Max Out the Drama and Style at SM Cinema with the Devil Wears Prada 2, Now showing

The Devil Wears Prada 2 has arrived in SM Cinema, inviting audiences back into the sharp, stylish, and high-stakes world of fashion publishing in a long-awaited continuation of the iconic story. The sequel reunites its celebrated cast, led by Meryl Streep, Anne Hathaway, and Emily Blunt.

During its opening week, SM J Mall transformed into a Fashion Avenue at The Atrium. The space was designed as a walk-through fashion showcase that highlights local creativity and craftsmanship, featuring bold red statement pieces by Clothes For Life and the Fashion Institute of Design & Arts Cebu. More than an exhibit, Fashion Avenue is a living visual experience where mallgoers can immerse themselves in fashion storytelling, reflecting the film’s themes of transformation, confidence, and self-expression. Fashion Avenue remains open to the public until May 25, 2026.

An exclusive private screening at SM J Mall, attended by media and lifestyle guests, marked the film’s glamorous return to the big screen. For those looking to elevate the viewing experience further, SM Cinema’s Director’s Club is also available for private screenings, offering a more intimate, luxe cinema setting designed for elevated comfort—perfect for group gatherings, events, or simply indulging in cinema at its most refined.

Experience the glamour, drama, and iconic storytelling of The Devil Wears Prada 2 on the big screen at SM Cinema. Tickets are now available through SM Cinema’s official website at smcinema.com or the SM Cinema App, and at SM Cinema ticket booths.

SM CINEMA UNVEILS THE COUNTRY’S FIRST SCREENX THEATER AT SM MALL OF ASIA

SM Cinema, the country’s largest film exhibitor, once again raises the bar for moviegoing experiences with the launch of the first SCREENX theater in the Philippines at SM Mall of Asia.

SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia.

Through its partnership with CJ 4DPLEX, a global leader in premium film formats and cinema technologies, SM Cinema introduces SCREENX, a revolutionary 270-degree panoramic theater format that expands the film beyond the main screen and onto the side walls of the auditorium. This innovative setup fully immerses audiences in the story, surrounding them with breathtaking visuals and heightened realism.

SCREENX is a revolutionary 270-degree panoramic theater format.

Present at the launch were SM Supermalls President Steven Tan, SM Engineering Design and Development Corporation President Hans “Chico” Sy Jr., CJ 4DPLEX CEO Don Savant, CJ 4DPLEX Managing Director for APAC Jamil Valiyev, and SM Cinema Senior Assistant Vice President for Cinema Management Karen Zabaljauregui.

Executives from SM and CJ 4DPLEX

As a special treat to Filipino audiences, “Wicked: For Good,” the highly anticipated sequel to the hit film starring Ariana Grande and Cynthia Erivo, makes history as the first film to premiere in SCREENX in the Philippines.

“Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema.

Tickets for “Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema. Fans can also look forward to upcoming SCREENX releases later this year, including “Zootopia 2” and “Avatar: Fire and Ash.” SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia.

SM Cinema continues to offer a diverse range of advanced cinema formats—such as IMAX, Directors Club, and now SCREENX—underscoring its commitment to bringing world-class entertainment experiences to Filipino moviegoers.

About CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".

SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries.

About SM Cinema

SM Cinema is the largest film exhibitor in the Philippines, operating over 300 screens in more than 78 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as IMAX, Directors Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies.

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country. Learn more at www.smcinema.com or follow @SMCinema on social media. (SM Supermalls)