SM is amplifying its commitment to wildlife conservation with the
launch of a captivating new merchandise line dedicated to six of the
Philippines’ most endangered species.
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| In the photo: TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and the fashion show models featuring the “Save from Extinction” merch from the Girl Scouts of the Philippines, among others. |
At the forefront of this initiative are plushies of the Philippine
eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable
symbols of hope carrying an urgent message: save them from extinction.
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| Adorable symbols of hope that carry the message: save them from extinction. |
But there is more to this exciting campaign than cuddly toys from Toy
Kingdom. SM has expanded its offerings to include chic new shirt designs from
Kultura and a children’s apparel line from SM Fashion, inviting everyone—from
eco-conscious advocates to young animal enthusiasts—to support the cause in
style. Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium,
SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.
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| Fit check with a cause: Save from Extinction new shirt designs for adults and kids. |
This initiative is a cornerstone of SM’s partnership with the
Department of Environment and Natural Resources (DENR) under the “Save from
Extinction” campaign that was launched in October 2024. Designed to raise
awareness and generate much-needed funds to protect the six species vulnerable
to extinction, the campaign shines a spotlight on these species, which face
critical threats to their survival due to habitat loss, poaching, and climate
change.
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| Fashion statements for wildlife conservation. |
DENR has also partnered with wildlife conservation groups to safeguard
these animals such as the Forest Foundation Philippines, Katala Foundation,
Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville
Foundation, and the Zoological Society of London. Proceeds from every purchase
in this collection will directly support the conservation programs of the DENR
and its partner NGOs.
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| Support the cause to save wildlife in style. |
In addition to the merchandise, Banco De Oro (BDO) Unibank, Inc., a
key partner in the campaign, is offering donation channels to make it even
easier for the public to contribute. The public can easily make donations
through BDO ATMs and branches nationwide, as well as through the BDO Online
app. All collected funds will go to the partner NGOs dedicated to the
conservation of these species.
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| Join the fight to save wildlife by purchasing your own “Save from Extinction” merchandise. |
The exclusive “Save from Extinction” merchandise is available at select SM malls. Turn compassion into action and join the fight to save endangered wildlife.
For more information, visit www.smsupermalls.com/save-from-extinction. (SM Supermalls)
