PLDT Home Brings Connectivity to the Heart of Sinulog 2026

PLDT Home | Sinulog 2026

CEBU CITY, Philippines — As Cebu’s leading home fiber provider, serving nearly half of the local market, PLDT Home joins the celebration of Sinulog Festival 2026 by ensuring seamless connectivity and bringing communities closer through shared festival moments.

Firmly anchored in faith, culture, and community, Sinulog remains one of the country’s most significant and eagerly anticipated festivals. Every year, millions of devotees, visitors, and balikbayans converge in Cebu City to pay homage to the Sto. Niño, immersing themselves in colorful street dances, religious observances, and cultural festivities that embody the heart of Cebuano identity.

“As the market leader in Cebu’s home fiber market, we believe that being part of Sinulog means being present in moments that truly matter to Cebuanos,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business. “This festival is about faith, togetherness, and shared experiences—and reliable connectivity plays a role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world.”

Sinulog Festival Roadshow

As part of its Sinulog Festival 2026 celebrations, PLDT Home launches its Sinulog Festival Roadshow on January 16, led by PLDT Home ambassador, actor, and television personality Dominic Roque.

Dominic Roque

The roadshow brings PLDT Home closer to Cebuanos through a series of stops across key areas in the city, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle.

Keeping Festival-Goers Connected

To support the Sinulog festivities from January 17 to 18, PLDT Home rolled out a series of on-ground activities that offered comfort, care, and reliable connectivity throughout the celebration. A key highlight was the Fiber Fast Zone, where festival-goers could enjoy complimentary high-speed WiFi, charging stations, and a hydration area, offering a much-needed place to rest and recharge amid the festivities.

On January 18, the Fiber Fast Zone also became a space for creativity and entertainment, hosting face-painting activities and a mini-concert featuring local performers. The event reflected PLDT Home’s continued support for Cebuano talent and the vibrant culture that makes Sinulog truly special.

Supporting Community and Celebration

Beyond on-ground activations, PLDT Home is extending support to Sinulog-related community programs and festival activities through fiber connectivity and sponsorships.

PLDT Home is also offering a Sinulog Festival Sale, featuring Fiber Unli All Plan 1399 with free installation and a free speed boost, giving more Cebuano households access to fast and reliable fiber connectivity.

As part of its ongoing offers, PLDT Home just launched the BFF (Broadband Free Forever) Promo that will run from January 15 to April 15, giving new subscribers a chance to win Free Broadband for Life, a first in the telco industry. New subscribers of any Home Fiber plan, including Fiber Unli All Plan 1399, will receive a raffle entry upon opt-in. Winners will be drawn via an electronic raffle on April 23, under DTI supervision.

Connecting Cebu to the World

As Sinulog draws visitors from across the country and around the globe, PLDT Home plays a quiet but essential role in enabling festival moments to be captured, shared, and experienced in real time.

“Sinulog is not just Cebu’s celebration, it’s something the world looks forward to,” Palanca added. “Through reliable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared beyond the streets of Cebu.”

Through its continued support of Sinulog 2026, PLDT Home reinforces its leadership in Cebu, not just as a connectivity provider, but as a brand that celebrates culture, community, and the moments that bring people together.

Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and apply for the Fiber Unli All Plan 1399, available with special festival offers.

Sinulog Festival 2026: Camella Champions Sustainable Growth in Cebu City

From young dreamers to wise storytellers, Camella is built for families of all ages—where traditions are passed on, and futures are shaped, together.

The Sinulog Festival in Cebu tells a story of culture growing into progress, where tradition, purpose, and long-term vision come together. For more than three decades, Camella has reflected this same spirit in the Queen City of the South by developing family-centered communities across key tourist hubs, emerging growth areas, and vital infrastructure corridors.

Stabilizing value in sustaining economies

In Camella Bogo, coastal charm and growing commerce come together—creating a secure, family-centered community in one of Cebu’s rising tourist destinations. 

Travel destinations such as Bogo and Carcar are shaped by strong community commerce and the steady movement of people and services. These dynamics drive local activity and increase the need for residential environments that offer stability and peace of mind. Camella communities respond by prioritizing safety through gated perimeters and round-the-clock security, creating a precise balance between the energy of tourism and the promise of modern living.

Proximity to town centers, transport links, and key tourist destinations allows residents to take part in local enterprise without sacrificing everyday convenience. In these markets, value goes beyond location, with homes designed for Filipino families that support multiple generations in cities where culture and commerce come together.

Riverdale places your home at the heart of Cebu’s expanding road networks—linking work, life, and leisure with ease. Here, accessibility drives everyday comfort and long-term value.

Managing metropolitan momentum

Camella communities such as Montserrat, Pasadena, Riverfront, and Talamban have grown alongside centers of education, business, retail, and lifestyle. These developments help absorb population growth and employment demand, positioning them as stable pillars in Cebu’s long-term development.

Within these developed areas, master planned communities stand out as a defining advantage. Thoughtful planning, shared amenities, and landscaped spaces bring balance to the pace of urban growth, supporting productivity while safeguarding personal well-being. As business districts and service hubs continue to expand, these growth centers reflect sound property positioning with steady potential for capital appreciation.

Azienda rises with Cebu’s momentum, offering thoughtfully planned homes near emerging business and lifestyle hubs. It is where urban energy meets balanced, future-ready living.

Leveraging infrastructure for lasting value

With infralink developments such as Azienda in Talisay, Camella aligns its communities with major road networks and regional connectors, improving mobility and connecting suburban areas to everyday living, working, and investing patterns. From a business perspective, early positioning allows investors to benefit from compounding value as these developments unfold.

Designed for rest, play, and connection, Camella’s amenities, such as the clubhouse and pool, bring families together—creating spaces where memories are made, and community thrives. 

A place-led philosophy that lasts

The enduring strength of the Sinulog Festival lies in its ability to stay meaningful while continuing to move forward, a principle echoed by Camella’s presence in Cebu. Across tourist destinations, growth centers, and infralink corridors, Camella has shown a place-based approach to residential development, recognizing how culture, location, and infrastructure come together to support community living and long-term value. Camella communities are thoughtfully positioned addresses that grow with progress, today and for generations to come.

A home for generations

Camella is the flagship brand of Vista Land, with more than 1,250 thoughtfully designed communities across 49 provinces and 147 key cities and municipalities nationwide. Guided by innovation and progress, Camella develops thriving neighborhoods that place family and community life at the heart of every development, creating lasting value for generations to come.

Know more about Camella developments. Visit www.camella.com.ph and follow @CamellaOfficial. 

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

 

This July, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu.

Mo’ Cookies

Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

 

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’!

8Cuts Burgers

What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

 

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

From sweet snacks and savory fixes, get to enjoy the best of life here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM. (SM Supermalls)

Big Bad Wolf Books Greets Cebu with an Epic Book Sale Welcome

Cebu Book Sale at GMall of Cebu. | PR Photo

Cebu, Philippines (July 25, 2025) – Cebu book lovers, are you ready to unleash your inner book beast? Big Bad Wolf Books has officially returned, opening its much-awaited 2025 sale at the Atrium Area of GMall Cebu. From July 25 to August 4, the world’s largest book sale is open daily from 10:00 AM to 9:00 PM. Thousands of brand new books and exciting discounts are waiting for you, so get ready to explore and discover your next great read.

Excited readers, loyal supporters, and curious newcomers came early to celebrate the return of the world’s largest book sale and the special joy that comes with every Big Bad Wolf event. This year's Cebu sale also allows visitors to support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.

A Howl of Thanks from Red Readerhood Beneficiary

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

The event opened with a warm welcome, including a heartfelt message from Big Bad Wolf Books Co-Founder Jacqueline Ng. She shared her excitement about being back in Cebu and talked about the team’s passion for making books more accessible to Filipinos through the Red Readerhood Program.

“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”

Choir Performance of The Sisters of Mary School - Boystown. | PR Photo

Violin Performance of The Sisters of Mary School - Girlstown. | PR Photo

Kicking off the event, students from The Sisters of Mary School, Boystown, and Girlstown shared their talents and gratitude on stage. The Boystown choir gave a touching performance, while the Girlstown students impressed the crowd with a lovely violin piece.

Book Turnover with Toby Florendo, Head of Gawad Kalinga, Cebu, and Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.

Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.

Through the Red Readerhood Program, Big Bad Wolf Books continues to support young students by giving books to partner schools. This year, every book you buy or donate goes a long way in helping the children from The Sisters of Mary Schools discover the joy and wonder of reading.

Fierce Reader Discounts and Savings for School Wolfies

The 2025 Big Bad Wolf Cebu Book Sale comes fully loaded with tiered promos that make it easier than ever to grow your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.

Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.

Hunt Books, Find Joy, Join the Pack

Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10 AM to 9 PM. 

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

The World's Biggest Book Sale Lands at GMall Cebu — Are You Ready?

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. / PR Photo

Cebu, Philippines (July 16, 2025) – Cebu, are you ready? Big Bad Wolf Books is making its grand return, bigger and bolder, with even more excitement for readers. From July 25 to August 4, 2025, the world's biggest book sale opens at the GMall Cebu Atrium Area for the very first time, bringing a thrilling treasure trove of titles and unbeatable deals for every kind of reader.

Featuring hundreds of thousands of new books, massive discounts of up to 95 percent, and a strong commitment to making reading accessible for everyone, Big Bad Wolf is set to bring its most exciting and daring book event to date.

"We're not here to blend in. We're here to flip the script—on what a book sale can be, and who gets to be part of the story," said Big Bad Wolf Books Co-Founder Jacqueline Ng during the official press conference.

Cebuanos can look forward to new titles and exciting deals throughout the sale. Whether you're visiting for the first time or are already a book lover with shelves full at home, there's something for everyone. This year's Cebu sale brings fresh titles that even longtime fans have never seen. You'll find many books to explore and enjoy, from self-help and inspiring nonfiction to children's books and popular BookTok picks.

Beautiful World, Where Are You (Hardcover)

Author: Sally Rooney

Original Price: Php 1,100

BBW Price: Php 500

Check & Mate (NEW)

Author: Ali Hazelwood

Original Price: Php 1,100

BBW Price: Php 440

The Big Human Body Activity Book 

Author: Ben Elcomb 

Original Price: Php 950

BBW Price: Php 280

The Pokémon Annual 2025 (NEW)

Author: Pokémon

Original Price: Php 600

BBW Price: Php 280

Andrew Carnegie's Mental Dynamite (Hardcover)

Author: Napoleon Hill

Original Price: Php 2,200

BBW Price: Php 560

Rule Your Day (Hardcover)

Author: Joel Osteen

Original Price: Php 1,800

BBW Price: Php 340

Get VIP Access with Share & Win Promo

Attendees with BBW Books. /PR Photo

Want to be first in line? Big Bad Wolf Books is again opening its "Share & Win" promo, where lucky readers can snag exclusive VIP access before the doors officially open.

To join, share the event announcement, tag three book-loving friends, and use the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, and #SharingKnowledgeGlobally.

Five hundred winners will be selected, each receiving exclusive early access passes good for three people. Don't miss this opportunity to be among the first to discover the best titles and biggest deals!

Epic Deals Await Cebuano Readers

Aside from huge discounts of up to 95 percent, shoppers can also enjoy special tiered promotions. Spend at least ₱2,000 and get an instant ₱200 off, or enjoy ₱500 off when you reach ₱5,000 at checkout.

Big Bad Wolf Books is also extending its advocacy to schools and libraries. Institutions that spend a minimum of ₱30,000 are eligible for a 10% discount on English books—a unique opportunity to support classrooms, learning hubs, and reading corners across the region.

Red Readerhood Brings Books to Boystown and Girlstown

The Red Readerhood Program returns for Big Bad Wolf Books' global literacy initiative, designed to provide books to underserved children and communities. For its Cebu book sale, Big Bad Wolf Books donates 1,000 books each to Boystown and Girlstown Cebu, nonprofit institutions committed to providing care and educational opportunities to young people in need.

The press conference also featured a heartfelt performance by the children of Boystown and Girlstown, showcasing the creativity, energy, and promise that literacy can help unlock. Red Readerhood is a testament to the belief that every child deserves the chance to read, dream, and shape their future.

More Than a Sale, It's a Statement

Big Bad Wolf Books isn't just a shopping event. It's a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it's for. This isn't just an event filled with books; it's a bold declaration that books belong in every home and hand. Before you head out, here's a quick reminder of what to expect:

Venue: GMall Cebu

Dates: July 25 to August 4, 2025

Prices: Up to 95% off on brand-new books

Cause: Book donations to Boystown and Girlstown under Red Readerhood

Surprise: New titles never before seen in Cebu

So pack your bags, bring your strongest friend (or a trolley), and prepare to get booked. Admission is free, and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July 25 to August 4, 2025. 

For more information regarding Big Bad Wolf's current and upcoming Book Sales, visit their website or check out their social media accounts (Facebook | Instagram).

Record-Breaking Launch: HONOR 400 5G Shines on Day One with Celeb Guests

 The wait is over! Today, you can grab your AI Phone — the HONOR 400 5G!

Malls nationwide, such as SM Baliwag, SM MOA, SM North Edsa, SM Seaside City Cebu, SM Fairview, and more, filled up for the First Day Sale of HONOR 400 5G.  

Manila, Philippines – June 28, 2025 – Global tech leader HONOR Philippines has officially launched its latest AI-powered smartphone, the HONOR 400 5G, nationwide. Starting today, June 28, pre-ordered customers can claim their units at any HONOR Experience Store or through online platforms: Lazada, Shopee, and TikTok Shop.

The HONOR 400 runs on a 6000 milliamp silicon carbon battery that delivers long-lasting power, even in tough conditions, and keeps over 80 percent of its battery health even after four years of use.

The HONOR 400 5G is now available for only Php 22,999, and it comes with exciting freebies worth up to ₱9,397. When you pre-order from June 17 to 2, 2025, you’ll get a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 absolutely free.

On top of that, pre-order customers also have the chance to win either a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000.

The HONOR fever is real. The HONOR 400 5G started with a record-breaking first sales day on June 28, 2025. Across the country, excited shoppers who pre-ordered the viral AI smartphone were seen lining up to claim their units.

The HONOR 400 5G just had an exciting launch at the brand new HONOR Experience Store in SM Seaside City Cebu. What made it even more special was the presence of Miss Universe Philippines 2019, Gazini Ganados, who joined in on the celebration!

“We are honored to have been joined by the HONOR Stars --- Miss Universe Philippines 2019, Gazini Ganados, and one of GMA Kapuso’s leading ladies, Ashley Ortega, in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts,” said HONOR Philippines Vice President Stephen Cheng. 

Cebu, your next favorite smartphone is finally here! 

Redefining Mobile Photography 

The HONOR 400 comes packed with a powerful 200MP Ultra Clear AI Camera that lets you capture every detail, even in low light. Thanks to its large sensor and intelligent dual stabilization, your shots stay sharp and steady no matter the setting. It also has a 12MP Ultra Wide and Macro Camera for those epic landscape or close-up moments, plus a 50MP Portrait Selfie Camera that gives you stunning, true-to-life selfies every time.

Unleash Your Creativity with AI

The HONOR 400 makes creating content easy and enjoyable with powerful AI editing tools. You can turn your photos into stunning videos using Google’s Veo 2 model on Google Cloud. Capture vivid moving moments with the HD Moving Photo feature, and edit with ease using the AI Eraser and AI Outpainting tools. No need to be an expert—anyone can create something amazing.

Made to Last and Keep Up with You

The HONOR 400 has a powerful 6000 milliamp silicon carbon battery that keeps you going longer, even in harsh conditions. It is designed to stay strong and still hold over 80 percent of its battery health even after four years. And when you need a quick boost, the 80-watt HONOR Wired SuperCharge can power the phone up to 40 percent in just 15 minutes.

Price and Where to Get It

The HONOR 400 5G is now open for pre-order across the Philippines for only Php 22,999 with 24 gigabytes of memory and 512 gigabytes of storage. It comes in three eye-catching colors — Midnight Black, Tidal Blue, and Desert Gold.

You can get yours at any HONOR Experience Store, partner store, or online through Lazada, Shopee, and TikTok Shop.

Lazada: https://bit.ly/Laz_H400_PR 

Shopee: https://bit.ly/Shop_H400_PR

TikTok Shop: https://bit.ly/TikTok_H400_PR

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb. 

Drop by the 3rd Level of SM Seaside and be among the first to explore HONOR’s latest innovations and experience the HONOR 400 5G in person. 

To learn more about HONOR 400 5G, head to https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph), and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.