SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Malls in the Visayas Win Silver at Prestigious ICSC MAXI Awards

CEBU, Philippines, 26th May 2026 - SM malls in the Visayas,  continue to gain global recognition for sustainability and community-driven innovation after winning a Silver Award at the prestigious International Council of Shopping Centers MAXI Awards for “Art From All: Turning Community Action into Public Art,” a sustainability campaign mounted at your most-loved SM City Cebu and SM City Iloilo, that transformed environmental responsibility into an engaging and immersive mall experience. The ICSC MAXI Awards are regarded as one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

Launched in May 2025, Art From All encouraged shoppers and mall communities to donate plastic waste, which was later repurposed into large-scale eco-art installations displayed inside the malls. Through the initiative, a total of 31,634 plastic items were collected and transformed into meaningful public artworks, turning recycling into a highly visible and participatory activity that allowed communities to directly contribute to artworks carrying both cultural and environmental significance.

At SM City Cebu, collected plastic bottles were transformed into a massive whale shark or “butanding” eco-art installation titled “The Gentle Giant,” symbolizing Cebu’s rich marine biodiversity and coastal heritage. The artwork served as both a visual centerpiece and a reminder of the importance of protecting marine ecosystems through collective environmental action.

Meanwhile, at SM City Iloilo, donated plastic waste became part of the “Mangrove Memory Tree,” a life-sized eco-installation created by Ilongga artist Margaux Blas in partnership with Rezbin. Inspired by the role of mangroves in protecting coastal communities and marine ecosystems, the installation symbolized resilience, sustainability, and the collective power of community participation in environmental conservation.

Art From All was designed to make sustainability more engaging and accessible for everyday shoppers, transforming ordinary mall visits into opportunities to create positive environmental impact. Through the campaign, guests were invited to donate recyclable materials and see these items reimagined into inspiring public art installations,  proving that small actions from the community can come together into meaningful experiences, all for you and for future generations.

The recognition from the ICSC MAXI Awards reflects SM Supermalls’ growing commitment to championing initiatives that create positive environmental and social impact across the communities it serves.

The Art From All campaign also reinforces the company’s broader sustainability efforts under its long-running green initiatives focused on waste management, plastic reduction, environmental education, responsible development, and community engagement.

Alongside Art From All, SM Supermalls also earned Silver recognition for “The SM Green Movement: Sustaining Communities Through Responsible Design,” further affirming the company’s vision of creating greener and more resilient communities through sustainable mall operations and environmentally conscious practices,  continuously delivering innovative and purposeful experiences.

Starting this May, SM Supermalls continues to strengthen its sustainability and community-driven initiatives with Art From All expanding this time across SM malls in the Visayas region. The featured artworks will be unveiled by each participating mall in June 2026 in celebration of World Oceans Day.