Kris Aquino Returns as Brand Ambassador: Named "Queen of All Shopee"

MANILA, PHILIPPINES — Long before shopping hauls, affiliate links, and creator storefronts became part of everyday online culture, Filipinos were already watching what Kris Aquino bought, loved, and recommended. That influence comes full circle as Shopee welcomes the Queen of All Media back as its brand ambassador—this time with a title tailored to her legacy: Queen of All Shopee.

The new title draws on decades of audience trust. From beauty and fashion to food, home, and travel discoveries, "Kris Aquino-approved" long served as an informal seal of approval. In many ways, Kris operated as an influencer before the term became an industry standard.

“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices. Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”

— Kris Aquino, Brand Ambassador, Shopee

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Maximizing Everyday Perks with Shopee VIP

A self-described avid shopper and active Shopee VIP subscriber since December 2025, Kris highlighted how she utilizes the platform’s daily 20% discounts and exclusive membership perks, especially heading into the holiday season.

“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” Kris shared. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”

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Reigning Over Shopee Live, Short Dramas, and Mega Sales

As Queen of All Shopee, Kris will bring her unscripted commentary and eye for quality across Shopee’s primary entertainment and commerce channels:

• Shopee Live Interaction: Host real-time streams where she reacts to products, shares curated picks, and answers audience questions directly.
• Mega Double-Digit Sales: Headline Shopee's biggest shopping moments through the rest of the year, including the 10.10, 11.11, and 12.12 Mega Sales.
• Short Dramas & Content: Showcase curated cart additions, deals, and recommendations across interactive app features.

“I actually think I’ll be a good live seller. Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment. I’ve spent so many years talking to audiences, but doing it while we’re all shopping together is something new and exciting for me.”

— Kris Aquino

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The Queen of All Shopee makes her official debut this September. Users can open the Shopee app to explore Kris Aquino's personal recommendations and add her top finds to their carts.

ShopeeVIP+ Launches in the Philippines With Netflix Access Starting at ₱140/Month

Following the enthusiasm for the ShopeeVIP subscription program launched last year, Shopee today officially launched its latest subscription program, ShopeeVIP+.

Through its 'One Subscription unlocks Netflix & More' offering, ShopeeVIP+ offers even more attractive deals and a broader range of benefits designed to complement users' everyday lives. Starting today, ShopeeVIP+ users will enjoy access to Netflix, the world's leading entertainment service. The launch of ShopeeVIP+ reinforces Shopee and Netflix's shared commitment to users across Indonesia, Thailand, and the Philippines. The rollout across these three markets marks a strategic step in engaging audiences across the region.

Today, the shopping experience goes beyond simply purchasing products; it is also about the convenience and added benefits that come with every transaction. Greater value through relevant services, faster delivery, and attractive promotions have become key considerations for users when shopping online. Starting today, ShopeeVIP+ subscribers can enjoy a comprehensive range of benefits, including Netflix Access, Daily Free Shipping with no Minimum Spend, and Daily and Monthly Discount Vouchers.

With access to Netflix, Shopee VIP+ users can stream their favourite films and series — from acclaimed global hits like Squid Game and Stranger Things to top Filipino favourites such as Ganito, Ganyan, Ganoon, 18th Rose, Call My Mother, Someone, Someday, and The Master Cutter.

Jack Ng, Head of Commercial at Shopee Philippines, said, "We know that every peso counts and at Shopee, we are always looking for ways to bring the best value to our shoppers. With ShopeeVIP+, we want to bring more value into one subscription, combining the shopping benefits users already enjoy with access to world-class entertainment through Netflix. We are excited to welcome Netflix as a strategic partner as we continue building ShopeeVIP+ into a more useful and rewarding part of everyday life for Filipino consumers. This marks an important step for the program, and we will continue enhancing it to deliver even greater relevance and value to Filipino consumers.”

Tizar Patria Irsyadi, Netflix's Head of Business Development and Partnerships for Southeast Asia, said, "We're excited to collaborate with Shopee through ShopeeVIP+, bringing together Netflix's world-leading entertainment offering with Shopee's strength in delivering everyday value. This is Netflix's first e-commerce partnership in Southeast Asia, and it reflects our focus on building long-term relationships that deliver meaningful value for consumers. With a growing slate of Southeast Asian stories alongside global entertainment, Netflix has something for everyone across languages, genres and formats. We are focused on expanding the ways we connect with members through thoughtful partnerships that allow more Filipinos to enjoy a world-class Netflix experience."

ShopeeVIP+ Brings More Excitement in One Subscription Program

From shopping for everyday essentials to unwinding with favorite shows, ShopeeVIP+ now brings together shopping benefits and premium entertainment access into a single subscription. Users can also access all monthly benefits available under the program, including Free Shipping Vouchers, VIP Day access, and other Discount Vouchers that can be used across Shopee. Subscription benefits include:

1. Netflix Access: By subscribing to ShopeeVIP+ starting from PHP140 per month, users can now enjoy Netflix Mobile Plan access.
2. Daily Free Shipping with No Minimum Spend: Users can enjoy Unlimited Free Shipping Delivery Vouchers for a more convenient and cost-effective shopping experience.
3. Daily Discount Vouchers: ShopeeVIP+ membership offers a variety of daily discount vouchers, including 20% off selected brands.
4. More Exclusive Benefits: Shopee VIP members can upgrade their subscription to VIP+ for an additional PHP41/month and enjoy even more perks, including monthly vouchers and 0% interest on SPayLater.
5. Other Benefits: ShopeeVIP+ members can also enjoy exclusive perks from other brand partners, including Canva Pro, ChatGPT Go, and Duolingo.

Selecting Your Netflix Plan in ShopeeVIP+

The Shopee VIP+ with Netflix Mobile Plan starts at PHP140/month for a multi-month subscription and PHP169/month for a single-month subscription. ShopeeVIP+ subscribers can upgrade their ShopeeVIP+ Netflix Mobile plan to access Netflix Basic, Standard, or Premium.

With these flexible choices, users can enjoy a Netflix viewing experience that suits their needs while continuing to receive ShopeeVIP+ benefits through a single subscription that offers greater savings and value.

For those who prefer to enjoy their favorite shows and movies solo, the Mobile Plan offers a practical option for streaming on a smartphone or tablet. For a more complete viewing experience, the Premium Plan offers up to Ultra HD quality, simultaneous streaming on up to 4 devices, and downloads on up to 6 supported devices, making it ideal for enjoying favorite shows and movies with family and loved ones.

ShopeeVIP+ benefits, including Netflix access, can be enjoyed through a simple subscription process on the Shopee app. Here's how:

1. First, open the Shopee app on your device.
2. On the Me Page, select the ShopeeVIP icon.
3. Select the ShopeeVIP+ subscription package.
4. Make sure you have selected your preferred Netflix Plan.
5. Tap "Subscribe" and select your preferred subscription period.
6. Complete the payment using one of the available payment methods.
7. Once successful, you will receive a notification confirming that you are officially a ShopeeVIP+ member.

To make the shopping experience even more exciting, ShopeeVIP+ subscribers in the Philippines can look forward to a Netflix plan bundled with their VIP+ subscription, daily and monthly vouchers for an extra 20% off, daily free shipping with no minimum spend, and SPayLater at 0% interest for 3 months.

Join ShopeeVIP+ and enjoy even more benefits in one subscription. For more information, visit https://shopee.ph/vip-plus. Download the Shopee app for free from the App Store or Google Play, and activate ShopeePay today.