Cebu ARMYs Assemble for BTS’ ARIRANG at SM Seaside

SM Seaside maxed out the fun and excitement in celebrating with ARMYs for BTS’ comeback.

Fans of global supergroup BTS gathered in full force at SM Seaside City Cebu on March 20, 2026, creating an electrifying atmosphere to celebrate the band’s highly anticipated comeback with their new album, ARIRANG, marking their first major release as a group since completing their military enlistment.

The Cube Wing Atrium transformed into a lively hub of music, creativity, and fandom energy as Cebu ARMYs came together for an immersive lineup of activities celebrating BTS and their latest album.

Attendees showcased their creativity during the exclusive toploader design party, personalizing clear rigid cases used to protect and display collectible photo cards with stickers and fan-inspired designs. The excitement continued during the listening party, as fans listened together to tracks from ARIRANG on the album’s official release day, filling the atrium with buzzing energy and infectious enthusiasm.

Adding to the thrill were interactive Bangtan-themed games, surprise prizes including SM Skating coupons and SM Cinema tickets to BTS WORLD TOUR ‘ARIRANG’: LIVE VIEWING, and a raffle of BTS’ ARIRANG album for lucky participants, which kept the energy high throughout the event and culminated with the illumination that lit up the Cube in red to celebrate BTS’ comeback, bringing Cebu ARMYs together in true Bangtan style.

The celebration highlighted not only the unwavering devotion of BTS’ fans but also the power of music to unite people. With laughter, music, and camaraderie at its heart, the event became another unforgettable Seaside Story—bringing ARMYs together in a meaningful and joyous celebration, only at the most loved SM Seaside City Cebu.

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we'll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max out your malling experience with your most-loved mall in Cebu!

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole, in SM Seaside City Cebu's Upper Ground Level, City Wing, is a globally-renowned brand that's sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at its peak.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it's a style destination that serves bold, chic energy every time you go out.

Victoria's Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria's Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier

Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge in the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only make you look good, but also how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what's best!

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it's the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang's Steakhouse Grill

Premium steak, you ask? Let's take that up a notch at the first Wolfgang's Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it's a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new Yakiniku Like is here to deliver Japan's solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you're sure to come back for more! That's SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM2SM Run 2026 Sells Out with 15,500 Runners in Its 14th Year

A total of 15,500 runners took over Cebu’s streets, racing from the iconic SM Seaside to the landmark SM City Cebu as the SM2SM Run celebrated its 14th edition, strengthening its presence in the city’s growing running culture.

The SM2SM Run, part of SM Active Hub, SM Supermalls’ nationwide sports program, brings high-quality fitness experiences closer to local communities. Over the years, SM Seaside City Cebu has established itself as a hub for major running events, positioning the mall as a leader in marathons, lifestyle, and active events in the region.

On March 8, Cebu’s running community came together in full force for SM2SM Run 2026, which welcomed 15,500 participants—ranging from casual joggers to elite athletes—across four race categories: 4K, 8K, 12K, and 21K. The impressive turnout surpassed last year’s 14,612 runners, highlighting the growing enthusiasm for fitness and an active lifestyle among Cebuanos.

Race Champions

Top performers showcased exceptional talent, claiming the top spots in their respective race categories. In the 4K race, Noli Torre led the men’s division, while Jane Pangalao took first place among women. The 8K category was topped by Welmar Jack Labrador for men and Asia Paraase for women. In the 12K race, Ricky Organiza secured the men’s title, with Edna Magtubo winning the women’s division. The 21K category saw Richard Salaño and Artjoy Torregosa cross the finish line first in the men’s and women’s races, respectively. Their achievements highlighted the competitive spirit and determination that define the SM2SM Run experience year after year.

Grand Raffle Winner: BYD Shark 6

The excitement continued even after runners crossed the finish line. One of the highlights that makes the SM2SM Run so popular is its much-anticipated raffle. This year, Desiree Villadolid drove home the grand prize, a BYD Shark 6, creating a memorable moment that perfectly captured the energy and scale of the sold-out event. The raffle added yet another unforgettable highlight to the SM2SM Run 2026.

More Maxed-Out Perks for Runners

The excitement doesn’t end with the race. The Runner’s Perk Sale runs until March 15, 2026, giving participants up to 50% off on amazing deals from stores across the mall. Runners just need to show any proof of participation in SM2SM Run 2026 to enjoy these exclusive discounts from participating tenants.

Check out the full list of stores and offers here:

https://bit.ly/SM2SMRun2026_RunnersPerksSale 

A Run That Keeps Getting Bigger

Celebrating its 14th year, the SM2SM Run has firmly established itself as one of Cebu’s most anticipated fitness events, bringing together thousands of runners in a shared pursuit of health, movement, and community. Each edition highlights SM Supermalls’ dedication to creating spaces that go beyond shopping—where wellness, connection, and active lifestyles come together for everyone.

From start to finish, SM2SM Run 2026 once again showcased the strength and growth of Cebu’s running community, proving that the city’s love for running continues to grow with every stride—right at the beloved SM Seaside City Cebu.

SM Seaside City Cebu Boosts Fire Safety Measures for National Fire Prevention Month

In celebration of National Fire Prevention Month, SM Seaside City Cebu ramped up its commitment to safety with a comprehensive fire drill held on March 3, 2026. The drill was designed to simulate real-life emergency scenarios, helping employees, tenants, and the SM Emergency Response Team (SMERT) coordinate efficiently and respond effectively during critical situations. This exercise is part of the mall’s ongoing efforts to continuously evaluate and improve its emergency preparedness protocols.

Following the drill, the Fire Square Roadshow kicked off at the Cube Wing Atrium in partnership with the Bureau of Fire Protection Region VII. The launch was graced by Fire Chief Superintendent Fred Trajeras Jr., Regional Director of the Bureau of Fire Protection Region VII, and Mr. Dennis Francis Pastor, Chief of the Provincial Disaster Risk Reduction and Management Office. The roadshow provides children with an educational and hands-on experience, emphasizing fire prevention and safety awareness.

Through interactive learning stations and guided demonstrations, participants learned basic firefighting techniques, emergency response procedures, and practical fire safety measures they can apply both at home and in public spaces. The two-day roadshow continues today, March 4, allowing more children to engage in the program and develop early awareness of fire safety.

Other SM malls across Cebu also conducted simultaneous fire drills on March 3, highlighting a unified, proactive approach to safeguarding shoppers, tenants, and the wider community.

By combining operational drills with community-focused educational initiatives, SM Seaside City Cebu reinforces its ongoing commitment to fire safety—ensuring not only robust systems and infrastructure but also promoting a culture of shared vigilance and responsibility.

FantasyWorld Opens Largest Premium Indoor Playground in Visayas and Mindanao at SM Seaside City Cebu

Cebu just got more exciting as FantasyWorld officially opens at SM Seaside City Cebu. This newest premium indoor playground in Cebu brings a vibrant world of play, color, and imagination, perfect for families, friends, and kids-at-heart.

Located at the Lower Ground Level of the Cube Wing at SM Seaside City Cebu, FantasyWorld features a wide range of attractions that combine physical activity, creativity, and interactive fun — all in one vibrant indoor play space.

The grand opening on February 28, 2026, was attended by Steven Tan, President of SM Supermalls. The arrival of FantasyWorld in Cebu reflects SM’s vision of ushering in a new era of malling — one that continuously evolves to create spaces filled with discoveries, possibilities, and experiences that go beyond expectations. More than just a shopping destination, each space is thoughtfully curated with customers at its heart.

Guests can explore a variety of exciting play zones, including the MegaBall Pool and Sand Pit, the Aerial Runway and Ninja Obstacle Course, as well as Bumper Cars, the Trampoline Zone, and the Fantasy Slide Park. Creative spaces like the Dress-Up House and Art and Crafts Zone spark imaginative play, while interactive and sports-inspired attractions such as Simulated Golf, Shoot ’n Score, Arrow Quest, Slam Jam, Goal Rush, Air Hockey, Knockout Kings, King Hammer, and Mole Madness bring friendly competition to guests of all ages.

FantasyWorld takes play to the next level with Colour Tiles, Interactive Ball Rollers, and Shared Host Games that encourage teamwork and interactive fun. Complete with a dedicated Party Room, this indoor playground in Cebu is the ultimate venue for birthdays and special celebrations.

Whether you’re looking for family bonding, friendly challenges, or stress-free indoor fun, FantasyWorld in Cebu provides a dynamic play destination for all ages. Below are the regular weekday and weekend/holiday rates, along with an add-on option for those who want extended access to the ultimate FantasyWorld experience.

Weekday Rates:
• ₱650 per head – 1.5 hours (All Access)
• ₱950 per head – 3 hours (All Access)
• ₱1,250 per head – All-Day Access

Weekend / Holiday Rates:
• ₱850 per head – 1.5 hours (All Access)
• ₱1,150 per head – 3 hours (All Access)
• ₱1,450 per head – All-Day Access

An add-on rate of ₱300 is available for a 1-hour extension, giving guests even more time to enjoy the whole FantasyWorld experience.

To celebrate its grand opening on February 28, 2026, FantasyWorld is treating everyone to special promo rates — 50% off all regular rates for one day only (except the 1-hour extension). Enjoy limitless fun, with every package including 1 free pair of anti-slip socks — a perfect chance for families and friends to explore, play, and make memories at half the price!

Take a look at the fun and colourful moments from FantasyWorld’s grand opening at SM Seaside City Cebu, captured in these photos for everyone to enjoy.

In addition to SM Seaside City Cebu, FantasyWorld has a branch at SM J Mall on the Third Level, Amusement Zone, where rates and packages may vary. Stay up to date on branch-specific promotions and announcements by following FantasyWorld SM J Mall on Facebook, and for all updates about the SM Seaside branch, follow FantasyWorld SM Seaside City Cebu.

This marks SM’s new era of malling in VisMin, where every space is designed to inspire discoveries, spark possibilities, and create unforgettable experiences — all at the SM Supermalls you love.

UNIQLO Opens a New Store at SM City J Mall in Mandaue City

UNIQLO's fifth location in Cebu is offering incredible deals and limited-time promotions. 

October 21, 2024, Manila, Philippines – Today, UNIQLO expands its footprint in Cebu by launching its fifth LifeWear store in Mandaue City, Cebu, inside SM City J Mall. 

More Cebuanos now enjoy UNIQLO's high-quality, stylish, and affordable apparel brand at the new 102.3 sqm space. The store also serves as the closest UNIQLO location to Mactan Airport in Lapu-Lapu, enhancing convenience for residents and travelers. In celebration of UNIQLO SM City J Mall's opening, shoppers can look forward to many fantastic offers and limited promos during the store's first week.

App members can boost their collection of UNIQLO novelty items for every PHP 2,500 spent from October 25 to 31 with an exclusive UNIQLO thermal mug. Customers can also earn thrilling coupons using the gachapon, a well-known Japanese toy vending machine. Mystery rewards include a free donut from SM City J Mall J.CO Donuts & Coffee, a surprise novelty item, and coupons for a free upsize at any Cebu branch of The Coffee Bean & Tea Leaf. Customers must have a minimum purchase of Php 2,500 between October 25 and 27 and be a member of the UNIQLO app to participate in the game.

Get this JMALL exclusive UNIQLO thermal Mug when you spend Php 2,500 from October 25- 31.

The discounts extend to your transportation fare as well. Pin UNIQLO SM City J Mall as your destination or pick-up spot to receive up to Php 60 off your Grab trip. To take advantage of the discount available from October 25 to October 31, enter the coupon code #UNIQLOJMall.

The fun also begins a week before the opening of UNIQLO SM City J Mall. From October 18 to 24, choose UNIQLO SM City J Mall as your Click & Collect location to receive a UNIQLO Tote Bag with a Cooler Compartment. You can do this online or through the UNIQLO App.

As the holidays draw closer, you'll undoubtedly find these offers very affordable. Among the notable ones are:  

    

Women’s Pleated Wide Pants (Now at PHP 1,490 from PHP 1,990) 

Light Souffle Yarn V Neck Short Cardigan (Now at PHP 990 from PHP 1,490)

Round Mini Shoulder Bag (Now at PHP 590 from PHP 790)

 

UNIQLO U Crew Neck T-Shirt (Now at PHP 390 from PHP 590)

Flannel Shirt (Now at PHP 990 from PHP PHP 1,490)

Be one of the pioneer shoppers at UNIQLO's first store in Mandaue City, SM City J Mall. To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook and @uniqlophofficial on Instagram.

SM City Sto. Tomas is now open: Your Ultimate #AweSM Batangas Destination!

SM Prime Holdings, Inc. recently opened its 85^th supermall, the 4^th in the province of Batangas. Nestled against the majestic backdrop of Mt. Makiling. SM City Sto. Tomas is a vibrant and exciting shopping hub that offers endless delights. This spacious lifestyle destination boasts a vast array of retail choices, delicious dining options, and top-notch entertainment, all set against the backdrop of a bustling city.

Sharing honors in the balloon popping during its blessing are: Batangas Governor Hermilando Mandanas, (3rd from left) with Sto. Tomas City Mayor Atty. Jhun Marasigan and wife Elizabeth (center), Sto. Tomas City Vice Mayor Catherine Perez (3rd from right) and Vicar General Msgr. Ruben Dimaculangan (4th from left). They were joined by SM officials (from L-R) SM Engineering Design and Development Corporation President Hans Sy Jr., SM Supermalls’ President Steven T. Tan, SM Prime Holdings Inc. President Jeffrey C. Lim, and SM Retail Executive Director Herson Sy.

A paradise in the city

SM City Sto. Tomas’s architectural design mirrors the dynamic spirit of the locality: wide, airy spaces adorned with touches of lush greenery.

As you step inside SM City Sto. Tomas, you'll be greeted by its spaces that evoke a sense of openness and freedom. The expansive hallways and high ceilings inevitably make your malling experience like a breath of fresh air.

The abundant natural light that filters through the windows adds a warm and inviting ambiance, making you feel at ease the moment you enter. Also, the presence of greenery adds a touch of natural beauty, offering visitors a brief escape from the urban jungle.

Immerse yourself in art installations and Instagram-worthy spots, making each visit a unique and magical experience.

 

World-renowned brands and local favorites come together to create a shopping paradise that offers an abundance of choices to Batangueños. You can find everything you need under one roof, from fashion essentials at The SM Store, trendy fashion finds at Surplus, a variety of food options at the Food Court, home essentials at Watson’s, groceries at SM Supermarket, electronics at SM Appliance Center, the latest gadgets at Cyberzone, trendy goods at Miniso, pet care at Pet Express, and hardware solutions at Ace Hardware. SM City Sto. Tomas truly is a shopper's utopia!

For movie buffs, the three digital cinemas provide a premium cinematic experience. Catch the latest blockbusters in style with its premium Opus fixed seats, laser cinema projection, and a Dolby Surround 7.1 sound system. It's the perfect way to unwind and escape into the world of cinema.

Conveniently located along the Maharlika Highway with its own transport terminal, SM City Sto. Tomas is easily accessible to Batangas, Laguna, and Quezon residents. Positioned in a rapidly evolving city, it serves as an all-in-one community hub, perfect for creating lasting memories.

SM City Sto. Tomas is committed to sustainability, offering eco-friendly features such as EV charging stations and energy-efficient design and a bike parking station where cyclists can safely park their trusty two-wheelers. 

This mall is not just a shopping center; it's a destination for creativity, flavors, and shopping. See you at SM City Sto. Tomas – Ala eh!!

For updates about SM City Sto. Tomas, visit SM Supermalls or follow SMSupermalls on social media.