Step into a world of colors and culture as the Hermosa Festival comes to life at SM this month of October! This annual celebration is a kaleidoscope of vibrant traditions, stunning performances, and rich Filipino heritage, all brought together under one roof. As you walk through the bustling halls of SM City Mindpro during the Hermosa Festival, you will discover a captivating tapestry of sights, sounds, shopping, and dining experiences that will leave you in awe.
 |
| Step into a world of colors and culture as the Hermosa Festival comes to life at SM this month of October! |
A Colorful Journey
The Hermosa Festival, known for its stunning
displays of colorful attire and decorations, is a true feast for the eyes. At
SM City Mindpro, this spectacle is elevated to a whole new level. The mall is
adorned with exquisite decorations that pay homage to the festival's roots.
Intricately designed Hermosa Arch in entrances and floral arrangements dubbed
“Colors in Bloom” greet you at every turn, creating a visual symphony that sets
the stage for the cultural extravaganza that awaits.
 |
| Celebracion
de Colores (Celebration of Colours) - the theme of this year's Hermosa
Festival 2023 celebrated by whole of Zamboanga City to honor its
patroness, La Virgen del Pilar. |
Cultural Showcase
SM City Mindpro transforms into a stage where
Zamboangueño culture takes the spotlight during the festivity. The mall's
atrium becomes a hub of activity with daily cultural performances that
highlight the city's diverse traditions. From the rhythmic beat of traditional
dances to the melodic tunes of local music, these showcases bring the essence
of our culture alive.
 |
| Dubbed "Colors in Bloom", this will leave you in awe as you passed by the mall's atrium. |
The Taste of Tradition
Food lovers are in for a treat as they explore the culinary
delights of the region at SM's Vibrant Hermosa Fest! Participating food tenants
offer a mouthwatering array of delicacies – from the savory aroma of kulma
to the sweet delight of your favorite knickerbocker, your taste buds
will embark on a flavorful journey through the city’s culinary heritage.
 |
| Colorful and rich culture of Zamboanga City is one of the major highlights in SM's Vibrant Hermosa Festival. |
Shop 'til You Drop
What's a visit to SM without a little shopping? The
Vibrant Hermosa Sale at SM City Mindpro offers exclusive deals and special
discounts of up to 70% from October 6-15! Hop in with the squad and the whole
family and celebrate #VibrantHermosaAtSM!
The Gallery Hub
In the heart of the bustling fashion and
photography world, a unique and enchanting space awaits all fashion enthusiasts
and creative minds alike. Introducing the "Hermosa Photo Safari" and
“Hermosa Mascota and Badju” galleries – a haven where art, style, and
innovation converge to redefine the fashion and photography experience.
 |
| A cultural performance greeted all the shoppers and mall-goers during the launch of Vibrant Hermosa Festival at SM City Mindpro. |
For more updates, follow or visit SM City Mindpro on all social media platforms.
