Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.

The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.

At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.

Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Malls in Zamboanga Stage Grand Easter Celebration

Celebrate the joy, color, and wonder of Easter as SM City Mindpro and SM City Zamboanga bring families together for a fun-filled and stylish celebration with the much-awaited Easter Runway Costume Contest happening on April 5 at 2:00 PM.

Get ready to witness creativity come to life as kids take center stage in their most charming and imaginative Easter-themed outfits at two exciting venues:

📍SM City Zamboanga – Lower Ground Event Center
📍SM City Mindpro – Level 4 Activity Area

From adorable bunnies to blooming spring-inspired ensembles, the Easter Runway Costume Contest promises a delightful showcase of talent, creativity, and festive spirit—perfect for families looking to create meaningful holiday memories.

Participants can register from March 23 to April 5 (until 12:00 NN) thru this link https://click.smmallsonline.com/DFqS/EasterContest, giving everyone a chance to join in the fun and be part of this vibrant celebration. 

More than just a contest, Easter at SM is a full experience—bringing together joyful moments, community bonding, and unforgettable activities designed for all ages. Whether you're cheering on participants or simply soaking in the festive atmosphere, there’s something special waiting for you.

So, gather your loved ones and max out your Easter experience at your most loved SM Supermalls in Zamboanga—where every celebration is made bigger, brighter, and more meaningful.

Celebrate, create, and make memories—only at SM!

#CelebrateEasterAtSM
#GalaToTheMax

Go all out this Women's Month at SM City Mindpro

This March, SM City Mindpro celebrates the strength, beauty, and resilience of women with a vibrant lineup of activities and exciting deals in honor of Women’s Month. Designed to create a maxed-out experience for every shopper, the celebration brings together wellness, style, and empowering moments—all thoughtfully curated All For You.

 

Adding a colorful and inspiring highlight to the celebration is the Women’s Month Photo Spot at Level 4. This specially designed space invites shoppers to pause, strike a pose, and capture empowering moments with friends, family, and fellow women who inspire them. Whether celebrating friendship, confidence, or self-love, it’s the perfect backdrop to mark the occasion and share the joy of Women’s Month.

 

Shoppers can also enjoy a month-long Wellness Sale from March 1 to 31, featuring special offers of up to 70% off on health, beauty, and self-care essentials from participating stores. From skincare favorites to wellness must-haves, the sale encourages women to prioritize their well-being and indulge in moments of self-care while enjoying great deals.

 

Midweek shopping becomes even more exciting with the Wednesday Sale happening on March 4, 11, 18, and 25, giving shoppers even more reasons to drop by the mall and score fantastic finds of up to 50% discount. It’s the perfect opportunity for women to take a break, enjoy a shopping day, and truly gala to the max with irresistible deals and lifestyle treats.

 

Through these vibrant activities, SM City Mindpro continues to create memorable moments that celebrate and empower the community. This Women’s Month, the mall invites everyone to honor the women who inspire us every day—mothers, daughters, leaders, and changemakers—while enjoying a celebration designed All For You.

Celebrate strength, style, and self-care this March at your most-loved SM City Mindpro, where every woman deserves a moment to shine.

SM City Mindpro Strengthens Safety Culture Through Participation in Nationwide Fire Drill

 

Zamboanga City — Demonstrating its steadfast commitment to safety and disaster readiness, SM City Mindpro actively took part in the 5th SM and BFP Nationwide Simultaneous Fire Drill, in partnership with Bureau of Fire Protection (BFP) Region 9 – Zamboanga City Fire District.

 

The fire drill commenced promptly at 8:00 AM, with full participation from tenants and employees of SM City Mindpro. Upon activation of the alarm system, the mall’s Emergency Response Team (ERT) immediately implemented standard emergency protocols — securing key areas, coordinating with tenants, and directing everyone toward designated evacuation sites.

 

Observed by BFP personnel, the evacuation process was carried out smoothly and in an orderly manner. Employees and tenants calmly proceeded to assembly areas, reflecting the effectiveness of regular safety orientations and preparedness training conducted by the mall management.

 

Following the evacuation drill, BFP personnel facilitated a fire extinguisher simulation exercise, providing participants with hands-on experience in properly operating fire extinguishers during emergency situations. The practical demonstration further strengthened the confidence and capability of employees and tenants in responding to potential fire incidents.

 

The 5th SM and BFP Nationwide Simultaneous Fire Drill underscores SM’s proactive approach to disaster risk reduction and its continued collaboration with government authorities to uphold the highest safety standards.

 

“Safety remains our top priority. Through initiatives like this, we continuously assess and enhance our preparedness to ensure a safe and secure environment for our shoppers, tenants, and employees,” shared SM City Mindpro’s Mall Manager Aileen Ann Villa-Enriquez.

 

By cultivating a culture of vigilance, coordination, and responsibility, SM City Mindpro reaffirms its role as a reliable community partner committed to protecting lives and property.

SM City Mindpro Gives A Maxed-out Celebration of Dia de Zamboanga

ZAMBOANGA CITY — In vibrant celebration of Dia de Zamboanga, SM City Mindpro invites everyone to experience a week-long shopping spectacle with its Dia de Zamboanga Sale happening from February 23 to March 1, featuring up to 70% off on great selections mall-wide.

 

Honoring the city’s rich heritage, colorful culture, and resilient spirit, SM City Mindpro brings the community together for a truly festive and rewarding retail celebration. Shoppers can expect irresistible deals on fashion, dining, home essentials, gadgets, and more—making it the perfect time to gather family and friends and gala to the max.

 

True to its promise of delivering a maxed-out experience, the mall transforms into a lively destination where shopping meets celebration. From exciting in-store promos to festive mall displays inspired by Zamboanga’s unique charm, every corner is designed to make each visit memorable and meaningful.

As families and friends come together to commemorate this special occasion, SM City Mindpro stands as a vibrant hub where culture, community, and commerce meet. Whether you’re hunting for the best bargains or simply looking to soak in the festive atmosphere, the Dia de Zamboanga Sale promises something for everyone.

Celebrate local pride. Shop incredible deals. Create lasting memories only at your most loved SM City Mindpro!

For updates and more information, follow SM City Mindpro on its official social media pages.

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

Lucky Feels to the Max at SM City Mindpro this Chinese New Year

 

The Chinese New Year celebration comes alive to the max as SM City Mindpro, Zamboanga’s most-loved lifestyle destination, ushers in the Year of the Horse with Lucky Feels, a vibrant festival of culture, food, and exciting mall experiences for the whole community.

 

 

This month, Zamboangueños can enjoy a lineup of festive activities that highlight prosperity, joy, and togetherness—values that resonate strongly with the local community. With colorful installations, lucky symbols, and engaging attractions, SM City Mindpro transforms the mall into a hub of celebration where families and friends can create meaningful moments.

 

Shoppers can capture memories at the Snap the Lucky Feels photo spot running from February 4 to 24, while food lovers and bargain hunters can explore Bites and Buys, also happening from February 4 to 24, featuring delicious Chinese New Year-inspired eats and exciting finds.

 

Adding more fun to the celebration is the Lucky Claw Challenge, happening from February 7 to 24, giving mall-goers a chance to test their luck and win prizes. Culinary highlights continue with #CNYMUSTTRY Food Finds from February 16 to 28, showcasing flavorful dishes perfect for welcoming a prosperous year ahead.

 

The celebration reaches its peak with the much-anticipated Lion and Dragon Dance on February 17 at 2:00 PM, a cultural performance believed to bring good fortune, success, and positive energy to the community.

 

With its festive atmosphere, exciting activities, and family-friendly offerings, Lucky Feels at SM City Mindpro reflects SM Supermalls’ commitment to creating celebrations that are inclusive, meaningful, and memorable for Zamboangueños.

Celebrate the Chinese New Year to the max at SM City Mindpro—where lucky vibes, shared moments, and the most-loved mall experiences come together this season.

Celebrate LUV To the Max at SM City Mindpro

 

This Valentine’s Day, SM City Mindpro turns up the romance, fun, and feel-good moments as it invites everyone to celebrate love to the max—in all its forms. From self-love and barkada bonding to sweet kilig moments, Valentine’s truly hits different at the city’s ultimate lifestyle destination.

 

Shoppers and mall-goers can go all out on every kind of love, indulging in experiences and little luxuries made to share. Whether it’s a romantic date, a fun catch-up with friends, or a well-deserved treat for yourself, SM City Mindpro offers the perfect backdrop for unforgettable Valentine vibes.

 

Adding to the celebration, guests are encouraged to make it a date at the Valentine Photo Spot located at Level 4, where couples, friends, and families can snap their sweetest memories and capture moments worth sharing. With charming décor and a festive atmosphere, every visit becomes picture-perfect.

 

“Valentine’s Day is more than just romance—it’s about celebrating connections and meaningful moments,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “At SM City Mindpro, we want our shoppers to feel the love and enjoy experiences that make their Valentine celebrations truly special and memorable.”

 

Complementing the festivities are exciting dining options, curated Valentine treats from the Valentine’s Bazaar, and shopping finds across the mall, making it easy for guests to celebrate the season in their own unique way—all in one place.

 

This Valentine’s season, feel the love, share the vibes, and celebrate to the max at your most-loved SM City Mindpro, where everything you need for love-filled moments is right here.

SM City Mindpro Takes Shopping To the Max with 3-Day Sale

 

Shopping goes bigger, bolder, and to the max as SM City Mindpro brings back the much-anticipated 3-Day Sale from February 13 to 15, 2026, offering mall-wide discounts of up to 70% OFF, exclusive member perks, extended mall hours, and a chance to drive home a Suzuki Dzire GL CVT Hybrid.

 

During the 3-Day Sale, shoppers get more than just unbeatable deals. For every ₱1,000 single or accumulated purchase, customers earn one raffle entry for a chance to win the Suzuki Dzire GL CVT Hybrid, turning every checkout into an opportunity to score something big.

 

To give shoppers more time to shop to the max, SM City Mindpro extends mall hours from 9:00 AM to 9:00 PM throughout the sale period—perfect for early birds, after-work shoppers, and full-day mall hangouts.

 

Members get even more reasons to shop. SM Advantage Card (SMAC) holders enjoy SMAC Weekend, with an extra 10% OFF from February 13 to 15, on top of ongoing store discounts. Meanwhile, SM Prestige members can level up their shopping experience with Prestige Thursday, granting an additional 10% OFF, plus premium shopping privileges.

 

From fashion, beauty, and tech to home essentials and dining favorites, participating stores across SM City Mindpro are rolling out exciting promos and must-buy deals—making this three-day event a go-to shopping moment for Zamboangueños.

 

Mark your calendars, bring your SMAC or SM Prestige card, and get ready to shop longer, save bigger, and win to the max.

Shop more. Save more. Win more. Experience it to the max!