Manila, Philippines (August 8, 2025) — In partnership with Vogue Philippines, HUAWEI hosted a spectacular celebration blending cutting-edge innovation, artistry, and elegance for the official Philippine launch of the HUAWEI Pura 80 Series. The grand affair, held on August 7 at the BGC Arts Center in Taguig City, was elevated by the HUAWEI XMAGE Photography Exhibition, featuring stunning, high-quality images captured with HUAWEI smartphones.
The HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro are now open for pre-orders, starting at PHP 59,999. The HUAWEI Pura 80 will also be arriving in the Philippines soon.
An Evening of Elegance and Innovation
The launch was a gathering of the country’s top celebrities, photographers, and style influencers, all dressed to impress in looks mirrored the striking design of the HUAWEI Pura 80 Series. Among the notable guests was award-winning Filipino actor Jericho Rosales, who shared how the Pura 80 Series has effortlessly become part of his lifestyle—whether as a stylish accessory at red carpet events or as his go-to camera for capturing stunning nightscapes during motorcycle rides. He praised its groundbreaking mobile imaging technology, trendsetting “fashion-next” design, and AI-powered performance. He said they suit every part of his life, from big occasions to intimate moments with friends. “It’s more than just a phone—it’s a companion that lets me capture my world, day or night, in the best way possible,” Rosales said.
Driven by a shared passion for pushing creative limits and reimagining visual storytelling, HUAWEI teamed up with Vogue Philippines for the launch. As a global authority in style and culture, Vogue brought its signature editorial flair to the celebration, with Suki Salvador, President of Mega Global Licensing, taking the stage to reflect on the power of phone photography in preserving fleeting moments. He highlighted how HUAWEI’s cutting-edge mobile imaging technology gives creatives the tools to tell their stories with clarity and vibrance. With the HUAWEI Pura 80 Series, photographers like Borgy Angeles and Gab Villareal can capture everything—from golden-hour portraits to the buzzing Poblacion nightlife—with remarkable detail and true-to-life colors in every shot.
“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”
HUAWEI Pura 80 Series: Precision in Every Frame
During the event, the spotlight shone brightly on the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, embodying the legacy of the HUAWEI Pura Series. Both devices are now available for pre-order in the Philippines. The HUAWEI Pura 80 Ultra leads the charge, debuting the industry’s first Switchable Dual Telephoto Camera, which combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one unit that a 1/1.28-inch Ultra Large Sensor backs. This groundbreaking setup enables the largest telephoto light intake, delivering cinematic portraits and sharp, detailed close-ups.
1 This feature represents an industry-first innovation as of July 2025. Actual performance may vary depending on usage, environment, and software version. Data comes from HUAWEI labs.
A micron-level motor powers the seamless switch between focal lengths with over 140 precision components driving a compact system that increases the light path versus traditional telephoto modules. The HUAWEI Pura 80 Ultra also features a revolutionary 1-inch Ultra Lighting HDR Camera, which has a greater full-well capacity and delivers unmatched light and shadow capture. Real-time TCH-HDR technology enables 16EV dynamic range for flawless exposure in bright daylight or dim nightscapes. The 1-inch Ultra Lighting HDR Camera works with the AI Cinematic Engine to deliver stunningly lifelike video with rich detail and natural contrast.
On the other hand, the HUAWEI Pura 80 Pro elevates close-range mobile photography with its Ultra Lighting Macro Telephoto Camera, which offers a Super Close Focus of up to 5cm. This allows users to capture intricate textures and fine details with stunning clarity. Its massive F2.1 aperture enhances light intake, enabling vibrant, true-to-life imagery even in challenging low-light conditions. The HUAWEI Pura 80 Pro also inherits the 1-inch Ultra Lighting Camera, which boasts the largest central camera light intake. Along with the Ultra Chroma Camera, this delivers rich, ultra-clear nightscape shots that faithfully reproduce colors and atmosphere in low-light environments. This gives users vivid, lifelike results that preserve the mood and magic of every moment.
Dazzling Design and Naturally Perfect Glazing
The HUAWEI Pura Series has long fused high-end imaging with brilliant, fashion-forward design. The HUAWEI Pura 80 Series advances this vision through its refined Forward Symbol design. The HUAWEI Pura 80 Ultra stands out with a golden XMAGE badge, ring lens trim, and “golden glaze” finish. The HUAWEI Pura 80 Ultra in Prestige Gold features a lustrous glazed surface with metallic brilliance, while the Golden Black option offers quiet sophistication underscored by precision detailing.
The HUAWEI Pura 80 Pro channels the elegance of monochrome glazes with smooth textures, flowing curves, and rich hues that blend Eastern and Western aesthetics. The HUAWEI Pura 80 Pro in Glazed Red exudes breathtaking allure, Glazed White shines like the moon, and Glazed black is as deep as night. This seamless fusion embodies the pure sophistication of HUAWEI’s “Grace of Glaze” design language.
Blending elegance with durability, the HUAWEI Pura 80 Ultra features 2nd Gen Crystal Armor Kunlun Glass with up to 16x scratch and 25x drop resistance. In contrast, the HUAWEI Pura 80 Pro’s 2nd Gen Kunlun Glass offers up to 20x drop resistance.
Both boast IP69 and IP68 dust and water resistance, combining premium design with durable protection.
Relentless Performance and AI-Driven Innovation
Beyond imaging excellence, the HUAWEI Pura 80 Series features the ultra-bright HUAWEI X-True Display™ with a smooth 120Hz adaptive refresh rate. EMUI 15 brings AI-powered interactive themes like Emoji Crush and Air Hoops. The AI Remove feature allows one-tap object erasing, while AI Messaging keeps users’ messages safe from prying eyes. The AI Smart Control Button gives quick access to personalized functions like the camera or flashlight, doubling as a fingerprint sensor for added security. Air Gesture offers touch-free control, real-time AI noise cancellation keeps calls crystal-clear, and real-time translation makes multilingual communication effortless. A robust 5170mAh battery keeps the HUAWEI Pura 80 Series powered. Charging is lightning-fast and easy with 100W HUAWEI SuperCharge and 80W Wireless HUAWEI SuperCharge.
XMAGE EXHIBITION: Capturing the World Through HUAWEI’s Lens
During the recent global launch of the HUAWEI Pura 80 Series, HUAWEI kicked off the XMAGE Awards 2025, a prestigious international photography competition that celebrates creative vision and the art of mobile imaging. This year’s winners will be honored at the highly anticipated XMAGE Annual Ceremony and Exhibition, which will take place at the iconic Grand Palais in Paris this November.
Open to professional photographers and hobbyists, the contest features eight categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. To enter, interested participants can upload their submissions at the official XMAGE Awards 2025 website until September 15, 2025.
The Philippine launch of the HUAWEI Pura 80 Series brought the XMAGE experience closer to Filipino audiences with a photography exhibition showcasing over 100 striking images captured on HUAWEI devices.
Following this, more XMAGE exhibitions are slated to launch in the Philippines to inspire local talent and highlight the groundbreaking imaging capabilities of HUAWEI devices.
HUAWEI MatePad 11.5 (2025) Delivers Portable PC-Like Experience, Wherever You Go
HUAWEI’s newest tablet innovation, the HUAWEI MatePad 11.5 (2025), was also featured at the event. The HUAWEI MatePad 11.5 (2025) combines PC-like productivity and pro-level creativity in a sleek, portable design that’s ideal for students and young professionals on the go. It includes free PC-level WPS Office 2.0access for complete function editing and the HUAWEI Smart Keyboard for a smooth, stable typing experience. The PaperMatte Display offers clear, low-reflection viewing for any scenario while its massive 10,100mAh battery keeps it powered for up to 14 hours of high-resolution video playback. The tablet now comes with the GoPaint app, which empowers users to bring their artistic visions to life precisely and efficiently. The HUAWEI MatePad 11.5 (2025) will soon be available in the Philippines.
Capture Beauty Beyond the Horizon with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro
The HUAWEI Pura 80 Ultra is now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89,999.
Pre-order the HUAWEI Pura 80 Pro in Glazed Red, Glazed Black, and Glazed White on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience stores nationwide. The HUAWEI Pura 80 Pro is valued at PHP 59,999. Both the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro come with premium care services, including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.
Get an exclusive pre-order bundle, which includes a HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care.
Stay tuned for the official release of the HUAWEI Pura 80, coming soon to the Philippines. To learn more about the HUAWEI Pura 80 Series and the XMAGE Exhibition, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).
