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| In photo: SM Supermalls Human Resources led by Cheryll Ruth L. Agsaoay, Group Head - SVP (center); Friezee Enciso, Section Head, Leadership & Engagement (fifth from left); and Cathy Hernandez, AVP for Org & Talent Solutions (fourth from right) |
SM Supermalls earns recognition from two prestigious HR award-giving bodies in Southeast Asia and the Philippines, the Economic Times Human Capital Awards (ETHCA) and the HR Excellence Awards (HREA) Philippines, for its commitment to people-first innovation, continuous learning, and transformative leadership.
Driving a culture of learning
and growth
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The Bronze Award for Excellence in Creating a Culture of Continuous Learning and Upskilling, presented to SM Supermalls at the Economic Times Human Capital Awards – Southeast Asia. |
At the Economic Times Human Capital Awards – Southeast Asia, SM
Supermalls received the Bronze Award for Creating a Culture of Continuous
Learning and Upskilling. This recognition highlights the success of Digital
University (DIGI-U), the company’s innovative online learning platform that
offers curated, on-demand courses, and its competency-based development
strategy that has reached 100% of its workforce. This initiative has empowered
employees to grow, adapt, and lead in a fast-evolving business landscape.
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| Personalized learning pathways can be accessed by SM employees anytime and anywhere through the Digi-U platform. |
Championing volunteerism, change, and leadership
SM Supermalls also took home three major honors at the HR Excellence
Awards Philippines 2025: Gold for Excellence in Employee Volunteerism for the
SM Cares Volunteer Movement, which mobilized thousands of employees to
contribute hours of service, positively impacting over 100,000 lives through
community programs and disaster response efforts such as Operation Tulong
Express.
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| SM Supermalls celebrates its wins at the HR Excellence Awards Philippines 2025, earning Gold for Excellence in Employee Volunteerism, and Silver awards for Excellence in HR Change Management and Excellence in Leadership Development. |
It also received Silver for Excellence in HR Change Management for its
BefoHR and AfteHR transformation journey, which redefined HR’s role from a
support function to a strategic business partner, driving agility, adopting
advanced technologies, and aligning HR with business goals.
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| Employee volunteers delivering relief packs to calamity-stricken communities through SM’s Operation Tulong Express. |
SM further earned Silver for Excellence in Leadership Development for
flagship programs such as the Executive Development Plan (EDP), Masterclass,
Mentoring, Coaching, and Leading with Empathy & Feedback. These initiatives
have strengthened SM’s leadership pipeline, achieving 35% internal role
fulfillment and an impressive 97% retention rate for high-potential talent.
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| The company’s award-winning employee experience model, SM Life, anchored on learning, growing, and giving back. |
Leading with a purpose
“The future needs an evolution of how we lead, not just a change in what we do,” said Cheryll Ruth L. Agsaoay, SM Supermalls’ Senior Vice President for Human Resources. “These awards affirm that when we put our people at the center of what we do, we create not just a stronger organization, but a lasting positive impact on the people we serve.”
The recognition of two prestigious HR awards in the region affirms SM Supermalls’ commitment to fostering a workplace culture rooted in excellence, inclusivity, and innovation. As the company celebrates 40 super years of evolving, these accolades underscore its dedication to empowering its people, enriching communities, and continuously shaping the future of retail through meaningful and transformative experiences. (SM Supermalls)
