SM Supermalls is proud to partner with HOPE and the Department of
Education for Generation Hope—a collaborative campaign that transforms everyday
consumer purchases into tangible support for Filipino students by helping build
classrooms across the country.
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Ms. Nanette Medved-Po and Mr. Steven Tan assemble puzzle pieces at the Generation HOPE launch, symbolizing SM’s support in building classrooms for Filipino students. |
Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative
brings together a coalition of brands, including SM Supermalls, BDO, Aivee,
Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge
the country’s classroom gap.
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DepEd Secretary Sonny Angara and HOPE Founder Nanette Medved-Po join representatives from seven brand partners in a united show of support to build classrooms and uplift Filipino education. |
In addition to SM Foundation’s long-standing efforts—having built 110
school buildings with 374 classrooms—SM Supermalls is further extending its
commitment to education by supporting Generation HOPE’s Build a Classroom
Project, which aims to construct 10 new public-school classrooms, funded in
part through the sale of specially branded SM Bottled Water. Every purchase
directly contributes to the classroom fund—empowering customers to be part of a
nationwide solution.
“At SM, we believe that
investing in education is investing in the future,” said Steven Tan,
President of SM Supermalls. “Through this
partnership, we hope to empower the next generation of Filipino students by
creating safe, inclusive spaces where they can learn, grow, and thrive.”
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| Mr. Steven Tan reflects on a lesson from the late Mr. Henry Sy, Sr.: ‘The greatest equalizer is really in education. That’s why we push education so much,’ underscoring SM’s deep commitment to educational advocacy. |
“We are grateful to our partners for joining us in turning everyday actions—like buying bottled water—into lasting change,” said Nanette Medved-Po, Founder of HOPE.
“Generation Hope is a reflection
of our commitment to make quality education accessible to all,” said
Department of Education Secretary Sonny Angara.
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| DepEd Secretary Sonny Angara delivers his closing remarks at the Generation HOPE launch event, reaffirming the government’s commitment to partnerships that uplift public education and build brighter futures for Filipino learners. |
This partnership aligns with SM Cares’ advocacy for children and youth empowerment, and invites every Filipino to make a difference, one bottle at a time.
Every bottle makes a difference—by choosing SM Bottled Water, customers directly contribute to building much-needed classrooms for Filipino students across the country. Start making an impact today by picking up a bottle at any SM mall and be part of the movement to empower education, one sip at a time. (SM Prime)
