The Galaxy A57 5G and Galaxy A37 5G feature a sleek design, powerful cameras, and upgraded Awesome Intelligence, delivering reliable performance and confidence for everyday use.
SEOUL, Korea – March 25, 2026 – Samsung Electronics has officially unveiled the Galaxy A57 5G and Galaxy A37 5G, the latest additions to its Galaxy A series, bringing its newest mobile innovations — including enhanced Awesome Intelligence — to more users worldwide. This new lineup reflects Samsung’s push to make AI-powered features more accessible, giving users intuitive tools that help simplify everyday tasks. Both devices are designed to improve the overall experience, with upgrades in performance, camera quality, and display, as well as added durability and stronger security features. With up to six generations of OS updates and long-term security support, the Galaxy A series is built for longevity. Leading the lineup is the Galaxy A57 5G, featuring a slimmer, more refined design and enhanced AI capabilities, making it the most powerful Galaxy A series device yet.
"The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users," said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. "With Samsung's fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion."
Enriched Awesome Intelligence Designed for Everyday Life
With the latest One UI 8.5, the Galaxy A57 5G and Galaxy A37 5G bring Samsung’s newest AI innovations to more users. Powered by enhanced Awesome Intelligence, these devices make it easier to get things done while opening new ways to create, stay productive, and complete everyday tasks more efficiently.
Voice Transcription is now added to the Voice Recorder app, making it easier to revisit key details from meetings, lectures, or calls. It can quickly transcribe and translate recordings, or even turn voicemail audio into readable text. AI Select is now more accessible through a long press on the Edge Panel, bringing useful actions directly on-screen. Users can instantly extract text or create content without manually highlighting items. It also now supports Drag & Drop in Multi-Window mode, allowing images to be easily moved into Samsung Notes or the Photo Editor for faster, more seamless editing. Awesome Intelligence continues to make photo editing more effortless. The Object Eraser delivers more natural-looking results when removing distractions, such as background passersby or clutter in cafés. On the Galaxy A57 5G, Best Face now supports more photos and continuous shooting, helping users capture group shots where everyone looks their best. Popular tools like Filters and Edit Suggestions also make it quicker to enhance and share photos without extra steps. The Galaxy A57 5G further adds Auto Trim, making video editing even more convenient. Meanwhile, Circle to Search with Google now supports multi-object recognition, allowing users to explore several items in a single image at once — from outfits to accessories — in a single search.
The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks, from search to planning to easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language. At the same time, Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.
Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without manual adjustments.
When the lights go down, the Galaxy A57 5G and A37 5G cameras adapt seamlessly with improved Nightography, capturing clear, true-to-life photos and videos even in low-light conditions.
Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while a faster shutter speed lets users instantly capture fleeting moments with improved clarity.
Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones, and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view. At the same time, the 5MP macro camera reveals fine details up close for added creative flexibility.
Performance for Streaming and Multitasking
Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU, and NPU for improved performance with its sleek, light form. Built for smooth streaming, scrolling, and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000 mAh battery supports up to two days of use — powering everything from filming and editing to on-the-go viewing. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster deliver an immersive, clear viewing experience indoors and outdoors.
Built for everyday use, the Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, providing durability in real-world environments and peace of mind in the event of accidents.
Long-Term Support and Foundational Security
Galaxy A57 5G and A37 5G reinforce Samsung's commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.
Samsung provides a fortified layer of device safety, transparency, and user choice with Knox Vault, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features, including the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album. This Gallery feature allows users to quickly and easily lock away personal media. Unlike traditional safeguards, the latest A-series devices also proactively notify users of potential risks through Privacy Alerts. These intelligent notifications offer clearer insight and control over location permissions and suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.
Availability
Galaxy A57 5G and A37 5G are now available in Samsung Authorized Stores nationwide. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icy Blue, and Awesome Lilac. In comparison, Galaxy A37 5G will be available in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White. For added peace of mind, Samsung Care+ offers comprehensive coverage tailored to users' device needs, including benefits that help protect the devices' value.
Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside a two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings.
Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G, too.
Offers valid only until June 30*. For more information on the latest Galaxy A series devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37 5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026.
