SM Foundation, through SM City Mindpro, in partnership with Department of Labor and Employment (DOLE) Region 9, City Social Welfare and Development Office (CSWDO), and Barangay Zone 3, rolled out Christmas Cheers 2023.
Amidst the hustle and bustle of the season, SM employee-volunteers brought
smiles to 190 beneficiaries from various centers, PWDs and Senior Citizens, and
underemployed individuals in Zamboanga City.
The Christmas Cheers is a simultaneous gift-giving activity of all SM
Supermalls which is a festive initiative aimed at spreading joy and making a
positive impact in the community during the holiday season.
#ChristmasCheers2023
#SpreadingSocialGood
