Friday, September 30, 2022

SM City Mindpro Celebrates Hermosa Festival 2022

Just in time for the grandest festivity in Zamboanga City and the region, SM City Mindpro and the City Government of Zamboanga, led by Mayor John Dalipe and City Tourism Officer Ms. Sarita Sebastian, graced the unveiling of the “Celebracion de Colores” festival landmark at the ground level today, September 30. This activity marks the opening of the Hermosa Festival in SM City Mindpro, highlighting exciting and interesting deals and activities for Zamboangueños.

“We thank the generosity of SM City Mindpro for partnering with us. Vene ya y celebra kita con el muy colores Fiesta Hermosa!” shared City Mayor John Dalipe as he invited the community to celebrate Hermosa Festival in honor of the city’s patroness – Our Lady of the Pillar. 

Experience the Hermosa Festival with these festive activities this October only in SM City Mindpro.


Hermosa Festival Sale!
Enjoy up to 70% OFF on select items from participating stores on October 10-16, 2022.


Fiesta Hermosa Food Crawl. Savor the best Filipino cuisine at Mesa or the Muslim-inspired delicacies of Bay Tal Mal and enjoy a 5% discount on select dishes from October 1-12, 2022.




Hermosa IG Spots.
#YouAreAlwaysWelcomeHere to take a snap with your family and squad at our newest #instagrammable spots at Ground Level, Level 2, and Level 6 Carpark Area. Strike a pose and tag us in your photos!

Hermosa Photo Exhibit. Participating Zamboangueño photographers will be showcasing their best shots during the celebration of the Hermosa Festival. A photo exhibit will be launched at Level 4 of SM City Mindpro from October 18-31. Come and indulge yourself with all these creative and colorful photos of the best photographers in the city.

Mark your calendars and prepare for these amazing treats as we celebrate Hermosa Festival 2022! Follow and visit SM City Mindpro on all social media platforms for more #AWESM updates.