the tone for a day filled with Filipino pride and youthful energy.

Feel the energy of modern Pinoy culture

Music lovers can vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform SM City Zamboanga and SM City Mindpro into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.

This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. 

Experience modern Filipino culture and make memories only at your most-loved SM Supermalls.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes.

With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students.

As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to empowering communities and supporting quality education through volunteerism and meaningful partnerships.

“Education is a powerful tool for building stronger communities. Through this activity, we are given the opportunity to contribute in our own way by helping create a better learning environment for our students,” said Jodie Durens, SM City Zamboanga Assistant Mall Manager.

More than the physical improvements made during the activity, this initiative serves as a reminder of the collective responsibility shared by stakeholders in nurturing the next generation. Through volunteerism and collaboration, SM City Mindpro and SM City Zamboanga continue to champion initiatives that create positive and lasting impacts in the communities it serves and remain steadfast in supporting programs that uplift education, strengthen communities, and inspire the spirit of service among its employees and partners.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Malls in the Visayas Win Silver at Prestigious ICSC MAXI Awards

CEBU, Philippines, 26th May 2026 - SM malls in the Visayas,  continue to gain global recognition for sustainability and community-driven innovation after winning a Silver Award at the prestigious International Council of Shopping Centers MAXI Awards for “Art From All: Turning Community Action into Public Art,” a sustainability campaign mounted at your most-loved SM City Cebu and SM City Iloilo, that transformed environmental responsibility into an engaging and immersive mall experience. The ICSC MAXI Awards are regarded as one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

Launched in May 2025, Art From All encouraged shoppers and mall communities to donate plastic waste, which was later repurposed into large-scale eco-art installations displayed inside the malls. Through the initiative, a total of 31,634 plastic items were collected and transformed into meaningful public artworks, turning recycling into a highly visible and participatory activity that allowed communities to directly contribute to artworks carrying both cultural and environmental significance.

At SM City Cebu, collected plastic bottles were transformed into a massive whale shark or “butanding” eco-art installation titled “The Gentle Giant,” symbolizing Cebu’s rich marine biodiversity and coastal heritage. The artwork served as both a visual centerpiece and a reminder of the importance of protecting marine ecosystems through collective environmental action.

Meanwhile, at SM City Iloilo, donated plastic waste became part of the “Mangrove Memory Tree,” a life-sized eco-installation created by Ilongga artist Margaux Blas in partnership with Rezbin. Inspired by the role of mangroves in protecting coastal communities and marine ecosystems, the installation symbolized resilience, sustainability, and the collective power of community participation in environmental conservation.

Art From All was designed to make sustainability more engaging and accessible for everyday shoppers, transforming ordinary mall visits into opportunities to create positive environmental impact. Through the campaign, guests were invited to donate recyclable materials and see these items reimagined into inspiring public art installations,  proving that small actions from the community can come together into meaningful experiences, all for you and for future generations.

The recognition from the ICSC MAXI Awards reflects SM Supermalls’ growing commitment to championing initiatives that create positive environmental and social impact across the communities it serves.

The Art From All campaign also reinforces the company’s broader sustainability efforts under its long-running green initiatives focused on waste management, plastic reduction, environmental education, responsible development, and community engagement.

Alongside Art From All, SM Supermalls also earned Silver recognition for “The SM Green Movement: Sustaining Communities Through Responsible Design,” further affirming the company’s vision of creating greener and more resilient communities through sustainable mall operations and environmentally conscious practices,  continuously delivering innovative and purposeful experiences.

Starting this May, SM Supermalls continues to strengthen its sustainability and community-driven initiatives with Art From All expanding this time across SM malls in the Visayas region. The featured artworks will be unveiled by each participating mall in June 2026 in celebration of World Oceans Day.