Gear up Batman fans! Warner Bros. Discovery celebrates The Caped
Crusader’s 85th anniversary with rotating mall activations and retail pop-ups
in SM Malls. A thematic interactive Batcave will excite fans of all generations - with five creative zones in place, shoppers can traverse through Batman’s
legacy and role-play his iconic story. Collectors will also be able to get
ahold of exclusive merchandise available throughout the celebration.
Created by Bob Kane with Bill Finger, Batman was introduced in 1939’s
comic book Detective Comics #27 and since then the Dark Knight has stood as a
symbol of determination, courage, and justice to generations of fans for over
85 years. Batman is notable not for having any superpowers but for his
intelligence, skill, and technical savvy—born out of tragedy, Bruce Wayne’s
relentless pursuit of justice and willpower to protect others made him an
instant icon. Today, Batman is recognized across the globe thanks to his
portrayal in universally beloved comics, TV shows, animation and movies.
Through it all, Batman’s continued adventures through the pages of
DC’s comics reaches readers around the globe every month. Batman has inspired
countless writers and artists to tell stories of heroism and perseverance. He
is vengeance. He is the night. He is Batman!
EXPERIENCE HIGHLIGHTS
Bat computer: Standing as
the centerpiece of the activation, a towering 6 meters in height bat computer
will surely amaze fans, and shoppers of all ages can easily relish the Dark
Knight’s key milestones.
Batcave Vault: Inside the
cave are iconic lairs that provide fans with an interactive retail experience
where they can exclusive merchandise to take home.
Garage and Training Zones:
Complete your Batcave experience with the legendary Batmobile set! Inside these
zones, fans can play numerous interactive games to level up their journey.
Don’t forget to take your photos with numerous photo-ops deployed in all corners!
Cosplay: Get a chance to
meet up close to your favorite DC Super Heroes and villains from the Batman
Universe.
This caravan is set to start at SM North EDSA on May 20, 2024. Fans
can expect this activation in the following SM malls near their cities:
SM City Fairview: June 7-20
SM City Marikina: July 1-17
SM City East Ortigas: July 18 - August 4
SM City Masinag: August 25 - September 8
SM City Santa Rosa: September 16-30
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#BATMAN85 #LONGLIVETHEBAT |
For more than eight decades, the Dark Knight has consistently stood as
an emblem of determination, courage, and justice. And even up to this day,
Bruce Wayne’s relentless pursuit of justice and willpower has been globally
recognized by fans of all ages. Make sure to not miss this exciting global
celebration. See you here #SMFam! (SM Supermalls PR)