SM Supermalls expands its nationwide presence for Pickleball

Pickleball continues to find its home in SM Supermalls.

Through the SM Sports and Lifestyle Center (SLC), SM expands its permanent pickleball court locations to SM Center Shaw and SM Center Muntinlupa, giving the all-inclusive sport, its athletes, and enthusiasts even more venues for their next friendly or competitive matches. Because of this, SM closed 2025 with 61 court locations across the Philippines with 37 total permanent courts—the largest among mall operators.

 

SM empowers the thriving local pickleball scene with maxed-out sports experiences for picklers and the active lifestyle community nationwide. Through its launch of SM Active Hub, the country's largest sports playground, partnered with SM SLC's mission of revolutionizing fitness and sports engagement in the country, it encourages tournament play, friendly competition, and fun bonding moments.

“SM launched SM Active Hub in March last year with the strong intention of giving athletes, sports enthusiasts, and even casual players alike high-quality and easily accessible spaces that can house their best sports experiences—whether that's lighthearted fun or high adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest pickleball court locations while adding two new permanent courts in SM Center Shaw and SM Center Muntinlupa in Metro Manila is evidence that sports remains not just a strong interest, but a new way of life for our customers.”

Opened in partnership with Paloo, the pickleball court locations of SM Center Shaw and SM Center Muntinlupa boast three outdoor and four indoor permanent courts respectively, both intuitively designed to accommodate experienced and novice players, with accessible rates.

The Home of Elevated Sports Experiences

Through Active Hub, SM gave local picklers the ultimate spot to maximize movement and active lifestyles, meeting the athletic appetite of customers through its modular court approach. With the integration of the SM Malls Online app, players can easily sign up to be part of the community, discover upcoming events, and gain exclusive access to the best deals that maximize experiences they'll love.

 

“On top of the permanent courts, we also have 24 semi-permanent courts all over the country to accommodate the maximum amount of activity our customers seek,” said San Agustin.

This holistic approach has made SM the favorite go-to pickleball hangout place for customers, almost doubling the 44 courts initially constructed through the rise of interest in the sport. Also following strong demand and fully booked courts until the end of 2025, SM's upcoming thrust focuses on building more permanent courts to increase its inventory to close to 80 in 2026.

“The high volume of bookings across all our courts hints that pickleball isn't an exclusive sport—anyone can play. And because it is inclusive and easy to learn, SM saw this as an opportunity to naturally drive active lifestyles for our customers,” said San Agustin.

A Favorite for Maxed-out pickleball gatherings

Active Hub caters to a wide group of picklers—from competitive enthusiasts to casual first timers looking to play or find a new and fun bonding activity with their friends, every kind of player can find an event that encourages them to keep playing.

 

Out-of-the-box creative concepts like the Glow Ball pickleball event giving the game a fun and exciting glow in the dark twist, while enrichment activities such as free coached Pickleball Clinics encouraged newbies and young players to try the sport out.

 

Active Hub is also home of the major competition SM Pickleball Super Series in partnership with Toby's Sports running alongside local tournaments and events.

It initiated the Pickleball Power Tour with Filipino-American, world-ranked pro-athlete Lauren Mercado igniting passion for the sport among the next generation of players. The event was such a massive hit that SM will be hosting a second iteration within the first half of 2026.

 

“This is a testament to SM's desire of hosting the most creative and commercially attuned sports events that our customers can always look forward to. As long as the Filipino desire for community and activity remains ablaze, SM is determined to continually give that passion for sports a home,” said San Agustin.

Join SM Active Hub

SM Active Hub is the premier sports and fitness initiative by SM Supermalls, offering a dynamic and inclusive environment for sports lovers across the Philippines. Designed to bring communities together, SM Active Hub provides accessible venues, expert-led training, and exciting events that cater to all levels of fitness and athleticism.

Don’t miss out! Discover a range of SM Active Hub events on the SM Malls Online app and be the first to earn rewards, discounts, and freebies: http://click.smmallsonline.com/DFqS/SMACTIVEHUB (SM Supermalls)

Play and win: Supercharge your summer with these sports events and activities at SM Supermalls

Get ready to sweat, play, and win because summer’s just got more action-packed at SM! From thrilling tournaments and adorable pet showdowns to music fests and high-energy fitness sessions, there’s no better place to stay active, social, and inspired.

True to SM Supermalls’ vibe of bringing convenience and a lifestyle experience like no other closer to every Filipinos, SM Active Hub is all about keeping you active, energized, and ready to take on anything life throws your way.

Whether you're a sporty go-getter, a music lover, a competitive gamer, or just looking for family fun, SM is where the action’s at. Here are six must-experience summer sports events and activities you can join at your favorite SM mall.

A group of budding gymnasts perfect their form during a weekend training session.

Join the thrill as summer games heat up the malls

Bouncing through summer with passion and purpose! The basketball court at SM City Olongapo Central comes alive as kids train and play.

Step up and compete in the SM Summer Games, happening across select malls this May. From basketball shootouts, taekwondo matches, to volleyball games, badminton, and gymnastics competitions, these high-energy challenges are open to all who dare to take them on.

Players exchange high-fives in a show of sportmanship after a spirited pickeball match.

Be sure to activate your SM Active Hub membership via the SM Malls Online app to get exclusive perks and join communities and sporting events at SM.

Witness the ultimate clash as e-sports take over SM

Gamers lock in during an e-sports tournament.

Calling all gamers! Various Mobile Legends and Call of Duty tournaments are going live at SM malls this whole summer. Witness intense battles as elite e-sports teams go head-to-head for victory. Plus, you can enjoy freebies and awesome gaming merchandise discounts! So suit up, show up, and get ready for digital domination!

Cheer for furry champions at the Summer Pet Olympics

Teamwork makes the dream work at the Summer Pet Olympics!

See ‘em wagging, time to do the cheering! At SM, your pets can have the spotlight all to themselves at the SM Summer Pet Olympics. Cheer them on as they race, leap, and wag their way through obstacle courses and fun challenges. It’s fitness and fluff all rolled into one exciting event. Don’t forget to match outfits with your pet—you might just win a style prize too!

Catch the beat at the hottest music fest

The iconic Wish Bus makes a stop at SM City Baliwag, bringing live music and heartfelt performances closer to fans in Bulacan.

From DJs spinning your favorite summer anthems to live performances and surprise jam sessions, SM will transform your weekends into musical adventures. Feel the vibes, sing along, and dance like no one’s watching when you participate at SM Supermalls’ Summer Music Fest.

Train like a champ and enroll in summer sports clinics

SM is taking sports to the next level by offering a variety of exciting sports clinics, including basketball, pickleball, taekwondo, and karate. These programs provide participants with the opportunity to hone their skills and engange in fun, dynamic activities.

Got little champs at home? Let your kids discover their inner athlete through SM’s summer sports clinics, where they can learn basketball, taekwondo, chess, table tennis, kendo, and more. With top-notch coaches and a fun, encouraging environment, your child will gain skills, confidence, and new friends!

Your most exciting summer starts at SM Supermalls!

The Castaway Music Festival at SM City Pampanga drew thousands of fans with electrifying performances from Dionela, Similar Sky, Chocolate Factory, Malt Wilson, Sugarcane, Magiliw Street, and Benn Music.

From heart-racing games to fitness parties, SM Supermalls is surely the ultimate summer hangout place. And whether you're here to play, cheer, dance, or chill, the fun never stops!

The Castaway Music Festival at SM City Pampanga drew thousands of fans with electrifying performances from Dionela, Similar Sky, Chocolate Factory, Malt Wilson, Sugarcane, Magiliw Street, and Benn Music.

To know more about the SM Active Hub and its activities & schedules, visit https://www.smsupermalls.com/active-hub or follow @SMActiveHub on Instagram and TikTok.

Let’s make it the most unforgettable, unstoppable, and active summer ever—only at SM! (SM Supermalls)