Tuesday, November 23, 2021

SM Launches Bears of Joy Campaign 2021

SMCares, SM Supermalls, and Toy Kingdom are once again inviting SM shoppers to share the holiday cheer with children in need with the return of its long-running charity project, the SM Bears of Joy. The project happens every year to bring much-needed smiles to children during the Christmas season.

Mall shoppers can purchase a pair of specially designed bear plushies, one for their keeping and the other to be donated to children in various communities across the country. The plushies, priced at Php250 per pair, are available in select SM Malls nationwide and through the online stores of Toy Kingdom and The SM Store from November 12 to December 25, 2021. SM City Mindpro launched the campaign at the Level 2 fronting The SM Store.

This year’s collection features designs inspired by four of the most common interests and hobbies that many Filipinos took up significantly during the pandemic. They are Cookie the Baker Bear, Sunny the Plant Lover Bear, Cammy the Vlogger Bear, and Journey the Biker Bear.

“Every year, we encourage our shoppers to remember the importance of charity, sharing, and giving, especially during Christmas.  The unwavering participation and support of SM customers have impacted the lives of countless children in need. We hope to continue seeing that in the years to come,”
said Joaquin San Agustin, Senior Vice President of SM Supermalls.

This year, SM City Mindpro partnered with Department of Social Welfare and Development (DSWD) IX, City Social Welfare and Development Office (CSWDO), and private centers for children for the distribution of donated toys to their respective beneficiaries.

Indeed, Christmas has evolved with the times, but knowing that SM has our happiness and safety in mind, we are able to relive great holiday memories with our loved ones in the malls we call home.

For more information, follow and visit SM City Mindpro on all social media accounts. (SM PR)