Friday, May 3, 2024

IMAX, SM Cinema expand partnership in Philippines With Multi-Theater Deal

SM Cinema, the Philippines' largest exhibitor, and IMAX are expanding their partnership significantly with 10 new IMAX with Laser systems in the market. This deal not only doubles IMAX's presence but also introduces the IMAX experience to three new locations while upgrading seven existing systems across the SM Cinema network.

Expected to roll out in 2024, three upgraded locations will open initially, with the rest scheduled before 2026. Since 2006, IMAX and SM Cinema have operated nine locations together in the Philippines, with the market emerging as a top-performing hub in Southeast Asia for IMAX, consistently ranking among the top 30 highest-grossing IMAX markets globally since 2022.