Wednesday, May 8, 2024

SM Cinema and IMAX expands partnership in providing epic movie magic

Calling all movie buffs! SM Cinema, the Philippines' leading cinema chain, and IMAX Corporation are teaming up to bring an even bigger and better moviegoing experience.

SM Cinema and IMAX offer immersive entertainment across nine theaters since 2006, with 10 next-gen IMAX with Laser theaters coming soon.

Get ready to be blown away by 10 state-of-the-art IMAX with Laser theaters coming to the country. This exciting expansion will bring the immersive IMAX experience to three brand new locations and upgrade seven existing SM Cinema theaters.

Next-level IMAX thrills

Recognizing the country’s rising influence in the international entertainment scene, SM Supermalls’ President Steven Tan stated, “The inclusion of the Philippines in the discourse underscored its growing significance in the global entertainment landscape, affirming SM Supermalls' goal in shaping the industry's future.”

IMAX with Laser features crystal-clear visuals, heart-pounding audio, and a wider color spectrum for the ultimate movie experience.

This commitment is echoed by IMAX, a global leader in immersive entertainment experiences. “With our biggest system agreement yet in 2024, IMAX continues to see network expansion accelerate as the film slate picks up steam — an excellent indicator of our continued business momentum globally,” said Rich Gelfond, CEO of IMAX. “SM Cinema is a vital component of one of the most successful and forward-thinking retail developers in the world and we are excited to more than double our footprint in the Philippines in collaboration with such an excellent, consumer-focused partner.”

Since their successful partnership began in 2006, SM Cinema and IMAX have operated nine theaters across the Philippines. Now, with IMAX expanding its content offerings globally, the Philippines has become a top performer in Southeast Asia and has consistently ranked among the top 30 highest-grossing IMAX markets worldwide since 2022.


Why IMAX with Laser?

IMAX with Laser is the ultimate way to experience one’s favorite films. This cutting-edge technology delivers crystal-clear, lifelike images with stunning detail and brightness, precision audio that puts the audience right in the heart of the action, and a wider range of colors for a richer, more immersive experience.

Starring Ryan Gosling and Emily Blunt, "The Fall Guy" follows a washed-up stuntman turned bounty hunter who gets a second shot at fame (and revenge) when a missing movie star resurfaces.

Short Hinata, determined to overcome his height disadvantage, joins his high school's volleyball club to reignite his burning passion for the sport, in the Japanese anime movie and SM Cinema exclusive Haikyuu!! The Dumpster Battle.

Decades after humanity's fall, a young ape uncovers a shocking truth that challenges everything he knows about the past and the future of his species in the film, “Kingdom of the Planet of the Apes.”

The future of moviegoing is here

This exciting expansion will see SM Cinema and IMAX's presence in the Philippines more than double. Moviegoers can expect three of the upgraded locations to open in 2024, with the rest following by the end of 2026.

Stay tuned for more updates on the grand opening of these incredible new IMAX theaters. For more details on exciting SM Cinema and IMAX movies, visit or follow @SMCinema on social media. (PR)