In celebration of National Fire Prevention Month, SM Seaside City Cebu ramped up its commitment to safety with a comprehensive fire drill held on March 3, 2026. The drill was designed to simulate real-life emergency scenarios, helping employees, tenants, and the SM Emergency Response Team (SMERT) coordinate efficiently and respond effectively during critical situations. This exercise is part of the mall’s ongoing efforts to continuously evaluate and improve its emergency preparedness protocols.
Following the drill, the Fire Square Roadshow kicked off at the Cube Wing Atrium in partnership with the Bureau of Fire Protection Region VII. The launch was graced by Fire Chief Superintendent Fred Trajeras Jr., Regional Director of the Bureau of Fire Protection Region VII, and Mr. Dennis Francis Pastor, Chief of the Provincial Disaster Risk Reduction and Management Office. The roadshow provides children with an educational and hands-on experience, emphasizing fire prevention and safety awareness.
Through interactive learning stations and guided demonstrations, participants learned basic firefighting techniques, emergency response procedures, and practical fire safety measures they can apply both at home and in public spaces. The two-day roadshow continues today, March 4, allowing more children to engage in the program and develop early awareness of fire safety.
Other SM malls across Cebu also conducted simultaneous fire drills on March 3, highlighting a unified, proactive approach to safeguarding shoppers, tenants, and the wider community.
By combining operational drills with community-focused educational initiatives, SM Seaside City Cebu reinforces its ongoing commitment to fire safety—ensuring not only robust systems and infrastructure but also promoting a culture of shared vigilance and responsibility.
