SM Group receives 15 Philippine Quill Awards for stakeholder communications

SM Foundation's health and wellness programs continue to bring basic healthcare services directly to communities nationwide.

SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications.

The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).

“Good communication helps people understand what our businesses do and why it matters to them,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “These awards reflect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve.”

SM Foundation received four awards, including three Excellence Awards. Its “Utilizing Social Good as a Force for Transformation” campaign received Excellence Awards for Community Relations and Corporate Social Responsibility, while #SpreadingSocialGood Stories Online: Transforming Lives Through Heartfelt Storytelling received an Excellence Award for Social Media. Its social good report was also recognized under Publications.

“Communication is an important part of strengthening the impact of development programs,” said Debbie Sy, Executive Director of SM Foundation. “It helps communities understand the opportunities available to them, gives people a voice, and brings partners closer to our mission. That is what spreading social good means to us, using communication to help social good initiatives reach and engage more people.” 

BDO received four awards, including three Excellence Awards. “Life Insurance: The Key to Heaven?” and “Tuloy ang Plano: Making Plan B a Family Necessity” received Excellence Awards for Marketing, Advertising and Brand Communication, while “Your Child’s Dreams Need a Plan B” received an Excellence Award for Audio/Visual Communication. BDO Remit’s “Alagang Kabayan: Where Every Kabayan Belongs” was also recognized for Social Media.

SM In Focus host Rico Hizon (center) visits the Philippine Geothermal Production Company’s Tiwi site to gather groundbreaking business initiatives and sustainability stories for the online channel.

SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM’s evolving approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram and TikTok to provide timely, structured, and relevant insights on the group’s operations and impact.

Through Mindanao Art, SM Supermalls provides a platform for Filipino artists to showcase Mindanao's diverse creativity and cultural heritage.

SM Supermalls received three awards for Active Hub, Mindanao Art, and International Coastal Cleanup 2025, covering Community Relations and Corporate Social Responsibility. 

“Our programs begin with understanding what our customers and communities need,” said Steven Tan, President of SM Supermalls. “Communication helps us listen, respond and keep improving how we serve them.”

Chinabank received two awards. Its Investor Relations: Focused on Value campaign was recognized for Financial Communication and Investor Relations, while My CBC Campaign: An App Fit for Beauty Queens was recognized for Marketing, Advertising and Brand Communication.

Signature Series was recognized for “Setting a New Mark in Premium Residential Living” under Marketing, Advertising and Brand Communication.

Organized by the International Association of Business Communicators Philippines (IABC), the Philippine Quill Awards recognize communication programs and practices across organizations in the country. This year’s winners were selected from more than 800 entries evaluated against IABC standards.

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About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

SM Group receives 12 Stevie® Awards for reporting and community programs

The SM Group received 12 Stevie Awards at the 2026 International Business Awards, with recognition spanning parent-company reporting and programs delivered through its malls and communities. 

SM Investments Corporation, the parent company of the SM Group, received four awards. It won Gold Stevies in the Conglomerates (Large) and Best Annual Report (Publicly Held Corporations) categories for its 2025 Integrated Report.

Its 2025 Sustainability Report received Bronze for Best Sustainability Report. The SM Sustainability School also received Bronze under Sustainability Initiative of the Year in Asia, Australia and New Zealand.

Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments

“Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “The other awards show how that same sense of responsibility is carried through by our businesses in the communities they serve.” 

That work can be seen across the eight awards received by SM Supermalls.

 

SM Supermalls President Steven T. Tan

“People experience a mall through the things they do there, not through what we say about it,” said SM Supermalls President Steven T. Tan. “A place to read, an event that brings local art to more people, or a program that makes the mall easier to use can make a practical difference to a community.” 

The Philippine International Pyromusical Competition won Gold for Brand Experience of the Year (Consumer), while the Find Your SM campaign received Silver in the same category. 

The SM Green Movement won Silver for Achievement in Corporate Social Responsibility. The SM Cares Coastal Cleanup initiative received Silver for Achievement in Environment, while SM Cares: A Mall for All received Silver for Achievement in Diversity and Inclusion. 

The SM Cares Book Nook received Bronze for Most Innovative Creative Project. The program makes space in malls for people to read and share books. The Empowering Communities campaign was also recognized under Corporate Social Responsibility Program of the Year in Asia, Australia and New Zealand. 

SM Mindanao Art received Bronze in the Corporate and Community (Community Engagement Event) category, giving Mindanaoan artists and their work a wider public audience.

More than 300 business professionals took part in two months of judging. Winners were determined from their average scores.

The International Business Awards, now in their 23rd year, recognize organizations, executives, entrepreneurs and teams worldwide.

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About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

SM partners with Spouses of Heads of Mission to hold Diplomats for a Cause charity gala

SM, through Kultura and SM Retail, signed a memorandum of agreement with the Spouses of Heads of Mission (SHOM) Manila on 30 August 2024 to hold Diplomats for a Cause, a charity gala advocating for the betterment of the marginalized sectors in the country.