It is truly
heartwarming how a simple teddy bear can spark so much joy in a child. The
project dubbed as “Bears of Joy” is a long-running special project of SM
Supermalls where mall shoppers may purchase a pair of plush bears – one of
which they keep and the other to give for donation to the less privileged
children in the community or to a chosen beneficiary.
This
year’s collection is inspired by “family”. It features four adorable “FamBears”
reminding shoppers to share the joy and love of Christmas with those in need this
season. The SM Bears of Joy campaign also intends to bring much-needed smiles
to children and allow SM’s community of shoppers to contribute to spreading joy
and charity to other people.
In Zamboanga City, SM
employee-volunteers led the distribution to more than 200 children from
Reception and Study Center for Children in Mampang, Social Development Center
in Sta. Barbara, Zamboanga City Central School SPED Center, and Holy Trinity
Open House Foundation in Pasonanca.
“The unwavering
participation and support of SM customers have impacted the lives of countless
children in need. During the distribution, we saw the joy in the eyes of these
children and it’s truly a heart-warming experience,” shared Aileen Ann
Villa-Enriquez, Mall Manager of SM City Mindpro.
SM
Cares is the corporate social responsibility arm of SM Supermalls, responsible
for initiatives that focus on communities and the environment. In addition to
its programs on women and breastfeeding mothers, SM Cares’ advocacies include
programs on the environment, PWDs and senior citizens, and children and youth.
Visit
www.smsupermalls.com/smcares to
learn more about these programs. (SM PR)
