In an effort to fortify consumer protection in the digital sphere, SM
Supermalls, in collaboration with several government agencies, advocacy groups,
and Meta, embarked on a pioneering initiative, aligning with the Be WAIS at
Magduda campaign against fraud and scams.
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(L-R): Meta Vertical Lead Gino Pineda, SM Supermalls’ President Steven Tan, United States Agency for International Development (USAID)
Deputy Director for Economic Development and Governance Eric
Florimon-Reed, CitizenWatch Co-Lead Convener Kit Belmonte, Department of
Migrant Workers (DMW) Secretary Hans Leo Cacdac, Meta Head for Public
Policy Claire Amador, Bayan Academy Chairman Jay Bernardo, Department of
Information and Communications Technology (DICT) Cybersecurity Advocacy
and Events Lead Christine Apple Pre, Meta Head of Asia-Pacific (APAC)
Policies and Campaigns Shanti Alexander, Securities and Exchange
Commission (SEC) Commissioner Bryant Fernandez, and Department of Trade
and Industry (DTI) Officer-in-Charge of Consumer Advocacy Vivian
Alacardo |
The launch event, held at the SM Mall of Asia Music Hall on May 11,
marked the beginning of a concerted effort led by advocacy groups, Bayan
Academy and CitizenWatch Philippines, to raise awareness about online fraud
risks and equip consumers with the tools to identify and evade fraudulent
activities prevalent in the digital landscape.
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| SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin |
SM Supermalls affirmed the significance of the partnership in
amplifying the campaign’s message. “SM's
partnership with Meta, advocacy groups, and the government sector is one of our
efforts to create a digital space as secure as our physical malls, and we are
proud to amplify the Be WAIS message to protect Filipinos from these online
dangers,” said SM Supermalls’ Senior Vice President for Marketing Joaquin
San Agustin.
The Philippines topped the list for online shopping scam rates in the
2023 Asia Scam Report, a survey conducted by the Global Anti-Scam Alliance in
partnership with the Taiwan-based tech security company Gogolook.
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The multi-sectoral collaboration is a testament to their unwavering
commitment to fostering digital safety and safeguarding Filipino consumers from
the pervasive threat of online scams.
The Be WAIS at Magduda campaign serves as a call for vigilance and
skepticism, urging Filipinos to exercise caution and discernment in their
online transactions. Through strategic alliances and concerted efforts, SM
Supermalls is helping reshape the digital shopping landscape, fostering a
secure and trustworthy online ecosystem for all.
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| Filipino pop rock band The Juans performs at the launch event of the Be WAIS at Magduda campaign. |
To know more about SM Supermalls’ efforts and
partnerships promoting consumer protection and welfare, visit
www.smsupermalls.com or follow @SMSupermalls on social media. (SM Supermalls)
