Holiday Shopping Starts Early at SM City Mindpro and SM City Zamboanga

ZAMBOANGA CITY, Philippines, 30 October 2026 – The holiday shopping season begins earlier and bigger this year as your most loved SM Supermalls in Zamboanga bring shoppers four days of exciting deals, amazing finds, and early holiday savings during the Pre-Holiday Sale from October 30 to November 2.

Shoppers can get a head start on their holiday preparations with incredible discounts of up to 70% off on select items from participating stores. From fashion and beauty essentials to gadgets, home must-haves, toys, and gift-worthy finds, the sale offers something for everyone looking to make the most of their holiday budget.

Whether shopping for family and friends, crossing items off a holiday wishlist, or simply searching for the best bargains, customers can enjoy a rewarding shopping experience before the busy holiday rush sets in.

The four-day sale event is expected to draw bargain hunters and holiday shoppers eager to take advantage of exclusive offers while enjoying the vibrant mall atmosphere that SM City Mindpro and SM City Zamboanga are known for.

More than just a shopping event, the Pre-Holiday Sale encourages families and friends to spend quality time together while discovering exciting brands, dining options, and entertainment offerings available at both SM malls.

With thousands of deals waiting to be discovered, now is the best time to shop smarter, save bigger, and get ahead of the holiday rush.

So gather your shopping buddies, fill up those wish lists, and head to SM City Mindpro and SM City Zamboanga from October 30 to November 2 for the biggest early holiday shopping event in town.

Get first dibs on amazing deals, exciting finds, and unbeatable savings. Shop, save, and celebrate because at SM, it's time to GALA TO THE MAX!

Big Spooktacular Fun Takes Over SM Supermalls in Zamboanga This Halloween

ZAMBOANGA CITY, Philippines, 29^th October 2026 – Get ready for a frightfully fun Halloween as SM City Zamboanga and SM City Mindpro invite young ghouls, superheroes, magical creatures, and aspiring trick-or-treaters to join the Super Kids Universe 2026: Spooktacular Halloween Costume Contest on October 31, 2026.

This exciting Halloween celebration gives children aged 4 to 12 years old the chance to showcase their most creative, adorable, and imaginative costumes while competing for amazing prizes and enjoying a day filled with family fun.

At SM City Zamboanga, the contest will take place at the Third Level, Sky Plaza, featuring Boys and Girls Categories. Participants will compete for the title of Best in Costume, with winners receiving ₱5,000 worth of SM Gift Certificates, while two runners-up per category will take home ₱1,000 worth of SM Gift Certificates each. 

Meanwhile, at SM City Mindpro, little monsters and superheroes can take center stage at Level 4 starting 2:00 PM, followed by a fun-filled Trick-or-Treat activity around the mall, giving families even more sweet surprises to enjoy.

Parents and guardians may register through the SM Malls Online App at https://click.smmallsonline.com/DFqS/SPKHLLWN2026. Participants may also register at the Mall Administration Office at Level 5 of SM City Mindpro. Registration requirements include a valid purchase receipt and other supporting documents as indicated in the contest mechanics.

More than a costume contest, the event promises a safe, exciting, and memorable Halloween experience where kids can unleash their creativity, build confidence, and celebrate the season with family and friends.

So gather the family, put on your best costume, and get ready for a day of spooky fun, exciting prizes, and unforgettable memories at your most loved SM Supermalls in Zamboanga. Whether you're a brave superhero, a charming witch, a friendly monster, or a magical creature, this is your time to shine!

See you this October 31 at SM City Zamboanga and SM City Mindpro for a Spooktacular Halloween celebration that's sure to be a scream!

SM City Mindpro Unveils Christmas Season with a Magical Carousel of Wonder and Festive Cheer

ZAMBOANGA CITY, Philippines, 23 October 2026 – The spirit of Christmas came alive as SM City Mindpro officially welcomed the holiday season with the grand launch of its enchanting "Magical Carousel" Christmas centerpiece on the evening of October 23 at the Ground Level Activity Area.

Shoppers, families, community partners, and mallgoers gathered to witness the dazzling unveiling of the centerpiece, transforming the mall into a vibrant Christmas wonderland filled with sparkling lights, festive décor, beautifully adorned Christmas trees, and an elegant carousel-inspired display that captured the magic and wonder of the season.

The evening featured captivating performances from Zamboanga Hermosa Chorale, and the much-awaited ceremonial lighting that illuminated the centerpiece, drawing admiration from guests and creating a memorable start to the Christmas celebrations at your most loved SM City Mindpro.

Inspired by the joy, imagination, and timeless charm of a carousel ride, the centerpiece symbolizes the warmth of family, the excitement of shared experiences, and the enduring spirit of hope that makes Christmas truly special.

“Christmas is a season that brings people together and reminds us of the importance of gratitude, generosity, and meaningful connections,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro. “Through our Magical Carousel Christmas centerpiece, we hope to create memorable moments for families and inspire joy among our shoppers and the community throughout the holiday season.”

Guests eagerly explored the festive attraction, taking photos with loved ones and creating cherished holiday memories amid the colorful lights and whimsical holiday displays.

Through its holiday offerings and community-centered initiatives, SM City Mindpro continues to be a place where families and friends come together to celebrate traditions, create lasting memories, and truly gala to the max this Christmas season.

Fire-Affected Families in Camino Nuevo receive aid from SM Foundation's Operation Tulong Express

ZAMBOANGA CITY, Philippines, 20 October 2026 – In the wake of the fire incident that struck Camino Nuevo on October 16, SM Foundation, through SM City Mindpro and SM City Zamboanga, immediately extended assistance to affected residents through its Operation Tulong Express program, bringing much-needed relief and hope to families recovering from the tragedy.

Employee-volunteers from both SM malls joined hands in the distribution of kalinga packs to 200 individuals affected by the fire, demonstrating SM's commitment to serving communities in times of need. Each kalinga pack contained essential food items to help ease the burden of displaced families as they begin rebuilding their lives.

The relief operation was carried out through the collective efforts of SM employee-volunteers who dedicated their time and energy to personally distribute the assistance, embodying the spirit of volunteerism and compassion that defines SM's social good initiatives.

“During difficult times, coming together as a community becomes more important than ever,” said Aileen Ann Enriquez, Mall Manager of SM City Zamboanga. “Through Operation Tulong Express, we hope to provide immediate relief and remind our fellow Zamboangueños that they are not alone in their journey toward recovery.”

The initiative reflects SM Foundation's continuing mission to uplift communities and respond swiftly to emergency situations, ensuring that assistance reaches those who need it most. Beyond providing basic necessities, the activity served as a message of solidarity and encouragement for families affected by the unfortunate incident.

For the employee-volunteers, the relief effort was an opportunity to make a meaningful difference in the lives of others. Their participation highlighted the culture of service and bayanihan that remains at the heart of SM's corporate social responsibility programs.

As affected families continue to recover from the incident, SM Foundation, SM City Mindpro, and SM City Zamboanga remain steadfast in supporting initiatives that bring comfort, care, and hope to vulnerable communities.

Through Operation Tulong Express, SM reaffirms its commitment to being a dependable partner in times of crisis, extending not only assistance but also compassion to communities when they need it most.

Davao Excellence Meets Zamboanga: Discover Your Future with NU Davao at SM City Mindpro

ZAMBOANGA CITY, Philippines, 15 October 2026 – Students and aspiring professionals in Zamboanga now have the opportunity to take a step closer to their academic goals as National University (NU) Davao brings its admissions and academic showcase to SM City Mindpro.

Located at Level 2 of SM City Mindpro, the NU Davao booth serves as a gateway for future students to explore quality education opportunities, connect with admissions representatives, and learn more about the university's diverse academic programs.

As one of the country's growing educational institutions, NU Davao offers programs designed to prepare students for the demands of today's evolving industries. Visitors can discover offerings in Engineering, Architecture, Accountancy, Management Accounting, Psychology, Tourism Management, Medical Technology, and Computer Science, including specialized tracks in Machine Learning and Digital Forensics. The university also offers a strengthened Senior High School program tailored to various career pathways.

The booth provides students and parents with a convenient venue to ask questions about admissions, scholarships, academic programs, and campus life. Whether planning for Senior High School or college, visitors can gain valuable insights into how NU Davao can help them achieve their educational and career aspirations.

With its commitment to delivering Education That Works, NU Davao continues to empower students with industry-relevant learning experiences, helping them become future-ready professionals and leaders.

Students, parents, and interested individuals are encouraged to visit the NU Davao booth at Level 2, SM City Mindpro and discover why their next big opportunity may begin here.

For inquiries, contact 0927 885 8600 or email admissions@nu-davao.edu.ph. 

Your future starts here. Visit NU Davao booth today and take the first step toward becoming who you aspire to be.

Make Every Page Count: Donate Books at SM City Zamboanga and SM City Mindpro’s The Great Book Share

ZAMBOANGA CITY, Philippines, 09 October 2026 — Every book has the power to open minds, spark imagination, and transform lives. This year, your most loved SM City Zamboanga and SM City Mindpro invite the community to become part of a meaningful movement through The Great Book Share 2026, a nationwide book donation drive spearheaded by SM Supermalls.

The initiative aims to collect new and pre-loved books that will be distributed to schools, learning centers, and underserved communities across the country, helping provide greater access to knowledge and learning opportunities for Filipino children and families.

As champions of education and community development, SM Supermalls in Zamboanga believes that even the simplest act of giving can create lasting impact. Through this initiative, every donated book becomes a bridge to learning, inspiration, and hope. 

Communities, shoppers, partners, tenants, employees, and mallgoers are encouraged to contribute storybooks, children's books, educational materials, reference books, and other reading resources in good condition. 

Donation drop boxes are conveniently located at Upper Ground Level (near Starbucks) in SM City Zamboanga and Level 3 (near Sports Central) in SM City Mindpro. 

By donating a book, individuals become part of a larger story—one that promotes literacy, encourages lifelong learning, and strengthens communities through the gift of knowledge. 

Join The Great Book Share 2026 today and help turn pages into possibilities. Together, let's make every page count.

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About SM Supermalls 

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Shop, Save, and Win at SM City Mindpro's Hermosa Sale

ZAMBOANGA CITY, Philippines, 08 October 2026 – Get ready for a week of unbeatable deals, exciting rewards, and festive shopping fun as SM City Mindpro's Hermosa Sale takes over from October 10 to 16, 2026.

Shoppers can enjoy up to 70% off on great selections from participating stores, making it the perfect time to score must-have fashion finds, home essentials, gadgets, and more at incredible prices.

But the savings don't stop there. For every ₱1,000 worth of purchases, shoppers will earn one e-raffle entry for a chance to win exciting prizes, including an HONOR 600 Smartphone, UGREEN Powerbank, and SM Gift Pass.

The more you shop, the more chances you have to bring home fantastic rewards.

As Zamboanga celebrates the Hermosa Festival season, your most loved SM City Mindpro invites families, friends, and bargain hunters to make the most of this week-long shopping extravaganza filled with discounts, prizes, and exciting surprises.

Visit SM City Mindpro and gala to the max from October 10 to 16 and turn your Hermosa shopping haul into a rewarding experience. Shop your favorites, save big, and get a chance to win!

For updates, visit and follow SM City Mindpro on all social media platforms. 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Big Deals, Bigger Celebrations at SM City Zamboanga’s Hermosa Sale

ZAMBOANGA CITY, Philippines, 07 October 2026 – Get ready to elevate your Hermosa Festival shopping experience as SM City Zamboanga brings exciting deals and unbeatable discounts during the Hermosa Sale, happening October 10 to 16.

Shoppers can enjoy up to 70% off on great selections from participating stores mall-wide, making it the perfect time to score fashion finds, lifestyle essentials, gadgets, home items, and more at amazing prices. 

Whether you're refreshing your wardrobe, hunting for gifts, or simply looking for the best bargains in town, SM City Zamboanga's Hermosa Sale offers a week-long shopping celebration packed with value and savings for every shopper. 

As the city gears up for the festive Hermosa season, SM City Zamboanga invites everyone to gala to the max and make the most of the celebration with exciting deals, great finds, and a fun-filled shopping experience for family and friends. 

Don't miss the Hermosa Sale from October 10 to 16 at your most loved SM City Zamboanga and enjoy discounts of up to 70% off on great selections. Shop, save, and celebrate Hermosa Fest the SM way! 

For updates, visit and follow SM City Zamboanga on all social media platforms.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Feel the Vibe of Hermosa Festival 2026: SM Supermalls Kicks Off Zamboanga's Biggest Celebration

ZAMBOANGA CITY, Philippines, 30 September 2026 – SM Supermalls in Zamboanga officially launched Hermosa Festival 2026, bringing together local leaders, community partners, and festival-goers that celebrated the vibrant culture, heritage, and spirit of Zamboanga.

Leading the ceremonial ribbon-cutting were City Mayor Hon. Capt. Khymer Adan T. Olaso, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, Executive Director Arthur Pee Jay To, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez, and SM City Mindpro Assistant Mall Manager Engr. Rommel Bellen. The launch was highlighted by captivating cultural dance performances that showcased the rich traditions and colorful identity of the Zamboangueño community.

“Through Hermosa Festival 2026, we continue our commitment to bringing people together and creating meaningful experiences that celebrate local culture, talent, and community pride,” said Lester Tantoco. “We invite everyone to visit SM City Zamboanga and SM City Mindpro and be part of the festivities.”

As your most loved SM malls in Zamboanga, SM City Zamboanga and SM City Mindpro have prepared an exciting lineup of activities for the festival season.

At SM City Mindpro, guests can look forward to the Hermosa Zamboanga Karate Tournament (October 2-4), Beyblade x Hermosa Cup 2026 (October 4), Hermosa Lokal Finds and Flavors Fair (October 7-27), Zamboanga Hermosa Hobby Expo (October 10-11), Hermosa Sale (October 10-16), and the Bayle Hermosa: Dancing Through our Culture & Traditions (October 12).

Meanwhile, SM City Zamboanga will host the Hermosa Mercato (September 30-October 13), Hermosa Pawshion Show (October 3), Zamboanga City Marathon (October 4), Hermosa Sale (October 10-16), and Hermosa Fashion Show (October 17).

From culture and sports to food, fashion, hobbies, and shopping, SM Supermalls invites everyone to gala to the max and experience the best of Hermosa Festival 2026 at SM City Zamboanga and SM City Mindpro.

This October, celebrate local pride, create unforgettable memories, and feel the vibe of Hermosa Festival 2026 only at SM Supermalls.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall. 

SM City Mindpro Invites Young Word Wizards to Join the SM Super Spelling Bee 2026

ZAMBOANGA CITY, Philippines, 22 September 2026 — Young learners with a passion for words and a flair for spelling are in for an exciting challenge as SM City Mindpro brings back the much-anticipated SM Super Spelling Bee 2026, giving aspiring champions the opportunity to showcase their skills on a bigger and more competitive stage.

Now on its third year, the nationwide spelling competition returns bigger, bolder, and more exciting than ever, continuing SM's commitment to supporting education, literacy, and youth development. The competition aims to inspire young students to build confidence, strengthen their language skills, and discover their full potential through the power of words.

Open to children 9 to 11 years old who are currently enrolled for School Year 2026-2027, the SM Super Spelling Bee challenges participants to put their spelling abilities to the test for a chance to advance through the competition and earn exciting rewards.

Adding to the excitement, participants will compete for a share of more than ₱5 million worth of prizes, including special rewards for the winning school, making this year's edition one of the most rewarding spelling competitions in the country.

Registration is now ongoing and may be completed through the SM Malls Online App or by visiting the Mall Administration Office, Level 5, SM City Mindpro.

The local elimination round will be held on October 3 at Level 4 of SM City Mindpro, where participants will compete for a chance to move forward in the nationwide competition.

Parents, guardians, and schools are encouraged to support their young spellers and take part in this enriching educational experience that nurtures talent, discipline, and a love for language.

For schedules, participating malls, and complete competition details, visit www.smsupermalls.com/superspellingbee.

Your Words. Your World. Your Future. 

For more information, follow and visit SM City Mindpro's official social media pages.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. 

My SM. Your Most Loved Supermall.

SM, OCENR, CENRO Leads International Coastal Cleanup in Zamboanga City

ZAMBOANGA CITY, Philippines, 19 September 2026 – Demonstrating its commitment to environmental stewardship and community engagement, SM Cares, through SM City Zamboanga and SM City Mindpro, in partnership with Office of the City Environment and Natural Resources (OCENR), and Community Environment and Natural Resources Office – Zamboanga City (CENRO) successfully conducted the International Coastal Cleanup (ICC) 2026 along R.T. Lim Boulevard on September 19.

The initiative gathered 1,145 volunteers from various local and national government agencies, uniformed personnel, non-government organizations (NGOs), academic institutions, civic groups, private companies, and community members, all united by a common goal of protecting the city's coastal environment and promoting responsible waste management.

Through the collective efforts of the participants, a total of 1,076.4 kilograms of marine litter and waste materials were collected from the coastline, helping prevent debris from reaching the sea and threatening marine ecosystems.

The annual International Coastal Cleanup serves as a global movement that highlights the importance of preserving oceans, shorelines, and waterways while fostering environmental awareness and volunteerism among communities.

“Today's cleanup is a powerful reminder that environmental protection is a shared responsibility. We are grateful to all our partners and volunteers who dedicated their time and energy to this meaningful cause. Through collective action, we can create cleaner, healthier, and more sustainable communities for future generations,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The activity showcased the strong collaboration among government agencies, environmental advocates, educational institutions, and the private sector in advancing environmental conservation efforts in Zamboanga City.

As part of SM's ongoing sustainability programs, the coastal cleanup reflects its commitment to creating positive environmental impact through initiatives that encourage community participation, proper waste management, and environmental responsibility.

SM Supermalls in Zamboanga extends its sincere appreciation to all partner organizations, volunteers, and stakeholders whose support contributed to the success of the International Coastal Cleanup and reaffirmed the community's shared commitment to protecting the environment. 

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About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.