Thursday, November 30, 2023

A Celebration of Triumph: SM Foundation lauds 397 college scholar-graduates

The SM Foundation (SMFI) celebrated the graduation of its 397 scholars from the class of 2023, including 8 summa cum laude, 72 cum laude, 55 magna cum laude, and 26 academic distinction awardees.

Held at the SMX Convention Center in Pasay City, the presentation of graduates served as a mark of the significant milestone in the scholars' academic journeys and a testament to their resilience and determination to uplift their families and illuminate a path for future generations.

The inspiring event was joined by scholars' families, esteemed partners, and the SM Foundation's heads, including the foundation's Executive Director for Education Programs, Carmen Linda Atayde.

In her address, Atayde emphasized the transformative power of education: "Behind these impressive statistics lie stories of triumph over challenges, stories of dreams pursued against all odds. These scholars, hailing from humble backgrounds, have shown that with opportunity and hard work, one can break the intergenerational cycle of poverty."

Atayde also recognized the support of mentors, educators, and the Sy family, noting how their efforts have paved the way for success, not only for today's graduates but also for the communities they represent.

Echoing the vision of the SM group's founder, Tatang Henry Sy Sr., SMFI Executive Director Debbie Sy also emphasized the importance of education as a tool for social mobility and poverty alleviation.

"As we stand here today, let us remember the vision of Tatang, who believed deeply in the power of education to break the shackles of poverty," she said.

Addressing the scholars, Sy reminded the SM scholars of their role as catalysts for change in their communities: "You are the living proof of the transformative power of education. The SM Foundation Scholarship Program's goal is not just academic success but to break the intergenerational cycle of poverty.”

“Now, armed with knowledge, be agents of social good in your communities. Your journey doesn't end here; it's a new beginning, and we can't wait to witness the positive impact you'll create," she capped.

The SM Foundation’s Scholarship Program, established in 1993, has provided financial and holistic support to over 8,000 college and technical-vocational scholars, empowering them to pursue their academic aspirations and contribute to the betterment of their families.

This cements the SM group’s commitment to social good in the last 40 years, ensuring that deserving students, especially from low-income communities, have access to quality education and the opportunity to break the cycle of poverty.

Thursday, November 23, 2023

Celebrate an #AweSM Thanksgiving at SM Supermalls

With Christmas just around the corner, the Thanksgiving weekend is a time to give thanks by spending a hearty week-long feast with your loved ones at SM Supermalls with these amazing offerings.

Say a little Thanksgiving prayer for your loved ones
Because it's Thanksgiving, pause and reflect on the blessings of the past year. On November 26th, SM will be bringing its whole community together to offer thanks for all the blessings received throughout the year in a special Thanksgiving Holy Mass.

Share a Thanksgiving Roast with the family
Thanksgiving wouldn’t be complete without mouthwatering roast chicken, crispy pata, and lechon platters adorned with plenty of side dishes that will surely treat your taste buds. From November 19 to 26, let SM Supermalls indulge you in a Thanksgiving Roasts Dining Feast and experience a delectable selection of roasted goodness from participating food tenants.

Friendsgiving is extra special with these party bundles
Make your next dine-out with the squad extra memorable with these Friendsgiving Feast Party Bundles at SM. Perfect for sharing with your best pals. At SM, Thanksgiving is not just about family, it is also about cherishing treasured bonds with friends.

Create cherished photos at the Thanksgiving Photo Spots
Create core thanksgiving memories with your loved ones at SM Supermalls' Thanksgiving Photo Spots. These spots are adorned with fun and playful Thanksgiving party-themed décor, featuring F.R.I.E.N.D.S-inspired props and balloon arc decorations. Fill your IG or your #FYPs with these snaps and share your gratitude with the world!

Thanksgiving is such a perfect time to not just count your blessings, but also create beautiful memories with your loved ones. So, gather your family and friends, head to your nearest SM mall, and experience a heartwarming Thanksgiving celebration filled with love, laughter, and treasured family moments!

To know more about SM Supermalls’ Thanksgiving activities, visit and follow SM Supermalls on social media.

Tuesday, November 14, 2023

Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy.

The SM Bears of Joy charity project aims to encourage generosity and spread holiday cheer to children in need this Christmas.

This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences. 

The squad’s maknae, ACE, is a vocal powerhouse, who makes friends with people both in and out the industry, and loves to volunteer at children’s hospitals.

Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time.

This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests.

EYA’s strong personality comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them).

RINA is the group’s beloved leader, always ready to lend a hand to help those in need and a Grandma’s girl who always takes on the household chores.

SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season.

The Bear Pop Squad aims to inspire the same sense of community displayed by pop fandoms as mallgoers join in sharing a bear to a child in need for every purchase.

Buy one bear and donate another for only 250 pesos! The Bear Pop Squad will be available starting November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also be purchased through SM Online and Toy Kingdom Online Stores.