SM Malls in Zamboanga Join Nationwide Simultaneous Earthquake Drill, Reinforcing Culture of Preparedness

ZAMBOANGA CITY, Philippines, 10 September 2026 – Demonstrating their steadfast commitment to safety, preparedness, and disaster resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) today at 2:00 PM.

The drill engaged a broad spectrum of mall stakeholders, including SM employees, tenants, agency personnel, and shoppers, highlighting the collective responsibility of ensuring public safety during emergencies. Participants promptly observed the prescribed earthquake response protocol of "Duck, Cover, and Hold", which serves as the primary protective action during seismic events.

Upon the sounding of the earthquake alarm, the malls' Emergency Response Teams (ERTs) were immediately activated and mobilized to facilitate the orderly implementation of emergency procedures. Following the simulated earthquake, participants were guided through designated evacuation routes and assembly areas, ensuring that proper evacuation processes were observed at all times.

The exercise demonstrated the readiness and coordination of mall personnel and partner agencies in responding to potential emergencies, while reinforcing the importance of preparedness and vigilance among the public.

"Safety remains a top priority in all SM malls. Through regular participation in nationwide preparedness activities such as the Nationwide Simultaneous Earthquake Drill, we continue to strengthen our emergency response capabilities and cultivate a culture of safety among our employees, tenants, partners, and customers," shared Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The successful conduct of the drill underscores SM's commitment to providing a secure environment and supporting national initiatives that promote disaster awareness and resilience. By actively participating in preparedness programs, SM City Mindpro and SM City Zamboanga contribute to building safer communities equipped to respond effectively during emergencies.

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Zamboanga Leads Lifesaving Blood Donation Drive

ZAMBOANGA CITY, Philippines, 25 August 2026 – In a powerful display of community solidarity and social responsibility, SM City Zamboanga successfully conducted a Bloodletting Activity on August 25, bringing together volunteers, partners, and advocates in a collective effort to help address the growing demand for blood supplies amid the increasing number of dengue cases in Zamboanga City.

The lifesaving initiative was held in partnership with the Philippine Red Cross - Zamboanga City Chapter, alongside the Philippine Air Force Tactical Operations Wing - Western Mindanao (TOW-WESTMIN), Zamboanga City Police Office (ZCPO), and the City Health Office (CHO). The event gathered uniformed personnel, employees, tenants, and members of the community who generously rolled up their sleeves to give the gift of life through blood donation.

As dengue cases continue to rise in the city, the need for readily available blood units has become increasingly critical, making every donation a vital resource in helping save lives and strengthen the local healthcare system's response.

“At SM City Zamboanga, we believe that caring for the community goes beyond providing a place to shop and gather. Through initiatives like this bloodletting activity, we create opportunities for individuals to make a meaningful difference in the lives of others,” said Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The activity underscored the importance of volunteerism and collective action, demonstrating how partnerships among government agencies, healthcare institutions, and private organizations can create a lasting impact. The Philippine Red Cross ensured the safe and efficient collection of blood donations, while partner agencies lent their support to encourage greater community participation.

As SM City Zamboanga remains committed to championing programs that promote health, wellness, and community resilience, the mall encourages the public to continue supporting blood donation campaigns and other initiatives that help build a healthier and stronger city for all.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Store Brings Bigger Savings Across Mindanao SM Malls with 8.8 Sale

ZAMBOANGA City, Philippines, 7 August 2026 — Shoppers across Mindanao can look forward to one of the region's biggest retail events as SM Store rolls out its highly anticipated 8.8 Sale on August 8, 2026, offering exclusive discounts, exciting shopping rewards, and flexible payment options for customers across participating SM Stores in Mindanao.

Shoppers can enjoy up to 50% off on great finds, and an exclusive 10% discount on regular-priced items, making it the perfect opportunity to refresh wardrobes, upgrade home essentials, or check off back-to-school and everyday shopping lists.

Adding more value to every purchase, customers who pay using their BDO Debit Card can receive an additional ₱200 OFF, while those looking for more convenient payment options can take advantage of Buy Now, Pay Later at 0% interest, allowing them to bring home more of their favorite finds with greater flexibility.

The shopping excitement doesn't end there. Customers also have the chance to receive a ₱200 OFF Shop Back Voucher, giving them even more reasons to return for their next shopping spree. As an added treat, shoppers can also take home a Mini Karaoke for only ₱749, making the sale even more rewarding for families and entertainment enthusiasts.

The one-day sale highlights SM Store's commitment to delivering exceptional value and an enjoyable shopping experience, bringing together irresistible deals, exclusive promotions, and customer-focused offers under one roof.

With more finds and more savings waiting, the SM Store 8.8 Sale is set to become one of the season's must-shop events for Mindanao shoppers.

Visit smstore.com/mindanao88sale for the complete terms and conditions, and head to SM Store Mindpro and SM Store Zamboanga on August 8 to enjoy these exclusive offers.

More finds. More savings. More reasons to shop at SM Store in Mindanao—Your Every Day Store.

SM Foundation Welcomes New Batch of Scholars in Zamboanga City

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians.

The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth.

The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude.

In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial assistance—it is an investment in their future and in the communities they will one day serve.

Representing SM Foundation, Gelilio introduced the Education Program and shared how the scholarship continues to transform lives by supporting students throughout their college education while nurturing values of leadership, service, and social responsibility.

Parents and guardians also took part in the ceremony, underscoring the important role of family support in every scholar's academic journey. Their presence highlighted the shared commitment between SM Foundation and families in helping students achieve their aspirations.

The SM Foundation Scholarship Program provides comprehensive educational assistance to qualified students, helping remove financial barriers to higher education while empowering them to become future professionals and nation-builders.

To date, there are thirty-eight (38) SM Scholars in Zamboanga City, reflecting SM Foundation's sustained investment in developing future leaders and creating opportunities that uplift families and communities through education.

For decades, SM Foundation has remained steadfast in its belief that education is one of the most powerful tools for nation-building. By opening doors to deserving students, the Foundation continues to inspire hope and transform lives—one scholar, one family, and one community at a time.

World-Famous Beard Papa’s Opens First Zamboanga Branch at SM City Mindpro

ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro.

Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands.

Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship.

The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall.

Families, friends, students, and dessert lovers can now experience Beard Papa’s signature treats without leaving the city, making every visit to SM City Mindpro even sweeter.

Whether it's a quick snack, a well-deserved reward, or a treat to share with loved ones, Beard Papa’s offers a delightful experience that's freshly baked and filled with happiness.

Visit Beard Papa’s at your most-loved SM City Mindpro, and discover why its world-famous cream puffs have become a favorite in countries around the globe.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities. 

My SM. Your Most Loved Supermall.

SM Store Mindpro offers bigger savings during 3-Day Sale

Shoppers can look forward to bigger deals and exclusive rewards as SM Store Mindpro rolls out its highly anticipated 3-Day Sale, giving customers more ways to maximize their shopping budget with exciting discounts and flexible payment offers. 

From July 31 to August 2, customers can enjoy up to 50% OFF on a wide selection of fashion, home essentials, beauty, and lifestyle finds. SMAC and Prestige members can also enjoy an additional 10% discount with no minimum spend and no discount cap, while select bank cardholders from BDO, RCBC, Metrobank, Security Bank, and Atome can avail of up to 10% OFF on qualified purchases. 

To make shopping even more convenient, customers may also take advantage of 0% interest Buy Now, Pay Later for up to three months on participating credit cards. 

As a special perk, SMAC Prestige members will enjoy exclusive early access to the sale on July 30, along with the opportunity to purchase a Hydrofresh Espresso Tumbler (200ml) for only ₱299 with a minimum single-receipt purchase of ₱2,000. 

With unbeatable deals, exclusive member privileges, and rewarding payment options, SM Store Mindpro's 3-Day Sale promises an even more exciting shopping experience for families and bargain hunters alike.

Per DTI Fair Trade Permit No. 259223, Series of 2026. Terms and conditions apply.

Big Savings, Big Rewards at SM City Mindpro's 3-Day Sale

ZAMBOANGA CITY, Philippines, 27^th July 2026 – Shoppers can look forward to three days of unbeatable deals as SM City Mindpro stages its much-awaited 3-Day Sale from July 31 to August 2, offering bigger savings, extended shopping hours, and exciting rewards.

Customers can enjoy up to 70% off on great finds from participating stores across the mall, making it the perfect time to shop for fashion, gadgets, home essentials, dining, and more.

Adding to the excitement, every ₱1,000 single or accumulated purchase earns shoppers one e-raffle entry for a chance to drive home a Suzuki Fronx GLX Hybrid, giving every shopping trip the opportunity to become a life-changing experience.

SMAC and Prestige cardholders can also maximize their savings with an extra 10% discount at the SM Store and select affiliate stores during the sale period.

To give shoppers more time to enjoy the event, SM City Mindpro will extend mall hours from 9:00 AM to 9:00 PM throughout the three-day sale.

Whether hunting for the best bargains, enjoying quality time with family, or chasing the grand prize, SM City Mindpro's 3-Day Sale promises an exciting shopping experience filled with exceptional value and rewarding moments.

Visit your most loved SM City Mindpro from July 31 to August 2 and experience shopping and gala to the max.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Zamboanga Malls Brew the Maxed-Out Coffee Experience with Coffee N' Chill

Coffee lovers have a new reason to gather as SM City Mindpro and SM City Zamboanga bring the warmth and charm of café culture to life with Coffee N' Chill, a nationwide campaign happening across SM Supermalls.

More than just a celebration of coffee, Coffee N' Chill offers guests a cozy and immersive experience where they can sip, shop, snap, and unwind. The activation features an Instagram-worthy Coffee Photo Spot, perfect for capturing memorable moments, alongside a vibrant Coffee Bazaar showcasing a curated selection of coffee brands, café favorites, artisanal brews, delectable treats, and coffee-inspired products.

Whether you're a dedicated coffee enthusiast searching for your next favorite brew, looking for unique finds from participating local brands, or simply spending quality time with family and friends, Coffee N' Chill offers an inviting space to relax and create lasting memories.

Coffee lovers can experience Coffee N' Chill at SM City Mindpro from July 21 to August 4 at the Level 4 Activity Area, and at SM City Zamboanga from July 22 to August 2 at the Lower Ground Event Center—your go-to destinations to sip, shop, snap, and chill.

Make your next coffee break more memorable. Visit Coffee N' Chill at your most-loved SM City Mindpro and SM City Zamboanga, discover exciting coffee finds, capture picture-perfect moments, and experience how SM continues to make every day better for every coffee lover.

This event is part of the SM Supermalls Coffee N' Chill Festival, the country’s biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country’s most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Discover the Finest Coconut and Chocolate Creations at DTI’s Coco-Choco Fest in SM City Mindpro

ZAMBOANGA CITY, Philippines, 09 July 2026 – A delightful celebration of local flavors has arrived at SM City Mindpro as the Coco-Choco Fest officially opens at the Ground Floor Event Center from July 7 to 13, in partnership with the Department of Trade and Industry (DTI) Region IX.

Bringing together the region's finest coconut and cacao producers, the week-long trade fair shines the spotlight on the ingenuity and craftsmanship of the region’s micro, small, and medium enterprises (MSMEs). The event provides a vibrant platform where homegrown businesses can showcase premium products while connecting with a wider market.

Visitors can indulge in an exciting selection of locally made favorites—from rich, authentic tablea and handcrafted chocolates to refreshing coconut-based beverages, delectable pastries, delicacies, and innovative food products that celebrate the abundance of the Zamboanga Peninsula's coconut and cacao industries.

More than a shopping event, the Coco-Choco Fest reflects SM City Mindpro's continuing commitment to empowering local entrepreneurs and strengthening communities by providing meaningful opportunities for business growth and market exposure. Through its partnership with DTI Region IX, SM continues to champion Filipino craftsmanship and support enterprises that contribute to the region's economic development.

Whether you're searching for the perfect gift, craving a sweet indulgence, or looking to experience the best of local craftsmanship, the Coco-Choco Fest offers a maxed-out experience filled with delicious discoveries and meaningful connections with local entrepreneurs.

Celebrate the exceptional flavors of coconut and chocolate—All For You, only at your most-loved SM City Mindpro!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.