Vibrant Hues and Rich Culture: Exploring the Vibrant Hermosa Festival at SM City Mindpro

Step into a world of colors and culture as the Hermosa Festival comes to life at SM this month of October! This annual celebration is a kaleidoscope of vibrant traditions, stunning performances, and rich Filipino heritage, all brought together under one roof. As you walk through the bustling halls of SM City Mindpro during the Hermosa Festival, you will discover a captivating tapestry of sights, sounds, shopping, and dining experiences that will leave you in awe.

Step into a world of colors and culture as the Hermosa Festival comes to life at SM this month of October!

A Colorful Journey
The Hermosa Festival, known for its stunning displays of colorful attire and decorations, is a true feast for the eyes. At SM City Mindpro, this spectacle is elevated to a whole new level. The mall is adorned with exquisite decorations that pay homage to the festival's roots. Intricately designed Hermosa Arch in entrances and floral arrangements dubbed “Colors in Bloom” greet you at every turn, creating a visual symphony that sets the stage for the cultural extravaganza that awaits.

Celebracion de Colores (Celebration of Colours) - the theme of this year's Hermosa Festival 2023 celebrated by whole of Zamboanga City to honor its patroness, La Virgen del Pilar.

Cultural Showcase
SM City Mindpro transforms into a stage where Zamboangueño culture takes the spotlight during the festivity. The mall's atrium becomes a hub of activity with daily cultural performances that highlight the city's diverse traditions. From the rhythmic beat of traditional dances to the melodic tunes of local music, these showcases bring the essence of our culture alive.

Dubbed "Colors in Bloom", this will leave you in awe as you passed by the mall's atrium.

The Taste of Tradition
Food lovers are in for a treat as they explore the culinary delights of the region at SM's Vibrant Hermosa Fest! Participating food tenants offer a mouthwatering array of delicacies – from the savory aroma of kulma to the sweet delight of your favorite knickerbocker, your taste buds will embark on a flavorful journey through the city’s culinary heritage.

Colorful and rich culture of Zamboanga City is one of the major highlights in SM's Vibrant Hermosa Festival.

Shop 'til You Drop
What's a visit to SM without a little shopping? The Vibrant Hermosa Sale at SM City Mindpro offers exclusive deals and special discounts of up to 70% from October 6-15! Hop in with the squad and the whole family and celebrate #VibrantHermosaAtSM!

The Gallery Hub
In the heart of the bustling fashion and photography world, a unique and enchanting space awaits all fashion enthusiasts and creative minds alike. Introducing the "Hermosa Photo Safari" and “Hermosa Mascota and Badju” galleries – a haven where art, style, and innovation converge to redefine the fashion and photography experience.

A cultural performance greeted all the shoppers and mall-goers during the launch of Vibrant Hermosa Festival at SM City Mindpro.

The Vibrant Hermosa Festival at SM City Mindpro is a celebration that encapsulates the heart and soul of Zamboanga’s culture. It's a chance to immerse yourself in a world of colors, flavors, and traditions that will leave you with cherished memories and a deep appreciation for the rich cultural tapestry of the region. So, come and join the festivities at SM during the Hermosa Festival – it's an experience you wouldn't want to miss!

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