SM Prime Wins Multiple PropertyGuru Awards, Reinforcing Leadership in Innovation and Community Development

Executives and representatives from SM Prime celebrate the company’s wins at the 13th PropertyGuru Philippines Property Awards, recognizing projects across Batangas, Metro Manila and SMDC developments, along with the Rising Star Award for Jessica Bianca T. Sy

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s premier integrated property developers, garnered multiple distinctions at the 13th PropertyGuru Philippines Property Awards, reaffirming its reputation for innovation, sustainability and community impact.

Jessica Bianca T. Sy, Vice President and Head of Design, Innovation and Strategy at SM Prime and SMDC, received the Rising Star Award, following her inclusion in PropertyGuru’s Power Women list in 2024.

SM Prime’s flagship estate SM Mall of Asia Complex in Pasay City was named Best Township Development, highlighting its position as a world-class urban destination that blends retail, residential, business and leisure spaces.

The company’s Batangas developments also earned top honors, with Trealva at Midlands West by Highlands Prime, Inc. recognized as Best Nature Integrated Development, and Pico Terraces by Costa del Hamilo, Inc. winning Best Condo Development in Luzon.

At the same time, M Village at Marina Estates also by Costa del Hamilo, Inc. was acknowledged as Highly Recommended under the Best Subdivision Development category.

Meanwhile, SMDC Symphony Homes strengthened its track record in affordable housing. Sunnyhomes was named Best Housing Development in Luzon, while Sunnyvale 1 received the Best Affordable Economic Housing Development Award.

“These awards are a testament to our dedication to creating developments that go beyond structures and deliver meaningful impact to communities,” said Jeffrey C. Lim, President of SM Prime. “We remain committed to building sustainable, innovative and inclusive spaces that enhance quality of life while supporting long-term economic growth.”

The PropertyGuru Philippines Property Awards are among the most prestigious in the country, with winners selected by an independent panel of industry leaders based on design excellence, sustainability and community contribution.

Through consistent recognition across township, residential and lifestyle categories, SM Prime reinforces its leadership in shaping future-ready communities and sustaining investor and customer confidence. (SM PRIME)

SM Prime Group wins big at the Philippines Leadership Awards 2025

SM Prime Holdings Inc. (SMPHI), SM Supermalls, and SM Development Corporation (SMDC) have been honored as among the Philippines’ Best Employer Brands for 2025. This recognition underscores the group's unwavering commitment to excellence in people management.

SM Prime Group’s Human Resources (HR) Heads: (L-R): Rhodora de Leon, Senior Assistant Vice President, SM Development Corporation (SMDC); Cheryll Ruth Agsaoay, Senior Vice President, SM Supermalls; Maria Margarita Castaneda, Vice President, SM Prime Holdings, Inc.

“Being recognized as the Best Employer Brand affirms our commitment to creating opportunities for every employee to experience 'More to Life' — by empowering our people, enriching lives, and shaping a better future for the communities we serve,” said Jeffrey Lim, President of SMPHI. “This achievement was further strengthened by the individual recognition received by some of our Human Resources (HR) leaders, whose vision and dedication have been instrumental in building improvements in employee experience across the SM Prime Group.”

The Executive Development Program, in partnership with the Asian Institute of Management (AIM).

The accolade highlights SM Prime Group’s collective efforts in promoting a workplace culture that champions growth, collaboration, and inclusivity. Across its diverse businesses—from integrated property development to retail and residential services—SM Prime Group continues to implement strategies and initiatives designed to enhance the employee experience while achieving organizational goals.

Cutting-edge digital learning courses anchored on culture-enhancing themes.

Corporate Social Responsibility (CSR) Volunteerism: Happy Walk 2024.

Key initiatives such as digital learning platforms, employee wellness programs, coaching and mentoring, career mobility pathways, and community engagement activities have cultivated an environment where employees can learn, lead, and make a meaningful impact. These efforts not only contribute to individual growth but also promote a sense of belonging and purpose within the organization.

Launch of SM Prime Group’s SMile Human Capital Management (HCM).

This achievement was further validated by the individual awards received by some of SM Prime Group's HR Heads: Cheryll Ruth Agsaoay, Senior Vice President-HR of SM Supermalls, was recognized as the Chief Human Resources Officer (CHRO) of the year; Margarita Castaneda, Vice President-HR of SM Prime Holdings, was honored as Top HR Icon; and Rhodora de Leon, Senior Assistant Vice President-HR of SMDC, was recognized among the Top Most HR Leaders. Additionally, Jay Rodriguez, Head for Recruitment and Employer Branding, and Clark del Carmen, Head for Digital Employee Experience, both from SM Supermalls, received individual recognitions for HR Super Achiever and Visionary Leader awards, respectively.

SM Prime Group's commitment to its employees is recognized as SM Prime, SM Supermalls, and SM Development Corporation (SMDC) receive the Philippines' Best Employer Brands award for 2025.

The Philippines Leadership Awards was held last April 28, 2025, at Dusit Thani Manila Hotel. (SM Supermalls)