ASUS ExpertBook Ultra: Flagship Business Laptop Lands in Cebu and Davao

• ASUS Business takes its flagship AI business laptop, the ASUS ExpertBook Ultra, to Cebu and Davao, expanding access to enterprise-grade AI technology among businesses and professionals in two of the Philippines’ key business hubs.
•  ASUS Business Philippines Brand Ambassador Rico Hizon leads the Cebu launch as program host, bringing his perspective as a veteran broadcast journalist and business consultant.  
• More than 1,000 business leaders, IT decision-makers, partners, clients, and media attend the Cebu and Davao launches, underscoring strong regional interest in AI-powered business technology.
• Upgrade and Save! Get up to ₱6,000 off + a free ASUS 100W GaN Charger on ASUS ExpertBook Ultra purchases until October 18, 2026. Available exclusively through official ASUS ExpertBook Stores on Shopee and Lazada.

 

(From left to right): Marro Ventura, National Sales Manager; Francis Avila, Head of Commercial; Rico Hizon, ASUS

Business PH Brand Ambassador, Veteran Broadcast Journalist & Business Consultant; Jolla Valencia, Channel and Territory Account Sales (Visayas); and Liang Chen, Country Product Manager of Commercial Notebook)

 

Manila, Philippines — ASUS Business Philippines is expanding its presence beyond Metro Manila, bringing its flagship laptop, the ASUS ExpertBook Ultra, and business-grade technology closer to executives, entrepreneurs, and IT decision-makers, driving growth in Cebu and Davao.

Following its Manila debut on July 1, 2026, the ASUS ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu in Cebu City on September 7 and 8, followed by Dusit D2 in Davao City on September 11.

Drawing more than 1,000 total attendees, the Grand Launch supports ASUS Business Philippines’ commitment to expanding access to enterprise-grade AI for business technology. For ASUS Business, the message is clear: the next wave of AI adoption and business-grade devices is not limited to one place. It is also taking shape in the regional business hubs where companies are building, scaling, and competing for the future.

Francis Avila, ASUS Business Philippines’ Head of Commercial

Bringing Business-Grade Technology Closer to Fast-Growing Regional Businesses  

ASUS brought its flagship business laptop, the ASUS ExpertBook Ultra, to Cebu and Davao as part of its continued regional expansion and commitment to making its latest business-grade devices more accessible in key regional markets.

As businesses in Visayas and Mindanao continue to expand, the demand for reliable, high-performance technology that can support increasingly sophisticated workplaces is also growing. Bringing business-grade devices like the ASUS ExpertBook Ultra closer to these markets enables regional businesses to experience the products firsthand and explore solutions tailored to their needs.

The tour kicked off in Cebu City on September 7 and 8, where more than 600 attendees filled the NUSTAR Resort Cebu. The Cebu launch was hosted by veteran broadcast journalist and ASUS Business Brand Ambassador Rico Hizon, alongside co-host Andi Pateña-Mateu, and featured a special performance by Jacky Chang.  

 

(From left to right): Marro Ventura, National Sales Manager; Francis Avila, Head of Commercial; Neilbert Tan, Channel and Territory Account Sales (Mindanao); and Liang Chen, Country Product Manager of Commercial Notebook

 

The tour continued in Davao on September 11, bringing more than 500 attendees together at Dusit D2 for the regional close. The event was hosted by Claire Lara, with a special performance by Aila Santos.

Both launches opened with an Expert Class Forum featuring sales training, a product showcase, and an exclusive first look at the ASUS Business product roadmap and upcoming programs. The event was followed by the Grand Launch, where guests witnessed live durability demonstrations, local dance performances, and a Gala Night that brought together business leaders for an evening of networking and celebration.

 

 

Together, the Cebu and Davao launches mark an important step in ASUS Business Philippines’ regional expansion, bringing business-grade devices and support closer to the companies and professionals shaping the future of Visayas and Mindanao.

ASUS Business Brand Ambassador Rico Hizon leads the Cebu Launch as Host  

 

(from left to right) Rico Hizon, ASUS Business Philippines Brand Ambassador and Andi Pateña-Mateu, Co-Host of the

ASUS ExpertBook Ultra Grand Launch in Cebu  

 

The Cebu Grand Launch also marked a significant moment for ASUS Business Philippines Brand Ambassador Rico Hizon, who served as host for the event.

As a veteran broadcast journalist and business consultant, Hizon brings 38 years of experience covering some of the world’s most consequential business stories. 

 

The launch also featured a special “Murphy’s Law” video with ASUS Business ambassadors Gabbi Garcia and Rico Hizon, offering a memorable demonstration of the ASUS ExpertBook Ultra’s durability and resilience. Together, they took on “Murphy’s Law”—the idea that anything that can go wrong will go wrong—by putting the flagship business laptop through a series of unexpected challenges and proving that even when things go wrong, the ASUS ExpertBook Ultra is built to keep going.

 

Watch the Video: Rico Hizon and Gabbi Garcia Beat Murphy's Law with ASUS ExpertBook Ultra

Hizon represents the kind of modern business leader the ASUS ExpertBook Ultra is built to support: veteran executives who are constantly connected and navigating a professional landscape where portable devices, durability, and business-grade security are becoming an increasingly important part of everyday work.

 

The Flagship AI PC Built for Modern Business

Boldly positioned as “The Flagship of the Industry. Period.” the ASUS ExpertBook Ultra weighs as little as 0.99kg and measures just 10.9mm thin. It combines an ultra-portable form factor with up to an Intel® Core™ Ultra X9 Series 3 processor, a dedicated NPU delivering 50 TOPS, and up to 180 total platform TOPS.  

 

As a certified Copilot+ PC, the ASUS ExpertBook Ultra also features built-in AI features such as ASUS MyExpert. With Military-Grade durability and up to 26 hours of battery life, it’s designed to withstand the demands of frequent business travel and support executives who are constantly on the move.  

 

 

 

No Price Increase: ASUS ExpertBook Ultra Retains Its ₱129,995 Introductory Price  

Despite widespread price increases across the PC market, the ASUS ExpertBook Ultra maintains its introductory price of ₱129,995.

The decision reinforces ASUS’ aim to make its latest business technology more accessible to Philippine enterprises, SMBs, and professionals, particularly as businesses increasingly look to AI-powered business-grade devices to improve productivity and stay competitive.

 

 

Limited-Time Offer until October 18, 2026: Save Up to ₱6,000 on ASUS ExpertBook Ultra + FREE ASUS GaN Charger

Customers who purchase the ASUS ExpertBook Ultra from the official ASUS ExpertBook Stores on Shopee and Lazada can enjoy up to ₱6,000 in savings, plus a free ASUS 100W GaN charger.

The promotional offer is available until 11:59 PM on October 18, 2026. DTI Fair Trade Permit No. FTEB-266989, Series of 2026.

ASUS ExpertBook Ultra (B9406CAA) – Specifications 

CPU	Up to Intel® Core Ultra X9-388H processor with up to 50 TOPS NPU (Total 180 TOPS)
GPU	Intel® Arc™ B390
Memory	Up to 64GB LPDDR5x, 8533 MT/s
Storage	Up to 2 TB M.2 PCIe®5.0 SSD
Display	14.0-inch, Tandem OLED, WQXGA+ (2880 x 1800) 16:10, Anti-glare display, Touch screen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte, 600nits (1400nits HDR peak brightness)
	14.0-inch, Polymer OLED, WQXGA+ (2880 x 1800) 16:10, Anti-glare display, Touch screen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte, 450nits (1000nits HDR peak brightness)
Battery	70 Wh, 4-cell, Li-Polymer
Weight	Starts from 0.99kg
Dimensions	31.09 x 21.28 x 1.09 cm
Wireless	Triple-band 2x2 WiFi 7 (802.11be) + Bluetooth® 6.0
I/O Ports	Left side:    1 x Thunderbolt™4 Type-C (supports 4K display, USB PD3.0 )    1 x USB3.2 Gen2 Type-A    1 x HDMI 2.1 TMDS    1 x 3.5 mm combo audio jack      Right side:    1 x Thunderbolt™4 Type-C (supports 4K display, USB PD3.0)   1 x USB3.2 Gen2 Type-A
Security	ASUS ExpertGuardian & NIST SP 800-193 Compliance, ASUS Security Processor, Dual Self-healing BIOS ROM, Discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton, Match-on-Chip Fingerprint, Windows Hello IR, Physical Webcam Shield, Chassis Intrusion Alert.
Color	Morn Grey (Flagship color) and Jet Fog
OS	Up to Windows 11 Pro (Windows 11 Home available in retail)

 

Where to Buy the ASUS ExpertBook Ultra in the Philippines  

The ASUS ExpertBook Ultra is available starting at ₱129,995 in the ASUS Concept Store SM City Fairview, the ASUS Concept Store SM Dasmarinas, Villman Stores, and the ASUS ExpertBook Stores on Lazada and Shopee.  

 

•        Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltraWheretoBuy

•        ASUS ExpertBook Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada

•        ASUS ExpertBook  Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee

Trusted by IT Experts. Built for Worry-Free Business.  

Visit the ASUS Business Website, contact your nearest ASUS Business authorized reseller, or fill out the Volume Purchase Form for business orders.

Mott 32 Cebu Wins a prestigious TripAdvisor Award, Among the Top 10% of Restaurants Worldwide

Cebu, Philippines – October 21, 2024 – Mott 32 Cebu, the renowned dining destination at NUSTAR Resort Cebu, has earned global recognition by being named one of TripAdvisor's top 10% of restaurants worldwide. This prestigious accolade highlights the restaurant's unwavering commitment to culinary excellence, world-class service, and an unparalleled dining experience that consistently exceeds guest expectations.

As part of the internationally acclaimed Mott 32 brand, Mott 32 Cebu has quickly become one of the top destinations for fine dining in Cebu. The restaurant offers a unique and seamless fusion of traditional Chinese flavors with modern innovation, serving dishes from the finest ingredients. Guests are welcomed into a bespoke, world-class interior that enhances the dining experience, offering a luxurious atmosphere that perfectly complements the restaurant's exceptional culinary offerings.

The restaurant's private dining rooms, a hallmark of exclusivity, provide an exclusive space to host intimate events, such as family gatherings, celebrations, and corporate meetings. Designed to offer privacy and elegance, these rooms ensure a memorable setting for guests seeking a refined atmosphere for their special occasions or business functions.

Mott 32 Cebu also boasts a beautifully designed bar and terrace, making it an excellent place for cocktails and a perfect spot for a night out. The intimate yet sophisticated setting offers guests a range of handcrafted cocktails, allowing them to unwind and enjoy their evening in style. Whether for pre-dinner drinks or a whole night of socializing, the bar and terrace provide a chic and inviting ambiance.

The menu at Mott 32 Cebu features a range of signature dishes, including the renowned Apple Wood Roasted Peking Duck, Crispy Soft Shell Crab, and Smoked Black Cod. These dishes are carefully crafted to highlight the rich flavors of Cantonese, Szechuan, and Beijing cuisine. The restaurant's handcrafted dim sum and other distinctive offerings reflect its commitment to culinary excellence.

"We are deeply honored to be recognized as one of the top 10% of restaurants worldwide by TripAdvisor," said Roel Constantino, General Manager for Hotels of NUSTAR Resort Cebu. "This award is a reflection of the passion and dedication of our team, as well as the loyalty and support of our guests. We remain committed to delivering an exceptional dining experience that delights the senses and creates lasting memories."

The TripAdvisor award is based on millions of global guest reviews and opinions, underscoring Mott 32 Cebu's reputation for excellence in culinary artistry and service. This recognition highlights the restaurant's status as a world-class destination for food lovers and discerning guests alike.

About Mott 32

Mott 32 is one of the most awarded Chinese restaurant brands in the World with locations including Hong Kong, Las Vegas, Vancouver, Singapore, Dubai, Toronto, Bangkok, Seoul, and Cebu, with Los Angeles, Bali, Riyadh, Manila, Mumbai, and Scottsdale in development. Representing modern Hong Kong, Mott 32 embodies Chinese culture and philosophy with modern recipes refined from generation to generation. It embraces flavors and the finest ingredients from around the World, delivering fine Chinese cooking as it should be: authentic with a modern touch and built on sustainable values.

Mott 32 Cebu is situated in the Fili Hotel NUSTAR Cebu. 

Operating Hours:

LUNCH

11:30 AM. - 3:00 PM (Daily)

 

DINNER

5:30 PM - 11:00 PM (Daily)

To make a reservation at Mott 32 Cebu, you can contact NUSTAR Restaurant Reservations at (032) 888 8282. We also welcome walk-ins, based on availability, on a first-come, first-served basis.

About Fili Hotel NUSTAR Cebu  

Fili Hotel NUSTAR Cebu, Robinsons Hotels and Resorts' new brand of homegrown hotels, has inaugurated its flagship property at NUSTAR Resort and Casino in Cebu City.

Positioned as the first of three hotel towers in NUSTAR Resort and Casino, a pioneering integrated resort in Cebu, Fili Hotel NUSTAR Cebu offers a picturesque view of the southern part of Cebu City and the recently constructed Cebu-Cordova Link Expressway (CCLEX). Its strategic location allows for convenient access: it is a 30-minute drive from the Mactan-Cebu International Airport via CCLEX and a 25-minute sea travel from Mactan. 

As the country's first and only Filipino five-star hotel brand, Fili Hotel NUSTAR Cebu pledges to deliver the global allure of Filipino hospitality and accommodations, emphasizing luxury and genuine Filipino care in every aspect.

For inquiries and reservations, dial (032) 888-8282 or email the hotel through contactus@nustar.com.ph. More information can also be found on the website at www.nustar.ph/hotels/fili.