This summer, malling goes to the next level as SM City Cebu, SM City
Consolacion, and SM Center Ormoc launch HOLOWORLD – Where Tech Meets Nature, an
exciting fusion of innovation and imagination through state-of-the-art
holographic attractions.
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SM City Cebu, SM City Consolacion, and SM Center Ormoc launch HOLOWORLD – Where Tech Meets Nature from April 21 to May 31, 2025. |
In a strong move to reimagine the malling experience, SM continues to
integrate emerging technology into its spaces with HOLOWORLD, a multisensory
spectacle designed to spark wonder and connection—especially among the younger
crowd.
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| At SM City Cebu, experience the Summer Fun Quest, a compact safari adventure brimming with animated wildlife and exotic flora at the North Wing Atrium. |
Started last April 21, the immersive installations serve as a
high-tech companion to each mall’s Active Hub—a dynamic play zone concept that
has already captivated countless families.
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SM City Consolacion goes bold with Summer in Full Bloom, where guests can wander through fields of vivid digital blooms teeming with holographic bees at the Lower Ground Level, Mall Atrium. |
Whether you’re chasing butterflies, bees, or jungle beasts, HOLOWORLD
offers a futuristic escape into nature—perfect for selfies, stories, and summer
memories.
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| Meanwhile, SM Center Ormoc takes flight with a breathtaking display of moving butterflies nestled in lush, digitally enhanced garden art at the SM Cinema Lobby. |
HOLOWORLD runs from April 21 to May 31, 2025. Visit your favorite SM mall and experience the magic where tech and nature meet. (SM Supermalls)
