MANILA, PHILIPPINES — Long before shopping hauls, affiliate links, and creator storefronts became part of everyday online culture, Filipinos were already watching what Kris Aquino bought, loved, and recommended. That influence comes full circle as Shopee welcomes the Queen of All Media back as its brand ambassador—this time with a title tailored to her legacy: Queen of All Shopee.
The new title draws on decades of audience trust. From beauty and fashion to food, home, and travel discoveries, "Kris Aquino-approved" long served as an informal seal of approval. In many ways, Kris operated as an influencer before the term became an industry standard.
“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices. Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”
— Kris Aquino, Brand Ambassador, Shopee
Maximizing Everyday Perks with Shopee VIP
A self-described avid shopper and active Shopee VIP subscriber since December 2025, Kris highlighted how she utilizes the platform’s daily 20% discounts and exclusive membership perks, especially heading into the holiday season.
“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” Kris shared. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”
Reigning Over Shopee Live, Short Dramas, and Mega Sales
As Queen of All Shopee, Kris will bring her unscripted commentary and eye for quality across Shopee’s primary entertainment and commerce channels:
- Shopee Live Interaction: Host real-time streams where she reacts to products, shares curated picks, and answers audience questions directly.
- Mega Double-Digit Sales: Headline Shopee's biggest shopping moments through the rest of the year, including the 10.10, 11.11, and 12.12 Mega Sales.
- Short Dramas & Content: Showcase curated cart additions, deals, and recommendations across interactive app features.
“I actually think I’ll be a good live seller. Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment. I’ve spent so many years talking to audiences, but doing it while we’re all shopping together is something new and exciting for me.”
— Kris Aquino
The Queen of All Shopee makes her official debut this September. Users can open the Shopee app to explore Kris Aquino's personal recommendations and add her top finds to their carts.
