SM Cares is taking a significant step towards digital inclusivity by
launching Eye-Able® on the SM Supermalls website. Starting October 21, users
will experience a more accessible, user-friendly interface designed to enhance
browsing for individuals with visual impairments or those requiring digital
assistance. This initiative underscores SM's commitment to inclusivity and
accessibility for all, ensuring that no one is left behind in the digital
world.
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| SM Supermalls is proud to continue its efforts to make every platform, whether physical or digital, inclusive and accessible. The launch of Eye-Able® is part of the mall's ongoing initiative to support communities through SM Cares. |
Eye-Able® introduces features such as text resizing, contrast
adjustments, and screen readers, all designed to help users with special needs
navigate the site with ease. By integrating Eye-Able®, SM Supermalls aligns
with global standards, including the Web Content Accessibility Guidelines
(WCAG), enhancing digital access and promoting inclusivity across its digital
platform.
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| Eye-Able® is built upon the idea that digital accessibility is a fundamental right, ensuring that “individuals with disabilities can perceive, understand, navigate, and interact with the internet.” Through this innovative digital solution, Eye-Able® envisions “An Internet for All” |
By integrating Eye-Able® into its digital offerings, SM Supermalls is
not only improving how individuals interact with its website but is also
joining a broader movement towards making the digital world accessible to
everyone. This reflects SM's commitment to inclusivity across all its
platforms, aiming to ensure that every customer, regardless of ability, can
enjoy a seamless and engaging online experience.
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| Super Grannies (Senior Citizens) using Eye-Able® feature of the website to help them see the locations using a bigger font |
Eye-Able® is not only a tool for persons with disabilities (PWDs) but
also benefits senior citizens and anyone who may find navigating the internet
challenging. For example, “Super Grannies” (elderly users) can now easily
adjust font sizes for better readability. Younger users and people with
different accessibility needs will also find Eye-Able® helpful in creating a
smoother and more enjoyable browsing experience.
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| SM Employees using Eye-Able® Color correction feature – proving that accessibility is for ALL |
“When we say SM Supermalls is a mall for all, we mean it in every
sense—both physical and digital. We are proud to be at the forefront of this
movement, breaking down barriers and making the online world accessible to
everyone” said Engr. Bien Mateo, SM Cares Program Director for Disability
Affairs and Senior Citizens. “We're proud advocates of digital accessibility as
a fundamental right, ensuring that everyone can navigate and enjoy our online
spaces with ease.”
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| A customer viewing the SM website and using the Eye-Able® Read Aloud feature |
SM Cares is the corporate social responsibility arm of SM Supermalls, championing programs that focus on communities and the environment. These include initiatives for Persons with Disabilities, Senior Citizens, the Environment, Women & Breastfeeding Mothers, Children & Youth, and the SM Bike-Friendly initiative.
Experience the newly accessible SM Supermalls website beginning October 21. Visit www.smsupermalls.com to explore our commitment to creating an inclusive digital experience for everyone. (SM Cares)
