The SM Bears of Joy annual charity project of SM Cares, SM Supermalls, and Toy Kingdom is back to bring holiday cheer to children in need this Christmas. For this year, SM Cares went with the theme "I-share ang ligaya ng pasko kasama ang SM Bears of Joy" featuring SB19's song Ligaya. The collection features four adorable designs inspired by "family," reminding shoppers to share the joy of Christmas and their love for their family members with those in need this season.
SM celebrates Filipinos' enduring and unconditional love for our families this holiday season through the SM Bears of Joy. It reminds us that amid these trying times, there's always a family to love and support us no matter what. The SM FamBears design hopes to encourage everyone to extend and share the love of family that most of us are grateful for to a child in need.
Share the holiday cheer with children in need this Christmas with the SM Bears of Joy. Buy a pair for only 250 pesos – one for you and one to donate! The SM Bears of Joy are now available until December 25, 2022 in SM City Mindpro at Level 3 fronting SM Store.
