SM Supermalls in Zamboanga amplifies Gen Z’s voice at Super Pinoy Vibes

Experience our roots, remixed!

ZAMBOANGA CITY, Philippines, 11^th June 2026 — Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Zamboanga and SM City Mindpro bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.

Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM Supermalls is the place to Gala To The Max this Independence Day.

Express your Pinoy vibe

Super Pinoy Vibes goes beyond food, turning your most-loved SM Supermalls into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.

From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, located at the Lower Ground Level Event Center of SM City Zamboanga and Level 4 Activity Area of SM City Mindpro – where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.

Celebrate culture with the community

The celebration officially kicks off with special Flag Raising Ceremony on June 12 at your most-loved SM City Zamboanga, setting the tone for a day filled with Filipino pride and youthful energy.

Feel the energy of modern Pinoy culture

Music lovers can vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform SM City Zamboanga and SM City Mindpro into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.

This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. 

Experience modern Filipino culture and make memories only at your most-loved SM Supermalls.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes.

With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students.

As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to empowering communities and supporting quality education through volunteerism and meaningful partnerships.

“Education is a powerful tool for building stronger communities. Through this activity, we are given the opportunity to contribute in our own way by helping create a better learning environment for our students,” said Jodie Durens, SM City Zamboanga Assistant Mall Manager.

More than the physical improvements made during the activity, this initiative serves as a reminder of the collective responsibility shared by stakeholders in nurturing the next generation. Through volunteerism and collaboration, SM City Mindpro and SM City Zamboanga continue to champion initiatives that create positive and lasting impacts in the communities it serves and remain steadfast in supporting programs that uplift education, strengthen communities, and inspire the spirit of service among its employees and partners.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Ube Takes Spotlight at SM Supermalls’ Ube Nation

From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at SM Supermalls nationwide. 

From indulgent ube pastries to refreshing café creations, discover bold purple yam flavors and exciting new cravings in every bite.

MANILA, Philippines, 18 May 2026 — Rich, vibrant, and undeniably Filipino, ube has evolved from a local favorite into a global flavor obsession, winning over foodies worldwide with its signature sweetness, eye-catching purple hue, and endless versatility. From nostalgic merienda staples to trendy café drinks and viral desserts, the beloved purple yam continues to dominate cravings across generations.

At your most-loved SM Supermalls, ube is having its moment as a main character, with must-try treats and creative twists popping up in cafés, bakeries, and dessert spots nationwide. Whether you’re in the mood for something comforting, indulgent, or TikTok-worthy, there’s an ube discovery waiting on your next Gala To The Max food crawl.

Sweet, Creamy, and Decadent

Sweet, creamy, and decadent—ube takes the spotlight at SM Supermalls’ Ube Nation with beautifully crafted cakes, indulgent pastries, and café-inspired desserts perfect for every kind of craving.

For dessert lovers, SM malls across the country are serving up next-level ube creations that turn the iconic Filipino flavor into irresistible sweet treats perfect for celebrations, catch-ups, or everyday cravings.

At SM Mall of Asia, shoppers can satisfy their sweet tooth with the Ube Velvet Donut from Founder’s Donut, the soft and dreamy Ube Cloud Cake from Hearts and Bells, and the indulgent Ube Cloud Cream Cake from Butternut Bakery. Dessert cafés also serve up Instagram-worthy twists like the Ube Parmesan Basque Cake from Paris Baguette and Ube Tarts from After Tree Cafe.

From cookies and cakes to crinkles packed with flavor, these ube-inspired creations at SM Supermalls bring together comforting Filipino flavors and playful modern twists in every bite.

At SM North EDSA, dessert lovers can discover playful flavor combos from Fickle Cookies, including the Ube’t Queso Cookie, Ube Coffee Cookie, and Browned Butter Ube Halaya Cookie.

Meanwhile, in SM City Baguio, longtime favorites Vizco’s and Everything Nice continue to serve comforting ube classics that keep locals and tourists coming back for more.

Filipino Favorites, Reimagined

Classic Filipino merienda favorites get a delicious purple twist at SM Supermalls, with comforting ube treats that blend nostalgia, sweetness, and everyday indulgence.

Classic Filipino snacks and merienda staples are getting a delicious glow-up with ube-inspired twists that blend nostalgia with modern flavors.

At SM City Santa Rosa, Ambos offers freshly baked Ube Pandesal that’s perfect for breakfast, merienda, or a quick snack run.

Meanwhile, at SM City Fairview, comforting Filipino flavors meet chocolatey indulgence with the rich Ube Champorado from Mom's Ube & Triple Chocolate Champorado.

At SM City Clark, beloved Kapampangan favorites shine with classic Ube Halaya from Susie’s Cuisine and Nathaniel’s.

From indulgent ube cakes to cheesy pastries and creamy milkshakes, these colorful creations at SM Supermalls blend comforting Filipino flavors with modern dessert indulgence.

Over at SM City Pampanga, diners can enjoy both traditional and modern ube treats, from the rich Ube Cake of The Beanery to the soft and buttery Ube Spanish Bread from Hola.

In Mindanao, Yucca at SM City Davao serves up ultimate merienda cravings with its indulgent Ube Ensaymada, Ube Cheeserolls, and refreshing Ube Queso Milkshake.

Cool and Refreshing Ube Discoveries

Cool down with refreshing ube discoveries at SM Supermalls, from creamy ice cream and rich gelato to vibrant café drinks that make every sip and scoop a sweet summer treat.

For those looking to beat the heat, cafés and dessert spots are serving refreshing ube drinks, shakes, and frozen treats that are perfect for summer hangouts and spontaneous dessert dates.

At SM Seaside City Cebu, diners can cool down with creamy Ube Ice Cream from Bohol Bee Farm and MyChoice, or try the Ube Purple Yam with Cheese gelato from Giardini Gelato. Halo-halo lovers can also enjoy refreshing ube-filled treats from MyJoy and Chikaan.

Meanwhile, at SM City Cebu, The Patio Coffee Club puts a trendy spin on café favorites with its earthy, creamy Ube Matcha Latte and a rich Ube Leche Flan Cake.

Bite-Sized Ube Treats and Pasalubong Finds

Bite-sized but packed with flavor, these ube treats and pasalubong finds at SM Supermalls offer sweet purple yam goodness perfect for sharing, gifting, or enjoying on the go.

For snack lovers and pasalubong hunters, specialty stores are packed with bite-sized ube goodies perfect for gifting—or keeping all to yourself.

At SM Megamall, Artisan Emporium offers a wide variety of ube treats, including Ube Barquillos, Ube Mallows, Ube Lengua, and Ube Pastillas. Dessert fans can also try the Ube Cream Macarons from Macarons Macarons and Merry Moo's premium ube ice cream flavors.

From comforting classics to bold new café creations, ube continues to reinvent Filipino flavors in exciting and delicious ways. Whether you’re planning a dessert crawl, merienda date, or weekend food trip, your next ube obsession might just be waiting at SM Supermalls.

SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

All for Moms this Mother’s Day

Because moms deserve the best

ZAMBOANGA CITY, Philippines, 8^th May 2026 — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless. 

This Mother’s Day, it’s our turn to make them feel celebrated. 

At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special.

For moms who deserve a pause

Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences. 

Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty essentials from her favorite stores. From skincare finds and pampering treats to stylish fashion pieces, the malls offer simple ways to help moms recharge and feel appreciated. 

Whether it’s a quiet lunch, a relaxing shopping stroll, or a little retail therapy, it’s the perfect excuse to slow down and spend time together.

For moms who love to shop and discover

Shoppers can explore the Mommy Market in SM City Zamboanga located at the Lower Ground Event Center (May 1-12) and in SM City Mindpro at Ground Floor Activity Area (May 6-19), featuring curated finds, thoughtful gifts, local products, sweet treats, flowers, and unique items from MSMEs and mompreneurs.

Families can also snap memorable photos at the Mom’s Spotlight installations—perfect for capturing Mother’s Day memories worth keeping.

For active moms and families on the go

For moms who enjoy staying active, SM City Zamboanga and SM City Mindpro offer fun ways to move, bond, and explore together. 

Families can enjoy arcade games, movie dates, and fun attractions around the mall for a day filled with laughter and connection.

From May 5 to 10, the Active Mom’s Club also brings exciting wellness and lifestyle activities where moms can enjoy movement, self-care, and quality bonding time with loved ones.

For fur moms and their beloved companions

Fur moms deserve celebrating too! Pet-loving families can enjoy pet-friendly spaces, shop for pet essentials, and spend quality bonding time with their furry companions at SM City Zamboanga Paw Park.

More ways to celebrate MOMents together

From catching the latest blockbuster at SM Cinema to enjoying family dining favorites and discovering exciting deals around the mall, there are countless ways to make Mother’s Day feel extra meaningful.

Whether you’re planning a grand surprise or a simple day out, SM malls in Zamboanga bring everything together for a maxed-out Mother’s Day celebration made just for mom.

Celebrate love, gratitude, and togetherness through #CelebrateMomsAtSM and make it a Mother’s Day to Gala To The Max—only at your most-loved SM malls in Zamboanga.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You. 

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.