SM Prime Holdings Inc. (SMPHI), SM Supermalls, and SM Development
Corporation (SMDC) have been honored as among the Philippines’ Best Employer
Brands for 2025. This recognition underscores the group's unwavering commitment
to excellence in people management.
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| SM Prime Group’s Human Resources (HR) Heads: (L-R): Rhodora de Leon, Senior Assistant Vice President, SM Development Corporation (SMDC); Cheryll Ruth Agsaoay, Senior Vice President, SM Supermalls; Maria Margarita Castaneda, Vice President, SM Prime Holdings, Inc. |
“Being recognized as the Best
Employer Brand affirms our commitment to creating opportunities for every
employee to experience 'More to Life' — by empowering our people, enriching
lives, and shaping a better future for the communities we serve,” said
Jeffrey Lim, President of SMPHI. “This
achievement was further strengthened by the individual recognition received by
some of our Human Resources (HR) leaders, whose vision and dedication have been
instrumental in building improvements in employee experience across the SM
Prime Group.”
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| The Executive Development Program, in partnership with the Asian Institute of Management (AIM). |
The accolade highlights SM Prime Group’s collective efforts in
promoting a workplace culture that champions growth, collaboration, and
inclusivity. Across its diverse businesses—from integrated property development
to retail and residential services—SM Prime Group continues to implement
strategies and initiatives designed to enhance the employee experience while
achieving organizational goals.
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| Cutting-edge digital learning courses anchored on culture-enhancing themes. |
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| Corporate Social Responsibility (CSR) Volunteerism: Happy Walk 2024. |
Key initiatives such as digital learning platforms, employee wellness
programs, coaching and mentoring, career mobility pathways, and community
engagement activities have cultivated an environment where employees can learn,
lead, and make a meaningful impact. These efforts not only contribute to
individual growth but also promote a sense of belonging and purpose within the
organization.
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| Launch of SM Prime Group’s SMile Human Capital Management (HCM). |
This achievement was further validated by the individual awards
received by some of SM Prime Group's HR Heads: Cheryll Ruth Agsaoay, Senior
Vice President-HR of SM Supermalls, was recognized as the Chief Human Resources
Officer (CHRO) of the year; Margarita Castaneda, Vice President-HR of SM Prime
Holdings, was honored as Top HR Icon; and Rhodora de Leon, Senior Assistant
Vice President-HR of SMDC, was recognized among the Top Most HR Leaders.
Additionally, Jay Rodriguez, Head for Recruitment and Employer Branding, and
Clark del Carmen, Head for Digital Employee Experience, both from SM
Supermalls, received individual recognitions for HR Super Achiever and
Visionary Leader awards, respectively.
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| SM Prime Group's commitment to its employees is recognized as SM Prime, SM Supermalls, and SM Development Corporation (SMDC) receive the Philippines' Best Employer Brands award for 2025. |
The Philippines Leadership Awards was held last April 28, 2025, at Dusit Thani Manila Hotel. (SM Supermalls)
