Tuesday, July 19, 2022

Cebuana Lhuillier Bank | First Branch in the Visayas Region

CEBU, Philippines - Cebuana Lhuillier Bank (CLB) opens its first branch in Cebu City in line with the bank's mission of providing financial inclusion to every Filipino, especially to clients from the countryside. CLB has branches in Makati, Bacoor, Imus, Nasugbu, Calatagan and the newly opened branch in Cebu City. The Bank is also widening its reach through its cash agent Cebuana Lhuillier with over 3000 branches and 20,000 partner outlets to make way for greater connectivity and accessibility. 

CLB, in particular, is reaching out to mom-and-pop businesses and to micro, small, and medium enterprises (MSMEs) whose operations definitely needed a boost following the challenges brought to the economy these past two years. 

“MSMEs have always been the backbone of our economy, with 99% of total businesses in the Philippines considered falling under this sector. They are also a major source of employment, and also a major contributor in our total export revenues.  However, in spite of their huge contributions to the economy, MSMEs often lack financial resources that will help in their growth and development,” Cebuana Lhuillier Bank president Dennis Valdes said. “True to the mission of becoming a partner for progress, CLB’s first-ever branch here in Central Visayas is open to all, especially to the more than 65,000 MSMEs looking to further grow their business.” 

Located in the business center of the city, the newest branch can be found in Acacia Street, Barangay Kaputhaw, Cebu City. CLB will be soon available nationwide.
The CLB's newest branch in Cebu City can be found on Acacia Street (beside Golden Prince Hotel), Barangay Kaputhaw, Cebu City. CLB will be soon available nationwide.
Photo by: Cedric Lucero

Located within the business center of the city, CLB’s newest branch can be found in Acacia St., Brgy. Kamputhaw, Cebu City. The bank offers a wide variety of business loan products primarily aimed to provide financial assistance to MSME business owners for their working capital, business expansion, and investment. Depending on the business size and profile of the clients, CLB offers loan products such as Microfinance Loans, SME loans, and Corporate Business Loans.

EMPOWERING MSMEs IN VISAYAS | Cebuana Lhuillier Bank opened its first branch in the Visayas region, setting another expansion milestone pioneering Cebu City. Present in the photo are (from left to right) Dennis Valdes, Cebuana Lhuillier Bank President; Mrs. Edna D. Lhuillier, wife of Ambassador Lhuillier; Amb. Philippe Jones Lhuillier, Chairman and Founder of PJ Lhuillier Inc.; Mrs. Camille Lhuillier-Albani, Mr. Andrea Albani, and Jimmy Ang, Cebuana Lhuillier Bank Vice President

Jean Henri Lhuillier, President & CEO of PJ Lhuillier Group of Companies, the parent company of Cebuana Lhuillier and Cebuana Lhuillier Bank, enthuses, “As a conglomerate, PJ Lhuillier has always been guided by its mission of financial inclusion. We make sure that this is reflected in all the products we offer in our companies, and a vital part of how we extend our services to the millions of Filipinos who rely on us for their micro financial needs. Our banking arm, Cebuana Lhuillier Bank is guided by this vision—from their ground-breaking micro-savings product which empowered close to 6M Filipinos to start saving for their future, to their expansion plans to Visayas and Mindanao which will allow them to serve more of our kababayans and MSMEs in rural communities.”

CLB currently offers housing loans and business loans in the province. With low interest rates, a fast application process, and flexible loan payments, CLB aims to empower MSMEs and business owners. Qualified CLB clients can get a maximum loan amount of PHP300,000 for a business loan. 

Aside from business loans, CLB also offers housing loans, and soon to be available in its Cebu branch, the Teachers Loan and Motorcycle Loan products.

Amb. Lhuillier welcoming the expansion of Cebuana Lhuillier Bank in Cebu
Amb. Lhuillier welcoming the expansion of Cebuana Lhuillier Bank in Cebu.

Short clip of Amb. Lhuillier's message.

To date, CLB already has five (5) branches nationwide and is expected to reach the Mindanao region before the year ends. As the banking arm of micro financial services giant Cebuana Lhuillier, CLB recently tapped the industry leader to serve as its cash agent, utilizing Cebuana Lhuillier’s more than 3,000 branches nationwide for its Micro Savings product. The wide network presence provided the bank and its clients greater accessibility; while also enjoying wider connectivity thanks to the mobility provided by the eCebuana app, which enables clients to conveniently access micro financial services such as Micro Savings, Money Remittance, Bills Payment, and E-load services among others.

The CLB operates as rural bank providing services such as deposit-taking, loans and trade finance, and microfinance services under the regulation and supervision of the Banko Sentral ng Pilipinas (BSP). The Bank continues to serve the Filipinos through its affordable and accessible banking transactions. With more than 20 years of experience in consumer banking, CLB provides opportunities to empower micro, small, and medium enterprises to grow and prosper as we aim to deliver products and services with efficiency and dedication to our clients. 

MICROSAVING is the flagship product of Cebuana Lhuillier Bank. In 2019, the partnership with Cebuana Lhuillier, the country's largest micro financial services company, led to the launch of Cebuana Lhullier Micro Savings, putting the Bank in the league of big players in the banking industry and becoming one of the biggest contributors to the BSP's campaign for financial inclusion int he Philippines. As of June 2021, Cebuana Lhuillier Micro Savings has a portfolio of nearly USD75M, with more than five million account holders.

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