Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

###

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes.

With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students.

As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to empowering communities and supporting quality education through volunteerism and meaningful partnerships.

“Education is a powerful tool for building stronger communities. Through this activity, we are given the opportunity to contribute in our own way by helping create a better learning environment for our students,” said Jodie Durens, SM City Zamboanga Assistant Mall Manager.

More than the physical improvements made during the activity, this initiative serves as a reminder of the collective responsibility shared by stakeholders in nurturing the next generation. Through volunteerism and collaboration, SM City Mindpro and SM City Zamboanga continue to champion initiatives that create positive and lasting impacts in the communities it serves and remain steadfast in supporting programs that uplift education, strengthen communities, and inspire the spirit of service among its employees and partners.

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

###

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

###

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Honesty Beyond Duty: SM City Zamboanga Security Personnel Return ₱500,000

ZAMBOANGA CITY, Philippines, 16 April 2026 — A remarkable act of honesty and integrity took center stage at SM City Zamboanga as two security personnel demonstrated exemplary character by returning a lost cash amounting to ₱500,000 to its rightful owner on March 28 around 3PM.

The recovered item was a light brown tote bag containing bundles of cash—three bundles of one-thousand-peso bills (₱1,000.00) and four bundles of five-hundred-peso bills (₱500.00)—with a total value of five hundred thousand pesos (₱500,000.00). The item was discovered and immediately turned over to the Customer Relations Services (CRS) office by Lady Guard Ena Wahing and Security Officer Erland Solamillo of Pichel Security Agency Inc. 

Displaying presence of mind and unwavering integrity, Wahing and Solamillo followed proper protocols to ensure the safe handling and documentation of the recovered item. Their swift and responsible action enabled the mall’s CRS team to promptly identify and coordinate with the rightful owner, leading to the successful return of the full amount.

The incident not only highlights the vigilance of SM City Zamboanga’s security personnel but also reinforces the mall’s strong culture of honesty, accountability, and service excellence. Beyond ensuring safety and order, SM’s frontliners continue to embody values that build trust and confidence among shoppers and the community.

“At SM, we take pride in nurturing a culture where integrity is lived out daily. Acts like these reflect our people’s commitment to doing what is right, even when no one is watching,” shared SM City Zamboanga Mall Manager John Mayo Enriquez. 

As SM City Zamboanga continues to be a safe and welcoming destination, stories like this serve as a powerful reminder that true service goes beyond duty—it is rooted in character, responsibility, and genuine care for others.

All For You—delivering not just exceptional experiences, but also inspiring moments of honesty that uplift the community.

SM City Mindpro Strengthens Safety Culture Through Participation in Nationwide Fire Drill

 

Zamboanga City — Demonstrating its steadfast commitment to safety and disaster readiness, SM City Mindpro actively took part in the 5th SM and BFP Nationwide Simultaneous Fire Drill, in partnership with Bureau of Fire Protection (BFP) Region 9 – Zamboanga City Fire District.

 

The fire drill commenced promptly at 8:00 AM, with full participation from tenants and employees of SM City Mindpro. Upon activation of the alarm system, the mall’s Emergency Response Team (ERT) immediately implemented standard emergency protocols — securing key areas, coordinating with tenants, and directing everyone toward designated evacuation sites.

 

Observed by BFP personnel, the evacuation process was carried out smoothly and in an orderly manner. Employees and tenants calmly proceeded to assembly areas, reflecting the effectiveness of regular safety orientations and preparedness training conducted by the mall management.

 

Following the evacuation drill, BFP personnel facilitated a fire extinguisher simulation exercise, providing participants with hands-on experience in properly operating fire extinguishers during emergency situations. The practical demonstration further strengthened the confidence and capability of employees and tenants in responding to potential fire incidents.

 

The 5th SM and BFP Nationwide Simultaneous Fire Drill underscores SM’s proactive approach to disaster risk reduction and its continued collaboration with government authorities to uphold the highest safety standards.

 

“Safety remains our top priority. Through initiatives like this, we continuously assess and enhance our preparedness to ensure a safe and secure environment for our shoppers, tenants, and employees,” shared SM City Mindpro’s Mall Manager Aileen Ann Villa-Enriquez.

 

By cultivating a culture of vigilance, coordination, and responsibility, SM City Mindpro reaffirms its role as a reliable community partner committed to protecting lives and property.

SM City Mindpro Gives A Maxed-out Celebration of Dia de Zamboanga

ZAMBOANGA CITY — In vibrant celebration of Dia de Zamboanga, SM City Mindpro invites everyone to experience a week-long shopping spectacle with its Dia de Zamboanga Sale happening from February 23 to March 1, featuring up to 70% off on great selections mall-wide.

 

Honoring the city’s rich heritage, colorful culture, and resilient spirit, SM City Mindpro brings the community together for a truly festive and rewarding retail celebration. Shoppers can expect irresistible deals on fashion, dining, home essentials, gadgets, and more—making it the perfect time to gather family and friends and gala to the max.

 

True to its promise of delivering a maxed-out experience, the mall transforms into a lively destination where shopping meets celebration. From exciting in-store promos to festive mall displays inspired by Zamboanga’s unique charm, every corner is designed to make each visit memorable and meaningful.

As families and friends come together to commemorate this special occasion, SM City Mindpro stands as a vibrant hub where culture, community, and commerce meet. Whether you’re hunting for the best bargains or simply looking to soak in the festive atmosphere, the Dia de Zamboanga Sale promises something for everyone.

Celebrate local pride. Shop incredible deals. Create lasting memories only at your most loved SM City Mindpro!

For updates and more information, follow SM City Mindpro on its official social media pages.

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

Celebrate LUV To the Max at SM City Mindpro

 

This Valentine’s Day, SM City Mindpro turns up the romance, fun, and feel-good moments as it invites everyone to celebrate love to the max—in all its forms. From self-love and barkada bonding to sweet kilig moments, Valentine’s truly hits different at the city’s ultimate lifestyle destination.

 

Shoppers and mall-goers can go all out on every kind of love, indulging in experiences and little luxuries made to share. Whether it’s a romantic date, a fun catch-up with friends, or a well-deserved treat for yourself, SM City Mindpro offers the perfect backdrop for unforgettable Valentine vibes.

 

Adding to the celebration, guests are encouraged to make it a date at the Valentine Photo Spot located at Level 4, where couples, friends, and families can snap their sweetest memories and capture moments worth sharing. With charming décor and a festive atmosphere, every visit becomes picture-perfect.

 

“Valentine’s Day is more than just romance—it’s about celebrating connections and meaningful moments,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “At SM City Mindpro, we want our shoppers to feel the love and enjoy experiences that make their Valentine celebrations truly special and memorable.”

 

Complementing the festivities are exciting dining options, curated Valentine treats from the Valentine’s Bazaar, and shopping finds across the mall, making it easy for guests to celebrate the season in their own unique way—all in one place.

 

This Valentine’s season, feel the love, share the vibes, and celebrate to the max at your most-loved SM City Mindpro, where everything you need for love-filled moments is right here.