SM City Mindpro Strengthens Safety Culture Through Participation in Nationwide Fire Drill

 

Zamboanga City — Demonstrating its steadfast commitment to safety and disaster readiness, SM City Mindpro actively took part in the 5th SM and BFP Nationwide Simultaneous Fire Drill, in partnership with Bureau of Fire Protection (BFP) Region 9 – Zamboanga City Fire District.

 

The fire drill commenced promptly at 8:00 AM, with full participation from tenants and employees of SM City Mindpro. Upon activation of the alarm system, the mall’s Emergency Response Team (ERT) immediately implemented standard emergency protocols — securing key areas, coordinating with tenants, and directing everyone toward designated evacuation sites.

 

Observed by BFP personnel, the evacuation process was carried out smoothly and in an orderly manner. Employees and tenants calmly proceeded to assembly areas, reflecting the effectiveness of regular safety orientations and preparedness training conducted by the mall management.

 

Following the evacuation drill, BFP personnel facilitated a fire extinguisher simulation exercise, providing participants with hands-on experience in properly operating fire extinguishers during emergency situations. The practical demonstration further strengthened the confidence and capability of employees and tenants in responding to potential fire incidents.

 

The 5th SM and BFP Nationwide Simultaneous Fire Drill underscores SM’s proactive approach to disaster risk reduction and its continued collaboration with government authorities to uphold the highest safety standards.

 

“Safety remains our top priority. Through initiatives like this, we continuously assess and enhance our preparedness to ensure a safe and secure environment for our shoppers, tenants, and employees,” shared SM City Mindpro’s Mall Manager Aileen Ann Villa-Enriquez.

 

By cultivating a culture of vigilance, coordination, and responsibility, SM City Mindpro reaffirms its role as a reliable community partner committed to protecting lives and property.

SM City Mindpro Gives A Maxed-out Celebration of Dia de Zamboanga

ZAMBOANGA CITY — In vibrant celebration of Dia de Zamboanga, SM City Mindpro invites everyone to experience a week-long shopping spectacle with its Dia de Zamboanga Sale happening from February 23 to March 1, featuring up to 70% off on great selections mall-wide.

 

Honoring the city’s rich heritage, colorful culture, and resilient spirit, SM City Mindpro brings the community together for a truly festive and rewarding retail celebration. Shoppers can expect irresistible deals on fashion, dining, home essentials, gadgets, and more—making it the perfect time to gather family and friends and gala to the max.

 

True to its promise of delivering a maxed-out experience, the mall transforms into a lively destination where shopping meets celebration. From exciting in-store promos to festive mall displays inspired by Zamboanga’s unique charm, every corner is designed to make each visit memorable and meaningful.

As families and friends come together to commemorate this special occasion, SM City Mindpro stands as a vibrant hub where culture, community, and commerce meet. Whether you’re hunting for the best bargains or simply looking to soak in the festive atmosphere, the Dia de Zamboanga Sale promises something for everyone.

Celebrate local pride. Shop incredible deals. Create lasting memories only at your most loved SM City Mindpro!

For updates and more information, follow SM City Mindpro on its official social media pages.

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

Celebrate LUV To the Max at SM City Mindpro

 

This Valentine’s Day, SM City Mindpro turns up the romance, fun, and feel-good moments as it invites everyone to celebrate love to the max—in all its forms. From self-love and barkada bonding to sweet kilig moments, Valentine’s truly hits different at the city’s ultimate lifestyle destination.

 

Shoppers and mall-goers can go all out on every kind of love, indulging in experiences and little luxuries made to share. Whether it’s a romantic date, a fun catch-up with friends, or a well-deserved treat for yourself, SM City Mindpro offers the perfect backdrop for unforgettable Valentine vibes.

 

Adding to the celebration, guests are encouraged to make it a date at the Valentine Photo Spot located at Level 4, where couples, friends, and families can snap their sweetest memories and capture moments worth sharing. With charming décor and a festive atmosphere, every visit becomes picture-perfect.

 

“Valentine’s Day is more than just romance—it’s about celebrating connections and meaningful moments,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “At SM City Mindpro, we want our shoppers to feel the love and enjoy experiences that make their Valentine celebrations truly special and memorable.”

 

Complementing the festivities are exciting dining options, curated Valentine treats from the Valentine’s Bazaar, and shopping finds across the mall, making it easy for guests to celebrate the season in their own unique way—all in one place.

 

This Valentine’s season, feel the love, share the vibes, and celebrate to the max at your most-loved SM City Mindpro, where everything you need for love-filled moments is right here.

SM City Mindpro Takes Shopping To the Max with 3-Day Sale

 

Shopping goes bigger, bolder, and to the max as SM City Mindpro brings back the much-anticipated 3-Day Sale from February 13 to 15, 2026, offering mall-wide discounts of up to 70% OFF, exclusive member perks, extended mall hours, and a chance to drive home a Suzuki Dzire GL CVT Hybrid.

 

During the 3-Day Sale, shoppers get more than just unbeatable deals. For every ₱1,000 single or accumulated purchase, customers earn one raffle entry for a chance to win the Suzuki Dzire GL CVT Hybrid, turning every checkout into an opportunity to score something big.

 

To give shoppers more time to shop to the max, SM City Mindpro extends mall hours from 9:00 AM to 9:00 PM throughout the sale period—perfect for early birds, after-work shoppers, and full-day mall hangouts.

 

Members get even more reasons to shop. SM Advantage Card (SMAC) holders enjoy SMAC Weekend, with an extra 10% OFF from February 13 to 15, on top of ongoing store discounts. Meanwhile, SM Prestige members can level up their shopping experience with Prestige Thursday, granting an additional 10% OFF, plus premium shopping privileges.

 

From fashion, beauty, and tech to home essentials and dining favorites, participating stores across SM City Mindpro are rolling out exciting promos and must-buy deals—making this three-day event a go-to shopping moment for Zamboangueños.

 

Mark your calendars, bring your SMAC or SM Prestige card, and get ready to shop longer, save bigger, and win to the max.

Shop more. Save more. Win more. Experience it to the max!

SM Foundation Opens Online Registration for College Scholarship Program

SM Foundation has officially opened the online registration for its College Scholarship Program from February 1-28, 2026, extending greater educational opportunities to deserving senior high school graduates across the Philippines, including Zamboanga City, with the continued support of SM malls in Zamboanga.

 

The SM College Scholarship Program offers full college scholarships to qualified public high school graduates, covering tuition fees, as well as a monthly allowance to help with daily school expenses. The program aims to empower academically driven but financially challenged students to pursue higher education and build brighter futures.

 

Through SM City Mindpro and SM City Zamboanga, SM Foundation strengthens its reach in Mindanao by promoting access to education as a key pillar of inclusive growth. Scholars are also provided with values formation, leadership development, and volunteer engagement opportunities that help mold them into responsible professionals and community leaders.

“Education has always been at the heart of nation-building,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through the SM Foundation Scholarship Program, we are proud to help open doors for young Zamboangueños so they can achieve their dreams and, in turn, uplift their families and communities.”

Over the years, SM Foundation produced over 8,000 scholar graduates and are now thriving in various professions, becoming living proof of how education can transform lives.

 

Eligible applicants from Zamboanga City and in the region may now apply via the official SM Foundation website. The fully online application process makes it easier and more accessible for students from both urban and far-flung areas to submit their requirements.

As registration opens this month, SM Foundation and SM malls in Zamboanga encourage qualified students to take this important step toward a better future, reaffirming their shared commitment to empowering the youth through education.

For complete application guidelines, partner schools, and updates, applicants are advised to visit the official SM Foundation website here: https://www.sm-foundation.org/what_we_do/college-scholarship-program/

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

Start strong. Find what fits. Your future begins at SM.

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform.

Massive crowd of job seekers during Labor Day Job Fairs at SM Mall of Asia

A Strong 2025 Performance, By the Numbers

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

Reputable and prestigious employers from PMAP's network like BDO, Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.

Zamboanga City Opens the Year with an Exclusive Job Fair

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.

As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration—supporting inclusive growth in the region.

More Opportunities This Year

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025.

With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community, and one future at a time.

About SM Supermalls – Job Fairs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its 88 malls nationwide. As the country’s most loved and preferred retail destination, SM designs job fair experiences that are personal and inclusive—connecting different job seeker tribes, from fresh graduates and career shifters to experienced professionals, with employers that match their goals and aspirations. More than a retail space, SM has evolved into a platform for empowerment—bridging job seekers and employers, strengthening workforce development, and uplifting lives through strategic partnerships that support inclusive economic growth.