BDO makes Tuesdays extra special for Overseas Filipinos and their families

“Yay, Tuesday na!”

Every first Tuesday of the month, the daughter of a former Overseas Filipino Roselle Padua would eagerly announce this to her family, already planning her day. For the teenager, the seemingly ordinary day has become special.

Finding ways beyond remittances. BDO constantly brings joy and excitement to Overseas Filipinos and their families through initiatives like Kabayan First Tuesday.

Thanks to BDO’s Kabayan First Tuesday promo, she enjoys a 10% discount at SM Supermalls – whether for shopping, watching movies, or bowling with her friends. This exclusive discount is available to Overseas Filipinos and their loved ones every first Tuesday of the month at SM Store, SM Appliance, SM Cinema, SM Bowling, Watsons, and Miniso until December 2, 2025. All they must do is present their Kabayan ATM card or passbook, BDO Pay digital card, or remittance payment slip at the counter.

Moments made better with BDO

For Roselle, a BDO Kabayan Savings account holder, the promo has become more than a discount – it’s a way to connect with her family. “Kabayan account ang pinapagamit ko sa anak ko, at doon ko nilalagay ang allowance niya. Timing talaga na Tuesday siya pumupunta sa mall kasama ng mga classmates niya,” Roselle shares.

One reason she decided to sign up her entire family for BDO Kabayan Savings is that it has no maintaining balance, while the minimum initial deposit is only P100. For that amount, Kabayans get access to formal savings, safe remittances, and ease of availing loans and investments—unparalleled convenience and security that comes from the country's trusted bank.

Kabayan First Tuesday is part of BDO’s Alagang Kabayan brand of service, where BDO goes the extra mile to make Overseas Pinoys and their families feel cared for even beyond remittances.

“We understand that being away from family is one of the biggest sacrifices of our Overseas Filipinos. That’s why we strive to make Kabayan Tuesday an opportunity for them to share joy with their loved ones, even from miles away. Whether they’re sending remittances or enjoying exclusive rewards, we want them to feel the warmth of home because iba talaga ang Alagang Kabayan,” says Genie T. Gloria, BDO Senior Vice President and Head of Remittance.

“We are honored to join BDO in giving Overseas Filipinos a rewarding experience beyond remittance,” says SM Supermalls Executive Vice President for Marketing Jonjon San Agustin. “Through Kabayan First Tuesday, we hope they feel the happiness only home can bring, whether they’re enjoying a movie with family, shopping for gifts, or simply creating memories at SM.”

With initiatives like Kabayan First Tuesday, Overseas Filipinos and their families have fulfilling moments to look forward to, making every sacrifice and hard work worth it.

Learn more about BDO Kabayan First Tuesday here. You may also visit your nearest BDO branch to see other benefits under BDO Kabayan Savings. (PR)

SM Supermalls named Philippines’ Strongest Brand

SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering pursuit of excellence, innovation, and meaningful impact.

With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance.

While ranking 10th in overall brand valuation, with BDO retaining the top spot for the second year, SM Supermalls clinched the #1 position in brand strength, underscoring its unmatched role in marketing, customer experience, and stakeholder trust. For businesses and investors, this signals a brand that delivers measurable growth and transformative opportunities.

Brand Finance Managing Director for Asia-Pacific Alex Haigh announces the Philippines’ Top 50 Most Valuable and Strongest Brands at the Philippines Brand Forum 2025.

“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success that is built around scale, innovation, and customer experience. Its growing physical presence, paired with its role in both commerce and community, reflects a brand deeply embedded in the nation’s social and cultural fabric,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific. 

These global recognitions are not merely awards—they are a testament to SM Supermalls’ relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, SM Supermalls continues to elevate the customer journey while fostering inclusive growth.

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin represents SM at the Philippines Brand Forum fireside chat alongside fellow executives from PH Most Valuable and Strongest Brands, BDO and Jollibee.

“These awards are shared victories for our shoppers, partners, and the communities we proudly serve,” said Steven T. Tan, President of SM Supermalls. “Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family. But beyond the recognition, our greatest satisfaction comes from knowing we make people’s lives brighter every day—that’s what truly matters.”

Brand Finance evaluates over 5,000 of the world’s largest brands annually, setting the global standards for ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation). Its methodology—officially endorsed by the Marketing Accountability Standards Board—ensures that each ranking is globally credible and valuable for businesses seeking strategic partnerships and growth.

For corporate partners, tenants, and investors, this recognition underscores SM Supermalls as a dynamic environment for collaboration and growth—where businesses thrive and communities are empowered. It is a brand that commands trust and inspires confidence, delivering both operational excellence and sustainable impact.

As a retail leader with a heart for service and a vision that transcends borders, SM Supermalls proves that the power of a brand lies in how it serves, uplifts, and inspires its communities. These awards are not just milestones; they are a testament to SM Supermalls’ unwavering commitment to shaping the future of retail in the Philippines and beyond.

SM Supermalls also congratulates BDO, which maintained its position as the Philippines’ most valuable brand for the second consecutive year. (SM Supermalls)