Tuesday, June 11, 2024

#CollabForSocialGood: Starting lasting change together

Individually, we are one drop, but together, we can create ripples of social good. Today, more than ever, there is a profound need for collaboration in service of the greater good.

As SM Foundation charts its course for the coming years, we are fortifying our initiatives with the power of collaboration. By uniting diverse stakeholders—from community voices to resource partners—we combine our collective strengths behind a shared vision, uplifting the lives of the communities we happily serve.

Through one of SM Store’s Shop & Share initiatives with Mastercard, SM Foundation was able to extend its college scholarship program to women pursuing studies in the field of STEM.

Through synergistic efforts in education, health, livelihood, and disaster response, we aim to amplify our reach, drive sustainable change, and continue Henry “Tatang” Sy Sr’s lasting legacy in social good.

In education, the SM Foundation College Scholarship Program has helped over 4,200 graduates launch their careers and uplift their families. Through strategic partnerships within the SM Group, our scholars gain invaluable work experience and a robust career launchpad through our internship or scholar-to-professional programs.

SM Foundation partners with DepEd's Adopt-A-School program by constructing school buildings, enhancing students' learning environments, and supporting teachers' efforts to create far-reaching positive social impact.

Working hand-in-hand with partners, the Department of Education, local government units (LGUs), and educators, the School Building Program has constructed 108 new schools. This initiative aims to improve student learning and create a more fulfilling work environment for teachers.

SM Foundation and UNIQLO’s #CollabForSocialGood sparked the Emergency GoKit+ innovation, equipping disaster-prone areas with rapid emergency response kits.

In health and wellness, we continue to collaborate with our partner communities, medical professionals, healthcare providers, LGUs, volunteer health workers, and partners to make community-based healthcare more accessible. Our synergistic efforts have led to the upgrading of over 200 public health centers complemented by medical missions that have served close to seven million patients across the country.

Dedicated volunteer medical practitioners constitute a vital part of SM Foundation's medical missions as they deliver essential healthcare services.

Our #CollabForSocialGood initiatives actively cultivate synergies with public, private, civil society, and community partners to implement our program in livelihood and agriculture. This equipped over 30,300 farmer-beneficiaries with modern farming techniques and entrepreneurial know-how. Paving self-sufficiency and opening livelihood opportunities, we went beyond with SM Supermalls by facilitating Weekend Market, aiming to enhance their access to broader markets and sustainable income streams.

Our disaster response efforts further exemplify the power of collective action, enabling us to rapidly deploy urgent relief alongside local volunteers and authorities in times of crisis.

SM Foundation’s #CollabForSocialGood initiatives actively foster synergies with public, private, civil society, and community partners to create broader market opportunities for farmers.

Together, we have delivered Kalinga Packs to over 800,000 families in disaster-stricken areas nationwide.

At every step, we have witnessed how collaboration amplifies our ability to understand challenges, design contextually grounded solutions, and ensure those solutions create a genuine, life-changing impact. Through our initiatives with partners, we aim to inspire communities and individuals to spread social good in their own unique ways. (SM Foundation)

lyf Cebu City: Work and Play's Newest Address in Baseline Center, Cebu City

lyf Cebu City

Cebu City, Philippines - Working travelers, digital nomads, and professionals are welcome to lyf Cebu City, the first worldwide experience-led social living serviced residence in the heart of Cebu, where they can enjoy the ideal balance between work and play in a vibrant cultural setting. The facility provides a sanctuary for individuals looking to stay productive, make lasting connections within a lively community, and immerse themselves in other cultures courtesy of its unique interiors and amenities.

 “lyf Cebu City's international standard of serviced residence has the potential to ignite remarkable growth in the region. By offering a dynamic and inclusive environment, it encourages collaboration, innovation, and cultural exchange,” said Cecille Teodoro, The Ascott Limited’s 

Cluster General Manager. “This property also adds significant value to Ascott’s already diverse portfolio, furthering our commitment to offering a comprehensive range of accommodations tailored to the evolving demands of today's business landscape in the Visayas and Mindanao regions.

Cebu is renowned for its rich cultural heritage, and lyf Cebu City serves as a gateway to embracing the city's unique offerings. Located near the city's capital, Baseline Cebu is a serviced residence that perfectly combines modern living with Cebu's rich history of culture, providing visitors with a vibrant urban setting. 

For several reasons, Baseline Center distinguishes itself as a prime location for business as well as leisure. Its ideal location in an area close to prestigious colleges, hospitals, schools, and retail centers ensures convenience for various travel needs. 

Additionally, the development’s integration into the vibrant urban landscape of Cebu makes it an ideal destination for leisure travelers. With its mix-used development featuring sustainable, long-term office, residential, and recreational venues, guests can seamlessly transition between work and play. Its accessibility to main road points such as Osmena Blvd., Escario St., and Mango Avenue also makes it a strategic hub for business travelers. 

The Say Hi check-in desk is the perfect place to begin your lyf Cebu City experience. Here, friendly personnel will welcome you and make sure your check-in is easy and personalized. The staff is dedicated to providing outstanding service and helping visitors at every turn, be it with recommendations for local attractions, transportation arrangements, or answers to any questions that may arise.

The co-living areas at lyf Cebu City have been carefully crafted to meet the needs of modern professionals. The Connect (Coworking Space and Communal Lounge) offers a private area for anyone wanting to hold meetings or just work quietly, as well as an inspiring environment that gives professionals the extra push to finish every task. 


When the workday comes to an end and it's time to switch off the electronic devices, lyf Cebu City's other features are open to provide the much-needed stress reduction that visitors need after a demanding shift. Guests can channel their inner foodie and go on a culinary journey at the Bond (Social Kitchen), where they can unleash their creativity and cook extraordinary dishes.

Additionally, visitors can relax and exchange stories with other working professionals at the Hangout (Mezzanine). Surrounded by other hardworking people who can offer essential information or company while enjoying a drink and admiring the spectacular view of Cebu, the area provides a platform for professionals to share relatable experiences.

For those looking to work up a sweat and release some stress following a long day of work, they can do exactly that within the confines of lyf Cebu. At the Burn (Social Gym), guests can have easy access to a 24/7 fully equipped gym that can accommodate any guest’s fitness needs. 

Guests who would like engage in a more leisurely and fun activity might benefit from the Dip (Dipping Pool). Enjoy a refreshing dip in the pool's crystal-clear waters, relax on the comfortable loungers, or just soak up the sun and take in the lively atmosphere of lyf Cebu City as the city's always shifting skyline pulsates close.

"We invite everyone to come and experience lyf Cebu City, where work and play seamlessly intertwine in a culturally rich setting," encouraged Rey Vergel Mulat, lyf Champion (Residence Manager). "Step into our vibrant community, immerse yourself in the local culture, and create unforgettable memories. Our flexible and thoughtfully designed spaces provide the perfect balance between work and relaxation, allowing you to seamlessly transition between professional commitments and personal downtime. With our modern amenities, well-equipped workspaces, and vibrant communal areas, you'll find everything you need to stay productive and connected." 

lyf Cebu City is now open and ready to welcome guests seeking a culturally immersive and productive experience. Guests can now book their stay via this website.

For more information and updates about lyf Cebu, follow the official social media pages ( FacebookInstagram Tiktok )

About The Ascott Limited

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with more than 930 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. 

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu and Yello; and it has a brand partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

For more information on Ascott’s industry record of close to 40 years and its sustainability programme, please visit www.discoverasr.com/the-Ascott-limited. Connect with us on FacebookInstagram, TikTok, Twitter and LinkedIn.

About CapitaLand Investment Limited (www.capitalandinvest.com)

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres. 

CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and its full stack of operating capabilities, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm. 

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero emissions for scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.

Find the Perfect Gadget for You at Cyberzone Mobile Mania 2024

Gear up for the ultimate mobile tech celebration as Cyberzone Mobile Mania is back. If you are in dire need of new gadgets but can’t make up your mind due to the amount of options available in today’s market, don’t miss Cyberzone Mobile Mania this June to July 2024!


Every year, Cyberzone Mobile Mania aims to help people find the right gadgets that perfectly suit their lifestyle and budget by offering great deals and having friendly staff on-site to help you make the right decision.

Prepare to be dazzled by a showcase of the hottest smartphones, tablets, and mobile accessories from a wide range of leading brands. Whether you're looking for a powerful flagship phone, a budget-friendly option, or the latest wearable tech, Cyberzone Mobile Mania has something for everyone.

Once you’ve found the right gadgets for you, make sure to buy them at Cyberzone on any Saturday or Sunday from June to July to take advantage of the best tech promos and discounts. Participating brands will offer exclusive discounts, freebies, and bundled packages, making it the perfect time to upgrade your phone or snag a steal on the latest tech.

MLBB On-Stage Tournament


Shopping isn’t the only thing you can do at Cyberzone Mobile Mania 2024 either. If you love to play games, don’t miss the action-packed Mobile Legends: Bang Bang Tournament every Saturday where gamers can battle it out to take home a pool of 30,000 pesos weekly cash prize.

For Diablo players, Cyberzone is the place to be every Sunday as there will be an action-packed Diablo tournament as well as fun trivia games via Kahoot that explore everything about mobile phones.

You can also look forward to an interactive Phone troller setup where you can get a glimpse of what the future holds through a leveled-up version of Tetris. Through this booth, you can play the classic block-building game and seamlessly control it through your smartphone. Trust us: you've never played Tetris like this before.


Cyberzone Mobile Mania 2024 kicks off at SM Southmall this Friday, June 7, and runs until July 28, hitting select SM Cyberzone locations nationwide. Mark your calendars and visit your nearest SM Cyberzone to experience the ultimate mobile tech event.

Now running on its 9th year, Cyberzone Mobile Mania is an annual flagship event of Cyberzone – a solid reiteration of the brand’s position as the Philippines' premier tech destination.


Don't miss out on the action for all your tech and gaming needs! Make sure to register for the action-packed mobile esports event and tech offerings of Cyberzone Mobile Mania 2024! Signup now via SM Malls Online app. Simply search for MOBILE MANIA on SMO App’s Home page.

Stay updated on the newest gadgets and competitive tech deals by visiting Cyberzone at an SM Mall near you or through the SM Malls Online app. For the latest tech news and gaming event information, follow SM Cyberzone on Facebook, Instagram, and TikTok, or by visiting its website at www.smcyberzone.com. (SM Supermalls)

Space & Time Cube+: Philippines’ First Immersive Art Museum at S Maison

Prepare to step into a new dimension of creativity and innovation as Space & Time Cube+, the first-ever immersive art museum in the Philippines, opens its doors at S Maison. This groundbreaking museum offers a fully immersive art experience that seamlessly blends physical installations with cutting-edge technology, providing visitors a unique way to explore the metaverse in the real world.

A Journey Like No Other

The immersive art museum boasts 20 themed attractions and sensory games, each designed to captivate and inspire. From mesmerizing LED tunnels and stunning light installations to jaw-dropping 3D technology and holographic displays, this museum promises an adventure that stimulates the senses. Perfect for customers of all ages, every corner of the museum is designed to immerse and inspire.

Opening Rate (subject to change after soft opening): Adults at PHP 880 and kids at PHP 680.

Space and Time Tunnel

The Space & Time Tunnel features high-definition LED screens combined with advanced naked-eye 3D technology, delivering breathtaking visual effects. This attraction immerses customers in a surreal and captivating world, creating an unforgettable experience that transcends the boundaries of reality.

Wandering Planets

Dive into the Wandering Planets exhibit and be mesmerized by an LED sphere installation at its heart, radiating a dazzling display of multicolored lights. Surrounded by mirrors on all sides and vibrant spheres scattered throughout, this enchanting space creates the illusion of standing in the center of an infinite galaxy.

Holographic Glasshouse

The Holographic Glasshouse offers a one-of-a-kind experience with a four-sided screen projection and state-of-the-art stereophonic technologies. Customers will get transported into the stunning world of nature, allowing each to sense the water flow, gentle breeze, wildlife calls, as if wandering through the sea.

Crystal Matrix

Step into the Crystal Matrix, where mirrored walls and endless lights create a thrilling illusion of infinite space. Be amazed by the dazzling crystal LED strips that illuminate the room with a kaleidoscope of colors and patterns, transforming the space into a mesmerizing starry wonderland.

Global Phenomenon Arrives in the Philippines

Originally set up in Xiamen, Shanghai, and Chengdu, Space & Time Cube+ has captivated audiences with its innovative approach to art. Now, the Philippines proudly hosts the next chapter in Space & Time Cube’s global expansion. The museum has quickly become famous for its immersive and interactive exhibits, making it a hit with all kids and kids-at-heart.

A Must-Visit Destination

Located at S Maison, the immersive art museum is more than just a visual feast; it's an invitation to experience art in a whole new way. As the museum opens its doors, it promises to become a landmark attraction not just in SM Mall of Asia Complex, but in the Philippines.

Don’t miss out on the opportunity to experience this one-of-a-kind art museum. Visit S Maison today and be part of a revolutionary journey through art and technology.

For more information, visit smsupermalls.com or follow them on Facebook S Maison at Conrad Manila. (SM Supermalls)