Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.

The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.

At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.

Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Honesty Beyond Duty: SM City Zamboanga Security Personnel Return ₱500,000

ZAMBOANGA CITY, Philippines, 16 April 2026 — A remarkable act of honesty and integrity took center stage at SM City Zamboanga as two security personnel demonstrated exemplary character by returning a lost cash amounting to ₱500,000 to its rightful owner on March 28 around 3PM.

The recovered item was a light brown tote bag containing bundles of cash—three bundles of one-thousand-peso bills (₱1,000.00) and four bundles of five-hundred-peso bills (₱500.00)—with a total value of five hundred thousand pesos (₱500,000.00). The item was discovered and immediately turned over to the Customer Relations Services (CRS) office by Lady Guard Ena Wahing and Security Officer Erland Solamillo of Pichel Security Agency Inc. 

Displaying presence of mind and unwavering integrity, Wahing and Solamillo followed proper protocols to ensure the safe handling and documentation of the recovered item. Their swift and responsible action enabled the mall’s CRS team to promptly identify and coordinate with the rightful owner, leading to the successful return of the full amount.

The incident not only highlights the vigilance of SM City Zamboanga’s security personnel but also reinforces the mall’s strong culture of honesty, accountability, and service excellence. Beyond ensuring safety and order, SM’s frontliners continue to embody values that build trust and confidence among shoppers and the community.

“At SM, we take pride in nurturing a culture where integrity is lived out daily. Acts like these reflect our people’s commitment to doing what is right, even when no one is watching,” shared SM City Zamboanga Mall Manager John Mayo Enriquez. 

As SM City Zamboanga continues to be a safe and welcoming destination, stories like this serve as a powerful reminder that true service goes beyond duty—it is rooted in character, responsibility, and genuine care for others.

All For You—delivering not just exceptional experiences, but also inspiring moments of honesty that uplift the community.

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? 

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. 

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserves, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

BOTEJYU

Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

SM Malls in Zamboanga Stage Grand Easter Celebration

Celebrate the joy, color, and wonder of Easter as SM City Mindpro and SM City Zamboanga bring families together for a fun-filled and stylish celebration with the much-awaited Easter Runway Costume Contest happening on April 5 at 2:00 PM.

Get ready to witness creativity come to life as kids take center stage in their most charming and imaginative Easter-themed outfits at two exciting venues:

📍SM City Zamboanga – Lower Ground Event Center
📍SM City Mindpro – Level 4 Activity Area

From adorable bunnies to blooming spring-inspired ensembles, the Easter Runway Costume Contest promises a delightful showcase of talent, creativity, and festive spirit—perfect for families looking to create meaningful holiday memories.

Participants can register from March 23 to April 5 (until 12:00 NN) thru this link https://click.smmallsonline.com/DFqS/EasterContest, giving everyone a chance to join in the fun and be part of this vibrant celebration. 

More than just a contest, Easter at SM is a full experience—bringing together joyful moments, community bonding, and unforgettable activities designed for all ages. Whether you're cheering on participants or simply soaking in the festive atmosphere, there’s something special waiting for you.

So, gather your loved ones and max out your Easter experience at your most loved SM Supermalls in Zamboanga—where every celebration is made bigger, brighter, and more meaningful.

Celebrate, create, and make memories—only at SM!

#CelebrateEasterAtSM
#GalaToTheMax

Go all out this Women's Month at SM City Mindpro

This March, SM City Mindpro celebrates the strength, beauty, and resilience of women with a vibrant lineup of activities and exciting deals in honor of Women’s Month. Designed to create a maxed-out experience for every shopper, the celebration brings together wellness, style, and empowering moments—all thoughtfully curated All For You.

 

Adding a colorful and inspiring highlight to the celebration is the Women’s Month Photo Spot at Level 4. This specially designed space invites shoppers to pause, strike a pose, and capture empowering moments with friends, family, and fellow women who inspire them. Whether celebrating friendship, confidence, or self-love, it’s the perfect backdrop to mark the occasion and share the joy of Women’s Month.

 

Shoppers can also enjoy a month-long Wellness Sale from March 1 to 31, featuring special offers of up to 70% off on health, beauty, and self-care essentials from participating stores. From skincare favorites to wellness must-haves, the sale encourages women to prioritize their well-being and indulge in moments of self-care while enjoying great deals.

 

Midweek shopping becomes even more exciting with the Wednesday Sale happening on March 4, 11, 18, and 25, giving shoppers even more reasons to drop by the mall and score fantastic finds of up to 50% discount. It’s the perfect opportunity for women to take a break, enjoy a shopping day, and truly gala to the max with irresistible deals and lifestyle treats.

 

Through these vibrant activities, SM City Mindpro continues to create memorable moments that celebrate and empower the community. This Women’s Month, the mall invites everyone to honor the women who inspire us every day—mothers, daughters, leaders, and changemakers—while enjoying a celebration designed All For You.

Celebrate strength, style, and self-care this March at your most-loved SM City Mindpro, where every woman deserves a moment to shine.

SM City Mindpro Strengthens Safety Culture Through Participation in Nationwide Fire Drill

 

Zamboanga City — Demonstrating its steadfast commitment to safety and disaster readiness, SM City Mindpro actively took part in the 5th SM and BFP Nationwide Simultaneous Fire Drill, in partnership with Bureau of Fire Protection (BFP) Region 9 – Zamboanga City Fire District.

 

The fire drill commenced promptly at 8:00 AM, with full participation from tenants and employees of SM City Mindpro. Upon activation of the alarm system, the mall’s Emergency Response Team (ERT) immediately implemented standard emergency protocols — securing key areas, coordinating with tenants, and directing everyone toward designated evacuation sites.

 

Observed by BFP personnel, the evacuation process was carried out smoothly and in an orderly manner. Employees and tenants calmly proceeded to assembly areas, reflecting the effectiveness of regular safety orientations and preparedness training conducted by the mall management.

 

Following the evacuation drill, BFP personnel facilitated a fire extinguisher simulation exercise, providing participants with hands-on experience in properly operating fire extinguishers during emergency situations. The practical demonstration further strengthened the confidence and capability of employees and tenants in responding to potential fire incidents.

 

The 5th SM and BFP Nationwide Simultaneous Fire Drill underscores SM’s proactive approach to disaster risk reduction and its continued collaboration with government authorities to uphold the highest safety standards.

 

“Safety remains our top priority. Through initiatives like this, we continuously assess and enhance our preparedness to ensure a safe and secure environment for our shoppers, tenants, and employees,” shared SM City Mindpro’s Mall Manager Aileen Ann Villa-Enriquez.

 

By cultivating a culture of vigilance, coordination, and responsibility, SM City Mindpro reaffirms its role as a reliable community partner committed to protecting lives and property.

SM City Mindpro Gives A Maxed-out Celebration of Dia de Zamboanga

ZAMBOANGA CITY — In vibrant celebration of Dia de Zamboanga, SM City Mindpro invites everyone to experience a week-long shopping spectacle with its Dia de Zamboanga Sale happening from February 23 to March 1, featuring up to 70% off on great selections mall-wide.

 

Honoring the city’s rich heritage, colorful culture, and resilient spirit, SM City Mindpro brings the community together for a truly festive and rewarding retail celebration. Shoppers can expect irresistible deals on fashion, dining, home essentials, gadgets, and more—making it the perfect time to gather family and friends and gala to the max.

 

True to its promise of delivering a maxed-out experience, the mall transforms into a lively destination where shopping meets celebration. From exciting in-store promos to festive mall displays inspired by Zamboanga’s unique charm, every corner is designed to make each visit memorable and meaningful.

As families and friends come together to commemorate this special occasion, SM City Mindpro stands as a vibrant hub where culture, community, and commerce meet. Whether you’re hunting for the best bargains or simply looking to soak in the festive atmosphere, the Dia de Zamboanga Sale promises something for everyone.

Celebrate local pride. Shop incredible deals. Create lasting memories only at your most loved SM City Mindpro!

For updates and more information, follow SM City Mindpro on its official social media pages.

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos

President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos.

SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community opportunities through accessible employment channels making the application process faster and more convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects jobseekers with employers from retail, services, logistics, manufacturing, and other key industries.

Just got hired! A job seeker beams with pride after landing a new job during the Job Fair at SM City Cabanatuan.

Hundreds of jobseekers gather at SM City Cabanatuan as SM Supermalls holds a job fair in celebration of the Banatu Festival, marking the city’s 76th founding anniversary and turning local festivities into real employment opportunities.

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot—underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide. 

Flagship SM Group Job Fair set for February 26 at SM North EDSA

The registration of excited jobseekers and accommodating employers during the SM Job Fair at SM

Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most sought-after hiring events in the SM Job Fair calendar. Employers from across the SM Group—including retail, real estate, food, logistics, and banking—will be offering a wide range of opportunities, reinforcing why so many Filipinos aspire to join the SM family.

From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

Resumes ready, confidence on point—jobseekers take their next big step forward.

One-Stop Job Application Made Easy

SM Job Fairs go beyond job matching by offering on-site government services, allowing applicants to complete key employment requirements in one location. Participating agencies typically include the National Bureau of Investigation, Philippine National Police, Social Security System, and PhilHealth, among others—saving jobseekers time, cost, and multiple trips.

Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.

February SM Job Fair Schedule

• February 12 – SM City Taytay
• February 13 – SM City Trece Martires
• February 16 – SM City Olongapo Central
• February 20 – SM City Legazpi
• February 25 – SM City Davao
• February 26 – SM City North EDSA
• February 27 – SM Center Muntinlupa
• February 27 – SM City Trece Martires
• February 28 – SM Seaside City Cebu

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs and visit the nearest SM Job Fair this February. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair. SM Supermalls Champions MSMEs—and the Filipino workforce.

A day filled with hope, handshakes, and hiring.

About SM Supermalls – Job Fairs

SM Supermalls—one of Southeast Asia’s leading mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that are personal, inclusive, and responsive to different job seeker tribes—from fresh graduates and career shifters to experienced professionals—matching them with employers aligned to their goals and aspirations. More than a venue, SM serves as a platform for empowerment, connecting talent to opportunity, strengthening workforce development, and supporting inclusive economic growth through strong partnerships. (SM Supermalls)