SM J Mall Hosts A.S. Fortuna Exhibit in Mandaue City, Highlighting Local Heritage and History

In time for the annual A.S. Fortuna Day on May 3, the City Government of Mandaue formally opened the A.S. Fortuna Exhibit at the Kyureto Art Space of SM J Mall—an evocative tribute to the life and legacy of former mayor Alejandro Seno Fortuna. The exhibit is one of the highlights of the city’s fiesta celebrations, held as part of Mandaue City’s Mid-Year Cultural Summit 2026.

Fortuna, remembered as the “Martyr Mayor of Mandaue,” served the city from 1940 through the war years. His leadership came at a defining period in Philippine history, marked by courage and service amid uncertainty. In 1945, he and his wife were killed by the Japanese kempeitai—an event that cemented his place in the city’s history as a symbol of sacrifice and resilience.

The choice of venue lends the exhibit a deeper resonance. Situated along A.S. Fortuna Street, SM J Mall occupies a space intrinsically tied to the legacy it now helps commemorate. In this setting, the exhibit becomes more than a historical display—it transforms into a living dialogue between past and present, where everyday spaces evolve into platforms for remembrance and reflection.

Present at the exhibit’s ribbon-cutting on May 2 were members of the Mandaue City Council: Councilor Atty. Joel Seno, Chair of the Mid-Year Cultural Summit 2026; Councilor Atty. Carlo Fortuna, grandson of the late mayor Alejandro Seno Fortuna; Councilor Eugene Andaya; and Councilor Kevin Cabahug. Marcelyn Rubica, Assistant Mall Manager of SM J Mall, was also present during the ceremony. Marissa Fernan, Vice President of SM Prime Holdings, also graced the exhibit, reflecting SM’s sustained commitment to advancing community engagement and cultural preservation. 

Through a thoughtful curation of archival materials, narratives, and commemorative pieces, the exhibit invites Mandauehanons and visitors alike to engage with the city’s roots and gain a renewed appreciation for the figure whose name has become part of its urban landscape.

Open to the public until May 30, the A.S. Fortuna Exhibit stands as both a cultural offering and a testament to what can be achieved when civic vision and private support come together to preserve and celebrate local heritage.

Ready for a plot twist? Discover unexpected finds across the Visayas at SM Supermalls.

 

Not everything goes according to script, but honestly, that’s where the best parts can happen.

It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it.

So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.

A Sudden Drip Addition

Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup. 

A Tasty Surprise 

Right when you think you’ve seen it all, something new slips in and changes the lineup. Mesa will soon return to Bacolod at the newly built block of SM City Bacolod–bringing its signature take on Filipino favorites with its crisp and flavorful Crispy Pork Belly or its fresh, savory Tinapa Roll.

This is your cue to go off script and explore, because the best things usually show themselves when you didn’t make plans to find it. Discover more firsts and experiences only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

UNIQLO Opens a New Store at SM City J Mall in Mandaue City

UNIQLO's fifth location in Cebu is offering incredible deals and limited-time promotions. 

October 21, 2024, Manila, Philippines – Today, UNIQLO expands its footprint in Cebu by launching its fifth LifeWear store in Mandaue City, Cebu, inside SM City J Mall. 

More Cebuanos now enjoy UNIQLO's high-quality, stylish, and affordable apparel brand at the new 102.3 sqm space. The store also serves as the closest UNIQLO location to Mactan Airport in Lapu-Lapu, enhancing convenience for residents and travelers. In celebration of UNIQLO SM City J Mall's opening, shoppers can look forward to many fantastic offers and limited promos during the store's first week.

App members can boost their collection of UNIQLO novelty items for every PHP 2,500 spent from October 25 to 31 with an exclusive UNIQLO thermal mug. Customers can also earn thrilling coupons using the gachapon, a well-known Japanese toy vending machine. Mystery rewards include a free donut from SM City J Mall J.CO Donuts & Coffee, a surprise novelty item, and coupons for a free upsize at any Cebu branch of The Coffee Bean & Tea Leaf. Customers must have a minimum purchase of Php 2,500 between October 25 and 27 and be a member of the UNIQLO app to participate in the game.

Get this JMALL exclusive UNIQLO thermal Mug when you spend Php 2,500 from October 25- 31.

The discounts extend to your transportation fare as well. Pin UNIQLO SM City J Mall as your destination or pick-up spot to receive up to Php 60 off your Grab trip. To take advantage of the discount available from October 25 to October 31, enter the coupon code #UNIQLOJMall.

The fun also begins a week before the opening of UNIQLO SM City J Mall. From October 18 to 24, choose UNIQLO SM City J Mall as your Click & Collect location to receive a UNIQLO Tote Bag with a Cooler Compartment. You can do this online or through the UNIQLO App.

As the holidays draw closer, you'll undoubtedly find these offers very affordable. Among the notable ones are:  

    

Women’s Pleated Wide Pants (Now at PHP 1,490 from PHP 1,990) 

Light Souffle Yarn V Neck Short Cardigan (Now at PHP 990 from PHP 1,490)

Round Mini Shoulder Bag (Now at PHP 590 from PHP 790)

 

UNIQLO U Crew Neck T-Shirt (Now at PHP 390 from PHP 590)

Flannel Shirt (Now at PHP 990 from PHP PHP 1,490)

Be one of the pioneer shoppers at UNIQLO's first store in Mandaue City, SM City J Mall. To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook and @uniqlophofficial on Instagram.