GR Machines deployed in SM Malls nationwide set to make recycling
easy, fun, and rewarding
Your empty PET bottles have somewhere better to go than landfills—and
SM is taking them there.
Through the newly-deployed Green Recycling Machines (GR Machines), SM
Prime Holdings Inc. (SM Prime) uses the nationwide reach of SM Supermalls to
make sustainable action easy, accessible, and rewarding for mallgoers all over
the country.
“The GR Machines enrich the SM Group’s existing waste management
efforts under the SM Green Movement,” said SM Supermalls President,
Steven Tan. “Through the deployment of these machines, we hope to collaborate with
our customers in caring for the environment by helping recycle PET bottles
whenever they enter their most loved SM Supermalls.”
Each GR Machine can be operated with ease by any user and can accept
PET bottles up to two liters. Together, the GR Machines nationwide can
collectively hold up to 5,000 bottles in one collection cycle which are
compressed in-machine. The compressed PET blocks are then collected and given a
second life by SM’s hauling partner Sentinel which transforms the blocks into reusable
items such as food trays.
Little makes much: Preserving
the environment one diverted bottle at a time
According to the World Bank, the Philippines leaks more than 300
million metric tons of plastic waste into the sea annually—equivalent to around
9 percent of its improperly handled plastic waste. The Philippines was also
noted as one of East Asia and the Pacific region’s top contributors to ocean
plastic pollution.
Recognizing that sustainability and protecting the environment is
beyond the effort of one entity, SM has leveraged its presence nationwide
through its properties to engage its customers and surrounding communities in
maximizing the collection of recyclables especially plastics. Through SM Cares,
its Corporate Social Responsibility arm, SM empowers communities to adopting
sustainable practices through simple and accessible ways to take part in
protecting the environment. Arresting the growing issue on pollution, the SM
Group has enhanced waste segregation efforts to increase its collection and
diversion of plastics from the environment since 2007 with its pioneer program,
the Trash to Cash recycling market.
SM Group’s Trash to Cash initiative was organized by SM Cares as the
pilot community program that encouraged customers to segregate recyclables like
metal, paper, and plastic and exchange these for cash on a monthly basis. SM
Supermalls also followed up this effort with the launch of two Reverse Vending
Machines in SM Mall of Asia and SM Megamall which empowered customers to
segregate aluminum cans and empty PETs in exchange for discounts on sports and
leisure attractions. On top of these, SM also hosts nationwide coastal clean-up
drives annually through the strength and effort of its workforce volunteers.
With the latest in mobile recycling technology, SM’s GR Machines
encourage customers to turn good intentions into daily
environmentally-conscious actions in three easy steps:
- Feed any PET bottle up to 2 liters into the
machine
- Confirm
your deposit by pressing the prompt on the screen
- Await your reward
“This is just a glimpse into how SM aims to enrich the Circular Economy
through the elevated role we play in integrating seamless waste management
efforts, all for Filipinos. We are hopeful that with the addition of the SM GR
Machines, our continued partnership with our customers in protecting the
environment yields a more sustainable future” said Tan.
Customers can start depositing their plastic bottles in SM GR Machines
across the following malls: SM North EDSA, SM City San Lazaro, SM Megamall, SM
The Podium, SM Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City
Cebu and SM Lanang. (SM PRIME)
About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live,
connect, and experience life today. More than a place to shop, it is the
country’s most loved mall and an everyday destination designed around the
lifestyles, passions, and needs of Filipino communities, delivering new finds,
fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with
89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve
its spaces, experiences, and partnerships, building destinations that grow with
communities and remain trusted, relevant, and loved for generations. Your Most
Loved Supermall, SM — All For You.
About SM Green Movement
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated
property developers in Southeast Asia, committed to creating sustainable,
innovative, and inclusive spaces for Filipinos. Guided by its vision of
building a better future, SM Prime develops malls, residences, offices, hotels,
and leisure properties that support the growth of communities across the
Philippines.
Through the SM Green Movement, SM Prime champions sustainability by
focusing on waste management, water stewardship, and energy efficiency for
lasting impact. The movement empowers individuals, families, and communities to
take part in simple acts that create shared prosperity for generations to come.