It is truly heartwarming how a simple teddy bear can spark so much joy
in a child. The project dubbed as “Bears of Joy” is a long-running annual
project of SM Supermalls where mall shoppers may purchase a pair of plush bears
– one of which they keep and the other to give for donation to the less
privileged children in the community or to a chosen beneficiary.
This year, SM debuts their very first B-POP (short for Bear Pop)
group, the Bear Pop Squad. This collection features four brand-new designs that
draw inspiration from the K-POP and P-POP community, and highlights the unity
and togetherness in fan culture when it comes to celebrating shared interests. The
SM Bears of Joy campaign also intends to bring much-needed smiles to children
and allow SM’s community of shoppers to contribute to spreading joy and charity
to other people.
In Zamboanga City, SM City Mindpro employee-volunteers led the
distribution to one hundred eighty three (183) children from Putik Central
School SPED Center and Sta. Maria Central School SPED Center. Tetuan Central
School SPED Center is scheduled to receive the plush bears on January 8.
“Every year, we encourage our shoppers to remember the importance of
charity, sharing, and giving, especially in time of Christmas season. During
the distribution, we saw the joy in the eyes of these children and it’s truly a
heart-warming experience,” shared SM City Mindpro’s Tenant Relations Manager, Jodie
Durens.
SM Cares is the corporate social responsibility arm of SM Supermalls,
responsible for initiatives that focus on communities and the environment. In
addition to its programs on women and breastfeeding mothers, SM Cares’
advocacies include programs on the environment, PWDs and senior citizens, and
children and youth.
Visit www.smsupermalls.com/smcares to learn more about these programs.
