Friday, October 14, 2022

SM Foundation and Fast Retailing Foundation join hands to protect coastal villages

Mario Flores Canilao thought his world was about to end when Typhoon Glenda (International: Rammasun) struck his village in the province of Pampanga in July 2014 and ravaged a fishing pond where he derived his main source of livelihood.

Yun ang pinakamalupit. Akala ko nga natapos na ang mundo sa akin noon (I thought life was too harsh. I thought that was the end of my world),” Mr. Canilao, a fisherman by trade, recalled.

The Grow Trees Community project in Macabebe, Pampanga is the second site for the joint reforestation initiative of SM Foundation and Fast Retailing Foundation.


Despite the blow he was dealt, he mustered the will and determination to move forward. Soon, the Department of Environment and Natural Resources enlisted his help to plant Bakawan or mangrove trees.

As the president of the Samahang Makakalikasan ng Pampanga, Inc. (SAMAPA), Mr. Canilao has been working tirelessly with the government and the private sector in the last decade to help build a coastal forest for the natural protection of their community in the municipality of Macabebe, to avoid pitfalls in the wake of another storm like Typhoon Glenda.

FR Foundation Secretary-General Yoshio Ishida, (center) and SM Foundation AVP for Livelihood and Outreach Programs Cristie Angeles (far right, front) lead the Grow Trees Community launch in Pampanga.


This year, he is delighted to know that SM Foundation, the social good arm of SM and Fast Retailing Foundation, a general incorporated foundation in Japan, are providing extensive support by planting Bakawan trees in his coastal community under their joint ‘Grow Trees Community’ project. This reforestation initiative is set to introduce at least 100,000 mangrove trees of the Bakawan babae and lalaki species in Barangay Consuelo in the municipality of Macabebe, the second site after the project formally launched in Batangas last September 27. 

Malaking tulong itong mangroves para sa akin, para sa pamilya ko at sa aking mga kababaryo na magkaroon din po ng hanapbuhay. Sa darating na mga henerasyon, makakatulong ang mga bakawan sa dipensa sa malalakas na alon at hangin (Mangroves are a huge help not just to my family but to my fellow villagers, also in supporting livelihood. The bakawan will help the next generation gain protection against strong winds and waves),” Mr. Canilao said.

Aside from providing a natural coastal defense against storm surges, the Bakawan has been widely personified in Filipino fiction and many children’s books for its role in nurturing biodiversity in the environment.

As visitors, we often see the beauty of the mangrove thickets, but for communities, this is nature’s shield that protects them from natural calamities and serves as breeding grounds for fishes and shellfishes,” Cristie S. Angeles, SM Foundation Assistant Vice President for Livelihood and Outreach Programs said.

 

(From left, bottom row): Sgt. Nesperoz, Philippine Army; Aaron Jeffrey B. Montenegro, Mall Manager, SM City Pampanga; Atty. Eric Ueda, Provincial Director, Technical Education and Skills Development Authority (TESDA); Major Joy Placido, Philippine National Police; Cristina Angeles, Assistant Vice President for Livelihood and Outreach Programs, SM Foundation, Inc.; Yoshio Ishida, Secretary General, FR Foundation; Hon. Vince Flores, Vice Mayor of Macabebe; Hon.Leonardo “Bobong” Flores, Mayor of Macabebe; Elenita Ordonio, Provincial Director, Department of Trade and Industry; Romeo Catahan, Barangay Captain, Brgy. Consuelo; Mario Canilao, President, Samahang Makakalikasan ng Pampanga, Inc; Jay Guevarra, Councilor, Macabebe, Pampanga

(From left, top row) Aldrin Rimas, Forester, Department of Environment and Natural Resources (DENR); Pearl Mulato, Chief Conservation and Development Forester, DENR; Glarissa Balbares, High Value Crops Development Program-Agriculturist), Department of Agriculture Region 3; Rona Pineda, Project Development Officer II, Department of Social Welfare and Development Sustainable Livelihood Program


A well-preserved mangrove forest can provide an ecosystem of interconnected benefits promoting biodiversity in marine life and a reserve of valuable resources. Beyond this, the collective efforts of the community are vital to the preservation of the environment. As SM enables the growth of so many communities, we are also enabling these communities to lead the preservation of the environment in their areas,” Ms. Angeles added.

We are particularly drawn to this project which is a first in terms of our partnerships here in the country. Mangrove trees have an enormous capacity not only to absorb greenhouse gases making them ideal in bringing about climate benefits but they also enrich the biodiversity as well.  After we can confirm the success of this Pampanga project, we are looking forward to pursue more of these types of projects in the near future in collaboration with our partner, SM Foundation,” Mr. Yoshio Ishida, Secretary-General of FR Foundation said.

As part of their community engagement strategy and to sustain the project, the proponents are tapping the expertise of the community and partner agencies in monitoring the propagules to ensure their growth as mature trees.

What’s good about this project is it goes beyond enriching the environment. We have an opportunity here to boost livelihood in the community while at the same time, helping improve the disaster risk reduction capabilities of the locality,” Ms. Angeles said.

The full impact of the project will all go to the community as they look after the trees moving forward.

Maraming benepisyo gaya ng sa air pollution na humihigop at nagbubuga yan ng mga magagandang hangin. Malaking bagay po ang bakawan sa pamumuhay ng mga taga barangay (Mangroves have many benefits like producing cleaner air while reducing air pollution. The bakawan is a big help to the livelihood of community),” Mr. Canilao said.

Apart from the two foundations, the Grow Trees Community initiative harnesses partnerships with SM Supermalls, various government agencies, as well as volunteers from the chosen provinces. These include the Department of Environment and Natural Resources, Department of Social Welfare and Development, Department of Agriculture, DA-BFAR (Bureau of Fisheries and Aquatic Resources), Technical Education and Skills Development Authority, Department of Trade and Industry, Department of Science and Technology, Philippine National Police, the local government of Macabebe and Peoples’ Organizations (POs) such as SAMAPA.

The Grow Trees Community is in support of the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

FR Foundation focuses on promoting research designed to help make the world a better place, spurring technological development, nurturing human resources, and supporting socially vulnerable individuals or groups.

It is part of Fast Retailing Co. Ltd., the leading Japanese retail company that owns well-loved casual wear brand, Uniqlo.

Thursday, October 13, 2022

Tatang’s Weekend Sale at SM Store

This October Super Month, join us in celebrating our beloved Tatang, Henry Sy, with a SUPER weekend sale!

Get a chance to win up to P10,000 shopping money for a minimum single-receipt purchase of P1,000. Just shop using your SMAC from October 14 to 16 at SM Store Mindpro.


Super exciting deals and discounts up to 50% OFF and different bank offers from BDO, Maya, Metrobank, RCBC, and Security Bank are up for grabs when you shop at SM Store! And if you prefer shopping from home, SM Store got you covered, too! Enjoy FREE DELIVERY when you shop via SM Store Personal Shopper with a minimum purchase of P1,000.

Ready your shopping carts because this weekend is SUPER LOADED with the biggest deals ever, with more than P10 million worth of prizes to be given away from October 14 to 16, only at SM Store!


Friday, October 7, 2022

It’s Super Month at SM City Mindpro!

Everyone’s invited as SM City Mindpro throws an exceptional supersized party this October with Super Month – a month-long spectacle filled with surprises for kids and kids-at-heart.


This year’s Super Month strives to bring out the SUPER in everyone. As we celebrate our beloved Tatang’s, Mr. Henry Sy Sr., birth month, we will dedicate the Super Month not just to the kids but to the whole family as we create memorable play dates and offer supersized deals that each of them will enjoy,” said SM Supermalls President Steven Tan.

The whole month of October is all about exciting shopping and dining deals, fabulous treats, and superb experiences from your favorite brands in your favorite SM mall.


Super Spots: Check out the coolest places for the ‘gram. SM will be decorating its entrances, activity areas, and mall premise with eye-popping, bright, and colorful installations fit for a Super Month. Don’t forget to take snaps for your Facebook, film a couple of IG reels, or create a TikTok video with the coolest backdrops at SM City Mindpro. Plus, there will be special AR filters specially made for the Super Month, so don’t miss it forda content!


Super Play: Embrace the child in you! Playtime will always be fun at SM. And because it’s Super Month, play, explore, and learn all you want with these activities for you and your kids. Whether aspiring to be the next social media superstar or celebrity, kids will gain the spotlight at the SM SuperKids Centerstage. To join, moms and dads must record a video of their kids aged 12 and below in the mall. The video should be uploaded to Tiktok with the hashtags #SuperKidsAtSM and #SMCityMindpro. The three most liked videos will win P3,000 worth of SM shopping money.

Super Deals: Shop, dine, and get entertained ‘til you drop. And what’s an SM celebration without Super Deals? From October 1 to 31, tons of super-sized surprises, deals, and promos await lucky SM shoppers!


Mark your calendars for the Super 10.10 Sale! Shop ‘til you drop on this one-day sale extravaganza on October 10 in all SM Store branches nationwide. And, if you are a SMAC cardholder, you are entitled to an exclusive discount from select brands and a Super SMAC Giveaway from October 17 to 27. Just use your advantage card when you shop and win 1M SMAC points for every P2,000 purchase.


Another highlight of this year’s festivities is Founder’s Week, also known as Tatang’s Week, from October 11 to 16. Enjoy supersized and #AweSM deals across all SM malls as we celebrate the birthday of Mr. Henry Sy Sr.

And get your carts ready for the Super Charge 3-Day Sale from October 28 to 31! Shop as early as October for holiday gifts and grab amazing discounts and promos from your favorite brands at SM.

All these and more at SM Supermalls Super Month! So, what are you waiting for? Enjoy super deals, super eats, and super treats this October at the SM City Mindpro! (SM PR)