SM City Mindpro, DTI 9 Empowers MSMEs Through Business Continuity Plan Workshop

ZAMBOANGA CITY, Philippines, 15 September 2026 – Reinforcing its commitment to supporting local enterprises and fostering sustainable economic growth, SM City Mindpro, in partnership with the Department of Trade and Industry (DTI) Region 9, conducted a Business Continuity Plan (BCP) Training-Workshop for micro, small, and medium enterprises (MSMEs) across the region.

The initiative brought together entrepreneurs, business owners, and industry stakeholders for a comprehensive learning session aimed at strengthening business resilience and preparedness in the face of evolving challenges and uncertainties. Through the workshop, participants gained practical knowledge on how to safeguard their operations, protect their workforce, and ensure continuity during disruptions.

Leading the discussion was John Mayo Enriquez, President and Managing Partner of Ascent Consultancy, who served as the resource speaker. Drawing from his expertise in business strategy, organizational development, and risk management, Enriquez shared valuable insights on developing effective business continuity plans that enable enterprises to adapt, recover, and thrive amidst changing business conditions. 

For SM City Mindpro, the activity reflects its dedication not only as a business destination but also as a community partner that actively supports the growth and sustainability of local enterprises.

“At SM City Mindpro, we believe that empowering MSMEs means investing in the long-term strength of our local economy. Through initiatives like this, we aim to help entrepreneurs develop the skills, knowledge, and resilience needed to navigate challenges and seize opportunities with confidence. We are proud to partner with DTI Region 9 in creating learning platforms that contribute to the success and sustainability of our business community,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The partnership between SM City Mindpro and DTI Region 9 underscores a shared commitment to nurturing a resilient MSME sector, recognizing its vital role in driving innovation, generating employment, and stimulating inclusive economic growth in the region.

As MSMEs continue to serve as the backbone of local economies, initiatives such as the BCP Training-Workshop demonstrate how meaningful collaboration between the public and private sectors can empower entrepreneurs and contribute to a more resilient and prosperous Region 9.

Through programs that promote learning, preparedness, and innovation, SM City Mindpro remains steadfast in its mission of creating shared value for communities and supporting the continued growth of local businesses that drive regional development.

SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property. 

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

SM Malls in Zamboanga Join Nationwide Simultaneous Earthquake Drill, Reinforcing Culture of Preparedness

ZAMBOANGA CITY, Philippines, 10 September 2026 – Demonstrating their steadfast commitment to safety, preparedness, and disaster resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) today at 2:00 PM.

The drill engaged a broad spectrum of mall stakeholders, including SM employees, tenants, agency personnel, and shoppers, highlighting the collective responsibility of ensuring public safety during emergencies. Participants promptly observed the prescribed earthquake response protocol of "Duck, Cover, and Hold", which serves as the primary protective action during seismic events.

Upon the sounding of the earthquake alarm, the malls' Emergency Response Teams (ERTs) were immediately activated and mobilized to facilitate the orderly implementation of emergency procedures. Following the simulated earthquake, participants were guided through designated evacuation routes and assembly areas, ensuring that proper evacuation processes were observed at all times.

The exercise demonstrated the readiness and coordination of mall personnel and partner agencies in responding to potential emergencies, while reinforcing the importance of preparedness and vigilance among the public.

"Safety remains a top priority in all SM malls. Through regular participation in nationwide preparedness activities such as the Nationwide Simultaneous Earthquake Drill, we continue to strengthen our emergency response capabilities and cultivate a culture of safety among our employees, tenants, partners, and customers," shared Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The successful conduct of the drill underscores SM's commitment to providing a secure environment and supporting national initiatives that promote disaster awareness and resilience. By actively participating in preparedness programs, SM City Mindpro and SM City Zamboanga contribute to building safer communities equipped to respond effectively during emergencies.

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone.

Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends.

Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech innovations. The month-long campaign brings together the communities behind gaming, anime, collectibles, and digital lifestyles in one exciting destination.

Adding even more energy to the celebrations is the GEEKCON at SM City Zamboanga, a showcase of creativity, competition, and fandom happening at the Mall Atrium, Lower Ground Level. The festivities kick off on August 28 at 10:00 AM with a Trading Card Game Tournament featuring popular titles such as Pokémon, Vanguard, and Yu-Gi-Oh!, where players can test their skills against fellow enthusiasts.

On August 29, SM City Zamboanga makes history with the city's first-ever JPOP Anime Singing Contest, giving anime fans and aspiring performers a chance to take center stage and celebrate the music behind some of their favorite series. The excitement reaches its grand finale on August 30 with the Cosplay Showcase Showdown, where solo and group competitors will bring beloved characters to life through stunning costumes, creativity, and performance.

With unbeatable shopping deals, immersive tech experiences, and a vibrant celebration of geek culture, SM Supermalls in Zamboanga invites everyone to make the most of the remaining days of August. From bargain hunters and gadget lovers to gamers, anime fans, collectors, and cosplayers, there's no better place to shop, play, and connect than at SM.

Don't just end August. End it with gala to the max at SM City Mindpro and SM City Zamboanga.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Store Brings Bigger Savings Across Mindanao SM Malls with 8.8 Sale

ZAMBOANGA City, Philippines, 7 August 2026 — Shoppers across Mindanao can look forward to one of the region's biggest retail events as SM Store rolls out its highly anticipated 8.8 Sale on August 8, 2026, offering exclusive discounts, exciting shopping rewards, and flexible payment options for customers across participating SM Stores in Mindanao.

Shoppers can enjoy up to 50% off on great finds, and an exclusive 10% discount on regular-priced items, making it the perfect opportunity to refresh wardrobes, upgrade home essentials, or check off back-to-school and everyday shopping lists.

Adding more value to every purchase, customers who pay using their BDO Debit Card can receive an additional ₱200 OFF, while those looking for more convenient payment options can take advantage of Buy Now, Pay Later at 0% interest, allowing them to bring home more of their favorite finds with greater flexibility.

The shopping excitement doesn't end there. Customers also have the chance to receive a ₱200 OFF Shop Back Voucher, giving them even more reasons to return for their next shopping spree. As an added treat, shoppers can also take home a Mini Karaoke for only ₱749, making the sale even more rewarding for families and entertainment enthusiasts.

The one-day sale highlights SM Store's commitment to delivering exceptional value and an enjoyable shopping experience, bringing together irresistible deals, exclusive promotions, and customer-focused offers under one roof.

With more finds and more savings waiting, the SM Store 8.8 Sale is set to become one of the season's must-shop events for Mindanao shoppers.

Visit smstore.com/mindanao88sale for the complete terms and conditions, and head to SM Store Mindpro and SM Store Zamboanga on August 8 to enjoy these exclusive offers.

More finds. More savings. More reasons to shop at SM Store in Mindanao—Your Every Day Store.

SM Foundation Welcomes New Batch of Scholars in Zamboanga City

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians.

The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth.

The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude.

In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial assistance—it is an investment in their future and in the communities they will one day serve.

Representing SM Foundation, Gelilio introduced the Education Program and shared how the scholarship continues to transform lives by supporting students throughout their college education while nurturing values of leadership, service, and social responsibility.

Parents and guardians also took part in the ceremony, underscoring the important role of family support in every scholar's academic journey. Their presence highlighted the shared commitment between SM Foundation and families in helping students achieve their aspirations.

The SM Foundation Scholarship Program provides comprehensive educational assistance to qualified students, helping remove financial barriers to higher education while empowering them to become future professionals and nation-builders.

To date, there are thirty-eight (38) SM Scholars in Zamboanga City, reflecting SM Foundation's sustained investment in developing future leaders and creating opportunities that uplift families and communities through education.

For decades, SM Foundation has remained steadfast in its belief that education is one of the most powerful tools for nation-building. By opening doors to deserving students, the Foundation continues to inspire hope and transform lives—one scholar, one family, and one community at a time.

World-Famous Beard Papa’s Opens First Zamboanga Branch at SM City Mindpro

ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro.

Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands.

Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship.

The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall.

Families, friends, students, and dessert lovers can now experience Beard Papa’s signature treats without leaving the city, making every visit to SM City Mindpro even sweeter.

Whether it's a quick snack, a well-deserved reward, or a treat to share with loved ones, Beard Papa’s offers a delightful experience that's freshly baked and filled with happiness.

Visit Beard Papa’s at your most-loved SM City Mindpro, and discover why its world-famous cream puffs have become a favorite in countries around the globe.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities. 

My SM. Your Most Loved Supermall.

SM Store Mindpro offers bigger savings during 3-Day Sale

Shoppers can look forward to bigger deals and exclusive rewards as SM Store Mindpro rolls out its highly anticipated 3-Day Sale, giving customers more ways to maximize their shopping budget with exciting discounts and flexible payment offers. 

From July 31 to August 2, customers can enjoy up to 50% OFF on a wide selection of fashion, home essentials, beauty, and lifestyle finds. SMAC and Prestige members can also enjoy an additional 10% discount with no minimum spend and no discount cap, while select bank cardholders from BDO, RCBC, Metrobank, Security Bank, and Atome can avail of up to 10% OFF on qualified purchases. 

To make shopping even more convenient, customers may also take advantage of 0% interest Buy Now, Pay Later for up to three months on participating credit cards. 

As a special perk, SMAC Prestige members will enjoy exclusive early access to the sale on July 30, along with the opportunity to purchase a Hydrofresh Espresso Tumbler (200ml) for only ₱299 with a minimum single-receipt purchase of ₱2,000. 

With unbeatable deals, exclusive member privileges, and rewarding payment options, SM Store Mindpro's 3-Day Sale promises an even more exciting shopping experience for families and bargain hunters alike.

Per DTI Fair Trade Permit No. 259223, Series of 2026. Terms and conditions apply.

Big Savings, Big Rewards at SM City Mindpro's 3-Day Sale

ZAMBOANGA CITY, Philippines, 27^th July 2026 – Shoppers can look forward to three days of unbeatable deals as SM City Mindpro stages its much-awaited 3-Day Sale from July 31 to August 2, offering bigger savings, extended shopping hours, and exciting rewards.

Customers can enjoy up to 70% off on great finds from participating stores across the mall, making it the perfect time to shop for fashion, gadgets, home essentials, dining, and more.

Adding to the excitement, every ₱1,000 single or accumulated purchase earns shoppers one e-raffle entry for a chance to drive home a Suzuki Fronx GLX Hybrid, giving every shopping trip the opportunity to become a life-changing experience.

SMAC and Prestige cardholders can also maximize their savings with an extra 10% discount at the SM Store and select affiliate stores during the sale period.

To give shoppers more time to enjoy the event, SM City Mindpro will extend mall hours from 9:00 AM to 9:00 PM throughout the three-day sale.

Whether hunting for the best bargains, enjoying quality time with family, or chasing the grand prize, SM City Mindpro's 3-Day Sale promises an exciting shopping experience filled with exceptional value and rewarding moments.

Visit your most loved SM City Mindpro from July 31 to August 2 and experience shopping and gala to the max.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Zamboanga Malls Brew the Maxed-Out Coffee Experience with Coffee N' Chill

Coffee lovers have a new reason to gather as SM City Mindpro and SM City Zamboanga bring the warmth and charm of café culture to life with Coffee N' Chill, a nationwide campaign happening across SM Supermalls.

More than just a celebration of coffee, Coffee N' Chill offers guests a cozy and immersive experience where they can sip, shop, snap, and unwind. The activation features an Instagram-worthy Coffee Photo Spot, perfect for capturing memorable moments, alongside a vibrant Coffee Bazaar showcasing a curated selection of coffee brands, café favorites, artisanal brews, delectable treats, and coffee-inspired products.

Whether you're a dedicated coffee enthusiast searching for your next favorite brew, looking for unique finds from participating local brands, or simply spending quality time with family and friends, Coffee N' Chill offers an inviting space to relax and create lasting memories.

Coffee lovers can experience Coffee N' Chill at SM City Mindpro from July 21 to August 4 at the Level 4 Activity Area, and at SM City Zamboanga from July 22 to August 2 at the Lower Ground Event Center—your go-to destinations to sip, shop, snap, and chill.

Make your next coffee break more memorable. Visit Coffee N' Chill at your most-loved SM City Mindpro and SM City Zamboanga, discover exciting coffee finds, capture picture-perfect moments, and experience how SM continues to make every day better for every coffee lover.

This event is part of the SM Supermalls Coffee N' Chill Festival, the country’s biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country’s most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.