SM City Mindpro turns over books to Zamboanga City Library as part of SM’s Nationwide “Book Nook” Campaign

Promoting the love for reading and lifelong learning, SM City Mindpro recently turned over the donated books to the Zamboanga City Library, one of the beneficiaries of SM’s nationwide literacy initiative, “Book Nook.”

 

The Book Nook campaign, part of SM Cares’ advocacy on education and literacy, aims to make books more accessible to communities by setting up reading nooks and collecting donated books for public libraries and schools across the country.

 

During the turnover ceremony, representatives from SM City Mindpro, led by Mall Manager Aileen Ann Villa-Enriquez, personally handed over more than 400 books to the Zamboanga City Library management team. The collection includes children’s storybooks, young adult novels, and educational materials designed to spark curiosity, creativity, and a love for reading among all ages.

 

“Through this initiative, we hope to create meaningful spaces for learning and inspire more Zamboangueños, especially the youth, to discover the joy of reading,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager. “SM’s Book Nook program reflects our ongoing commitment to education, literacy, and community development.”

 

The Zamboanga City Library, under the City Government of Zamboanga, expressed gratitude for the donation, noting how the additional books will enhance their collection and benefit students, educators, and local readers.

“These new reading materials will go a long way in encouraging our community to read and learn,” said City Librarian Dr. Madelyn Candido. “We thank SM City Mindpro and everyone who shared their books for helping us nurture a culture of learning in Zamboanga.”

 

SM City Mindpro also extended heartfelt appreciation to customers, partners, and employees who participated in the Book Nook Campaign by donating their pre-loved and new books. Their generosity and shared passion for literacy helped make the turnover possible.

“This success is a reflection of the community’s kindness,” Villa-Enriquez added. “Every book donated carries a story – and together, we are passing on the gift of knowledge to future generations.”

 

The Book Nook project is implemented nationwide across SM Supermalls in partnership with National Library of the Philippines. It supports SM’s commitment to the United Nations Sustainable Development Goal 4 (Quality Education) by promoting inclusive and equitable learning opportunities for all.

Through this initiative, SM City Mindpro continues to uphold its mission of being more than just a shopping destination, but a partner in building a knowledgeable, inspired, and empowered community.

SM City Mindpro Unwraps “A Christmas Story”: A Whimsical Holiday Adventure Filled with Magic, Laughter, and Reindeer Surprises

 

The most wonderful time of the year has officially arrived at SM City Mindpro as the mall transforms into a whimsical wonderland for its Christmas launch – “A Christmas Story.” Inspired by the charm and nostalgia of classic storybook holidays, this year’s theme takes a playful twist with Reindeer Christmas Surprise, inviting everyone to experience the joy and wonder of Christmas through the eyes of a child.

From twinkling lights and giant gifts and books to dazzling Christmas trees and mischievous reindeer on the loose, “A Christmas Story” brings to life a world where fantasy meets festivity. As Santa’s reindeer lead the way through sparkling displays and hidden treats, mallgoers are welcomed into a heartwarming tale filled with laughter, surprises, and timeless holiday cheer.

The Christmas Launch was graced by City Mayor Khymer Adan Olaso, represented by Kaiser Olaso, Philippine Information Agency 9 Regional Director Noemi Edaga, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, and special guests who joined the countdown to the grand lighting of the Christmas centerpiece. The event kicked off with dazzling performances that filled the mall atrium with music, color, and pure Christmas spirit.

 

“For many families, SM has become a place where holiday traditions come to life,” said Lester Tantoco. “It’s where children’s laughter fills the air, where friends gather to reconnect, and where families create lasting memories together – whether it’s through Christmas shopping, dining, or simply enjoying the sights and sounds of the season.”

 

The setup features Instagram-worthy decorations, magical lighting, and interactive displays perfect for kids and families to explore. From photo-worthy corners and reindeer-themed installations to surprise mall performances and exclusive holiday promos, every visit to SM City Mindpro promises something new to discover.

 

Adding even more sparkle to the celebration, SM City Mindpro has lined up a series of festive activities throughout the holiday season. Shoppers can join the SM Besties of Joy campaign, where every purchase becomes a way to share happiness with others; embark on an adventure at the SM Christmas Village Digital Game, an interactive experience that brings the spirit of play to life; witness the Grand Magical Parade featuring beloved Christmas characters; and celebrate friendship and fun with the SM Holi Squad, spreading colorful joy all around the mall.

 

More than just a visual spectacle, “A Christmas Story” captures the true essence of the holidays – togetherness, joy, and giving. As mallgoers stroll through the enchanting displays, they’ll find every corner telling its own tale of wonder, reminding everyone that the magic of Christmas lives in every smile, every laugh, and every shared moment.

 

So gather your loved ones, snap those festive photos, and experience the Christmas spirit only at SM City Mindpro, where every moment feels like a page from your favorite Christmas tale. 

SM City Mindpro and ZPPSU Seal Partnership for a Greener Future Through Trash-to-Cash Campaign

Formalizing the partnership between SM City Mindpro and Zamboanga Peninsula Polytechnic State University (ZPPSU), a MOA signing was held at the university grounds on October 17 for the Trash-to-Cash Campaign of SM.

Strengthening its commitment to sustainability and environmental stewardship, SM City Mindpro formalized a partnership with the Zamboanga Peninsula Polytechnic State University (ZPPSU) through a Memorandum of Agreement (MOA) signing held on October 17, 2025 at the university grounds.

 

The collaboration underscores the shared advocacy of both institutions to promote environmental awareness and proper waste management practices through SM’s Trash-to-Cash Recycling Market, a long-running sustainability initiative that encourages waste segregation and recycling among communities. 

Leading the ceremony were Dr. Nelson Cabral, University President of ZPPSU, and Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro, who represented the mall’s management team.

 

In his message, Engr. Bellen emphasized the importance of empowering young people to take the lead in driving environmental change.

“By joining hands with ZPPSU, we are empowering the next generation of changemakers: students, educators, and future innovators – to lead the way toward a cleaner, greener Zamboanga,” Bellen said. “This partnership reminds us that environmental stewardship thrives when everyone takes part – the government, private sector, academe, and the community. Together, we can create ripples of change that reach far beyond the walls of our campus and our mall,” he added. 

The partnership aims to engage the university community in SM’s Trash-to-Cash initiative by promoting recycling practices, setting up collection points, and integrating sustainability into student-led activities and projects. Through this collaboration, SM City Mindpro and ZPPSU hope to inspire lasting behavioral change among the youth while reducing the city’s solid waste footprint.

 

The Trash-to-Cash Recycling Market is a nationwide environmental program of SM Supermalls held every first Friday and Saturday of the month. It provides customers and partner institutions a convenient venue to exchange recyclable waste materials such as papers, plastics, and metals for cash, promoting responsible waste disposal and circular economy principles.

This partnership marks another milestone in SM Cares’ initiative, reinforcing the company’s role as a catalyst for positive environmental impact and community collaboration.

With collective efforts between SM City Mindpro and ZPPSU, a more sustainable and eco-conscious Zamboanga Peninsula is within reach – one recyclable at a time.

SM City Mindpro Invites SuperKids to a Monsterrific Halloween Celebration

 

It’s that time of the year again when the little ones transform into their favorite characters for a day of spooky fun and creativity! SM City Mindpro invites all SuperKids to join the Monsterrific Halloween Kids Costume Contest on October 31, 2:00 PM at the mall’s Level 4 Event Area.

 

Children are encouraged to showcase their most imaginative costumes: from cute monsters and fairies to animals, aliens, or beloved movie characters for a chance to win exciting prizes. The event promises a day filled with laughter, surprises, and plenty of #AweSM moments for families to enjoy.

 

But the fun doesn’t stop there! After the costume contest, SuperKids can continue the celebration with a Trick-or-Treat around the mall. Kids will have the chance to visit participating stores to collect sweet treats and delightful surprises, making it a truly magical Halloween experience. 

How to Join

To register, shoppers simply need to present a single or accumulated receipt worth at least ₱1,500 from any SM City Mindpro store and sign up through the SM Malls Online app.

1. Download the SM Malls Online app.
2. Search for “SuperKidsHalloween” on the homepage under mall events.
3. Swipe to redeem and screenshot your event pass.
4. Tap the pop-up to access the online registration form.
5. Complete the form and click Submit. 

 

Registration is open from October 17 until October 31, 12NN. For full contest mechanics, visit https://bit.ly/HalloweenCostumeContest2025Mechanics

 

Let your little heroes, cosplayers, and adorable monsters take center stage and make unforgettable Halloween memories at SM City Mindpro. It’s a celebration of fun, family, and creativity, because everything’s here for every SuperKid at SM!

Shop, Save, and Celebrate at SM City Mindpro’s Hermosa Fest Sale!

Enjoy up to 70% off on great finds from October 10 to 16!

In celebration of Zamboanga’s most vibrant festival, SM City Mindpro invites everyone to join the Hermosa Fest Sale happening from October 10 to 16, 2025 – a week-long shopping extravaganza that brings together unbeatable deals, festive cheer, and the joyful spirit of Fiesta Hermosa!

 

Shoppers can enjoy up to 70% off on a wide range of items from participating stores – from fashion, beauty, and gadgets to home essentials and lifestyle brands. Whether you’re hunting for stylish outfits for the festivities, gifts for loved ones, or a well-deserved treat for yourself, SM City Mindpro has something special in store for you.

 

Beyond shopping, mallgoers can also immerse themselves in the festive atmosphere as SM City Mindpro continues to celebrate the Fiesta Hermosa, featuring dazzling mall décor, vibrant cultural showcases, and exciting activities that highlight Zamboanga’s rich heritage.

 

“As we celebrate Hermosa Festival, SM City Mindpro aims to give our shoppers a reason to celebrate with us — through great deals, fun experiences, and memorable moments shared with family and friends,” said Mall Manager Aileen Ann Villa-Enriquez.

 

Don’t miss this chance to shop, save, and celebrate Hermosa! Visit SM City Mindpro from October 10 to 16 and make the most of your shopping spree with amazing discounts and festive surprises.

 

For more updates, follow SM City Mindpro on Facebook, Instagram, and TikTok. (PR)

SM City Mindpro Brings Cultural Glamour to Life in the Fiesta Hermosa Fashion Show

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.

 

A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju, a representation of the city’s indigenous influences, and the Mascota, Zamboanga’s version of the Spanish-era traje de mestiza, were given a modern twist that blended heritage with innovation.

Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and sequins to lavishly designed Mascotas with elegant trails and handwoven details, each piece celebrated the craftsmanship and identity of Zamboangueños.

“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty – it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and designers who continue to preserve our cultural treasures while inspiring a new generation to wear their heritage with pride.”

The event also served as a platform to promote local creativity and sustainable artistry. Participating designers emphasized the use of locally sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing recognition as a hub for cultural fashion and craftsmanship in Mindanao.

Mallgoers were treated not only to the breathtaking runway spectacle but also to a deeper appreciation of the city’s fashion identity, one that bridges its rich past with a vibrant future.

As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling reminder that Zamboanga’s beauty lies not only in its festivals and traditions, but also in the artistry of its people – where every Badju and Mascota tells a story of grace, legacy, and love for culture.

For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)

SM Store Mindpro Offers Exclusive Treat for Basilan Residents this October

In celebration of its continued commitment to serving neighboring communities, SM Store Mindpro is giving an exclusive shopping privilege to valued residents of Basilan.

 

From October 1 to 31, 2025, Basilan residents can enjoy ₱200 OFF with a minimum ₱2,500 single-receipt purchase. To avail of this special offer, simply present proof of residency at the store.

Customers may shop conveniently in-store or through the SM Store Personal Shopper service, ensuring a seamless and enjoyable shopping experience.

Promo exclusions apply. For complete details, visit cashier stations inside the store.

For inquiries, customers may contact 0917 837 5290.

SM Store — Your Every Day Store.

SM City Mindpro Celebrates Hermosa Festival 2025 with a Vibrant Showcase of Culture, Music, and Tradition

 

SM City Mindpro joins the entire city in celebrating Fiesta Hermosa 2025, the grandest and most colorful festival in the region, in honor of Nuestra Señora La Virgen del Pilar.

 

True to its commitment to bring communities together, SM proudly unveils a vibrant lineup of festivities that showcase the rich culture, artistry, and joyful spirit of Zamboangueños during the opening salvo held on October 1 which was graced by City Mayor Khymer Adan Olaso.

 

The month-long celebration at SM City Mindpro officially kicks off with the Vibrant Hermosa Centerpiece at Level 4 Activity Area from October 1 to 28. Mallgoers will be welcomed by a stunning visual display inspired by Zamboanga’s colorful traditions, highlighting the city’s cultural pride and faith. This iconic setup will serve as a perfect backdrop for family gatherings, photos, and festive moments.

 

Shoppers can also indulge in local finds at the Hermosa Fest Bazaar from October 3 to 28, where local entrepreneurs and artisans showcase a wide array of delicacies, handicrafts, fashion, and proudly Zamboangueño products. This initiative not only celebrates creativity but also supports the growth of MSMEs in the region.

 

Adding a fresh twist to the celebration, SM City Mindpro will host the Swifties Listening Party on October 5, a special gathering for music lovers, bringing together Zamboangueño fans for a fun-filled night of friendship, beats, and celebration.

 

Fashion takes center stage with the Fiesta Hermosa Fashion Show featuring Badju and Mascota on October 6. This much-awaited showcase puts the spotlight on Zamboanga’s unique fashion identity, blending tradition and elegance in a spectacular runway display.

 

“SM City Mindpro is more than just a shopping destination – it is a home where culture and community come together. Through the Vibrant Hermosa Festival, we celebrate Zamboangueño traditions while also creating meaningful experiences for families and friends to enjoy,” said Lester Tantoco, SM Supermalls Regional Operations Head for Mindanao 3.

 

The Hermosa Festival is deeply rooted in the faith and culture of Zamboanga City, and SM City Mindpro’s celebration is its way of honoring the city’s patroness while giving Zamboangueños memorable moments to treasure.

 

From festive displays to cultural showcases, bazaars to music and fashion, SM City Mindpro promises that this year’s celebration of Hermosa Festival will be a feast of colors, creativity, and community spirit.

For updates on schedules and event details, follow SM City Mindpro’s official social media pages. (PR)

SM Foundation Extends Healthcare Access to Lunzuran Community Through Medical and Dental Mission

 

In line with its commitment to promote health and wellness among underserved communities, SM Foundation, Inc. (SMFI), in partnership with City Health Office, Philippine Air Force, and MX3, successfully conducted a medical and dental mission at Barangay Lunzuran Covered Court on September 30. The initiative provided free medical consultations, dental care, and essential medicines to nearly 500 residents from Lunzuran and nearby barangays.

 

The outreach program aimed to ensure that basic healthcare services are made accessible to communities who often face barriers in availing proper medical attention. With the help of volunteer doctors, dentists, nurses, and partner agencies, the mission addressed a wide range of health needs – from general check-ups, blood pressure monitoring, and pediatric care to dental extractions and oral hygiene education.

 

For many of the beneficiaries, the program was both timely and life-changing. Fe Bucoy, a senior citizen, shared her gratitude: “I’ve been suffering from high blood pressure but could not afford regular check-ups. Today, not only was I able to consult a doctor, but I was also given medicines to help me manage my condition. This means so much to me and my family.”

 

Meanwhile, Aljavannie Samson, a mother, expressed relief after her children received medical attention: “My kids have been complaining of recurring coughs and colds. Bringing them to a private clinic is costly, but here, they were checked by a doctor and given free medicines. I am truly thankful to SM Foundation for bringing this service closer to us.”

 

Local healthcare workers also expressed gratitude for the program, highlighting its importance for families who have limited access to medical facilities. “This mission is a blessing to our constituents. Many of them have long postponed seeking healthcare due to financial constraints, but today they were able to consult doctors and receive medicines at no cost,” said District Nurse Gina Ailani.

 

The City Health Office played a vital role in mobilizing healthcare workers and ensuring the smooth flow of the services provided, while SM Foundation extended support through medicines, dental kits, and logistical assistance.

 

SM City Mindpro Mall Manager, Aileen Ann Villa-Enriquez, emphasized SM Foundation’s thrust of spreading social good through accessible healthcare. “We believe that good health is the foundation of a productive community. Through SM Foundation’s medical and dental missions, we aim to provide not only treatment but also hope and relief to families who need it most,” she said.

 

For decades, SM Foundation has been actively implementing its Health and Wellness Program, conducting medical and dental missions in different parts of the country. These initiatives are part of its broader advocacy to uplift the lives of Filipinos, particularly those in marginalized sectors, by bridging the gap between communities and essential healthcare services.

 

The Lunzuran mission is another testament to the Foundation’s enduring partnership with local government units, health agencies, and volunteers – all working hand in hand to create a healthier and more resilient Zamboanga City. (PR)